BachserMarch

What BachserMarch does

BachserMärt GmbH is a privately held Swiss neighborhood grocery chain founded in 2008 by Patrick Honauer in the village of Bachs, north of Zurich. The company operates five physical shops across the greater Zurich area (Albisrieden, Eglisau, Kalkbreite, Seefeld, and Bachs) plus an internal logistics warehouse in Dietikon, and serves local consumers with fresh, locally sourced, and sustainably produced food drawn from a curated network of more than 100 regional producers (farmers, dairies, mills, bakeries, breweries, and small urban kitchens). Its assortment is supplemented by specialty offerings including a cheese counter with raclette and fondue programs, a refill program of 30+ unpackaged bulk goods in reusable glass containers with a CHF 0.50 deposit, and KOSTBAR discount shelves for near-expiry items aimed at reducing food waste.

The company sells through a multi-channel model: walk-in retail at the five shops, an online ordering platform hosted on e-guma with home delivery across Switzerland (CHF 30 minimum order, CHF 17.90 shipping, free over CHF 200), and external logistics/fulfillment services for e-commerce startups operated from the Dietikon warehouse. In November 2024 it launched BachserMärt Plus Eglisau, a hybrid store combining 24/7 self-service access via registration and self-checkout with staffed service hours — a format pivot triggered by the May 2024 closure of the prior fully supervised Eglisau store and informed by the September 2023 closure of POT Triemli.

BachserMärt is co-owned by founders Patrick Honauer, Carsten Hejndorf, and René Hartmann, with co-management covering operations (Thomas Mathis) and HR, finance, and marketing (Nathalie H. Gemperle). The firm employs approximately 45-50 people plus around 30 socio-pedagogically supported apprentices via the axisBildung partnership. Beyond retail, BachserMärt co-founded the Food Networks association (admitted to the UN 10YFP Sustainable Food Systems Programme MAC in 2019), co-founded the DieCuisine food-innovation cooperative on the FOGO premises in Zurich Altstetten, and developed the POT neighborhood-kitchen concept with Gut Rheinau. The company is not publicly listed, has not disclosed fundraising, and derives revenue primarily from in-store grocery sales, with smaller contributions from online orders and third-party logistics services.

Name

BachserMarch

Legal name

BachserMärt GmbH

Website

https://bachsermaert.ch

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

BachserMärt is a privately held Swiss neighborhood grocery chain founded in 2008, operating five shops and a logistics warehouse in the greater Zurich area to sell locally sourced, sustainably produced food from a network of 100+ regional producers to local consumers via in-store retail, online ordering, and an external logistics service.

Ownership category

akta.pro rank

Product category

Neighborhood Grocery Retail

NAICS

Grocery and Related Product Merchant Wholesalers (4244), Other Grocery and Related Products Merchant Wholesalers (42449), Baked Goods Retailers (445291)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)

akta.pro secondary industries

Bulk Baking & Ingredients Supply Stores (Flour, Spices, Grains) (CRAHAMAK), Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)

Keywords

• Neighborhood grocery retail
• Local food sourcing
• Organic specialty groceries
• Refill bulk foods
• Grocery logistics fulfillment

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail Sales: Revenue from direct sales of groceries, fresh produce, cheese, and specialty foods through 5 physical retail locations and online ordering platform. Products sourced from small-scale regional producers.
2. Online Shop Sales: Online ordering with home delivery service within Switzerland, with minimum order value of CHF 30 and delivery fees.
3. Logistics Services: BachserMärt Logistik provides fulfillment services for external e-commerce customers, including goods receipt, storage, and shipping operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

BachserMärt operates five neighborhood grocery stores in the greater Zurich area, selling fresh, locally sourced and sustainably produced food from a network of more than 100 regional farmers and food artisans. Its offering is reinforced by an online shop with home delivery within Switzerland, a refill program for unpackaged bulk goods, cheese and fondue specialties, KOSTBAR waste-reduction shelves, and a logistics arm providing fulfillment services for external e-commerce customers.

Product overview

BachserMärt operates a network of five neighborhood grocery stores in the Zurich area (Albisrieden, Eglisau, Kalkbreite, Seefeld, and Bachs), combining physical retail with an e-commerce platform. The stores feature complementary offerings including cheese counters with fondue and raclette specialties, a refill program for unpackaged bulk goods in reusable containers, and KOSTBAR discount shelves for near-expiry products. The company recently launched its first hybrid store format (BachserMärt Plus Eglisau) with 24/7 self-service capability. Logistics operations support both the internal network and external e-commerce customers.

Differentiator

Problem solved

Functional benefit

Brands

• BachserMärt Plus: A hybrid store format combining 24/7 self-checkout access with staffed service hours. The first BachserMärt Plus opened in Eglisau in November 2024.
• POT

Products and services

• BachserMärt Albisrieden Neighborhood grocery store in Zurich's Albisrieden district offering fresh, locally sourced and sustainably produced food, with a cheese counter featuring homemade fondue mixes, raclette specialties, and catering platters for individual consumers and households in the area.
• BachserMärt Plus Eglisau Hybrid retail store in Eglisau offering 24/7 self-service access via registration and self-checkout alongside staffed opening hours, stocked with approximately 1,000 basic supply products for local consumers.
• BachserMärt Kalkbreite Urban pantry store in Zurich's Kalkbreite development, known for an abundant unpackaged bulk goods selection and seasonal local fruit and vegetables, organic milk, juices, oils, rice, legumes, and flakes for urban residents.
• BachserMärt Seefeld Small boutique grocery store (approximately 74m2) in Zurich's Seefeld district offering vegetables from regenerative farms, freshly baked bread, pastries, and seasonal soup; awarded the Quartier-Nobelpreis by Quartierverein Riesbach in April 2026.
• Online Shop (e-guma) Online ordering platform offering vouchers, event tickets, and grocery home delivery across Switzerland for individual consumers; minimum order CHF 30, standard shipping CHF 17.90, free delivery on orders above CHF 200, shipped weekly for Thursday arrival.
• BachserMärt Logistik Internal logistics operation at Silbernstrasse 10, 8953 Dietikon managing dry goods, beverages, storage, and distribution for the BachserMärt shop network, and additionally providing external goods receipt, storage, and shipping fulfillment services to e-commerce customers including start-ups.
• Refill Program Refill-based packaging program offering more than 30 food products such as nuts, grains, legumes, and muesli in reusable glass containers that can be returned for a CHF 0.50 deposit refund, reducing single-use packaging across the BachserMärt store network for sustainable-minded shoppers.

Quantifiable outcome

• 100+ producers in network
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• MalagueseminorOthers · 1 January 2026Small family avocado farm in Canillas de Aceituno, Malaga, Spain, providing naturally ripened, sustainably irrigated avocados to BachserMärt shops.
• Food NetworkscoreStrategic or Co-development Partner · 1 January 2019BachserMärt co-founded the Food Networks association in 2019, which enables collaboration between regional sustainable food networks globally. The association was included in the Multi-stakeholder Advisory Committee (MAC) of the One Planet (10YFP) Sustainable Food Systems Programme of the UN in 2019.
• DieCuisinecoreStrategic or Co-development Partner · 1 January 2019BachserMärt is a co-founder of DieCuisine, a sustainable food innovation cooperative on the FOGO premises in Zurich Altstetten. The 600m2 site offers conference space and kitchen facilities to inspire collaboration in the food system.
• POT NetzwerkcoreStrategic or Co-development Partner · 1 January 2019BachserMärt developed POT (neighborhood kitchen with integrated pantry) with Gut Rheinau. The project continues under POT Netzwerk to realize various forms of communal food supply in neighborhoods. First POT opened in Zurich Altstetten in 2019.
• Gut RheinaucoreStrategic or Co-development Partner · 1 January 2008Bio-dynamic farm near Zurich that collaborated with BachserMärt to develop the POT model for social and environmentally friendly neighborhood food supply.
• axisBildungcoreStrategic or Co-development Partner · 1 January 2008BachserMärt operates as a partner company with axisBildung to provide socio-pedagogically supported apprenticeship positions for young people. axisBildung is a recognized training consortium by the Zurich vocational training office.
• Crowd ContainerminorChannel Partner/ Reseller/ DistributorSupplier partner for imported bulk goods like almonds and rice, ensuring products reach Switzerland without intermediate trade.
• GebanaminorChannel Partner/ Reseller/ DistributorSupplier partner for imported bulk goods, ensuring fair trade products without intermediate trade reach Switzerland.
• Terra VerdeminorChannel Partner/ Reseller/ DistributorSupplier partner for imported bulk goods like rice, ensuring products arrive without intermediate trade.
• Quartierverein RiesbachminorOthersNeighborhood association that awarded BachserMärt Seefeld the 'Rebmesser Quartier-Nobelpreis' in April 2026 for contribution to a vibrant district.

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Coop (Switzerland): Major Swiss retailer (Coop Group) with a strong emphasis on organic, fair-trade, and regional products via its "Coop Naturaplan" line. Competes for the same conscious consumer wallet but offers a much wider category mix.
• Alnatura: German-founded organic supermarket chain with stores in Switzerland. Directly comparable assortment philosophy (organic, sustainable, regional) and similar retail format, but operates at larger scale as a national brand.
• Spar (Switzerland): International supermarket franchise operating neighborhood and convenience stores in Switzerland. Overlaps with BachserMärt on small-format grocery retail but with a conventional assortment rather than a local/organic focus.
• Denner: Swiss discount grocer (sister company of the Migros Group). Competes for price-conscious grocery shoppers in the same Zurich neighborhoods; relevant as a value benchmark for BachserMärt's premium positioning.
• Migros: Switzerland's largest grocery retailer with extensive physical footprint and a growing organic/private-label range. Operates in the same grocery retail category but at national scale and with a broader assortment than BachserMärt.

Direct peers

• LeShop.ch: Leading Swiss online grocery retailer (backed by Migros). Competes directly with BachserMärt's online ordering and home delivery offering across Switzerland, but at much larger scale.
• Volg: Swiss neighborhood grocery chain focused on rural and small-town communities. Both operate small-format, locally-oriented grocery stores with an emphasis on regional products and convenient neighborhood access.
• Farmy: Swiss online grocery retailer specializing in local, organic, and sustainable products with home delivery. Most direct competitor to BachserMärt's online shop combined with its local-producer sourcing model.
• Bio Partner Schweiz: Swiss organic and natural food wholesaler/distributor that supplies many of the same small-scale producers and specialty retailers. Comparable on the sourcing and distribution side of the local organic value chain.

Emerging players

• Ernteband: Smaller Swiss platform connecting consumers with regional farmers and food producers via subscription boxes. Conceptually similar to portions of BachserMärt's local-producer and CSA-style offering, though operating digitally rather than through physical stores.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bachsermaert
• Instagraminstagram.com/bachsermaert

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BachserMarch