Wildfire
Wildfire, LLC is a privately held full-service marketing communications agency founded in 2002, headquartered in Winston-Salem, NC with a Richmond, VA office. It delivers strategy, creative, interactive, media, experiential, and SEO services to enterprise and mid-market brands across food & beverage, healthcare, education, financial, and consumer products on retainer and AOR engagements.
- Company typePrivate
- Founded2002
- HeadquartersWinston Salem, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wildfire does
Wildfire, LLC is a privately held full-service marketing communications and advertising agency founded in 2002 by Brad Bennett (CEO) and Mike Grice (CCO) and headquartered at 709 N Main Street, Winston-Salem, NC, with a secondary office in Richmond, VA. The firm operates as a single integrated offering across five service pillars — Strategy (research, positioning, brand architecture), Creative (campaign development, video, packaging, design), Interactive (UI/UX, web development, email), Media (paid search, programmatic, CTV/digital audio, paid social), and Experiential (events, activations) — plus a dedicated Search Engine Optimization practice. Underlying technology is conventional agency stack: digital platforms for web/app development, SEO tooling, media buying systems, and production tools rather than proprietary software or platform products.
The agency's go-to-market is direct sales-led enterprise and mid-market field engagement, with no reseller, marketplace, or channel-partner distribution; clients are acquired through business development, referrals, and industry recognition. Wildfire generates revenue through retainer-based professional services contracts, project work, and Agency of Record arrangements across food & beverage (Lowes Foods, Green Mountain Gringo, Charleys, Coca-Cola), healthcare (Brenner Children's Hospital, Wake Forest Baptist Health), education (Guilford College, Wake Forest University), financial (Truliant, Advance Auto, Hanes), technology (Red Hat, Lumos), consumer products (USPCC/Bicycle, True Botanicals, Nutrafol, Amour Vert), media (Raycom Media) and nonprofit (Senior Services) clients. Pricing is custom and quote-based, not publicly disclosed. The company is entirely independent, with no parent, no disclosed institutional investors, and no funding rounds; it has grown organically through 22 years of operation to a reported 50+ full-time employees and regional credentials including the Triad Business Journal Fast 50 (#19, 2023) and multiple Richmond Show awards.
Wildfire firmographics
Firmographics- Name
- Wildfire
- Legal name
- Wildfire, LLC
- Website
- https://wildfireideas.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wildfire, LLC is a privately held full-service marketing communications agency founded in 2002, headquartered in Winston-Salem, NC with a Richmond, VA office. It delivers strategy, creative, interactive, media, experiential, and SEO services to enterprise and mid-market brands across food & beverage, healthcare, education, financial, and consumer products on retainer and AOR engagements.
- Ownership category
- akta.pro rank
Where Wildfire is headquartered
LocationHeadquarters
- HQ city
- Winston Salem
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wildfire business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Marketing Services: Wildfire generates revenue through retainer-based professional services contracts providing integrated marketing communications including branding, strategy, creative, digital interactive, media, experiential marketing, and SEO services to enterprise and mid-market clients.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Wildfire product offering
Product offeringCore offering
Wildfire is a full-service marketing communications and advertising agency that sells integrated branding, strategy, creative, digital/interactive, media planning/buying, experiential, and SEO services to enterprise and mid-market clients. Services are delivered through retainer, project-based, and Agency of Record (AOR) engagements across food & beverage, healthcare, education, financial, technology, and consumer products sectors.
Product overview
Wildfire is a full-service marketing communications, advertising, and design agency offering a comprehensive suite of integrated services. The agency operates as a single unified offering with distinct service pillars: Strategy (brand planning, research, consumer insights), Creative (campaign development, design, video, packaging), Interactive (web design/development, UI/UX, SEO, email marketing), Media (paid advertising, social media, programmatic), and Experiential (events, activations). Services are delivered collaboratively across these disciplines to provide holistic marketing solutions for clients in food and beverage, healthcare, education, financial, technology, real estate, and other sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Brand strategy services including research, consumer insights, brand positioning, brand architecture, competitive audits, brand voice development, and stakeholder research for enterprise and mid-market clients seeking to clarify and communicate their brand strategy.
- Creative
- Media
- Interactive
- Experiential
- Search Engine Optimization (SEO)
Quantifiable outcome
- Forsyth County approved $17MM investment for new Kaleideum facility following Wildfire's branding reveal
- +2 more outcomes
Companies that use Wildfire
Customer profileNamed customers28 records
Segments4 records
Ideal customer profiles3 records
Wildfire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wildfire partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Workplace StrategiesminorWildfire partnered with Workplace Strategies (a locally-owned business) and Storr Office Environments to introduce Flywheel, an 11,000+ square foot co-working space located in the Wake Forest Innovation Quarter at 525@Vine, open 24/7 for innovative professionals.
- Storr Office EnvironmentsminorWildfire partnered with Storr Office Environments (a locally-owned business) and Workplace Strategies to introduce Flywheel, an 11,000+ square foot co-working space in the Wake Forest Innovation Quarter.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Wildfire competitors and assessment
Company assessmentBroad incumbents
- Wieden+Kennedy: Large, globally recognized independent creative agency. Comparable as an independent, non-holding-company model but operates at significantly greater scale and global reach than Wildfire.
Direct peers
- BooneOakley: Charlotte, NC-based independent creative agency. Comparable as a regional Southeast agency competing for similar mid-market and enterprise branding and creative engagements.
- McKinney: Durham, NC-based full-service creative agency with a broader national footprint. Comparable on integrated services (strategy, creative, media, digital) and enterprise brand portfolio, though larger in scale.
- EP+Co: Greenville, SC-based creative and media agency (formerly Erwin Penland). Directly comparable Southeast full-service peer with similar enterprise brand roster and integrated capabilities.
- The Republik: Durham, NC-based creative and digital agency. Comparable Southeast agency with integrated branding and digital capabilities serving similar mid-market brand segments.
- The Variable: Winston-Salem, NC-based full-service marketing agency of comparable size and service mix (branding, creative, digital, media). Most directly comparable peer given shared hometown and overlapping client profile in the Southeast.
- Anomaly: Independent creative agency with integrated strategy, creative, and media capabilities. Comparable 'big-agency talent with boutique agility' positioning and enterprise brand focus.
- Luquire George Andrews (LGA): Charlotte, NC-based integrated marketing agency serving enterprise and mid-market brands across healthcare, retail, and consumer. Comparable regional full-service model in the Carolinas.
- Lewis Communications: Birmingham, AL-based full-service agency with Southeast and national reach. Comparable integrated services and enterprise brand portfolio in adjacent regional markets.
- Baldwin&: Raleigh, NC-based full-service agency offering branding, digital, and media. Comparable Carolinas-based full-service model serving mid-market and enterprise clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Wildfire social profiles
Digital presenceWildfire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wildfire leadership team
Management profileNumber of profiles
Profiles10 records
Wildfire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wildfire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wildfire
What does Wildfire do?
Wildfire is a full-service marketing communications and advertising agency that sells integrated branding, strategy, creative, digital/interactive, media planning/buying, experiential, and SEO services to enterprise and mid-market clients. Services are delivered through retainer, project-based, and Agency of Record (AOR) engagements across food & beverage, healthcare, education, financial, technology, and consumer products sectors.
Is Wildfire a public or private company?
Wildfire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wildfire founded?
Wildfire was founded in 2002. It employs 11 to 50 people.
Where is Wildfire based?
Wildfire is headquartered in Winston Salem, United States, in the North America region.
How does Wildfire make money?
One revenue line is on record: professional Marketing Services.
Who are Wildfire's main competitors?
Wieden+Kennedy is listed as a broad incumbent. Direct peers are BooneOakley, McKinney, EP+Co, The Republik, The Variable, Anomaly, Luquire George Andrews (LGA), Lewis Communications and Baldwin&.
Does Wildfire have an API?
No public API is recorded for Wildfire.