Gestino ERP

What Gestino ERP does

Gestino ERP is a Monterrey-headquartered SaaS company that has built a cloud-based ERP platform aimed at Mexican small and medium businesses. Founded in 2015 (with the founders claiming 30 years of broader technology experience), the company reports serving 1,200+ companies across nine Mexican cities. The product consolidates 13 modules — sales/POS/CFDI 4.0 billing, purchases, inventory, treasury, accounting, payroll with electronic payroll invoicing, employee portal, CRM, medical scheduling, service orders, and reporting — into a single multi-tenant database running on AWS infrastructure.

The platform's distinguishing technical bet is Gestino AI, a conversational layer embedded directly inside the ERP rather than as an external connector. Users query live operational data (sales, inventory, treasury, customers) in natural Spanish; the system returns answers in roughly 0.4 seconds and can execute downstream actions such as generating purchase orders and reactivation emails. In 2025 the company extended this stance with a standalone Gestino AI Platform that automates sales conversations on WhatsApp, Instagram, and Facebook Messenger. Pricing is published and tiered monthly in MXN — Solo (MXN $799), PYME ($1,499), Negocio ($2,499), and Empresa ($4,999) — with recurring add-ons per additional user, branch, and company, plus 2-month discounts on annual billing.

Commercial motion is a hybrid of product-led and sales-led: a 14-day no-credit-card free trial exposing all modules, conversion handled primarily through WhatsApp and direct sales, and localized support across nine Mexican cities. The competitive framing positions Gestino against legacy Mexican on-premise systems (CONTPAQi, Aspel), offering free migration and same-day implementation as a wedge. Primary verticals are hardware/building materials, pharmacies, retail, clinics, services, and wholesale distribution; named customers include Ferretería El Constructor, Clínica Dermatológica Soto, and Distribuidora Herrera e Hijos. The company is privately held with no disclosed funding rounds, M&A, or external investors in the source material.

Name

Gestino ERP

Legal name

Gestino ERP

Website

https://gestino.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Cloud ERP Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Healthcare Provider ERP (Hospital Operations, Supply Chain, Finance) (HDAEAEAH)

Keywords

• Cloud ERP software
• Electronic invoicing
• Inventory management
• Payroll administration
• Point of sale systems

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS - Core ERP Platform: Monthly or annual subscription tiers providing access to the full ERP platform with integrated AI. Pricing scales by user count, company count, and branch count. All tiers include AI conversational capabilities, CFDI 4.0, and standard support. Higher tiers unlock multi-company, multi-branch, and advanced modules like medical patient management.
2. User/Branch/Company Add-ons: Additional revenue from per-unit add-ons: $399/month per additional user, $299/month per additional branch, $199/month per additional company managed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Gestino ERP is a cloud-based ERP platform for Mexican small and medium businesses that unifies 13 modules — sales, purchases, inventory, treasury, accounting, payroll, employee portal, CRM, service orders, medical scheduling, and reporting — into a single database. The product embeds a proprietary conversational AI (Gestino AI) that queries live operational data in natural language and can auto-generate purchase orders. Native SAT/CFDI 4.0 compliance and bidirectional Shopify inventory sync are included by default, with same-day implementation.

Product overview

Gestino ERP is a unified cloud-based ERP platform for Mexican SMEs, built around a core system with 13 integrated modules covering sales/billing (Gestino POS, CFDI 4.0, Carta Porte), purchases, inventory, treasury, accounting, payroll (Gestino Nómina y RH), employee portal, CRM/pipeline, medical scheduling (Gestino Agenda y Pacientes), service orders, and reporting. Gestino AI (Gestino IA) is embedded directly in the ERP as a conversational layer that connects to live data for instant natural-language queries and automated actions. Gestino AI Platform is a complementary standalone product for WhatsApp/Instagram/Facebook sales automation that can function independently or be powered by the ERP. All offerings share SAT/CFDI 4.0 compliance, AWS infrastructure, and the same conversational AI philosophy.

Differentiator

Problem solved

Functional benefit

Brands

• Gestino AI: Conversational AI integrated directly into the ERP system, providing real-time business intelligence through natural language queries about sales, inventory, finances, and customers.
• Gestino AI Platform

Products and services

• Gestino ERP Cloud-based ERP platform for Mexican SMEs with 13 integrated modules covering sales (CFDI 4.0 invoicing, POS), purchases, inventory (multi-warehouse, barcode), treasury, accounting, payroll, employee portal, CRM/pipeline, medical scheduling, service orders, and reporting. Features a built-in conversational AI assistant that queries live operational data and includes same-day web-based implementation with no installation required.
• Gestino AI Platform Standalone AI sales automation product for WhatsApp, Instagram, and Facebook Messenger that handles customer inquiries, generates quotes, and closes orders 24/7 without human intervention. Functions independently from the ERP or integrates with Gestino ERP for enhanced inventory and customer data, targeting Mexican businesses seeking automated social-channel sales.

Quantifiable outcome

• 3 hours/day saved on reporting tasks
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• SAT (Servicio de Administración Tributaria)coreTechnology or IntegrationNative integration with Mexican tax authority SAT for CFDI 4.0 electronic invoicing, payroll invoicing (CFDI nómina), and Carta Porte transportation complement. Direct timbrado electrónico (electronic stamping) built into the platform with automatic compliance updates.
• ShopifycoreTechnology or IntegrationBidirectional real-time inventory synchronization between Gestino ERP and Shopify online stores. Inventory levels automatically update in both systems without external connectors or additional fees. Available from Negocio plan tier onwards.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure provider running Gestino's multi-tenant ERP architecture. AWS S3 used for document storage. Provides the scalability, reliability, and security foundation for the SaaS platform with automatic daily backups.
• SendGridsupportingTechnology or IntegrationEmail delivery service integrated for automated sending of invoices, receipts, and customer communications directly from the ERP platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bind ERP: Mexican cloud ERP aimed at SMEs with multi-module coverage. Closest cloud-native competitor to Gestino in the Mexican market, sharing target customer and pricing tier.
• CONTPAQi: Mexico's dominant on-premise accounting and ERP suite for SMEs. Gestino explicitly targets CONTPAQi users with free migration tooling, same-day implementation, and cloud-native AI — directly competing for the same SME buyer.
• Alegra: Cloud accounting and invoicing SaaS for SMEs across Latin America, with strong Mexican customer base and SAT/CFDI compliance. Competes for the same entry-level SME accounting plus invoicing budget that Gestino's Contabilidad and Tesorería modules target.
• Siigo: Latin American cloud accounting and ERP platform serving SMEs across Mexico, Colombia, and Brazil. Closely comparable vertical SaaS playbook, localized compliance, and recurring subscription model for SMBs in Spanish-speaking markets.
• Odoo: Global open-source ERP with strong LatAm presence and a modular suite that maps closely to Gestino's 13 modules. Targets the same SME/mid-market segment with a freemium and per-app pricing model.
• Aspel: Long-established Mexican on-premise ERP/accounting vendor (COI, SAE, NOI, FACTURE). Like CONTPAQi, Aspel is a primary migration source for Gestino, competing head-to-head for SME back-office software spend in Mexico.

Broad incumbents

• Oracle NetSuite: Global cloud ERP incumbent expanding aggressively in LatAm. Targets the upper end of Gestino's customer base with broader functionality but typically requires more implementation resources.
• QuickBooks Mexico: Intuit's accounting-first platform with localized Mexican editions and SAT compliance. Competes for the lower end of Gestino's customer base on accounting and invoicing, though lacks the broader ERP/module coverage.
• Microsoft Dynamics 365 Business Central: Microsoft's mid-market cloud ERP with strong integration into the Microsoft 365 ecosystem. Competes for the same upper-SME/mid-market ERP buyer in Mexico that Gestino targets at the Empresa tier.
• SAP Business One: Global incumbent ERP for upper-SME and mid-market, with a Mexican channel. Competes at the high end of Gestino's Empresa tier on feature breadth, though with much higher TCO and longer implementation cycles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gestino

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gestino ERP