Upgates
Upgates is a Czech-based cloud e-commerce SaaS platform that enables 4,300+ SMB and mid-market merchants, primarily in the Czech Republic and Slovakia, to create and manage online stores via a self-serve platform with an extensive integration ecosystem and certified partner Marketplace.
- Company typePrivate
- Founded2014
- HeadquartersStitina, Czechia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Upgates does
Upgates, operated by the Czech private limited liability company EVici webdesign s.r.o. and headquartered in Stitina, Czech Republic, is a cloud-based e-commerce SaaS platform for creating and managing online stores. The platform serves over 4,300 customers primarily in the Czech Republic and Slovakia, with multi-language and multi-domain architecture and EU One Stop Shop (OSS) VAT compliance supporting cross-border merchants. Its core offering is a self-serve store builder accompanied by a visual Designer tool and an extensible Addons architecture spanning 63+ shipping carriers, 24+ payment providers, 53+ information/accounting systems, 25+ communication tools, and 100+ marketing connectors. The company also runs a certified partner Marketplace (agencies, integrators, technical specialists) that delivers design, migration, marketing, and integration services on top of the core platform.
The product has been developed continuously for over 15 years and features B2C, B2B wholesale, dropshipping, fulfillment, and POS capabilities, along with marketplace syndication to Amazon, Allegro, and Alza. AI-adjacent functionality is delivered primarily through third-party partners, including an AI-powered automatic copywriter, DeepL-powered translation, and a process automation addon, while the platform is positioned as 'AI-ready' for agent-driven shopping. Public APIs, webhooks, and CSV/XML import/export complete the developer integration surface.
Upgates operates a product-led growth (PLG) motion with a 30-day free trial and monthly subscription billing across tiered plans, including an Exclusive tier, augmented by channel revenue from partner referrals. The company is privately held and independently owned with no disclosed venture or private equity backing, supporting a lean 11-50 employee footprint. Distribution combines direct website sign-up (self-serve), SEO via Czech comparison sites, content marketing through its Academy and blog, and the partner Marketplace for higher-touch implementations and migrations.
Upgates firmographics
Firmographics- Name
- Upgates
- Legal name
- EVici webdesign s.r.o.
- Website
- https://upgates.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Upgates is a Czech-based cloud e-commerce SaaS platform that enables 4,300+ SMB and mid-market merchants, primarily in the Czech Republic and Slovakia, to create and manage online stores via a self-serve platform with an extensive integration ecosystem and certified partner Marketplace.
- Ownership category
- akta.pro rank
Upgates industry classification
Industry- Product category
- E-commerce Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)
Keywords
Where Upgates is headquartered
LocationHeadquarters
- HQ city
- Stitina
- HQ country
- Czechia
- HQ region
- Europe
Markets served
Upgates business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- E-commerce Platform Subscription: Monthly/annual rental of online store platform. Subscription plans with different feature tiers. Includes 30-day free trial with no commitments. Bonuses and surcharges may apply for additional features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription with core e-commerce features |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Upgates product offering
Product offeringCore offering
Upgates provides a cloud-based e-commerce SaaS platform that enables entrepreneurs and businesses to create, customize, and manage online stores. The platform supports multi-language and multi-domain operations from a single admin panel, B2B and B2C selling including wholesale and dropshipping models, and connects with 63+ shipping providers, 24+ payment methods, 53+ accounting/information systems, and 100+ marketing connectors across Central European markets. It includes a built-in Designer visual editor, process automation, public API, webhooks, and access to a partner Marketplace for professional services.
Product overview
Upgates is a cloud-based e-commerce platform (SaaS) for creating and managing online stores. The core offering consists of the Upgates platform with the built-in Designer tool for visual template customization. The platform operates through an extensible architecture: Addons provide built-in integrations for transport/logistics (63 carriers), payments (24 methods), information/accounting systems (53 systems), communication (25 services), marketing (100 tools), and data processing (14 tools). The Upgates Marketplace connects users with partner agencies for additional services. Key capabilities include multilingual/multishop management, B2B wholesale features, process automation, marketplace synchronization (Amazon, Allegro, Alza), One Stop Shop (OSS) compliance for EU VAT, public API and webhook support for developer integrations, and CSV/XML data exchange. The platform serves over 4,300 customers across Czech Republic, Slovakia, and international markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Upgates
- Upgates Designer
- Upgates Marketplace
- Upgates Academy
Quantifiable outcome
- 4,300+ customers using the platform
Companies that use Upgates
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Upgates technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration53 records
AI capability5 records
Feature6 records
Upgates partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- SuperFakturacoreOnline invoicing integration for small businesses and freelancers. Provides invoicing, reimbursement, record keeping, mobile payments, quotations, orders, advance invoices, delivery notes. Export for courier and accounting integration.
- Money S3coreSimple accounting system connection to e-shop processes - orders, warehouse. Management and accounting reports. Processes ledger, invoicing, payroll, tax records, double-entry bookkeeping, asset records, warehouse management.
- MRPcoreAccounting system for small entrepreneurs including accounting, tax records, invoices, warehouses, payroll. Professional tool for companies, entrepreneurs and tax advisors.
- Pohoda (Stormware)coreComprehensive accounting system integration via dedicated Upgates connector. Enables automatic import/export of orders, products, and invoices between Upgates e-shop and Pohoda accounting software. Supports price list synchronization.
- 63+ Shipping ProviderscoreIntegrated shipping solutions including: Česká pošta, DHL, DPD, GLS, PPL, Zásilkovna/Packeta, FedEx, Geis, MALL Delivery, Slovak Parcel Service, and many more regional carriers.
- 24+ Payment ProviderscorePayment integrations including: Apple Pay, Google Pay, Bitcoin, Skip Pay (MallPay), PlatímPak. Enabling seamless checkout experiences.
- 53+ Information SystemscoreIntegrations with accounting and business systems: Abra Flexi, Abra Gen, Fakturoid, HELIOS iNuvio, iDoklad, iSklad, Money S3/S4/S5, SuperFaktura, Pohoda, Vyfakturuj, Omega, Oberon, Dotykačka, Helios Easy/Red, PREMIER system.
- 100+ Marketing ConnectorscoreMarketing and price comparison website integrations including: Heureka, Glami, Google, Seznam.cz, Facebook, and various PPC/SEO tools.
- Marketplace Partners (Agencies)coreCertified partner network offering services including: e-shop design, migrations, coding, marketing, copywriting, translations, business consulting, accounting support, and expansion abroad. Includes agencies like SHEAN, artexe, Trexify, and 20+ more certified partners.
- Marketplace IntegratorscoreTechnical integration partners specializing in API connections, third-party system integrations, supplier connections, and custom development. Includes partners like Conviu.cz for data feeds and automation, Flowgix WMS for warehouse management.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Upgates competitors and assessment
Company assessmentBroad incumbents
- Salesforce Commerce Cloud: Enterprise SaaS commerce platform from Salesforce; an incumbent alternative in the broader e-commerce SaaS market, though focused more upmarket than Upgates.
- Magento (Adobe Commerce): Enterprise-grade e-commerce platform owned by Adobe, used by mid-market and enterprise merchants; competes for the same multi-store, multi-language, B2B use cases that Upgates serves.
- Shopify: Global leading e-commerce SaaS platform serving SMB and mid-market merchants with subscription-based store creation, payments, shipping, and app marketplace. Direct product overlap to Upgates but at vastly larger scale.
Emerging players
- Squarespace Commerce: Design-led SaaS website builder with integrated e-commerce targeting small businesses and creators; comparable SMB/Prosumer self-serve motion to Upgates.
- Wix eCommerce: Website builder with built-in e-commerce functionality targeting SMBs and individual merchants; comparable self-serve PLG model and prosumer target segment to Upgates.
Direct peers
- BigCommerce: Headless and multi-channel SaaS e-commerce platform serving SMB to enterprise; directly overlaps with Upgates on store creation, multi-channel selling, and B2B capabilities.
- Shoptet: Czech-founded e-commerce SaaS platform purpose-built for Central European SMBs with local payment/shipping/integrations; closest regional head-to-head competitor to Upgates in the Czech and Slovak markets.
- WooCommerce: Open-source WordPress-based e-commerce platform widely adopted by small merchants; directly competes for the same prosumer/SMB merchant segment that Upgates targets.
- PrestaShop: Open-source e-commerce platform with strong adoption across European SMBs; comparable product offering with multi-language, multi-store, and large module marketplace similar to Upgates' addons.
- Shopware: European-headquartered (Germany) commerce platform widely used by SMB to enterprise merchants in DACH and CEE; comparable SaaS/on-prem e-commerce stack with strong multi-channel and B2B.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Upgates social profiles
Digital presenceUpgates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upgates leadership team
Management profileNumber of profiles
Upgates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upgates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upgates
What does Upgates do?
Upgates provides a cloud-based e-commerce SaaS platform that enables entrepreneurs and businesses to create, customize, and manage online stores. The platform supports multi-language and multi-domain operations from a single admin panel, B2B and B2C selling including wholesale and dropshipping models, and connects with 63+ shipping providers, 24+ payment methods, 53+ accounting/information systems, and 100+ marketing connectors across Central European markets. It includes a built-in Designer visual editor, process automation, public API, webhooks, and access to a partner Marketplace for professional services.
Is Upgates a public or private company?
Upgates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Upgates founded?
Upgates was founded in 2014. It employs 11 to 50 people.
Where is Upgates based?
Upgates is headquartered in Stitina, Czechia, in the Europe region.
How does Upgates make money?
One revenue line is on record: E-commerce Platform Subscription.
Who are Upgates's main competitors?
Broad incumbents on record are Salesforce Commerce Cloud, Magento (Adobe Commerce) and Shopify. Emerging players are Squarespace Commerce and Wix eCommerce. Direct peers are BigCommerce, Shoptet, WooCommerce, PrestaShop and Shopware.
Does Upgates have an API?
Yes. Upgates exposes a public API. Developer documentation is at www.upgates.cz/api-v2.
What industry is Upgates in?
Upgates's product category is E-commerce Platform. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of BPAAADAH, Channel/Partner Sales Support (Reseller Enablement, Deal Reg). Its NAICS code is 51821 and its SIC code is 7372.