De Danske Omsorgsklovne

What De Danske Omsorgsklovne does

De Danske Omsorgsklovne is a Danish non-profit association (forening, CVR 41407344) founded in 2020 and headquartered in Horsens, Denmark, with a primary operational contact point in Holstebro. It operates as the only clown NGO in Denmark focused exclusively on adults, delivering care clown visits to nursing homes (plejehjem) and group homes (bosteder) for residents with dementia, developmental disabilities, autism, and psychiatric challenges. The organization operates with approximately 5 employees and a small clown team trained in dementia, developmental disability, autism, and psychiatric care methodologies. It receives no public funding and is entirely dependent on private donations (a supporting membership costs 250 DKK/year via MobilePay) and grants from Danish foundations and regional/municipal cultural and health funds.

The organization's service portfolio centers on core care clown visits and is augmented by a portfolio of named projects: En Passende, Positiv Forstyrrelse 1.0 (2023-24, funded 218,125 DKK by Region Midt's Sundhedsfremme pulje), Kultur som tilgang (2024-25 research project funded by Helsefonden), Kultur i Fællesskab (2022-24 collaboration with Mapia and Danish museums producing the STJERNESPOR sensory performance for dementia residents), Sammen om SMIL (2020 COVID-era project), and the scaled/expanded En Passende, Positiv Forstyrrelse 2.0 (2025-28), KulturSkab (2025-27, with Horsens Kommune), and KulturPust (2025-27, with Holstebro Kommune). There is no proprietary technology platform; outreach and communication are delivered through Facebook, Instagram, a bilingual newsletter (NUhedsbrev) distributed at irregular intervals, and the omsorgsklovne.dk website, which also functions as the visit-request intake mechanism.

Go-to-market is community-led: nursing homes and group homes request visits via the website, and the organization coordinates directly with institutional staff. Revenue mechanics are entirely donation-and-grant based, with no fees charged to care institutions. The organization operates exclusively in Denmark, with active projects and partner facilities concentrated in Jutland (notably Region Midt) and Funen, and partner institutions span municipal nursing homes, social-psychiatric group homes, special child and youth services, and adult psychiatric services.

Name

De Danske Omsorgsklovne

Legal name

De Danske Omsorgsklovne

Website

https://danskeplejehjemsklovne.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

De Danske Omsorgsklovne is a Danish non-profit founded in 2020 that provides care clown visits to adults in nursing homes and group homes, specializing in dementia, developmental disabilities, autism, and psychiatric care, funded entirely by private donations and foundation grants.

Ownership category

akta.pro rank

Product category

Elderly and Disability Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Dementia Companion & Engagement Care (HSABAEAA)

akta.pro secondary industry

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

Keywords

• Care clown services
• Nursing home visits
• Dementia care programs
• Group home engagement
• Elderly social wellbeing

Headquarters

HQ city

Holstebro

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Private Donations: The organization receives direct financial support from private individuals who become supporting members or make one-time donations via MobilePay. A supporting membership costs 250 kr per year and goes directly to funding the clowns' work and organizational operations.
2. Foundation Grants: The organization receives funding from various Danish foundations and government cultural/health funds including Familien Hede Nielsens Fond, Helsefonden, Færchfonden, Inge og Asker Larsens Fond, Aksel Nørgaard Fonden, and Kulturministeriets Aktivitetspulje to support specific projects.
3. Project-Based Funding: The organization receives project-specific funding from regional and municipal cultural/health pools such as Region Midt Sundhed og Kultur-pulje, Holstebro Kommune Kulturpuljen, and Region Midt kulturpuljen for designated cultural projects at care facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

De Danske Omsorgsklovne provides in-person care clown visits (Omsorgsklovne Besøg) to adults in Danish nursing homes and group homes, delivered by clowns trained in dementia, developmental disabilities, autism, and psychiatric conditions. The visits are provided free of charge to institutions and are funded by private donations, supporting memberships, and foundation/project grants.

Product overview

De Danske Omsorgsklovne is a Danish non-profit care clown NGO providing visits to nursing homes and group homes for vulnerable adults, including elderly with dementia and people with developmental disabilities, autism, and psychiatric challenges. The organization operates several cultural projects including KulturSkab, KulturPust, and the En Passende, Positiv Forstyrrelse series (version 1.0 and 2.0), as well as Kultur som tilgang research project and Kultur i Fællesskab collaboration. Services include care clown visits, cultural performances like STJERNESPOR, and newsletter communications. The organization receives no public funding and depends on private donations and foundation support.

Differentiator

Problem solved

Functional benefit

Products and services

• Omsorgsklovne Besøg (Care Clown Visits) Core in-person care clown visits to adults in nursing homes (plejehjem) and group homes (bosteder). Care clowns are trained in dementia, developmental disabilities, autism, and psychiatric conditions, and visits are delivered free of charge to requesting care institutions in Denmark.
• En Passende, Positiv Forstyrrelse (Project 1.0) 2023-24 project funded by Region Midt's Sundhedsfremme fund (DKK 218,125), investigating whether residents at Bygmarken and Grankoglen group homes can train their ability to form relationships through care clown interaction, with the aim of increasing residents' general wellbeing and mental health.
• En Passende, Positiv Forstyrrelse 2.0 2025-28 scaled project supported by Region Midt, extending the En Passende Positiv Forstyrrelse approach to 10 different group homes in Region Midt (Specialområde Børn og Unge, Specialområdet Voksen Psykiatri, and Specialområde Udviklingshandicap) for people of all ages with various challenges, with structured cross-disciplinary learning between clowns and facility staff.
• KulturSkab 2025-27 project developed in collaboration with Horsens Municipality leadership, aiming to create staff understanding of the importance of culture and community among residents of municipal nursing homes and between residents and staff. Funded by Inge og Akser Larsens Fond and Familien Hansens Fond.
• KulturPust 2025-27 cultural project bringing a cultural 'breath' into nursing homes and staff groups in Holstebro Municipality, with care clowns particularly skilled in working with people affected by dementia.
• Kultur som tilgang 2024-25 research project funded by Helsefonden, examining how care clowns use person-centered care and whether permanent staff can learn from observing the clowns' approach to meeting people in difficult and vulnerable life situations, in collaboration with Bostedet Aars and Plejecenter Fuglsangsø.
• Kultur i Fællesskab 2022-24 collaborative project under Mapia's initiative to bring cultural institutions' offerings to nursing homes, with participation from Moesgård Museum, Det Grønne Museum, Den Gamle By, Viborg Museum, Kunsthal Silkeborg Bad, and Danske Plejehjemsklovne, creating the sensory performance STJERNESPOR for nursing home residents with moderate to severe dementia.
• Sammen om SMIL 2020 project funded by Kulturministeriets Aktivitetspulje, bringing smiles and joy during the COVID-19 pandemic to 10 nursing homes in Midt- and Vestjylland, with two outdoor visits to each nursing home.
• NUhedsbrev (Newsletter) Periodic newsletter service with a general NUhedsbrev version and an institution-targeted version for nursing homes and group homes, sent at irregular intervals to keep supporters and partner institutions informed about care clown activities.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• BygmarkencoreStrategic or Co-development PartnerGroup home for adults with developmental disabilities and comorbid conditions (autism, ADHD). Core project partner in 'En Passende, Positiv Forstyrrelse' projects (1.0 and 2.0) examining relationship-building and wellbeing outcomes.
• GrankoglencoreStrategic or Co-development PartnerSpecialized group home for residents with Prader Willi Syndrome. Core project partner in 'En Passende, Positiv Forstyrrelse' projects examining social engagement and mental health benefits of care clown interactions.
• Specialområde Børn og Unge i Region MidtcoreStrategic or Co-development PartnerSpecial child and youth services in Central Denmark Region. Expanded project partner in En Passende, Positiv Forstyrrelse 2.0 (2025-28).
• Specialområde UdviklingshandicapcoreStrategic or Co-development PartnerServices for adults with developmental disabilities in Region Midt. Included in the expanded 2.0 project reaching 10 different care facilities.
• Specialområde Voksen PsykiatricoreStrategic or Co-development PartnerAdult psychiatric services included in En Passende, Positiv Forstyrrelse 2.0 project for cross-disciplinary learning.
• Bostedet AarscoreStrategic or Co-development PartnerSocial-psychiatric group home in Region Nord. Project partner in 'Kultur som tilgang' research project examining person-centered care approaches.
• Plejecenter FuglsangsøcoreStrategic or Co-development PartnerCare center in Herning Municipality collaborating on 'Kultur som tilgang' project examining how care clown methods can inform staff practices.
• Horsens KommunecoreStrategic or Co-development PartnerMunicipality that initiated KulturSkab project (2025-27) to integrate cultural approaches in municipal nursing homes and strengthen bonds between residents and staff.
• MapiaminorStrategic or Co-development PartnerOrganization leading 'Kultur i Fællesskab' project bringing cultural institution offerings to nursing homes, with Danske Plejehjemsklovne as project participant.
• Moesgård MuseumminorStrategic or Co-development PartnerCultural institution partner in 'Kultur i Fællesskab' project bringing museum experiences to nursing homes.
• Det Grønne MuseumminorStrategic or Co-development PartnerCultural institution partner in 'Kultur i Fællesskab' project bringing museum experiences to nursing homes.
• Den Gamle ByminorStrategic or Co-development PartnerOpen-air museum in Aarhus as cultural institution partner in 'Kultur i Fællesskab' project.
• Viborg MuseumminorStrategic or Co-development PartnerCultural institution partner in 'Kultur i Fællesskab' project bringing museum experiences to nursing homes.
• Kunsthal Silkeborg BadminorStrategic or Co-development PartnerArt gallery as cultural institution partner in 'Kultur i Fællesskab' project.
• Tanja Marcher (Dramaturg and Theater Pedagogue)minorStrategic or Co-development PartnerCreative professional collaborating on 'STJERNESPOR' sensory performance for nursing home residents with moderate to severe dementia.

Scale indicators2 records

Expansion highlights6 records

Direct peers

• Red Noses International: Austria-based international clown charity network operating across multiple European countries. Comparable as a multi-country care clown NGO with professional training standards and institutional partnerships.
• Danske Hospitalsklovne: Denmark's hospital clown organization, applying clown methodology to support patients (primarily children) in hospital settings. Comparable as a Danish clown-pedagogy NGO serving vulnerable populations in care institutions.
• Le Rire Médecin: French care clown charity operating in pediatric hospitals and healthcare facilities. Comparable as a professionally trained clown organization delivering emotional/relational support in institutional care settings.
• CliniClowns (Cliniclowns Nederland): Dutch care clown organization that visits children and adults in hospitals and care institutions. Directly comparable mission, methodology, and beneficiary profile, including dementia and disability work.
• Healthy Humor: US nonprofit deploying trained performers to pediatric hospitals and care facilities. Comparable as a healthcare clown NGO with institutional contracts and professionally trained clown artists.
• Big Apple Circus Clown Care Unit: Pioneering US hospital clown program sending professional clowns to visit sick children in hospitals. Highly comparable mission and care-institution delivery model, and a historical reference point for the care clown movement.
• Humour Foundation (Clown Doctors Australia): Australian charity sending trained clown doctors to hospitals and care facilities, including aged care. Comparable as a healthcare clown NGO with professional performer training and institutional care delivery.

Broad incumbents

• Theodora Foundation: Swiss-based international charity using professionally trained performers to support hospitalized children. Comparable in clown-care delivery model and professional performer training, though focused on a broader pediatric population rather than adult dementia/disability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dedanskeomsorgsklovne
• Instagraminstagram.com/omsorgsklovne
• LinkedInlinkedin.com/company/omsorgsklovne

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about De Danske Omsorgsklovne