Brite Lite Media

What Brite Lite Media does

Brite Lite Media AB is a Stockholm-based Swedish private limited company that designs, supplies, and integrates specialty display and audio-visual solutions for challenging-light and architectural environments. Its portfolio spans proprietary optical projection screens (front and rear), switchable PDLC smart glass, interactive touch films and IR frames, mirror displays, and surface transducer audio systems. The technical foundation combines in-house optical screen manufacturing and integration expertise with a distribution relationship with UK-based Pro Display for certified PDLC and smart glass products, allowing Brite Lite Media to deliver turnkey installations rather than off-the-shelf components.

The company sells primarily B2B through direct, quote-based engagements to retail, corporate, public venues, museums, education, and hospitality customers across Sweden, Scandinavia, and wider Europe, with a small set of named reference customers including McDonald's, Harvey, Queensgate, and Advent. A separate sub-brand, Platinum Vision, extends the offering into the residential and home cinema segment. Revenue mechanics are project-driven and custom-manufactured: each engagement is sized, quoted, and built to specification rather than transacted on a recurring or subscription basis.

The operating footprint appears lean — a two-person sales team supports a project pipeline that relies on technical configuration and partner-supplied components rather than scale economics. The stated focus is on difficult lighting conditions, architectural integration, and premium visual performance, positioning the business as a specialist channel partner for Pro Display in the Nordics rather than a mass-market AV reseller.

Name

Brite Lite Media

Legal name

Brite Lite Media AB

Website

https://britelite.se

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Brite Lite Media AB is a Stockholm-based specialty AV integrator that supplies projection screens, switchable PDLC smart glass, interactive displays, and surface audio solutions to retail, corporate, museum, education, and residential customers across Scandinavia and Europe.

Ownership category

akta.pro rank

Product category

Projection and Display Hardware

NAICS

Audio and Video Equipment Manufacturing (3343), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640), Optical Instruments & Lenses (3827)

akta.pro primary industry

Projectors & Projection Screens Retail (CRACAEAB)

akta.pro secondary industries

Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF), Monitors & Displays Retail (CRACABAF)

Keywords

• Projection screens
• Smart glass technology
• Interactive display systems
• Digital signage hardware
• Mirror TV displays

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Projection Screens: Sale of front projection screens, back projection screens, and diffusion screens in various sizes and specifications. Products include rigid screens and films for professional and consumer applications. Revenue generated through one-time product sales with custom sizing options.
2. Smart Glass and Smart Film: Switchable smart glass screens and self-adhesive smart films using PDLC technology for privacy, sun protection, and display applications. Products sold as finished screens or films for after-market installation. Revenue from hardware sales with installation services potentially bundled.
3. Mirror TV and Mirrorvision Products: Mirror television screens and mirror overlays that transform displays into functional mirrors. Includes custom mirror glass screens in various sizes with optional frames and touchscreen functionality.
4. Interactive Kiosks: Interactive kiosk products in various standard designs including Clearvision, Stealth, Evolution, and Pod models. Custom configurations available with touchscreen, payment systems, and integration options.
5. Audio Systems: Soundpod surface transducers that turn surfaces into speakers, and Art Speakers canvas art wall speakers. Audio integration products for display installations.
6. Custom and Special Order Products: Custom-designed display solutions, special sizes, and bespoke configurations. Revenue generated from specialized manufacturing to customer specifications including shaped screens, custom forms, and unique applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Brite Lite Media designs, supplies, and installs specialized projection screen systems (back and front projection), switchable PDLC smart glass and smart film, interactive touch displays and kiosks, Mirrorvision mirror TV screens, and integrated audio solutions. Products are sold as hardware in standard sizes or as custom-engineered configurations for commercial venues, retail, museums, transportation hubs, events, and residential customers.

Product overview

Brite Lite Media is a Swedish company specializing in professional projection screen systems, switchable smart glass displays, and integrated audio solutions for commercial and residential markets. Their product portfolio spans back projection screens (Cinema Pro, Pro Diffusion ST, Pro Diffusion, High Gain, Clearview, Ultra Black, Sunscreen), front projection screens (Ultravision, Ultra Gain, Soundvision, Soundvision Pro, High Gain Front, Electric Roll-Up), interactive displays (Interactive Projection Film/Smart Glas, Interactive Touch Film, IR Frames, Interactive Kiosks), mirror displays (Mirrorvision Mirror TV Screens, Mirror TV Overlays, Mirrorvision Advertising Screens), switchable glass technology (Smart Glas, Smart Film), audio systems (Soundpod, Art Speakers), and specialty products (360 Screens, Formed Screens). Products are available as rigid screens, flexible films for retrofitting, and complete packages. The company serves markets including retail, education, corporate, hospitality, museums, and residential home cinema.

Differentiator

Problem solved

Functional benefit

Brands

• Platinum Vision: A product line developed for the home and interior market, offering designed display solutions with minimalist aesthetics for modern home environments.

Products and services

• Cinema Pro Back Projection Screen A Fresnel back projection screen with lenticular technology for use with optical short-throw mirror systems. Transmission 70%, peak gain 3.2, 120° viewing cone. Hand-crafted grey surface in 6mm thickness for professional cinema and AV installations.
• Pro Diffusion Back Projection Screen Grey-pigmented back projection screen offering HD image quality with 180° horizontal and vertical viewing angle. Peak gain 4.7, transmission 74%, designed for storefronts, advertising and advanced video applications in strong ambient light or direct sunlight.
• Pro Diffusion ST Short Throw Screen Optical back projection screen with high concentration of diffusion crystals and transparent acrylic glass for short-throw projectors. 72% transmission, peak gain 3.7, 140° viewing zone. Even light distribution for high-resolution images.
• High Gain Back Projection Screen Bright, cost-effective back projection screen for general display solutions. Natural frosted white surface with 87% transmission, peak gain 7.4, 120° viewing zone. Performs in strong ambient light.
• Ultra Black Back Projection Screen Unique black-pigmented diffusion screen providing unparalleled contrast and resolution. Blinking-free matte surface delivers sharp, crystal-clear images regardless of viewing angle. Transmission 50%, peak gain 2.4, 140° viewing angle, 3mm thickness.
• Sunscreen Back Projection Film Revolutionary light-deflecting film using slitted optical filter technology for window applications and outdoor events. Delivers crystal-clear images in direct sunlight. 82% transmission, 120° viewing angle, 1mm thickness. Available in rolls.
• Electric Roll-Up Projection Screen Electric roll-up front projection screen with oval aluminum body and wall brackets. Gain 1, 180° viewing cone. Available in 4:3 and 16:9 formats with black borders, sizes 84–114 inches.
• Ultravision Front Projection Screen Acrylic projection screen with anti-glare coating for high brightness, contrast and color reproduction in daylight or strong indoor ambient light. Peak gain 5.7. Joinable for large seamless display areas.
• Ultra Gain Front Projection Screen/Film Front projection screen and self-adhesive film developed for glass walls and partitions in brightly lit locations or daylight. Peak gain 10, viewing angle 160°. Self-adhesive layer enables mounting on glass or plexi. Standard sizes 30–140 inches.
• Soundvision Front Projection Screen with Audio Brightest display screen available with 360° surface audio technology, where the screen surface itself functions as the speaker. Aluminum-coated highly reflective surface with gain 10 or 20, sizes 40–200 inches.
• Soundvision Pro Front Projection Screen with Audio Front projection screen for professional home cinema and AV installations. High gain 5.7 with superior contrast and black point. Incorporates sound panel (honeycomb principle) with specially manufactured audio components. Silver-grey color.
• Smart Glas Switchable Display Switchable smart glass screens using PDLC (Polymer Dispersed Liquid Crystal) technology that change from transparent to frosted with a switch. Provides HD-resolution image and video display (UXGA standard) with minimalist cable-suspended design. Sizes 50–120 inches.
• Smart Film Self-Adhesive Switchable Film Self-adhesive switchable film for retrofitting existing glass surfaces. Switches from transparent to frosted in under one second via simple switch, acting as electronic blinds for privacy or room-in-room creation. Tested for over 3 million switching cycles. 0.7mm thickness, light transmission 75% on / 67% off.
• Mirrorvision Mirror TV Screens Wall-mountable mirror screens combining reflection technology with LCD/TFT panels. Minimalist frameless design in sizes 15–55 inches; functions as a TV when on and a regular mirror when off. 6mm mirror glass panel.
• Mirror TV Overlays Glass panels and framed overlay screens that transform existing LCD or plasma screens into decorative mirrors. 4mm thickness (6mm on request), largest panel dimensions 1750x1250mm or 3150x1750mm. Cut to any size and placed directly on TV screen glass.
• Interactive Kiosks Interactive kiosk products in four standard designs — Clearvision (perspex with edge lighting), Stealth (slim coin terminal), Evolution (desk/disp counter), The Pod (wall-mounted). Configurable with touchscreen, payment systems and integrations for indoor or outdoor use.
• Interactive Projection Film Cost-effective intelligent projection film that transforms any surface into a touchscreen. Capacitive technology enables visual projection with interactive touch function through glass up to 20mm thickness. Self-adhesive optical film with long lifespan.
• Interactive Touch Film Transparent touch film with hardened PET layer protecting a copper core. Dual touch (2 points), reaction time 50–100ms, works through glass up to 20mm thick. USB connection, compatible with Windows 7.
• IR Touch Frames Infrared touch screen frame for retrofitting existing LCD, LED, plasma or projection screens. Matrix of horizontal and vertical infrared beams for finger position detection. Resolution 4096x4096 pixels, 50 scans/sec, reaction time <16ms. Plug-and-play via USB, sizes 26–120 inches.
• Soundpod Surface Transducer Audio System Surface transducer that transforms any surface, including glass, into a speaker. Uses energy distribution principle with waves sent over both sides of the activated surface. Frequency range 20–20000Hz, impedance 8Ω, max power 20W RMS. Diameter 100mm, depth 45mm.
• Art Speakers Canvas Wall Speakers Flat wall speaker panels optimized for contemporary and traditional interiors, with 180° sound spread. Max continuous output 40W RMS, max SPL 107dB. Available in four standard sizes with artistic designs, customizable with own artwork or photos.
• 360° Dual Projection Screens Dual projection film delivering full image quality on both sides simultaneously with 2x180=360° viewing angle. Works in strong indoor lighting or direct sunlight. Compatible with front or back projection. Off-white film, peak gain 5.7, 120µ thickness.
• Formed Screens (Custom Shapes) Light diffusion screens that can be cut to any shape to match logos, symbols and graphics. Material can also be formed and curved into waves, spheres, ovals, circles, clouds, hearts, and industry-specific symbols for branded display presentations.
• Bundled Packages (Mirror TV & Interactive Store Window) Pre-configured product packages combining multiple display products for specific use cases, including Mirror TV packages and Interactive Store Window packages.
• Platinum Vision Residential Sub-Brand A product line for the home and interior market, offering designed display solutions with minimalist aesthetics for modern home environments. Includes switchable smart glass, Mirrorvision TV screens, Canvas Art flat wall speakers and Cinema Pro display rooms.

Quantifiable outcome

• Back projection screens up to 10x brighter than conventional displays
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Pro DisplaycoreStrategic or Co-development PartnerPro Display is a UK-based manufacturer with a decade of experience developing innovative glass technology. Brite Lite Media serves as their exclusive representative for the Swedish market with resources to serve other Nordic and European countries. The partnership focuses on PDLC (Polymer Dispersed Liquid Crystal) switchable smart glass products. Brite Lite manages Swedish sales operations and handles international delivery logistics for Scandinavian and European customers.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Stewart Filmscreen: US manufacturer of premium front and rear projection screens for commercial cinema, home theater, and professional AV. Direct peer in projection screen technology and custom high-gain optical screen engineering serving similar integrator and enterprise customers.
• Smartglass International: Ireland-based switchable smart glass provider serving architecture, healthcare, and marine markets. Closely comparable product and use cases to Brite Lite's PDLC smart glass offering.
• Elite Screens: Global manufacturer of projection screens (fixed, electric, portable, ALR) for home, commercial, and pro AV. Competes with Brite Lite across projection screen categories with similar DIY/e-commerce and custom channels.
• Polytronix: US manufacturer of PDLC-based smart films and ITO-based transparent displays. Comparable technology and product category to Brite Lite's switchable film line for architectural and retail retrofit applications.
• Screen Innovations: US-based maker of ambient-light-rejecting projection screens and motorized shades, including Zero Edge and Solo lines. Direct competitor in high-performance, design-forward projection screens for premium residential and commercial installations.
• Gauzy: Israel-based manufacturer of PDLC smart glass and film for architecture, automotive, and aerospace. Directly comparable technology stack to Brite Lite's Pro Display-sourced smart glass line and competes for global architectural projects.
• Pro Display: UK-based manufacturer of PDLC switchable smart glass, optical projection screens, and interactive displays with a decade of innovation. Directly comparable product line and Brite Lite's exclusive Nordic/European distribution partner; both serve the same B2B signage, retail, and event verticals with overlapping technology stacks.
• Draper: US manufacturer of projection screens, window shades, and AV mounts serving commercial, education, and residential markets. Comparable in projection screen breadth and custom fabrication capabilities.

Broad incumbents

• Da-Lite (Legrand AV): Largest legacy projection screen brand in North America under Legrand AV, offering front, rear, and electric screens plus a broad AV infrastructure portfolio. Overlaps with Brite Lite in projection screens but serves much wider AV channels with commoditized offerings.

Others

• Chief (Legrand AV): Leading manufacturer of AV mounting solutions, racks, and infrastructure under Legrand AV. Adjacent ecosystem player that supports many of the same integrator customers deploying Brite Lite screens and smart glass in enterprise AV projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/brite-lite-media-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brite Lite Media