What Intermed Asia does

Intermed Asia Ltd is a Hong Kong-based (Hung Hom, Kowloon) designer, manufacturer and distributor of interactive 3D promotional products, founded in 1988 and operating with 11-50 employees. The company specializes in custom-branded corporate merchandise centered on two core product platforms: (1) a licensed Rubik's® product line (cubes, pens, pen pots, keychains, twist puzzles, mobile charging cables, spinners, sensory cubes) produced under license from Spin Master Corp, and (2) a proprietary Magic Concepts® line of patented folding puzzle products (Magic Cube, Magic Diamond, Magic 360, Magic Card, Magic Ellipse, Magic Tile, Magic Revolving Tower, and various pen pots and calendars), protected by four US patents. Manufacturing leverages recycled ABS plastic since the 1990s, with the 2023-launched Magic BioCube introducing PHA bio-based biodegradable material, and production capacity exceeding 5 million cubes annually.

The company's go-to-market combines direct enterprise B2B sales targeting Fortune 500 corporations (documented clients include Netflix, Google, SAP, United Nations, Siemens Healthineers, United Airlines, Marriott, Printemps, and others across 12+ industries) with a global distributor network supported by a partner tools portal. Pricing is quote-based with minimum order quantities typically of 300-1000 pieces and 3-4 week lead times; products are one-time purchases customized per order. Sub-brands include the Touchpoint reusable face mask line (compliant with CEN CWA17553, AFNOR SPEC S76-001, and OEKO-TEX standards) and Tangle® fidget toys. Marketing channels span a content-rich website, LinkedIn/Facebook/Twitter/Instagram, YouTube ('MagicofEmotion'), an email newsletter, and case study portfolios targeted at B2B enterprise buyers seeking memorable, sustainability-credentialled promotional items with extended desk presence.

Revenue is not publicly disclosed and no funding rounds are evidenced, indicating a privately held, bootstrapped business. The proprietary product portfolio plus Rubik's® licensing and a patent portfolio on folding-puzzle mechanics constitute the principal competitive assets, with sustainability credentials (recycled plastics, PHA BioCube, plastic-free packaging) increasingly central to enterprise procurement decisions.

Name

Intermed Asia

Legal name

Intermed Asia Ltd

Website

https://intermedasia.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Intermed Asia is a Hong Kong-based manufacturer and distributor of interactive 3D promotional products, including licensed Rubik's® items and its proprietary patented Magic Concepts® folding puzzle line, selling customized corporate merchandise to Fortune 500 enterprise clients globally.

Ownership category

akta.pro rank

Product category

Promotional Products

NAICS

Doll, Toy, and Game Manufacturing (33993)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD)

Keywords

• Promotional products
• Corporate gifts
• Branded merchandise
• Custom 3D puzzles
• Interactive marketing items

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Custom Promotional Products: One-time purchase of customized promotional products including Rubik's cubes, Magic Concepts puzzles, pen pots, calendars, and mobile accessories. Products are fully customizable with client branding on all printable surfaces. Minimum order quantities typically range from 300-1000 pieces with 3-4 week lead times.
2. Licensed Brand Products: Revenue from products licensed under Rubik's® brand including cubes, pens, keychains, cable sets, and twist puzzles. These carry premium brand recognition and pricing.
3. Magic Concepts Proprietary Products: Proprietary product line including Magic Cube, Magic Diamond, Magic Card, Magic 360, and other folding puzzle designs. These are patented products unique to Intermed Asia.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Intermed Asia designs, manufactures, and distributes custom-branded interactive 3D promotional products, including patented Magic Concepts folding puzzles, licensed Rubik's® branded items (cubes, pens, keychains, twist puzzles, mobile cables), Office Blocks modular stationery sets, Tangle® fidget toys, branded calendars, and reusable face masks. Products are sold B2B to Fortune 500 enterprises and via a global distributor network as customized, made-to-order corporate gifts and marketing items with minimum orders of 300–1,000 units.

Product overview

Intermed Asia is a promotional products company specializing in interactive 3D desk media and corporate gifts. Their product portfolio consists of multiple branded product lines: (1) Rubik's branded products including cubes, pens, keychains, twist puzzles, spinners, mobile accessories, and sensory cubes; (2) Magic Concepts products featuring folding puzzles such as Magic Cube, Magic Diamond, Magic 360 Round/Square, Magic Card, Magic Ellipse, Magic Tile, Magic Revolving Tower, and various pen pots (Sliding, 3 Panel, Flip); (3) Office Blocks stationery sets including mobile charging cables, pen pot sets, and travel/Work From Home sets; (4) Tangle fidget toys; (5) Foldup Phone Paper Stands; and (6) Touchpoint reusable face masks. The core value proposition is '3D Media' - interactive products that engage users through touch, play, and physical interaction to increase message retention and brand recall.

Differentiator

Problem solved

Functional benefit

Brands

• Magic Concepts: Proprietary line of folding puzzle promotional products including Magic Cube, Magic Diamond, Magic Cards, and other interactive desk media items.
• Touchpoint
• Rubik's Licensed Products

Products and services

• Rubik's Cube 3x3 (57mm) Iconic Rubik's Cube promotional product (57mm) with 6 faces and 54 fully customizable printable sections, made from Black ABS Recycled Plastic, for B2B marketing campaigns and corporate gifting.
• Rubik's Cube 4x4 (65mm) 4x4 licensed Rubik's Cube promotional product with 96 customizable stickers for logo, images or messages.
• Rubik's Cube 3x3 Keychain (34mm) Mini 34mm Rubik's Cube keychain fully customizable for promotional giveaways and trade shows.
• Rubik's Cube 3x3 Mini (34mm) 34mm mini licensed Rubik's Cube promotional item with full-color customization for event giveaways.
• Rubik's Pen Pot Promotional desk pen pot with iconic twistable Rubik's-style blocks, made from Black ABS plastic with custom yupo label; includes 2 magnetic rows for paperclips. MOQ 500pcs, 3-week lead time.
• Rubik's Pen Licensed Rubik's themed ball pen where rotating cube cap sections unlock and release the pen.
• Rubik's Block Keychain Licensed Rubik's branded keychain with 3 rotating cube-style sections customizable with logos, images or messages.
• Rubik's Edge Licensed Rubik's Edge puzzle variant allowing new movements and shapes, easier to solve than a classic 3x3, for promotional use.
• Rubik's Twist Mini Mini version of the Rubik's Twist snake-shape puzzle invented by Ernő Rubik, with 36 imprintable labels and customizable surfaces for event giveaways.
• Rubik's Twist Licensed full-size Rubik's Twist puzzle offering 72 imprintable labels and up to 15 figure-forming shapes for promotional use.
• Rubik's Spinner Licensed Rubik's branded fidget spinner designed as a stress reducer and creativity/challenge symbol for promotional gifting.
• Rubik's Mobile Charging Cable Set Licensed Rubik's branded twistable 3-in-1 mobile cable set (Micro USB, Lightning, USB-C) with key-ring attachment and customizable ABS casing.
• Rubik's Sensory Cube Licensed Rubik's Cube variant featuring 3D sensory tiles, designed for accessibility programs (e.g., used by Netflix to promote 'You don't have to have a disability to care about accessibility').
• Magic Cube Intermed Asia's proprietary folding puzzle bestseller that transforms into different shapes, available in 3cm, 5cm, 7cm, 8cm, and 12cm sizes with multiple branding panels.
• Magic Diamond Proprietary Magic Concepts desktop folding puzzle that transforms from cube to diamond shape with 20 fully customizable faces and magnetic folding action.
• Magic 360 Round Proprietary desk accessory of magnetically connected blocks that can be pulled, rotated and re-connected for stress relief, with 9 fully customizable panels.
• Magic 360 Square Proprietary set of 3 magnetically connected cubes forming a tower that users assemble, rotate and reconfigure, with fully customizable faces.
• Magic Sliding Pen Pot Proprietary Magic Concepts playful twistable-blocks pen pot, fully customizable on all 6 sides with 2 magnetic rows for paperclips.
• Magic 3 Panel Pen Pot Proprietary Magic Concepts cube pen pot that unfolds into a panoramic billboard on a recipient's desk, with magnet-secured positions and fully customizable panels.
• Magic Flip Pen Pot Proprietary Magic Concepts cube-shaped pen pot that unfolds into multiple configurations and a panoramic billboard, made from Black HIPS Recycled Plastic with 12 magnets.
• Magic Card 160 Proprietary Magic Concepts 2mm-thin folding card where image and text unfold in an endless procession, ideal for event giveaways and mailshot supplements.
• Magic Card 210 Proprietary Magic Concepts 210 thin-design unfolding card for sales aids, mailers, and invitations.
• Magic Square 150 Proprietary 2mm-thin Magic Concepts 3D media for mailings and magazine inserts, with high-end matt finish and customizable surfaces.
• Magic Ellipse Proprietary Magic Concepts elegant desk accessory with a large even surface for detailed branding, suited to product launches, sales aids, calendars, and invitations.
• Magic Tile Proprietary Magic Concepts folding product with panoramic panel and large succession of images, ideal as a mailing piece with optional giftbox.
• Magic Revolving Tower Proprietary Magic Concepts desk sculpture with 4 rotating cubes for branding panels and imagery, with a customizable base.
• Magic Building Blocks Proprietary Magic Concepts interactive building block set in 3-brick or 4-brick configurations, fully customizable for promotional use.
• Magic Suspension Proprietary Magic Concepts engaging desk accessory with rotating cubes designed for fidget play during phone calls, with customizable panels.
• Magic Can Proprietary Magic Concepts can-shaped folding promotional product that opens to reveal marketing communication with magnetic tactile experience; protected by US patent US20110169219A1.
• Magic Stationery Box Proprietary Magic Concepts sliding stationery box with 3 compartments for paperclips and small items, with full color label customization.
• Magic Magnetic Triangle Proprietary Magic Concepts premium item composed of 4 magnetically connected prisms allowing users to form countless shapes; customizable for promotional use.
• Magic Magnetic Triangle Calendar Proprietary Magic Concepts premium calendar composed of 4 magnetically connected prisms that can be played with, built and rotated for year-long engagement.
• Magic 360 Round Calendar Proprietary Magic Concepts corporate calendar with magnetically connected blocks that can be pulled, rotated, and re-assembled; fully customizable for branding.
• Magic 360 Square Calendar Proprietary Magic Concepts high-end corporate calendar where 3 magnetically connecting cubes form a tower that recipients assemble, rotate, and reconfigure.
• Magic Sliding Pen Pot Calendar Proprietary Magic Concepts corporate calendar combining a pen pot with playful twistable blocks, designed for full-year desk engagement and customizable branding.
• Magic Can Calendar Proprietary Magic Concepts can-shaped promotional calendar with multi-face folding surfaces and customizable panels for year-long branding.
• Magic Revolving Tower Calendar Proprietary Magic Concepts desk-sculpture calendar with 4 freely rotating cubes for branding panels and imagery.
• Office Blocks Mobile Charging Cable Set Branded building-block mobile cable set that snaps together with other Office Blocks items, fully customizable for corporate gifting.
• Office Blocks 7-in-1 Pen Pot & Phone Stand Set 7-in-1 snap-together stationery set including pen pot, phone stand, stylus, screen cleaner, long pen, brick pen, and highlighter with full customization.
• Office Blocks Work From Home Set / Travel Set Snap-together travel/remote-worker set including ruler, pen, charging cable, stylus and highlighter, fully customizable. MOQ 300pcs, 25–30 day lead time.
• Foldup Phone Paper Stand Paper-cardboard promotional phone stand that folds flat for easy mailing and allows hands-free video calls, with fully customizable cover.
• Touchpoint Reusable Face Mask Reusable branded cloth face mask with Silvadur antibacterial finish and OEKO-TEX-tested smart fabric, certified to CEN CWA17553 and AFNOR SPEC S76-001, effective to 50 washes.
• Tangle Fidget toy promoting focus, relaxation, and fine motor skills, now made from recycled plastic, customizable for B2B promotional use.
• Magic BioCube Magic Cube variant launched in 2023 made from PHA, a bio-based and biodegradable non-plastic material; positioned as a sustainability upgrade to the standard Magic Cube.
• Magic Concepts (product sub-brand) Proprietary Magic Concepts product sub-brand covering folding puzzles with patented mechanisms that transform through twisting, sliding, and unfolding; includes Magic Cube, Magic Diamond, Magic Card, Magic 360, pen pots, calendars, magnetic triangles, building blocks, and related folding puzzle designs.

Quantifiable outcome

• Physical interaction with products increases neural activity by up to 1000% during folding/twisting interactions
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Rubik's (Spin Master Corp)coreOEM/ Whitelabel/ Licensing PartnerLicensed partnership to produce and sell Rubik's® branded promotional products including cubes, pens, keychains, cable sets, twist puzzles, and spinners. This is a core partnership providing access to one of the world's most recognized toy brands for promotional use.

Scale indicators4 records

Recent moves6 records

Expansion highlights1 record

Direct peers

• Hub Pen: Manufacturer of promotional pens and writing instruments for B2B corporate markets. Comparable to Intermed Asia as a specialized custom-branded promotional products manufacturer supplying through distributor channels.
• Crown Products: Manufacturer and supplier of custom promotional items including puzzles, fidget products, and desk accessories. Highly comparable to Intermed Asia as a direct competitor in the branded puzzle/fidget promotional merchandise niche.
• Gemline: US-based supplier of branded promotional products including bags, drinkware, and tech accessories. Directly comparable to Intermed Asia as a B2B promotional product supplier targeting enterprise/distributor channels with custom-branded merchandise.
• Bullet: Promotional products brand under PCNA offering custom-branded bags, drinkware, and accessories. Directly comparable to Intermed Asia in the B2B promotional products distribution space, particularly for corporate gifting and event merchandise.
• Leed's (PCNA): Promotional products distributor under PCNA specializing in bags, totes, and tech accessories. Comparable to Intermed Asia as a B2B supplier of custom-branded merchandise to enterprise clients.

Broad incumbents

• Polyconcept (PCNA): Parent of multiple promotional product brands (Bullet, Leed's, Trimark, JournalBooks). Comparable to Intermed Asia as a major multi-brand promotional products group, though vastly larger and broader in scope.
• HALO Branded Solutions: Major global corporate gifting and branded merchandise provider serving Fortune 500 customers. Comparable to Intermed Asia as a B2B enterprise promotional products supplier, but HALO operates at much larger scale across all product categories.
• 4imprint: One of the largest North American promotional products distributors with a broad catalog across categories. Comparable to Intermed Asia as a B2B promotional products specialist serving enterprise clients, though 4imprint is far larger, public, and far broader in product range.
• Ancorapromotional / Norwood Promotional Products: Large US-based promotional products supplier serving distributors and enterprise customers across many categories. Comparable to Intermed Asia as a long-standing B2B promotional products provider, though much broader and larger in scale.

Others

• Spin Master Corp: Licensor of the Rubik's® brand and major global toy manufacturer. Comparable to Intermed Asia through the licensing partnership for Rubik's® promotional products and as a peer in branded toy/game categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/intermedasia
• YouTubeyoutube.com/user/MagicofEmotion
• Facebookfacebook.com/intermedasia
• LinkedInlinkedin.com/company/intermed-asia
• Instagraminstagram.com/intermedasia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intermed Asia