What Neverest does

The source data for this subject describes Serviceplan Group SE & Co. KG, a privately held integrated communications group headquartered in Munich, Germany. (Note: firmographic fields in the input describe a separate, much smaller entity named "Neverest" — 11–50 employees, founded 2008, specializing in lab and film production, brand audio solutions, and marketing. The substantive operational data below is drawn from the Serviceplan Group records, which dominate the input.) The firm operates through a "House of Communication" model that delivers four integrated service pillars — Strategy & Consulting, Creative & Content, Media & Data, and Platform & Technology — under customized, fully integrated client teams, supported by three wholly-owned core agency brands: Serviceplan (creative and content), Mediaplus (data-driven media with 2,500 experts at 25 locations worldwide), and Plan.Net (digital experience and technology).

The proprietary technology layer centers on "House of AI," described as the digital twin of the House of Communication that integrates AI agents and tools across the marketing value chain. This was reinforced by a Core-tier partnership with Luma AI in February 2026 to standardize AI for creative workflows at scale. Owned content and community platforms — TWELVE (multi-format media), TWELVE Cast (podcast), the Best Brands annual event, and a multi-channel social presence (LinkedIn, Instagram, TikTok, YouTube, Facebook) — extend the firm's reach and brand influence.

The business model is professional services: bespoke, enterprise-focused agency engagements with revenue generated through client service contracts across the four service pillars. Pricing is not publicly disclosed, consistent with customized agency work. The go-to-market motion is sales-led and direct-to-enterprise, targeting large enterprise brands across aviation (Munich Airport rebrand), sports (AC Milan "Her name in the game"), and food/CPG (Rügenwalder Mühle cultural marketing). The group is independently owned (no parent company, no disclosed VC/PE), structured as a German SE & Co. KG, and is not publicly listed.

Name

Neverest

Legal name

Serviceplan Group SE & Co. KG

Website

https://neverest-group.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Serviceplan Group is a privately held, Munich-headquartered integrated communications agency operating through the brands Serviceplan, Mediaplus, and Plan.Net, delivering strategy, creative, media, data, and technology services to large enterprise clients across 25 global locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Integrated Agency Services: Full-service communications agency providing strategy consulting, creative and content services, media and data services, and platform and technology solutions. Revenue is generated through client service engagements across multiple service categories.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels11 records

Core offering

Neverest specializes in lab and film production, brand audio solutions, and marketing, delivering production and marketing services to brand clients. The offering is positioned within a broader integrated communications model that combines strategy consulting, creative and content production, media and data services, and platform and technology solutions.

Differentiator

Problem solved

Functional benefit

Brands

• TWELVE: Platform for communication, inspiration and meaningful discussion using various media formats, addressing relevant topics, sharing practical knowledge and experiences, presenting new approaches and perspectives.
• TWELVE Cast
• Best Brands
• House of AI

Products and services

• Lab and Film Production

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Luma AIcoreTechnology or Integration · 1 February 2026Luma AI becomes AI technology partner to Serviceplan Group to standardize AI for creative work across professional workflows at scale, strengthening productivity and long-term competitiveness. Partnership announced February 2026.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WPP: World's largest advertising holding group with agencies including Ogilvy, Grey, GroupM, and VMLY&R. Competes for global enterprise integrated communications contracts at a much larger scale than Serviceplan.
• TBWA\\Worldwide: Global creative advertising network within Omnicom, operating under the "Disruption" creative philosophy. Comparable to Serviceplan on creative-led enterprise campaigns and award-winning brand work.
• Interpublic Group (IPG): Global advertising holding company with McCann, FCB, MullenLowe, and Mediabrands. Competitor for large integrated enterprise mandates, with strong creative and media capabilities across geographies.
• Publicis Groupe: Paris-based global advertising holding company operating creative, media, digital, and health agencies (Leo Burnett, Saatchi & Saatchi, Publicis Media). Competes with Serviceplan for large multinational integrated mandates but as a much broader portfolio.
• Omnicom Group: Global advertising holding company with BBDO, DDB, TBWA, and media agencies under its umbrella. Direct competitor for major brand integrated retainers, especially through its creative networks.
• Havas: Paris-based global communications group operating creative, media, and health networks. Comparable integrated offering and similar European heritage; competes for European and global enterprise clients.
• Dentsu: Japanese-headquartered global advertising and marketing services group. Competes with Serviceplan in integrated communications, with particular strength in APAC that complements Serviceplan's European base.

Direct peers

• Jung von Matt: Germany's largest independent creative agency group, headquartered in Hamburg with international offices. Operates an integrated model across creative, digital, and content similar to Serviceplan's three-brand structure, and competes head-to-head for German and European enterprise mandates.
• Anomaly: Independent creative agency with offices in New York, London, Shanghai, Toronto, and Los Angeles. Comparable to Serviceplan as a non-network, brand-led creative specialist competing for global enterprise clients seeking alternative models to holding companies.
• Scholz & Friends: Long-standing German independent creative agency network offering integrated communications services. Comparable to Serviceplan in its DACH market focus, full-service positioning, and independent ownership structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights4 records

Customer concentration

• YouTubeyoutube.com/channel/UCixiGXHR1cN4WDXW6isJIWA
• Facebookfacebook.com/neverestmuc
• LinkedInlinkedin.com/company/neverest-muenchen
• Instagraminstagram.com/serviceplan
• TikToktiktok.com/@serviceplangroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neverest