Brown Computer Solutions

What Brown Computer Solutions does

Brown Computer Solutions is an Apple Authorized Reseller and service provider operating two physical retail storefronts in Keene, New Hampshire (148 Key Road) and Brattleboro, Vermont (27 Birge Street), supplemented by an e-commerce website at bcsmacs.com. The company sells the full Apple hardware lineup including MacBook Neo, MacBook Air, MacBook Pro, iMac, Mac Mini, Mac Studio, iPad Pro/Air/Mini/11th Gen, Apple Watch SE 3/Series 11/Ultra 3, AirPods 4th Gen/Pro 3/Max 2, Apple TV 4K, and HomePod/HomePod mini, alongside accessories from Satechi and Core Gear and preowned/open-box inventory. Prices are publicly disclosed, ranging from entry-level MacBook Neo at $729.99 to high-end Mac Studio configurations at $5,299.99.

The business model combines four revenue streams: hardware resale (transactional), repair services performed by Apple Certified Technicians (tiered pricing for out-of-warranty work), one-on-one training sessions at $50 per half hour, and AppleCare+ extended warranty/accidental damage plans sold alongside Apple hardware. Service delivery spans carry-in repairs, remote support via Splashtop, and on-site visits at customer homes or businesses. The company partners with DriveSavers for advanced data recovery cases that exceed in-house capability. Target customers are individual consumers in New Hampshire and Vermont (primary segment) and local small businesses (secondary segmentation axis: size tier). Marketing channels are limited to the company website, email newsletter, and a toll-free phone line (877-447-9663); no enterprise sales motion, paid acquisition, or institutional partnerships are evident.

The company is privately held and independently operated, with no disclosed parent company, founder, headcount, funding history, or revenue figures. There is no evidence of expansion beyond the two-store regional footprint, no M&A activity, and no leadership changes on record. The firm is positioned as a credentialed local alternative to Apple.com and national resellers, where competitive differentiation comes from authorized service status, in-person training, and physical proximity rather than proprietary technology.

Name

Brown Computer Solutions

Legal name

Brown Computer Solutions

Website

https://bcsmacs.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Brown Computer Solutions is an Apple Authorized Reseller operating two retail stores in Keene, NH and Brattleboro, VT, plus an e-commerce site, selling Apple hardware and providing certified repair, training, and AppleCare+ services to regional consumers and small businesses.

Ownership category

akta.pro rank

Product category

Electronics Retail

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Business/Enterprise IT Hardware Retail (Workstations, Servers, POS) (CRACABAJ)

Keywords

• Apple authorized reseller
• Computer retail store
• Electronics repair services
• Apple certified service
• Device training services

Headquarters

HQ city

Brattleboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of Apple products including MacBooks, iMacs, iPads, Apple Watches, AirPods, HomePods, Apple TV, and accessories. Products range from entry-level MacBook Air at $729.99 to high-end Mac Studio at $5299.99.
2. Repair Services: Hardware and software service for Apple products and Windows/Linux PCs. Services include carry-in repairs, remote support, on-site service, and data recovery. Warranty repairs are performed by Apple Certified Technicians at no cost. Out-of-warranty services use a tiered pricing menu.
3. Training Services: One-on-one personalized training sessions at $50 per half hour. Sessions cover computer and mobile device usage. Free workshops on specific apps/features are occasionally offered.
4. AppleCare+ Sales: Extended warranty and accidental damage protection plans sold alongside Apple products. Pricing varies by product: Mac 14-inch $295.99, Mac 16-inch $415.99, iPad $79.99-$159.99, Apple Watch $49.99-$99.99.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Brown Computer Solutions is an Apple Authorized Reseller and Apple Authorized Service Provider operating two retail stores in Keene, NH and Brattleboro, VT. It sells Apple hardware and accessories, offers AppleCare+, and provides repair, training, remote support, and data recovery services.

Product overview

Brown Computer Solutions is an Apple authorized retailer and service provider offering a comprehensive portfolio of Apple hardware products including MacBook Neo, MacBook Air, MacBook Pro, 24-inch iMac, Mac Mini, Mac Studio, Studio Display, Studio Display XDR, iPad Pro, iPad Air, iPad Mini, iPad (11th Gen), Apple Watch SE 3, Series 11, and Ultra 3, AirPods (4th gen), AirPods Pro (3rd gen), AirPods Max 2, Apple TV 4K, HomePod, and HomePod Mini. The company complements its product sales with related services including AppleCare+ extended warranty plans, hardware and software repair services performed by Apple Certified Technicians, one-on-one personalized training sessions with certified trainers, remote technical support using Splashtop software, and preowned/open-box products. Accessories including Satechi and Core Gear products are also available with promotional discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Apple hardware (MacBook, iMac, iPad, Apple Watch, AirPods, HomePod, Apple TV) Retail sale of new Apple hardware and accessories through two authorized Apple reseller stores, targeting local individual consumers and small businesses in the Keene, NH and Brattleboro, VT region.
• AppleCare+ extended coverage Recurring AppleCare+ subscription coverage sold alongside new Apple hardware purchases at the Keene, NH and Brattleboro, VT stores to provide extended warranty and support.
• In-store and remote Apple device repair Apple Authorized Service Provider repair of Apple computers, tablets, watches, phones, and accessories performed in-store and remotely by Apple Certified Technicians using Splashtop-powered remote support.
• Device training classes Paid in-person training sessions teaching individual consumers and small business customers how to use Apple hardware and software, delivered at the company's retail locations.
• Data recovery service Data recovery for damaged or failed Apple devices, delivered via the company's partnership with DriveSavers for customers in the Keene, NH and Brattleboro, VT trade area.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DriveSaversminorOthersBrown Computer Solutions partners with DriveSavers for advanced data recovery services. When in-house data recovery is not possible, they refer customers to DriveSavers and provide discounts through this partnership.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Apple Store: Apple's own direct retail channel offering the same hardware catalog, plus in-store training (Today at Apple), certified repairs, and AppleCare+. The primary competitive threat as Apple increasingly sells directly to consumers.
• Best Buy: National consumer electronics retailer carrying the full Apple product line plus Geek Squad service offerings. Competes with BCS on Apple hardware sales and adjacent tech support/service, though at vastly larger scale and broader geographic footprint.
• Micro Center: Large multi-brand computer and electronics retailer with deep Apple product assortment. Comparable in product breadth (Macs, iPads, peripherals) and service offerings, though operates at much larger scale with multiple store locations.

Direct peers

• Experimac: Franchise-based Apple-specialty retailer offering pre-owned Apple product sales, repairs, and trade-ins. Closely comparable business model focused exclusively on the Apple ecosystem with similar service-driven revenue mix.
• Simply Mac: Multi-location Apple Authorized Reseller with stores across several U.S. states, specializing in Apple product sales, repairs, and trade-ins. Comparable business model with broader geographic footprint demonstrating scaled execution of the BCS concept.
• PowerMax: Apple Authorized Reseller and service provider based in Oregon, offering Apple hardware sales, repairs, training, and business services. Similar full-service Apple-specialty retail model with both consumer and B2B focus.
• Small Dog Electronics: Apple Authorized Reseller and service provider based in Vermont, operating a similar Apple-focused retail and service model. Directly comparable as a regional New England Apple specialist serving consumer and small business customers with hardware sales, repair, and training.
• Tekserve (historical): Former Apple Authorized Reseller and service provider in New York City known for enterprise Apple services before closing in 2018. Illustrative precedent of the structural challenges facing independent Apple resellers, even successful ones.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/browncomputersolutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brown Computer Solutions