Wall Street Dental

What Wall Street Dental does

Wall Street Dental is a family-owned, single-location dental practice headquartered at 801 Wall Street in Norman, Oklahoma. Founded in 1985 by Dr. James R. Yeary after his graduation from the University of Oklahoma College of Dentistry, the practice now operates with two dentists (Dr. James R. Yeary and his son Dr. William R. Yeary, who joined in 2015 following his AEGD residency) supported by a nine-person team of office managers, a front desk coordinator, a registered dental hygienist, and two dental assistants. The practice delivers a full scope of general and cosmetic dentistry services, including preventive care, restorative work (fillings, crowns, bridges, dentures, dental implants, root canals), cosmetic procedures (porcelain veneers, bonding, teeth whitening, Invisalign, orthodontics), and sedation options (nitrous oxide and oral conscious sedation). It serves a horizontal mix of patient segments including general adults, families with children, dental anxiety patients, and cosmetic patients across Norman and the surrounding Rock Creek area.

The practice is positioned around a modern clinical technology stack that includes high-power operating microscopes, electric hand-pieces, digital radiography with approximately 50% less radiation than traditional X-rays, laser dentistry for soft and hard tissue procedures, and intraoral cameras. These tools support the practice's emphasis on minimally invasive, precision dentistry using mercury-free, tooth-colored restorations. The technical foundation is augmented by third-party SaaS integrations: RevenueWell for patient education content, Demandforce for scheduling and recall, ident.ws for online patient registration, and CareCredit for patient financing.

Wall Street Dental operates as a direct-to-consumer fee-for-service practice. Revenue is generated through patient service fees (payable at time of service via Visa, MasterCard, Discover, or CareCredit) and through insurance reimbursement as an in-network provider with multiple plans. Patient acquisition is driven by local SEO, Google My Business, organic social media (Facebook, Twitter, Google+), word-of-mouth referrals, and community involvement through Mission of Mercy and Good Shepherd Ministries. The practice is privately held with no external investment, no parent company, and no public market listing.

Name

Wall Street Dental

Legal name

Wall Street Dental

Website

https://wallstreetdental.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Wall Street Dental is a family-owned, single-location dental practice in Norman, Oklahoma, founded in 1985 by Dr. James R. Yeary. It provides general and cosmetic dentistry to local patients across general, family, anxiety, and cosmetic segments using advanced digital and laser technologies.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (621210)

akta.pro industry

PRIMARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAC

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAA

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

Keywords

• General dentistry services
• Cosmetic dental treatments
• Dental implant placement
• Family dental practice
• Sedation dentistry services

Headquarters

HQ city

Norman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dental Service Fees: Fee-for-service dental practice providing general and cosmetic dentistry services. Payment is due at time of service unless other arrangements are made in advance. The practice accepts Visa, MasterCard, and Discover. They work with insurance companies to maximize reimbursement for covered procedures.
2. Dental Insurance Reimbursement: The practice is in-network with a variety of insurance plans and processes claims on behalf of patients. Insurance companies typically respond within 4-6 weeks.
3. CareCredit Financing: Partnership with CareCredit for dental financing with credit available in time frames that fit patient needs. Allows patients to make monthly payment arrangements for procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Wall Street Dental is a family-owned single-location dental practice in Norman, Oklahoma providing general and cosmetic dentistry services including dental implants, porcelain veneers, crowns, bridges, dentures, root canal therapy, teeth whitening, orthodontics, and Invisalign clear aligners. The practice delivers preventive care, restorative treatments, cosmetic procedures, and sedation options (nitrous oxide and oral conscious sedation) using advanced in-office technology including high-power microscopes, digital imaging, laser dentistry, and intraoral cameras.

Product overview

Wall Street Dental is a general and cosmetic dental practice offering a comprehensive portfolio of dental services. The practice operates as a single-location dental office with Dr. James R. Yeary and Dr. William R. Yeary providing both general dentistry services (fillings, extractions, root canals, crowns, bridges, implants, dentures) and cosmetic treatments (bonding, porcelain veneers, inlays/onlays, teeth whitening, orthodontics, and Invisalign clear braces). Supporting services include preventive care (oral hygiene, child dentistry, prophylaxis/cleaning, sealants), periodontal maintenance, sedation options (nitrous oxide and oral sedation), and advanced technology services using microscopes, digital imaging, laser dentistry, and intraoral cameras. The practice integrates third-party tools for patient education (RevenueWell Systems), financing (CareCredit), online registration, and appointment scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• General and Cosmetic Dentistry Full-service dental practice offering comprehensive general dentistry and cosmetic dental treatments, including restorative procedures, preventive care, and aesthetic enhancements for individual patients.
• Dental Implants Titanium posts surgically placed into the jawbone to provide a foundation for replacement teeth that look, feel, and function like natural teeth. For adults with missing teeth.
• Dental Crowns Porcelain or porcelain-bonded-to-gold restorations that cap damaged teeth to provide a natural appearance and functional chewing surface. Crowns and bridges can last 20-30 years with proper care.
• Dental Bridges Fixed or removable devices used to replace missing teeth by attaching artificial teeth to adjacent natural abutment teeth.
• Dentures Removable dental appliances replacing natural teeth with support for cheeks and lips. Includes conventional dentures, immediate dentures, implant-retained dentures, partial dentures, and soft liners.
• Fillings and Restorations Tooth-colored composite restorations and mercury-free fillings that bond to teeth creating a tight, superior fit while adding strength to weakened teeth.
• Root Canal Therapy Non-surgical treatment to remove infected dental pulp, clean the root canal system, and seal the tooth to prevent further infection. Root canal therapy has approximately 90 percent success rate.
• Tooth Extractions Removal of severely decayed, damaged, or poorly positioned teeth including impacted teeth extractions.
• Porcelain Veneers Thin ceramic shells bonded directly to the front surfaces of teeth to improve smile aesthetics with natural-looking, stain-resistant results. Can brighten smile for well over a decade with proper care.
• Teeth Whitening Professional bleaching procedure using custom bleach splints and whitening agents to brighten stained or discolored teeth.
• Dental Bonding Cosmetic procedure using plastic resin applied to chipped, cracked, discolored, or misarranged teeth to restore appearance.
• Inlays and Onlays Custom fabricated restorations made of porcelain, gold, or composite resin used when more than half of the tooth's biting surface is damaged. Can increase tooth strength by up to 75 percent.
• Orthodontics Braces treatment using constant gentle pressure to move teeth into proper alignment, including metal, plastic, and ceramic options with retainers for retention phase.
• Invisalign Clear Braces Series of clear removable aligners using 3-D computer imaging technology to straighten teeth without metal wires or brackets.
• Oral Hygiene Services Preventive care services including professional teeth cleaning, brushing and flossing instruction, and guidance on maintaining dental health.
• Child Dentistry Pediatric dental services for children including first dental visits, preventive care, dental sealants, and education on oral health habits.
• Prophylaxis (Teeth Cleaning) Professional dental cleaning treatment to remove plaque, tartar, and stains to prevent gingivitis and periodontal disease.
• Periodontal Maintenance Ongoing care for patients with gum disease including deep cleaning, scaling, root planing, and monitoring of periodontal health.
• Dental Sealants Tooth-colored acrylic coating painted onto tooth surfaces to seal deep grooves and protect enamel from plaque and acids, preventing decay on biting surfaces.
• Nitrous Oxide Sedation Laughing gas sedation providing 50-70 percent oxygen with nitrous oxide for anxious patients requiring minimal intervention during dental procedures.
• Oral Sedation Oral conscious sedation using anti-anxiety medications from the benzodiazepine family for patients with high dental anxiety.

Quantifiable outcome

• Crown and bridge treatments can last 20-30 years with proper care
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dental Care Alliance: Dental Care Alliance is a DSO supporting 400+ affiliated dental practices across the eastern US, providing general dentistry, specialty, and orthodontic services. Comparable as a provider of comprehensive dental services through office-based practices; differs by operating a multi-state DSO rather than a single independent office.
• Smile Brands: Smile Brands is a DSO operating affiliated dental practices under multiple brands (including Bright Now! Dental, Monarch Dental, and Castle Dental) delivering general, cosmetic, and specialty services. Comparable as a multi-brand operator of general dental practices; differs from Wall Street Dental's single independent family-owned office.
• Aspen Dental: Aspen Dental operates over 1,000 dental practice locations across the US, offering general dentistry, implants, dentures, and cosmetic services directly to consumers. It is comparable as a multi-location general/cosmetic dental operator; however, its scale, marketing spend, and corporate ownership structure contrast with Wall Street Dental's family-owned single-office model.
• Gen4 Dental Partners: Gen4 Dental Partners is a dentist-owned DSO supporting general dental practices with a focus on preserving clinical autonomy while providing operational support. Comparable to Wall Street Dental in delivering general/cosmetic dental services in office settings; differs via its DSO support model versus independent ownership.
• MB2 Dental Solutions: MB2 Dental Solutions is a dentist-owned DSO supporting 700+ affiliated practices across 40 states, partnering with independent dentists on the operational and growth side of the business. Comparable to Wall Street Dental in serving general dentistry patient needs through office-based practices; differs as MB2 uses a partnership/DSO model rather than independent ownership.
• Heartland Dental: Heartland Dental is the largest dental support organization (DSO) in the US, supporting thousands of general dental practices across 40+ states. It is comparable to Wall Street Dental in that it operates general and family dental practices serving local communities with comprehensive services, though at significantly greater scale and via a DSO support model.
• Sonrava Health: Sonrava Health is a multi-brand dental and orthodontic support organization operating practices such as Western Dental and Brident across the US, offering general, cosmetic, and orthodontic services. Comparable as an operator of comprehensive dental practices serving consumer markets; differs due to large-scale corporate ownership vs. Wall Street Dental's independent family structure.
• Pacific Dental Services: Pacific Dental Services is one of the largest DSOs in the US, supporting 700+ dental practices with integrated clinical, operational, and technology infrastructure. Comparable as a provider of general/cosmetic dental services through affiliated practices, but Wall Street Dental is independent and does not utilize DSO support models.

Regional players

• Comfort Dental: Comfort Dental is a regional dental franchise with dozens of offices primarily across the Midwest and Western US, offering general dentistry, orthodontics, and implants. It is comparable to Wall Street Dental as a multi-office general dental provider serving local communities with similar service menus, though Comfort operates under a franchise model rather than independent ownership.

Direct peers

• Affordable Dentures & Implants: Affordable Dentures & Implants operates a national network of dental practices focused on dentures, extractions, and dental implants, serving price-sensitive consumers. Comparable to Wall Street Dental in that both offer general dentistry plus a heavy emphasis on implants and dentures; however, Affordable Dentures specializes narrowly while Wall Street offers a broader cosmetic and preventive service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WallStreetDenta
• Facebookfacebook.com/wallstreetdentalok
• LinkedInlinkedin.com/company/james-r-yeary-dds

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wall Street Dental