El-Pagarna
El-Pågarna i Malmö AB is a privately held electrical installation, service, and contracting firm founded in 1988 in Malmö, Sweden, serving residential, housing cooperative, and construction-developer customers in Skåne as a subsidiary of the Nordic Instalco group.
- Company typePrivate
- Founded1988
- HeadquartersMalmö, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What El-Pagarna does
El-Pågarna i Malmö AB is a privately held electrical installation and contracting services company founded in 1988, headquartered at Stekelgatan 5F in Malmö, Sweden. The company is a wholly-owned subsidiary of Instalco AB, a Nordic installation group comprising approximately 150 subsidiaries and over 6,000 employees across Sweden, Norway, and Finland. El-Pågarna delivers a full range of electrical services — from new-construction contracting (entreprenad) through ongoing service, maintenance, and emergency repair — to private individuals, housing cooperatives, property owners, construction developers (including JM, PEAB, Skanska, IKANO Bostad), commercial and institutional clients, and property developers in the Skåne region, primarily Malmö and Lund.
The company's core offerings span Entreprenad (electrical contracting for new-build and conversion projects), Service (maintenance, repair, fault diagnosis), and a portfolio of specialized capabilities: Fiber och datanät (fiber/data networks, the company's original domain since 1988), Elbilsladdning (EV charging infrastructure), Passagesystem (access control), Brandlarm (fire alarms), Mätinsamling (individual electricity/water/temperature/EV metering), Projektering (in-house engineering design), and Energibesparing (energy-efficiency solutions delivered in collaboration with Instalco sister companies Inmatiq and Intec). The firm holds authorization from Elsäkerhetsverket (Swedish Electrical Safety Authority), is certified across multiple fiber/network manufacturers, and applies the Instalco group's Hållbarhetsklassat project sustainability framework as a competitive differentiator.
The business model is project-based with hybrid direct-to-consumer and enterprise field sales motions. Revenue is generated primarily through one-time installation projects won via competitive tenders, plus recurring service contracts and multi-year framework agreements — most notably the JM AB ramavtal (jointly held with PoB:s Elektriska, valued at approximately 350 million SEK over a three-year cycle, renewed in 2023 through May 2028). Pricing is quote-based and not publicly disclosed; customers engage via phone, email, or website contact form. Cross-subsidiary collaboration within Instalco allows El-Pågarna to participate in multi-discipline samverkansentreprenad mandates (e.g., the 55 million SEK Entré Malmö project with PEAB), bundling electrical scope with ventilation, plumbing, sprinklers, and engineering from sister companies — a distribution advantage that individual independent contractors cannot replicate. Current CEO (VD) is Andreas Karlsson, succeeding Mikael Parnelöv, with a leadership team comprising heads of service, construction, finance, and project management functions.
El-Pagarna firmographics
Firmographics- Name
- El-Pagarna
- Legal name
- El-Pågarna i Malmö AB
- Website
- https://elpagarna.se
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- El-Pågarna i Malmö AB is a privately held electrical installation, service, and contracting firm founded in 1988 in Malmö, Sweden, serving residential, housing cooperative, and construction-developer customers in Skåne as a subsidiary of the Nordic Instalco group.
- Ownership category
- akta.pro rank
El-Pagarna industry classification
Industry- Product category
- Electrical Contracting Services
- NAICS
- Architectural, Engineering, and Related Services (5413)
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Electrical Contracting (Commercial/Industrial) (IMAIABAC)
Keywords
Where El-Pagarna is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
El-Pagarna business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Electrical Installation Projects (Entreprenad): Project-based electrical installation work for new construction and major renovations of residential (apartments, houses), commercial (offices, hotels, logistics halls), and institutional (schools, preschools) buildings. Revenue recognized per project, often through competitive tendering or framework agreements.
- Service and Maintenance Contracts: Ongoing service, repair, maintenance, fault diagnosis, and emergency electrical service for existing buildings and facilities. Covers residential, housing cooperatives, and commercial customers on a per-job or retainer basis.
- Framework Agreement Revenue (JM Ramavtal): Multi-year framework agreement (3 years + 2 year extension option) with JM AB for electrical installations at residential construction projects. Estimated total volume approximately 350 million SEK per agreement cycle. Revenue flows from recurring project call-offs under the framework.
- Specialist Electrical Services: Specialized services including EV charging station installation, fire alarm systems, access control systems, fiber/data network installation, and energy measurement — billed per installation or as part of broader project packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based electrical installations — pricing upon quotation |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
El-Pagarna product offering
Product offeringCore offering
El-Pågarna i Malmö AB is an authorized electrical contractor (elfirma) founded in 1988, providing electrical installation, service, and maintenance for residential, commercial, and institutional buildings across the Skåne region. Core offerings are Entreprenad (electrical contracting for new construction and renovation) and Service (maintenance, repairs, fault diagnosis), supplemented by specialized services in EV charging, fiber and data networks, access control, fire alarms, individual metering, in-house project design (projektering), and energy efficiency solutions.
Product overview
El-Pågarna is an electrical services company (elfirma/elbolag) offering a portfolio of integrated electrical installation services. The core offerings are Entreprenad (electrical contracting for construction projects) and Service (maintenance and repairs), supplemented by specialized services including Fiber och datanät (fiber/data networks), Elbilsladdning (EV charging), Passagesystem (access control), Brandlarm (fire alarms), Mätinsamling (metering), Projektering (engineering design), and Energibesparing (energy efficiency). The company operates as a subsidiary of Instalco, a Nordic installation group, and serves residential, commercial, and property management customers in Malmö, Lund, and Skåne region.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Estimated ~350 million SEK total volume through JM framework agreement over 3-year contract period
- +2 more outcomes
Companies that use El-Pagarna
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
El-Pagarna technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
El-Pagarna partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- PoB:s ElektriskacoreJoint ramavtal (framework agreement) partner with JM AB for electrical installations in new residential construction. PoB:s Elektriska and El-Pågarna together hold the 3-year JM framework agreement (extendable to 5 years, until May 2028), estimated at approximately 350 million SEK total volume. PoB has collaborated with JM since the late 1980s.
- Bi-VentcoreBi-Vent is an Instalco subsidiary specializing in ventilation. El-Pågarna and Bi-Vent collaborated on the 55 million SEK Entré Malmö project with PEAB, where Bi-Vent handled ventilation scope while El-Pågarna handled electrical. Also collaborated on Örestads GK and Savoy Hotel projects.
- RörläggarencoreRörläggaren (heating and plumbing, Instalco subsidiary) partnered with El-Pågarna on multiple projects including Brf Ellstorp (404 bathroom renovations), the Entré Malmö PEAB project (55 million SEK), Savoy Hotel renovation, and the Botildenborg CSR integration project. Long-standing multi-project collaboration.
- SprinklerbolagetminorSprinklerbolaget partnered with El-Pågarna on the Entré Malmö PEAB project (55 million SEK total, sprinkler scope within multi-discipline delivery).
- IntecminorIntec (engineering/projektering, Instalco subsidiary) partnered on the 55 million SEK Entré Malmö project with PEAB, providing engineering design for the collaborative delivery.
- Stiftelsen BotildenborgminorCSR partnership in Rosengård, Malmö. El-Pågarna, Rörläggaren, and Bi-Vent provided expert guidance to newly arrived immigrants (nyanlända) renovating the historic Botildenborg property as part of integration and vocational training. El-Pågarna contributed electrical expertise and mentorship.
- Stiftelsen BotildenborgminorCSR project in Rosengård, Malmö, where three Instalco subsidiaries (El-Pågarna, Rörläggaren, Bi-Vent) mentored newly arrived immigrants in building trades. El-Pågarna contributed electrical training and guidance as part of the renovation of Botildenborg property.
- Instalco AB (Parent Group)coreInstalco AB is the parent company of El-Pågarna i Malmö AB. Instalco is one of the Nordic region's leading installation companies, operating in electrical, HVAC, ventilation, industry, and technical consulting. El-Pågarna benefits from Instalco's brand, cross-subsidiary collaboration framework, procurement scale, training programs (Instalcoskolan), sustainability certification system, and national market presence. Instalco consists of approximately 150 subsidiaries with over 6,200 employees and approximately 14 billion SEK in revenue.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
El-Pagarna competitors and assessment
Company assessmentBroad incumbents
- Caverion: Nordic building solutions and installation group competing with El-Pågarna/Instalco for large Swedish commercial and institutional contracts. Much larger scale and broader service portfolio (including industrial solutions), but overlaps in electrical scope for buildings and infrastructure projects.
- Eltel Group: Nordic infrastructure installer focused on power distribution, telecom, and transmission networks. Overlaps with El-Pågarna in distribution-side electrical work and fiber/data network installations, though Eltel's primary focus is utility/infrastructure rather than building electrical contracting.
- Bravida: Leading Nordic multi-discipline installation group (electrical, HVAC, plumbing) with ~10x the scale of El-Pågarna's parent Instalco. Bravida competes for the same large developer tenders across Sweden, including multi-discipline mandates in Skåne, but operates as a public listed incumbent with national rather than regional focus.
- Assemblin: Nordic installation group (electrical, HVAC, plumbing) competing for major Swedish construction contracts in the same residential, commercial, and institutional segments as El-Pågarna. Larger, publicly listed, and offers similar bundled multi-discipline delivery but at national/Nordic scale rather than Skåne regional.
Direct peers
- Midroc Electro: Swedish electrical contracting division of Midroc, offering electrical installation and service for residential, commercial, and industrial customers. Direct competitor in the same customer segments and project types as El-Pågarna, though Midroc Electro has broader geographic coverage across Sweden.
- Comfort (F Comfort Sverige): Swedish franchise network of authorized electricians serving residential and SMB customers across Sweden. Direct competitor for El-Pågarna's private-individual / homeowner segment (electrical service, EV charging, residential installations) with similar value proposition on local presence and authorized certification.
- Rejler (Eitech): Swedish electrical contracting and engineering firm operating under Rejler Group, providing electrical installation and design services to construction, infrastructure, and industrial customers. Direct competitor for the same project types and customer base, with similar in-house engineering/design capabilities.
- PoB:s Elektriska: Swedish electrical contractor that jointly holds the JM residential framework agreement (~350M SEK over 3+ years) with El-Pågarna. PoB:s has collaborated with JM since the late 1980s and operates in the same Skåne market with overlapping services (electrical contracting, service, fire alarms, EV charging) and customer base.
Regional players
- One Nordic: Nordic electrical and telecom installation contractor with Swedish operations. Competes in similar electrical contracting segments with comparable capabilities in fiber/data, EV charging, and infrastructure projects, with stronger presence in northern Sweden/Norway than El-Pågarna's Skåne focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
El-Pagarna financial estimates
Financial estimateRevenue estimate
Valuation estimate
El-Pagarna leadership team
Management profileNumber of profiles
Profiles9 records
El-Pagarna funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El-Pagarna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El-Pagarna
What does El-Pagarna do?
El-Pågarna i Malmö AB is an authorized electrical contractor (elfirma) founded in 1988, providing electrical installation, service, and maintenance for residential, commercial, and institutional buildings across the Skåne region. Core offerings are Entreprenad (electrical contracting for new construction and renovation) and Service (maintenance, repairs, fault diagnosis), supplemented by specialized services in EV charging, fiber and data networks, access control, fire alarms, individual metering, in-house project design (projektering), and energy efficiency solutions.
Is El-Pagarna a public or private company?
El-Pagarna is a private company. It is classified as corporate owned and is currently operating.
When was El-Pagarna founded?
El-Pagarna was founded in 1988. It employs 11 to 50 people.
Where is El-Pagarna based?
El-Pagarna is headquartered in Malmö, Sweden, in the Europe region.
How does El-Pagarna make money?
Four revenue lines are on record. Electrical Installation Projects (Entreprenad) is the primary driver. The others are service and Maintenance Contracts, framework Agreement Revenue (JM Ramavtal) and specialist Electrical Services.
Who are El-Pagarna's main competitors?
Broad incumbents on record are Caverion, Eltel Group, Bravida and Assemblin. Direct peers are Midroc Electro, Comfort (F Comfort Sverige), Rejler (Eitech) and PoB:s Elektriska. One Nordic is listed as a regional player.
Does El-Pagarna have an API?
No public API is recorded for El-Pagarna.
What industry is El-Pagarna in?
El-Pagarna's product category is Electrical Contracting Services. Its primary akta.pro industry code is IMAIABAC, Electrical Contracting (Commercial/Industrial). Its NAICS code is 5413 and its SIC code is 1731.