What Damat Tween does

Damat Tween is a private international menswear brand founded in 2003 and headquartered in Kagithane, Istanbul, operating as the menswear division of Turkish conglomerate Orka Holding. The company runs two core sub-brands: Damat, positioned as premium formal menswear (suits, tuxedos, dress shirts, accessories), and Tween, targeting a younger demographic with contemporary casual and smart-casual apparel. Its product catalog spans suits, tuxedos, ceremony wear, shirts, jackets, trousers, jeans, knitwear, outerwear, footwear, and accessories, with Turkish Lira pricing ranging from 1,750 TL at the entry level to 44,950 TL for premium tuxedo sets. The portfolio is rounded out by a custom tailoring service (Özel Dikim), a Damat Tween Card loyalty program, gift cards redeemable in physical stores, and an official National Team Collection tied to its sponsorship of the Turkish National Football Team.

The business operates a hybrid omnichannel model: a multi-store physical retail footprint across Turkey, a full e-commerce storefront at damattween.com, and dedicated mobile applications on iOS and Android, all running on the Akinon CMS platform with 256-bit SSL and 3D Secure payment processing. Distribution is supplemented by a "Find in Store" (Mağazada Ara) feature that surfaces in-store stock availability online, free shipping above 3,000 TL, and 30-day free returns. Internationally, the brand has invested in physical presence via Villa Damat in Bologna (opened 2024), a seasonal installation at La Rinascente in Florence during Pitti Uomo (running through June 2026), and a U.S. market entry showcase at the Chicago Collective trade show in 2026.

Revenue is generated predominantly through one-time retail and e-commerce apparel sales, supplemented by gift card redemptions and loyalty card usage. Marketing combines organic social media, email newsletters, Lookbook/Shop-by-Look curated merchandising, and experiential activations through prestigious fashion events, with domestic brand awareness anchored by sponsorships of the Turkish National Football Team, Beşiktaş JK, and Trabzonspor football clubs. The company has no public revenue disclosure, no external funding rounds in the data, and operates with a stated 11-50 employee headcount for the Damat Tween brand unit.

Name

Damat Tween

Legal name

Damat Tween

Website

https://damattween.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Damat Tween is a private Turkish menswear brand under Orka Holding, operating Damat (premium formal) and Tween (contemporary) sub-brands. It sells suits, tuxedos, and accessories through Turkish retail stores, e-commerce, mobile apps, and international showrooms in Italy and the U.S.

Ownership category

akta.pro rank

Product category

Luxury Menswear Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Luxury Menswear (CRAAAFAF)

akta.pro secondary industry

Men’s Apparel Retail (CRAAABAC)

Keywords

• Luxury menswear retail
• Men's formal wear
• Tuxedo and suits
• Men's apparel ecommerce
• Custom tailoring services

Headquarters

HQ city

Kagithane

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail and E-commerce Product Sales: The primary revenue stream comes from selling men's menswear products directly to consumers through physical retail stores in Turkey and an e-commerce platform. Products include suits, shirts, t-shirts, knitwear, footwear, accessories, ceremony wear, and gift cards.
2. Gift Card Sales: The brand sells gift cards usable in physical retail stores. Gift cards represent a prepaid revenue stream redeemable against future purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Damat Tween designs, sources, and sells branded men's apparel and accessories through its Damat (premium formal menswear) and Tween (contemporary menswear) sub-brands. The assortment includes suits, tuxedos, shirts, jackets, trousers, jeans, t-shirts, knitwear, outerwear, footwear, and accessories, sold via owned physical retail stores in Turkey, the damattween.com e-commerce site, and iOS/Android mobile apps. The company also offers custom tailoring services (Özel Dikim), gift cards, a loyalty card program, and an official Turkish National Team merchandise collection tied to its sponsorship.

Product overview

Damat Tween is an international menswear brand owned by Orka Holding, operating two primary sub-brands: Damat (premium formal menswear) and Tween (contemporary, younger-targeted styles). The portfolio spans suits, tuxedos, shirts, jackets, trousers, jeans, t-shirts, knitwear, sweatshirts, outerwear, shoes, and accessories. The brand also offers ceremony/tuxedo wear through its Ceremony collection, an official National Team Collection (as sponsor of Turkish National Football Team), custom tailoring services, and a loyalty card program. Damat Tween positions itself in the luxury menswear segment with presence in Italy (Villa Damat in Bologna, Pitti Uomo installations) and expansion into the U.S. market.

Differentiator

Problem solved

Functional benefit

Brands

• Damat: Main luxury menswear sub-brand of Damat Tween, offering formal suits, tuxedos, dress shirts, accessories, and leather goods.
• Tween

Products and services

• Damat Sub-brand (Premium Formal Menswear) The Damat sub-brand is the premium segment of the Damat Tween portfolio, offering sophisticated formal and luxury menswear targeting men seeking tailored business attire, ceremony wear, and elevated everyday clothing.
• Tween Sub-brand (Contemporary Menswear) The Tween sub-brand targets a younger demographic with contemporary, trend-focused menswear styles, offering a more casual and modern aesthetic compared to the Damat sub-brand.
• Ceremony / Tuxedo Collection (Smokin - Damatlık) Formal ceremony wear line including tuxedo suits (smokin takım), tuxedo shirts, waistcoats, bow ties, cummerbunds, and formal shoes, designed for weddings and special occasions. Tuxedo sets start at 29,950 TL.
• Suits (Takım Elbise) Full suits and tailored menswear including jacket and trouser combinations available in slim fit, regular fit, and relaxed fit cuts. Pricing ranges from 1,750 TL to 44,950 TL.
• Shirts (Gömlek) Men's dress shirts and casual shirts available in various fits and materials including cotton and Tencel blends, starting from 3,570 TL.
• Jackets (Ceket) Men's jackets including fabric jackets, diagonal fabric jackets, and textured finishes, starting from 19,950 TL.
• Trousers & Jeans (Pantolon & Jean) Men's trousers and jeans in various fits and washes.
• T-Shirts (T-Shirt) Men's t-shirts including basic, polo collar, and knit t-shirt variations, starting from 3,450 TL.
• Knitwear & Sweaters (Triko & Kazak) Men's knitwear including rayon blend knits, viscose polyamide blends, and various colors.
• Outerwear (Mont, Palto & Kaban) Men's outerwear including coats, overcoats, trench coats, and jackets for transitional weather.
• Shoes (Ayakkabı) Men's footwear including classic, casual, sneakers, tuxedo shoes, and loafers, with leather and suede options.
• Accessories (Aksesuar) Men's accessories including perfume, bracelets, ties, handkerchiefs, belts, wallets, bags, socks, hats, gift boxes, necklaces, candles, hand cream, umbrellas, and towels. Pricing ranges from 1,750 TL to 3,950 TL.
• National Team Collection (Milli Takım Koleksiyonu) Official merchandise collection for the Turkish National Football Team, positioning Damat Tween as the official clothing sponsor of the team.
• Gift Card Gift cards available for purchase, redeemable for merchandise in physical stores. Customer service available at 0850 800 23 03.
• Special Stitching (Özel Dikim) Custom Tailoring Custom tailoring and bespoke tailoring services for personalized fit on Damat Tween garments.
• Damat Tween Card (Loyalty Program) A loyalty card program offering exclusive benefits and privileges to card members.
• Leather Goods (Deri Ürünler) Genuine leather products including leather tuxedo shoes and leather belts made from 100% calfskin.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• La RinascentecoreStrategic or Co-development Partner · 1 June 2026Damat Tween unveiled its 'The First Code - From Göbeklitepe to Florence' installation at La Rinascente in Florence during Pitti Uomo (running through end of June 2026), showcasing its Spring/Summer 2026 collection.
• Chicago CollectiveminorChannel Partner/ Reseller/ Distributor · 1 January 2026Damat was profiled at the Chicago Collective trade show alongside brands like Jack Victor, Kiwad, Turtleson, and Citizens of Humanity, as part of the brand's expansion into the U.S. market with competitively priced luxury menswear.
• Orka HoldingcoreStrategic or Co-development Partner · 1 January 2024Damat Tween is the international menswear brand of Orka Holding. The brand operates as the menswear division of the larger Turkish holding company, which provides corporate infrastructure and strategic direction.
• Villa Damat (Bologna, Italy)coreStrategic or Co-development Partner · 1 January 2024Villa Damat, opened in Bologna in 2024, serves as Damat Tween's flagship presence in Italy, strengthening the brand's international luxury menswear positioning.
• Turkey National Football Team (Milli Takım)coreStrategic or Co-development PartnerDamat Tween is the Official Clothing Sponsor of the Turkish National Football Team (Milli Futbol Takımımızın Resmi Giyim Sponsoru), as stated on the brand's sponsorships page.
• Beşiktaş JK (Official Fashion Sponsor)coreStrategic or Co-development PartnerDamat Tween is the Official Fashion Sponsor of Beşiktaş football club (Beşiktaş Resmi Moda Sponsoru), as stated on the brand's sponsorships page.
• Trabzonspor (Official Fashion Sponsor)coreStrategic or Co-development PartnerDamat Tween is the Official Fashion Sponsor of Trabzonspor football club (Trabzonspor Resmi Moda Sponsoru), as stated on the brand's sponsorships page.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/damat_official
• Facebookfacebook.com/Damat-Tween-100008073138910

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Damat Tween