BooneOakley
BooneOakley is a Charlotte-based strategic creative advertising agency founded in 2000, serving enterprise clients with integrated campaigns, brand strategy, and digital experiences across restaurants, sports, tourism, entertainment, and consumer products.
- Company typePrivate
- Founded2000
- HeadquartersCharlotte, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BooneOakley does
BooneOakley is a privately held, strategic creative advertising agency founded in October 2000 and headquartered in Charlotte, North Carolina. The firm operates as a B2B professional services provider, delivering integrated advertising campaigns, brand strategy, visual identity systems, websites, and digital experiences for enterprise clients across diverse verticals including restaurants, sports, tourism, automotive, entertainment, financial services, consumer products, and healthcare. The agency's core technology is strategic creative development rather than software; its notable proprietary component is the EYE creative lab, an internal innovation function led by Jim Mountjoy that identifies emergent opportunities for client brands. Business model is project-based and retainer-driven professional services, with custom-quoted engagements tied to scope and complexity, billed on multi-year contract cadences with enterprise clients. GTM is sales-led, with dedicated contacts for new business and career inquiries, and customer acquisition is supported by a portfolio website, industry awards (Cannes Lions, Communication Arts, Clio, OBIE, National Addys), and earned media coverage. The firm appears founder-owned and operated, with no evidence of institutional investment or parent company relationships.
BooneOakley firmographics
Firmographics- Name
- BooneOakley
- Legal name
- BooneOakley
- Website
- https://booneoakley.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BooneOakley is a Charlotte-based strategic creative advertising agency founded in 2000, serving enterprise clients with integrated campaigns, brand strategy, and digital experiences across restaurants, sports, tourism, entertainment, and consumer products.
- Ownership category
- akta.pro rank
Where BooneOakley is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BooneOakley business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Creative Agency Services: B2B professional services revenue from strategic creative advertising, brand development, campaign creation, and marketing services for client brands across various industries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
BooneOakley product offering
Product offeringCore offering
BooneOakley is a strategic creative advertising agency that develops brand strategies, integrated marketing campaigns, and digital experiences for enterprise clients across restaurants, sports, tourism, consumer products, media, healthcare, and government verticals. Its work spans TV, out-of-home, digital, print, and social channels, supported by long-term agency-of-record engagements and a proprietary creative research lab (EYE).
Product overview
BooneOakley is a strategic creative advertising agency that functions as a service-based company rather than a product company. Their offerings consist of creative services including integrated advertising campaigns, brand identity development, website and digital experience creation, and their proprietary EYE creative lab for innovation research. They work across diverse industry verticals including restaurants (Bojangles', Pizza Inn, Mellow Mushroom), tourism (Destin-Fort Walton Beach, Outer Banks, Charlotte), sports (Charlotte Hornets, NASCAR Hall of Fame), healthcare (StarMed, Tire Pros partnerships), and consumer brands (Feetures, CarMax, Sheex). Their work spans traditional media (OOH, TV) and digital channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Advertising Services Strategic creative agency services including integrated marketing campaigns, out-of-home advertising, TV spots, digital content, and branding for clients across restaurants, tourism, sports, and healthcare sectors.
- Brand Strategy and Identity Development of brand positioning, visual identity systems, logos, and brand guidelines for clients undergoing rebranding or new market entry.
- Website and Digital Experience Creation of websites, digital campaigns, and interactive online experiences, including early pioneering work using a YouTube-based website approach.
- EYE (Creative Lab) BooneOakley's in-house creative lab that uncovers emergent opportunities and provides clients strategic advantage through innovation research and development; managed by Jim Mountjoy.
Quantifiable outcome
- Bojangles' grew from 450 to 750+ restaurants under 'It's Bo Time!' campaign over 9 years
- +4 more outcomes
Companies that use BooneOakley
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles3 records
BooneOakley technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BooneOakley partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- StarMed HealthcarecoreWilmore Funeral Home mobile billboard campaign drove users to StarMed Healthcare for COVID vaccines. Partnership leveraged unconventional advertising to address vaccination rates during Delta variant surge in North Carolina.
- JR MotorsportscoreTire Pros partnered with JR Motorsports to support Dale Jr. and driver Josh Berry. BooneOakley created authentic spots leveraging Dale Jr.'s status as NASCAR's largest influencer. Partnership includes sponsorship of racing team and driver.
- Dale Jr. (Dale Earnhardt Jr.)coreNASCAR's largest influencer partnered with Tire Pros through JR Motorsports. BooneOakley created content featuring Dale Jr. and Josh Berry's genuine friendship.
- Food Lion BrandscoreBooneOakley helped create the Bloom grocery concept for Food Lion brands, developing a new grocery store concept with personalized experience, lower shelves, wider aisles, and cart-mounted aisle maps.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
BooneOakley competitors and assessment
Company assessmentDirect peers
- The Martin Agency: Mid-sized, award-winning independent creative agency headquartered in Richmond, VA. Highly comparable: same regional Southeast US orientation, founder-led independent ownership, long-tenured AOR relationships with major brands (e.g., Geico, UPS), and a track record of Cannes and One Show recognition. David Oakley is an alum of The Martin Agency.
- 72andSunny: Mid-sized independent creative agency known for bold, culturally provocative work for brands like Activision, Google, and Reese's. Comparable on creative orientation (provocative, earned-media-driving), mid-size independent ownership structure, and B2B agency-of-record model.
- Mother: Independent creative agency with offices in NYC, London, and LA, known for disruptive, earned-media-generating work. Comparable as a mid-size, founder-influenced creative boutique with a portfolio of AOR-style engagements and a track record of Cannes-recognized campaigns.
- Droga5: Acclaimed creative agency (now part of Accenture Song) known for boundary-pushing campaigns for clients like The New York Times, Amazon, and HBO. Comparable on creative ambition, awards profile, and AOR relationships with major brands across entertainment, retail, and consumer products.
- Wieden+Kennedy: Independent creative agency famous for Nike and provocative brand storytelling. Comparable as an independent, founder-influenced creative shop with a long-tenure AOR model (decades with Nike), award-winning portfolio, and emphasis on earned-media-generating ideas.
- Anomaly: Independent creative agency with offices in NYC, LA, London, and Toronto. Comparable as a mid-sized independent with a focus on integrated brand strategy and AOR-style engagements for enterprise clients (e.g., Budweiser, Converse, Google).
- Mekanism: Mid-sized independent creative agency with offices in NYC, SF, and Chicago. Comparable on size, independent ownership, and creative-led AOR engagements with consumer brands; also shares the earned-media / cultural-relevance orientation in its positioning.
- Preacher: Austin-based independent creative agency with a portfolio of award-winning work for brands like Patagonia, Squarespace, and Williams Sonoma. Comparable as a mid-size independent creative shop with strong creative reputation and a mix of consumer brand AOR clients.
Broad incumbents
- MullenLowe U.S. Mid-sized U.S. creative network agency (part of IPG/MullenLowe Global). Comparable as a regional-to-national creative agency offering integrated brand strategy and AOR services to enterprise clients, with deeper network resources but less independent ownership flexibility.
- Leo Burnett: Large global creative agency (Publicis) with deep enterprise brand relationships and a long history of award-winning campaigns (e.g., McDonald's, Kellogg's). Comparable as a broader incumbent in the same advertising category, though with significantly greater scale and network reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
BooneOakley social profiles
Digital presenceBooneOakley financial estimates
Financial estimateRevenue estimate
Valuation estimate
BooneOakley leadership team
Management profileNumber of profiles
Profiles5 records
BooneOakley funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BooneOakley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BooneOakley
What does BooneOakley do?
BooneOakley is a strategic creative advertising agency that develops brand strategies, integrated marketing campaigns, and digital experiences for enterprise clients across restaurants, sports, tourism, consumer products, media, healthcare, and government verticals. Its work spans TV, out-of-home, digital, print, and social channels, supported by long-term agency-of-record engagements and a proprietary creative research lab (EYE).
Is BooneOakley a public or private company?
BooneOakley is a private company. It is classified as family owned and is currently operating.
When was BooneOakley founded?
BooneOakley was founded in 2000. It employs 11 to 50 people.
Where is BooneOakley based?
BooneOakley is headquartered in Charlotte, United States, in the North America region.
How does BooneOakley make money?
One revenue line is on record: creative Agency Services.
Who are BooneOakley's main competitors?
Direct peers on record are The Martin Agency, 72andSunny, Mother, Droga5, Wieden+Kennedy, Anomaly, Mekanism and Preacher. Broad incumbents are MullenLowe U.S. and Leo Burnett.
Does BooneOakley have an API?
No public API is recorded for BooneOakley.