Sport247.dk

What Sport247.dk does

Sport247.dk is a Denmark-based online sports retailer operated by the private limited company Sporten Skive ApS, founded in 2011 and headquartered at Nørregade 15, Skive. The company runs a single-channel e-commerce storefront selling a multi-brand assortment of sportswear (Hummel, Adidas, Nike, Peak Performance, Puma, Kjus, Salomon, Quiksilver, Reima, Didriksons) alongside a specialized portfolio of modular polyethylene floating dock systems (Rotodock, JetPort, FlexiPort, BoatPort) for jet skis, speedboats, and bathing platforms. Operations are lean, with 1–10 employees and customer phone support limited to Monday–Thursday mornings, while email support runs 24/7.

The technical platform is a standard Danish e-commerce build (DanDomain WebShop) integrated with DIBS for PCI-compliant card payments, MobilePay for mobile checkout, and ViaBill for installment financing on purchases up to 2,000 DKK. Fulfillment is executed via GLS and PostNord, with same-day dispatch on orders placed before 14:00 and 15:00 respectively, achieving over 90% next-day delivery and 95% in-stock availability. The high-ticket dock category (20,000–100,000 DKK per system) is a distinct higher-margin revenue line alongside commodity-priced apparel, supported by a configurable Rotodock modular cube architecture.

Revenue is generated entirely through direct one-time product sales to Danish consumers, with secondary B2B activity for sports clubs and corporate buyers via a dedicated login portal. Shipping is free over 499 DKK, with 365-day full return rights and a 39 DKK return-label flow via Shipmondo. The company markets through SEO, email/newsletter, and Facebook-driven remarketing, and serves Denmark plus Greenland and the Faroe Islands. No AI features, external funding, or M&A activity are disclosed.

Name

Sport247.dk

Legal name

Sporten Skive ApS

Website

https://sport247.dk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Sport247.dk (legal entity Sporten Skive ApS) is a Denmark-based e-commerce retailer founded in 2011 selling multi-brand sportswear and modular Rotodock floating dock systems for jet skis, speedboats, and bathing platforms to Danish consumers and a small club/business segment.

Ownership category

akta.pro rank

Product category

Online Sports Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industry

Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC)

Keywords

• Sportswear retail
• Online sports store
• Floating dock systems
• Sports apparel ecommerce
• Marine equipment retail

Headquarters

HQ city

Skive

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct online sales of sports apparel from major brands (Hummel, Adidas, Nike, Peak Performance, Puma, Kjus, Salomon, Quiksilver, Reima, Didriksons) and floating dock systems for boats and jet skis. Revenue generated through one-time product transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sport247.dk operates an online retail platform selling sportswear and sports apparel from major brands (Hummel, Adidas, Nike, Peak Performance, Puma, Kjus, Salomon, Quiksilver, Reima, Didriksons) along with specialized modular floating dock systems (JetPort, FlexiPort, BoatPort, Rotodock) for jet skis, speedboats, and swimming. The company also offers club and corporate uniforms, sports detergent (Zebla), and charitable running apparel supporting Danish Hospital Clowns.

Product overview

Sport247.dk is an e-commerce sports retailer operated by Sporten Skive ApS, offering a diverse range of sporting goods from leading brands including Hummel, Adidas, Nike, Peak Performance, Puma, Kjus, Salomon, Quiksilver, Reima, and Didriksons. The product portfolio centers on specialized floating dock systems (Flydebroer) for watercraft including JetPort Max for jet skis, Flexiport and Boatport series for speedboats, and Rotodock floating swimming docks—all made from low-maintenance polyethylene. Supporting products include floating dock accessories, the Zebla sports detergent, charitable Fusion/Aage Klovn branded running apparel supporting Danish Hospital Clowns, and club/business uniforms. The company operates from Skive, Denmark, with B2B login capabilities for business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Apparel (Multi-Brand) Sportswear and sports clothing from major international brands including Hummel, Adidas, Nike, Peak Performance, Puma, Kjus, Salomon, Quiksilver, Reima, and Didriksons, sold directly to Danish consumers online.
• JetPort Max Floating Dock for Jet Skis Foam-filled, unsinkable floating dock for jet skis with adjustable wheels for easy launching and retrieval; 195 cm width for improved watercraft access.
• Flexiport Floating Dock Series for Speedboats Modular floating docks for speedboats consisting of floating cubes (50x50x40 cm and 100x50 cm with keel rollers) that assist with ramp entry and exit; available in sizes 4, 5, 6, and 7 with varying dimensions and load capacities.
• Boatport Floating Dock Series for Speedboats Modular floating docks for speedboats with keel and side rollers for boat entry/exit assistance; V-shaped entry and stop block for proper boat positioning; available in sizes 4, 5, 6, and 7 Plus.
• Rotodock Floating Swimming Docks Floating swimming docks made from low-density polyethylene, nearly maintenance-free with slip-resistant surface; available in straight, T-form, U-form, F-form, and platform configurations; customizable from modular Rotodock floating cubes.
• Klovne T-shirt Series (Charity Running Apparel) Running t-shirts featuring Aage Klovn's logo, supporting the Danish Hospital Clowns charity; available in men's, women's, and children's versions; 50 DKK from each shirt is donated to Danish Hospital Clowns.
• Fusion Klovne Løbe Tee (Charity Running Apparel) Fusion C3+ running t-shirt co-designed with Aage Klovn and Sport247.dk; functional material for moisture management during activity; 50 DKK per purchase supports Danish Hospital Clowns.
• Zebla Sports Detergent Sports detergent that removes odor from sports clothing; replaces regular detergent in washing machine or hand wash applications; 500 ML bottle.
• Klub & Erhverv (Club & Business Uniforms) Club uniforms and corporate clothing offerings provided at competitive prices for sports clubs and businesses through a dedicated B2B login portal.

Quantifiable outcome

• 95% of products in stock
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Fusion (Danish Sports Brand)minorStrategic or Co-development PartnerCollaborative partnership where Fusion designed running t-shirts featuring Aage Klovn's clown logo to support De Danske Hospitalsklovne. Sport247.dk co-designed the charity merchandise, donating 50 DKK per shirt sold to the hospital clowns.
• RotodockcoreTechnology or IntegrationRotodock is a supplier of modular polyethylene floating dock systems. Sport247.dk sells Rotodock products including bathing pontoons, gangways, and modular components. Products feature 5-year warranty and are manufactured in Europe.
• De Danske HospitalsklovneminorOthersCharitable partnership supporting Danish hospital clowns. Sport247.dk sells specially designed running t-shirts, with 50 DKK from each shirt donated to the charity. Partnership involves Aage Klovn who organizes clown runs to raise funds.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Zalando: Zalando is Europe's largest online fashion and lifestyle platform with significant Danish traffic and a dedicated sports category. It competes for the same sportswear basket Sport247.dk serves but as a broad incumbent across many categories beyond sport.
• Decathlon: Decathlon is a global sporting goods retailer with an extensive multi-category assortment and a strong Danish online presence. It overlaps with Sport247.dk across sportswear, accessories, and water-sports-adjacent equipment, but operates at much greater scale and as a broad incumbent rather than a niche specialist.
• Adidas Online Store: Adidas operates a direct-to-consumer e-commerce channel in Denmark and globally, selling many of the same sportswear lines Sport247.dk distributes. It is a broad incumbent that competes for the same branded-apparel demand but with far larger inventory and marketing scale.
• Nike Online Store: Nike's DTC e-commerce channel in Denmark sells the same athletic footwear and apparel stocked by Sport247.dk. It is a broad incumbent that competes on assortment depth, brand storytelling, and loyalty programs rather than on price or niche specialization.

Direct peers

• Watski: Watski is a leading Nordic marine and water-sports equipment retailer with a strong Scandinavian e-commerce presence. It is directly comparable to Sport247.dk's Rotodock/JetPort floating-dock and boating-accessory category, serving boat owners in the same regional customer base.
• Stadium: Stadium is a major Swedish sportswear and sporting goods retailer with growing e-commerce operations across the Nordics. It competes directly with Sport247.dk's sportswear and team-uniform categories and serves an overlapping Scandinavian customer segment.
• XXL ASA: XXL is the leading sporting goods retailer in the Nordics, operating large-format stores and a strong e-commerce platform across Norway, Sweden, Finland, and Denmark. It is a direct peer given its multi-brand sports apparel and equipment assortment aimed at the same Nordic consumer profile.
• Sportmaster: Sportmaster is one of Denmark's largest sporting goods retailers with both physical stores and a major online channel. It is directly comparable because it sells multi-brand sportswear and equipment to the same Danish consumer base that Sport247.dk targets online.

Regional players

• Sport 24 (Germany): Sport 24 is a German online sporting goods retailer with a similar name and comparable multi-brand apparel offering. It is a regional peer operating in a different country market, useful as a comparable for assortment and pricing strategy but not a direct Danish competitor.
• Biltema: Biltema is a Nordic multi-category discount retailer with a Danish online store selling sporting, outdoor, and marine-related goods. It is comparable to Sport247.dk as a regional, low-overhead e-tailer with overlapping sports-and-leisure demand, though it competes on a broader assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport247.dk