New West Foods

What New West Foods does

New West Foods (legal entity: New West Foods (WA) Pty Ltd) is a wholesale food distribution company headquartered in Malaga, Western Australia. Founded in 1988 and operating as a member of the NAFDA (National Association of Food Distributors Australia) group, the company functions as a regional broadline distributor serving B2B trade customers including restaurants, cafes, bakeries, delis, and other hospitality and food service businesses. The company is wholly owned/controlled by the NAFDA group, as indicated by NAFDA branding on its website and copyright notices.

New West Foods operates a broadline food distribution model spanning more than ten product categories: bakery specialties, pasta and noodles, fresh and frozen seafood, frozen foods, chilled products, pantry staples, dairy and eggs, beverages, packaging and disposables, and cleaning and food prep supplies. The company distributes numerous third-party branded products (Blue Wave, Shore Mariner, Primo, Hans, Selesta, Lilydale, Steggles, Bulla, Golden North, Mission) across these categories and serves the Western Australia market from a single warehouse in Malaga. The minimum order requirement is $200 for delivery and $150 for pickup, with a 10:45pm cut-off for next-day fulfillment.

The business runs on a B2B sales-led model with an e-commerce ordering platform powered by Commerce Vision, which serves registered trade customers. The NAFDA Rewards Program provides a loyalty layer across the network. Pricing is quote-based and non-publicly disclosed. New customers must apply for trade accounts. In May 2026, New West Foods acquired European Foods for an undisclosed amount, signaling active inorganic expansion within the WA food distribution market. The company employs 11-50 staff and does not disclose revenue.

Name

New West Foods

Legal name

New West Foods (WA) Pty Ltd

Website

https://newwestfoods.com.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

New West Foods is a B2B wholesale food distributor based in Malaga, Western Australia, serving restaurants, cafes, and food service businesses with broadline groceries, fresh and frozen seafood, dairy, packaging, and cleaning supplies through its NAFDA group network and e-commerce platform.

Ownership category

akta.pro rank

Product category

Wholesale Food Distribution

NAICS

Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Regional/Local Broadline Foodservice Distributors (AFAIAAAB)

akta.pro secondary industries

Refrigerated/Chilled Foods Wholesale (Deli, Prepared, Fresh Pasta, etc.) (AFAIAHAB), Ethnic & International Foods Wholesale Distribution (CRAOAAAJ)

Keywords

• Wholesale food distribution
• Foodservice supplies
• B2B food distribution
• Commercial food products
• Restaurant supply

Headquarters

HQ city

Malaga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Food Distribution: B2B wholesale distribution of food products to trade customers including restaurants, cafes, and food service businesses. Products include frozen foods, chilled goods, seafood, dairy, pantry items, beverages, and cleaning/food prep supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

New West Foods is a wholesale food distributor serving restaurants, cafes, bakeries, and food service businesses in Western Australia. The company operates a broadline food distribution model offering bakery, seafood, frozen, chilled, pantry, dairy, beverages, packaging, and cleaning supplies under its trade catalog. As a member of the NAFDA group, it provides one-stop procurement to commercial food service operators with online ordering, delivery, and pickup options subject to minimum order thresholds.

Product overview

New West Foods is a wholesale food distribution company operating as part of the NAFDA group, based in Malaga, Western Australia. They supply foodservice businesses including restaurants, cafes, and catering operations. Their product portfolio is organized as a broadline food service distribution model with multiple product categories including Bakery, Pasta & Noodles, Seafood (fresh and frozen), Frozen Foods, Chilled Products, Pantry, Dairy & Eggs, Beverages, Packaging & Disposables, and Cleaning & Food Prep. They distribute numerous third-party branded products alongside their own private label offerings. The company operates an e-commerce platform for trade customer ordering with a minimum order requirement and pickup/delivery options. Key brand partnerships include Lilydale and Steggles (poultry), Blue Wave, Shore Mariner, and Pacific West (seafood), Selesta and John Bull (pantry/specialty), Bulla, Golden North, and Everest (ice cream/gelato), and various smallgoods brands like Primo and Hans.

Differentiator

Problem solved

Functional benefit

Products and services

• Bakery Specialty Products Wholesale bakery products for trade customers including bread, burger buns, bread rolls, pastries, croissants, pizza bases, and tortillas in frozen format.
• Pasta & Noodles Wholesale pasta and Asian noodles for food service including fresh and dried pasta, rice paper, noodle cups, and Asian sauces and pastes.
• Seafood (Fresh & Frozen) Wholesale fresh and frozen seafood for trade customers including fish fillets, octopus, whole fish, crumbed and battered products, prawns, scallops, mussels, and squid.
• Frozen Foods Broad wholesale frozen food range including Asian specialty items, bakery, dairy and eggs, desserts, fruit, ice cream and gelato, meat and poultry, plant-based options, potato products, prepared meals, snacks, and vegetables.
• Chilled Products Wholesale chilled items including antipasto and dips, Asian specialty items (tofu, noodles), bakery specialties (yeast), dressings and condiments (mayonnaise), and smallgoods (bacon, beef, chicken, ham, pepperoni, pork, prosciutto, salami, sausages).
• Pantry Items Extensive wholesale pantry range including antipasto, Asian specialty items, bakery specialties (essences, fondant, food colouring, glazes), biscuits, breadcrumbs, cereals, chocolates, condiments, confectionary, desserts, flour and pre-mixes, fruit, gravy and stock, herbs and spices, legumes, nuts, oils, pasta, rice, spreads, sugars, tomato products, and vegetables.
• Dairy & Eggs Wholesale dairy and egg products including butter and margarine, block and specialty cheeses (blue vein, bocconcini, brie, camembert, fetta, haloumi, parmesan, shredded, sliced), cream varieties, eggs, and yoghurt.
• Beverages Wholesale beverage range for trade customers including milk, juices, toppings, syrups, cordials, tea, coffee, water, soda, and energy drinks and powders.
• Packaging & Disposables Foodservice packaging and disposables including boxes, trays, clams, containers and lids, plates, bowls, chip boxes, cups and lids, pizza boxes, bags, cutlery, skewers, napkins, clingwrap, foil, paper, cake boards and boxes, and register rolls.
• Cleaning & Food Prep Commercial cleaning chemicals, equipment, food prep supplies, garbage bags, gloves, towel and toilet rolls, and wipe rolls for food service operations.
• Trade Online Ordering Platform Online B2B e-commerce ordering platform powered by Commerce Vision, available to registered trade customers with minimum order requirements and integrated NAFDA Rewards Program.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NAFDAcoreChannel Partner/ Reseller/ DistributorNew West Foods is part of the NAFDA group, a network of wholesale food distribution companies across Australia. NAFDA provides centralized systems including the Rewards Program and shared e-commerce platform.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Nundah Foods (NAFDA member): Nundah Foods is a NAFDA-affiliated foodservice distributor serving Queensland and northern Australian trade customers with a broad assortment of products. Directly comparable to New West Foods as a NAFDA sister distributor operating a similar broadline B2B model in a different Australian region.
• AFIC Foodservice: AFIC Foodservice distributes food products and foodservice supplies to hospitality operators across Australia. Comparable to New West Foods in broadline foodservice distribution model, B2B trade customer base, and multi-category product offering.
• PFD Food Services: PFD Food Services (Performance Foodservice) is a major Australian broadline foodservice distributor supplying restaurants, cafes, hotels, and quick-service operators across multiple states. Comparable to New West Foods in core B2B broadline distribution model, NAFDA membership, and trade customer focus, with a broader geographic footprint.
• Higgins Group Australia: Higgins Group is an Australian foodservice distributor supplying restaurants, cafes, and hospitality venues with broadline product ranges including frozen, chilled, dry, and beverage categories. Closely comparable to New West Foods in B2B broadline distribution focus and product breadth.
• Bidfood Australia: Bidfood Australia is one of Australia's largest broadline foodservice distributors serving restaurants, cafes, hotels, and hospitality operators with multi-category frozen, chilled, dry, and fresh product ranges. Directly comparable to New West Foods' broadline B2B foodservice model, though operating at significantly larger national scale.
• Countrywide Food Service Distributors: Countrywide is a NAFDA-affiliated broadline foodservice distributor operating across Australian states, supplying restaurants, pubs, clubs, and hospitality venues. Directly comparable to New West Foods in NAFDA membership, broadline assortment, and B2B trade focus.
• Stoddart Group (Foodlink): Stoddart Group / Foodlink distributes food and foodservice supplies to hospitality and food-service operators in Australia, with a comparable multi-category assortment and B2B trade customer model similar to New West Foods.

Broad incumbents

• Metcash: Metcash is Australia's largest wholesale distributor of grocery and food products, primarily supplying IGA retailers and independent food-service operators. Comparable as a large incumbent wholesale food distributor in the Australian market, though focused more on retail than foodservice trade customers.
• Performance Food Group: Performance Food Group is a major US foodservice and convenience distributor with broadline distribution operations across North America. Relevant as a broad incumbent reference for New West Foods' broadline B2B foodservice model and competitive landscape dynamics.
• Sysco Corporation: Sysco is the world's largest broadline foodservice distributor, operating across North America, Europe, and Asia-Pacific. While not directly competitive in WA, it represents the global benchmark for broadline foodservice distribution models and competitive dynamics that affect New West Foods.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/newwestfoods
• Facebookfacebook.com/newwestfoods

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New West Foods