Trumer Privatbrauerei

What Trumer Privatbrauerei does

Trumer Privatbrauerei is an eighth-generation, family-owned Austrian private brewery operating since 1601 from its headquarters in Obertrum am See, Salzburg Lake District, and currently led by Josef C. Sigl. The company specializes in the Pilsner niche, brewing a portfolio anchored by Trumer Pils and extended via Obertrumer Original (Märzen Zwickl), Trumer Hopfenspiel (light pils), Trumer Freispiel (alcohol-free pils, 2021), and Obertrumer Bio Radler (with Sonnentor lemon verbena). Its technological differentiator is a patented open fermentation process (Offene Gärung, opened 2006) combined with exclusive whole-leaf hops and Slow-Brewing certification (the first Austrian holder, 2012). The firm also operates a wholly-owned brewery in Berkeley, California (Trumer Brauerei USA, est. 2004) and a craft brew pub / shop in Salzburg city (TRUMEREI, est. 2014), and in 2022 diversified into plant-based beverages under the SIGL Bio brand (oat & barley; Barista Edition 2025).

Revenue is generated through three primary channels: (1) wholesale and retail beer distribution via HORECA direct sales, beverage specialist wholesalers, and grocery chains (Interspar, Eurospar, ADEG) across Austria and parts of the EU; (2) direct-to-consumer sales via the trumer.at online shop, the on-site brewery shop, TRUMEREI in Salzburg, and the Hopfenbox quarterly subscription; and (3) experiential and hospitality revenue from brewery tours (EUR 11.50–125), the Beer Cellar event venue (EUR 350/day, 50–120 guests), the Sigl Brewery Tavern (up to 280 seats), and TRUMEREI's brewpub. Pricing is unit-based across beer, accessories (e.g., 12 Spiegelau Craft Pilsner glasses at EUR 74.40), and tours, with the Hopfenbox at EUR 140/year or EUR 39/quarter as the only subscription tier. The customer base spans HORECA accounts, retail consumers, and premium beer enthusiasts concentrated in Austria, with a secondary presence in Germany, Italy, Switzerland, France, the UK, and the USA; the company does not publicly disclose revenue figures.

As a privately held GmbH & Co KG with ~70 employees and 420+ years of operational continuity, Trumer pairs its heritage narrative with a defensible brand profile (World Beer Cup Gold in 2006, 2008, 2016; European Beer Star Gold four times — most for any Austrian Pils; Schlanke Stange glass exhibited at MoMA New York), the CULTURBrauer consortium of 8 independent Austrian private breweries (founded 2008 under Sigl VII), and a 2025 capital program expanding storage, filling, and loading capacity.

Name

Trumer Privatbrauerei

Legal name

Trumer Privatbrauerei GmbH & Co KG

Website

https://trumer.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Trumer Privatbrauerei is an eighth-generation, family-owned Austrian private brewery (since 1601) specializing in award-winning Pilsner beers via a patented open fermentation process, distributed through wholesale, retail, DTC, hospitality venues, and a US brewery, serving HORECA, retail consumers, and beer enthusiasts in Austria, Europe, and the US.

Ownership category

akta.pro rank

Product category

Premium Craft Pilsner Beer

NAICS

Breweries (31212), Breweries (312120), Beer, Wine, and Liquor Retailers (445320)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Regional & National Breweries (THAFALAD), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Craft pilsner beer
• Open fermentation brewing
• Whole-leaf hops brewing
• Specialty beer brewery
• Plant-based oat beverages

Headquarters

HQ city

Oberndorf Bei Salzburg

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Beer and beverage product sales: Revenue from brewing and selling specialty beers (Trumer Pils, Obertrumer Original, Trumer Hopfenspiel, Trumer Freispiel, Obertrumer Bio Radler) and alcohol-free beverages. Sales through beverage retailers, HORECA (hotels, restaurants, bars), and direct retail.
2. Online Shop Sales: Sales of beer accessories (glasses, mugs, the 'Schlanke Stange', Craft Pilsner Glass), merchandise, and plant-based products (SIGL Bio Hafer & Gerste, SIGL Bio Barista Edition).
3. SIGL Bio Plant-Based Products: Revenue from plant-based milk alternatives launched in 2022 (SIGL Bio Hafer & Gerste) and 2025 (SIGL Bio Barista Edition), reflecting diversification beyond beer into the plant-based beverage segment.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Trumer Privatbrauerei brews and sells premium specialty beers — led by the flagship Trumer Pils and the Obertrumer family of beers — using a patented open fermentation process and whole-leaf hops. Beyond beer, the company sells plant-based beverages under the SIGL Bio brand (oat-and-barley drink and Barista Edition), iconic glassware, and operates brewery tours, the Hopfenbox subscription, and on-site hospitality venues (Braugasthof Sigl, Trumerei, Beer Cellar).

Differentiator

Problem solved

Functional benefit

Brands

• SIGLs: Austria's first unconventional bottled beer with tear-off cap, launched in 1992, has achieved cult status
• Trumer Pils
• Obertrumer
• Trumer Freispiel
• SIGL Bio
• Hopfenbox

Products and services

• Trumer Pils Flagship premium German-style Pilsner brewed with whole-leaf hops and the patented open fermentation process; multiple World Beer Cup, European Beer Star, and Australian International Beer Awards gold medal winner. Targeted at beer connoisseurs and HORECA accounts across Austria, the EU, and the United States.
• Trumer Hopfenspiel Light, lower-alcohol Trumer Pils variant aimed at sessionable drinking; crafted to bring a lighter expression of the Trumer house style while preserving the open fermentation character. Multiple MICBA Platinum awards.
• Trumer Freispiel Alcohol-free Pilsner with full flavor and freshness; gold-yellow color and fine carbonation, designed to deliver the Trumer taste experience without alcohol.
• Obertrumer Original (Märzen Zwickl) Natural, mild Märzen Zwickl with reduced carbonation, packaged in the traditional bulging Euro bottle with retro 1970s label; positioned as a heritage specialty under the Obertrumer family.
• Obertrumer Bio Radler Naturally sweetened organic Radler blended with Sonnentor lemon verbena tea and lactic-acid-fermented sour beer; a less-sweet, fully natural take on the Radler category.
• SIGL Bio Hafer & Gerste Organic plant-based milk alternative brewed from oats and barley malt at the Trumer brewery; carries the SIGL Bio brand and is sold via the Trumer online shop and selected retailers.
• SIGL Bio Barista Edition Barista-formulated oat drink with barley malt engineered for stable, creamy foam in espresso-based coffee service; targeted at coffee bars, cafés, and gastronomy.
• Craft Pilsner Glass (Spiegelau) Spiegelau-made beer glass (sold as a 12-pack of 0.33L) co-designed with Georg Riedel specifically for German-style Pilsner; supports the Trumer glass culture and is sold as branded glassware through the online shop.
• Hopfenbox Subscription Quarterly beer subscription delivering 18 bottles plus 2 glasses of Trumer Pils varieties to Austrian subscribers' homes; available as one-year (EUR 140) or open-ended (EUR 39 per quarter, cancellable).
• Brewery Tours and Beer Experiences Guided brewery tours led by certified beer sommeliers through the fermentation cellar and brewery, paired with tastings and optional regional snacks (Weißwurst, roast pork). Includes Bierbrunnen (Beer Fountain) experiences and curated combo packages with KTM Motohall and fahr(T)raum Mattsee.
• Bierkeller Event Venue Rental Rental of the Beer Cellar event space in Obertrum for 50–120 guests at EUR 350 per day, including fully equipped bar, lounge, stage, sound, and lighting for private and corporate events.

Quantifiable outcome

• Trumer Pils has won the European Beer Star award 4 times (2012, 2008, 2006, 2004) — the most for any Austrian brewery in the Pils category
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Gölles ManufakturminorStrategic or Co-development Partner · 1 January 2020Trumer partnered with Gölles Manufaktur (a traditional vinegar and specialty food producer) to transform surplus Trumer beer into premium Trumer x Gölles Bieressig (beer vinegar). This product was created during the COVID-19 lockdown when the hospitality sector couldn't serve draft beer, reflecting shared values around food waste reduction and quality ingredients.
• SonnentorminorStrategic or Co-development Partner · 1 January 2019Sonnentor (organic herb and tea producer) supplied the lemon verbena tea (Zitronenverbene-Tee) used in the Obertrumer Bio Radler launched in 2018. The Radler is made from Trumer beer, Sonnentor tea, Austrian sugar beet sugar, and undergoes lactic acid fermentation.
• Reed Exhibitions & friendship.isminorGTM or Marketing Partner · 1 January 2018Trumer partnered with Reed Exhibitions and agency friendship.is to launch 'Einfach Leben – das gastrophilosophische Forum' — an annual gastronomic forum held as part of the 'Alles für den Gast' trade fair in Salzburg. The forum addresses contemporary topics equally relevant to society and gastronomy.
• Spiegelau (Riedel Group)coreTechnology or Integration · 1 January 2016Trumer collaborated with glass specialist Spiegelau (part of the Riedel Group) to develop the 'Craft Pilsner Glass' specifically designed for the Trumer Pilsener German Style beer. This is a co-development partnership resulting in a product that optimizes the sensory experience of Trumer Pils.
• Slow-Brewing AssociationcoreStrategic or Co-development Partner · 1 January 2012Trumer became the first Austrian brewery to earn Slow-Brewing certification in 2012. The 'strictest quality seal' for beer involves continuous evaluation of both the beer and the brewery itself, renewed annually. This partnership positions Trumer within a network of quality-focused breweries sharing the Slow-Brewing philosophy.
• CULTURBrauer ConsortiumcoreStrategic or Co-development Partner · 1 January 2008Josef Sigl VII initiated the founding of CULTURBrauer in 2008 — a consortium of eight independent Austrian private breweries united to promote and preserve Austrian private brewing culture and quality standards.

Scale indicators4 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Stiegl Brauerei: Austria's largest privately held brewery, headquartered in Salzburg. Both Stiegl and Trumer are Austrian independent private breweries (Privatbrauereien) competing in the same HORECA, retail and on-premise channels with award-winning Pils-style and specialty beers, and both compete in the Salzburg regional market directly.
• Hofbräuhaus München: Bavarian state-owned brewery operating a famous on-premise beer hall plus packaged distribution. Like Trumer, Hofbräuhaus combines heritage brewing with on-site hospitality, brewery experience, and retail merchandise — a directly comparable craft-heritage-plus-experience model.
• Ottakringer Brauerei: Vienna-based independent Austrian private brewery with a comparable craft/specialty positioning and similar GTM across HORECA, retail chains, and direct-to-consumer channels. Like Trumer, Ottakringer competes for Austrian market share and on-premise placement with independently brewed Pils and seasonal specialties.
• Krombacher Brauerei: Germany's largest privately held Pils brewery, with a similar privately-owned, family-influenced identity, strong Pils focus, and broad HORECA/retail distribution across German-speaking markets that competes directly with Trumer's positioning in cross-border DACH retail and on-premise channels.
• Bitburger Brauerei: Major German Pils specialist with a national footprint, competing for the same on-premise and retail accounts in Germany that complement Trumer's Austrian stronghold. Pils category focus makes Bitburger a direct competitor at the premium-mid tier in DACH markets.
• Weihenstephan: Bavarian brewery frequently cited as the world's oldest, with premium positioning and award-winning Pils and specialty beers in direct retail and HORECA competition with Trumer. Strong heritage and craft-identity overlap makes it a directly comparable peer.
• Augustiner-Bräu München: One of Munich's most prestigious large private breweries, with a similarly iconic status among consumers and a comparable heritage-driven, quality-first positioning to Trumer. Both compete in the premium Pils/Helles category across DACH HORECA and specialty retail.
• Gösser Brauerei: Styrian (Austrian) brewery, now part of the AB InBev group, that competes head-to-head with Trumer across Austrian retail and HORECA accounts. Comparable Pils product mix and geographic overlap make Gösser a directly competing brewery at premium and mainstream price points in Austria.

Broad incumbents

• BrewDog: Scottish-headquartered global craft brewer with brand-equity-led marketing and international distribution across retail, HORECA, and own-brand hospitality. BrewDog provides a useful incumbent comparator on premium craft brewing scale, branding, and DTC/subscription commerce — aspects Trumer is beginning to develop with the Hopfenbox and Trumerei.

Emerging players

• Athletic Brewing Company: U.S.-based craft brewery specialized in non-alcoholic beer, the same category Trumer entered with Trumer Freispiel (2021). Athletic's premium positioning and U.S. craft credibility make it an emerging peer for both Trumer's non-alcoholic U.S. ambitions and SIGL Bio plant-based adjacency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/privatbrauerei
• YouTubeyoutube.com/user/TrumerPrivatbrauerei
• Facebookfacebook.com/Privatbrauerei
• Instagraminstagram.com/trumerprivatbrauerei
• Pinterestpinterest.com/privatbrauerei
• LinkedInlinkedin.com/company/trumer-privatbrauerei

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trumer Privatbrauerei