relevantive

Name

relevantive

Legal name

relevantive GmbH

Website

https://relevantive.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. UX Strategy & Research Consulting: Professional services engagement model where relevantive works embedded with client teams to deliver UX strategy, research, and implementation support. Engagements include persona development, usability optimization, innovation workshops, and product development support. Revenue derived from consulting fees for strategic and implementation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

relevantive is a UX strategy and research consultancy that helps enterprise product leaders turn user experience into measurable growth. It works embedded with client teams to deliver data-based personas, usability optimization, customer journey mapping, lean innovation sprints, and Future UX workshops that align product, marketing, and sales around real user needs.

Product overview

relevantive is a UX Strategy & Research consulting firm offering a portfolio of services centered on helping product leaders turn UX into measurable business growth. The core offering consists of UX Strategy & Research Services, supported by specialized service modules including Persona Development & Workshops, Usability Optimization, Future UX Workshops, Lean Innovation Services, Customer Journey Mapping, and UX Process Coaching. The company also maintains a Blog Insights Platform (blog.relevantive.de) as a content and thought leadership channel. Services are delivered through collaborative, hands-on engagements rather than as standalone software products, with clients including BMW, Lufthansa, o2 Telefónica, Contentful, Amgen, Rohde & Schwarz, and Viessmann.

Differentiator

Problem solved

Functional benefit

Products and services

• UX Strategy & Research Services

Quantifiable outcome

• Reduced time-to-value by 30% and increased activation by 12% (example case referenced in blog post on UX metrics)

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Munich AirportminorStrategic or Co-development PartnerCollaborated with Munich Airport on Lufthansa MVP prototyping project. Lufthansa MVP prototype tested at Munich Airport facilities as part of innovation workshop validation.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Huge: Digital experience and product design consultancy combining strategy, UX research and product design for enterprise clients. Comparable service portfolio to relevantive in CX transformation and product innovation.
• Ustwo: Independent digital product studio with embedded consulting and product-strategy work. Comparable boutique scale with overlapping service scope in product strategy and design for enterprise.
• Pentagram: Independent design consultancy doing brand, digital and product-strategy work for major enterprises. Comparable methodology (human-centered, embedded engagements) and enterprise client profile.
• Livework: Service design consultancy operating across Europe, focused on customer journey and experience design for enterprises and public sector — directly comparable to relevantive's customer journey and OZG-style engagements.
• IDEO: Global human-centered design and innovation consultancy using personas, prototyping and lean methodology. Closest comparable to relevantive in approach, methodology, and enterprise product-strategy remit, though at substantially larger scale.
• Frog Design (Capgemini Invent): Design and innovation consultancy (now part of Capgemini Invent) doing product strategy, UX research and concept validation for major enterprises including Lufthansa-class clients. Directly comparable offering and methodology.
• MING Labs: German digital product and UX strategy consultancy based in Munich, serving enterprise clients with product strategy, UX research and design thinking engagements. Most direct German-market comparable to relevantive.
• Designit (Wipro): Global design strategy and innovation consultancy (now part of Wipro) delivering UX strategy, service design and innovation work for enterprise. Same value proposition delivered at much larger footprint.
• Nielsen Norman Group: UX research, training and advisory firm serving enterprise product teams globally. Same core service mix (UX research, usability, training, strategy) and same enterprise buyer persona.

Broad incumbents

• Accenture Song: Global professional services firm's design and experience arm. Overlaps with relevantive on UX strategy, innovation and digital transformation but operates at vastly greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/relevantive
• Xx.com/relevantive
• Facebookfacebook.com/relevantive

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about relevantive