Crowd Container
- Company typePrivate
- Founded2018
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Crowd Container firmographics
Firmographics- Name
- Crowd Container
- Legal name
- Crowd Container AG
- Website
- https://crowdcontainer.ch
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Crowd Container industry classification
Industry- Product category
- Online Organic Food Marketplace
- NAICS
- All Other Specialty Food Retailers (445298)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Online Grocery Retailers (Inventory-led) (CRAFAFAE)
- akta.pro secondary industries
- Bulk Food Buying Clubs & Cooperative Bulk Programs (CRAHAMAM), Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)
Keywords
Where Crowd Container is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Crowd Container business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: Crowd Container operates as a marketplace connecting consumers with small-scale biological producers. They aggregate orders through collective purchasing windows and earn revenue through product markups that cover procurement, logistics, and distribution costs. The company provides full price transparency showing how the price breaks down into production, transport/logistics, and procurement/distribution components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variable unit pricing per product with weight-based or volume-based unit rates |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Crowd Container product offering
Product offeringCore offering
Crowd Container operates a Swiss online marketplace that enables consumers to place collective orders of biological and regeneratively farmed food products sourced directly from small-scale producers. Customers order during defined order-collection periods, after which aggregated orders are forwarded to partner cooperatives and farms in Switzerland, Sicily, Andalusia, and Kerala, and the resulting goods are shipped directly to Swiss households. The company emphasizes full price transparency by itemizing production, transport/logistics, and procurement/distribution costs for every product.
Product overview
Crowd Container is an online marketplace enabling collective orders of high-quality organic food products sourced directly from regenerative biological farms. The platform connects customers with small-scale producers across Switzerland, Sicily, Andalusia, and Kerala through a crowdsourced ordering model where products are only produced after sufficient orders are collected. The product portfolio centers on seasonal fresh produce and artisan pantry staples including durum wheat pasta (Timilia, Spelta, Einkorn varieties), Extra Virgin olive oils, tomato products, sauces and pestos, sustainably caught seafood, nuts and dried fruits, grains and legumes, specialty vinegars and oils, natural wines, fair trade coffee and chocolate, honey and spices, and Swiss meat products. The marketplace emphasizes full price transparency showing how costs are distributed across production, transport, and distribution, with products delivered directly from farms to customers in Switzerland.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Produce Seasonal fresh fruits and vegetables sourced directly from regenerative biological farms, including flat peaches (Paraguayo), nectarines, oranges, mangoes, avocados, kiwis, and passion fruits. Targeted at Swiss consumers seeking seasonal, transparently priced produce from named producers.
- Pasta Products Artisan durum wheat pasta made from heritage and local grain varieties including Timilia, Spelta, Einkorn, and Swiss-grown grains, produced by cooperatives in Sicily and Switzerland (e.g., Cooperativa Valdibella, Spiga Negra). Targeted at consumers seeking heritage-grain and additive-free pasta.
- Olive Oil Extra Virgin olive oils in 5-liter canisters and other sizes, sourced from Sicily and Andalusia, including Manzanilla, Cerasuola, and Arbequina varieties from small family farms (e.g., Oleificio Gallo, Tierra y Libertad). Targeted at Swiss consumers seeking single-origin, biological olive oil with full cost transparency.
- Tomato Products Tomato passatas, Pelati, Datterini tomatoes, and Siccagno tomatoes from Sicilian cooperatives, processed using traditional recipes without additives. Targeted at consumers seeking authentic, regeneratively farmed Italian tomato products.
- Sauces and Condiments Ready-made sauces (Sugo Pronto, Sugo all'arrabbiata), pestos, tapenades, hummus, caponata, and mustards from Sicilian and Swiss producers such as Biohof Trottengarten. Targeted at consumers seeking convenient additive-free meal bases.
- Seafood Sardines and mackerel fillets in olive oil from the Asprocasur fishery cooperative in Isla Cristina, Andalusia, sustainably caught and preserved in EVOO. Targeted at consumers seeking traceable, sustainably sourced canned seafood.
- Nuts and Dried Fruits Roasted pistachios, almonds (Tuono variety), cashews, dried figs, dried peaches, and sun-dried Moscatel grapes sourced from Spain, Sicily, and other partner regions. Targeted at consumers seeking transparently sourced, additive-free nuts and dried fruits.
- Grains and Legumes Organic rice (including Gandhakasala and Mullankaima varieties from Kerala), lentils, chickpeas, flaxseed, and cereals from international and Swiss producers. Targeted at consumers seeking heritage and fair-trade grains and pulses.
- Vinegars and Oils Wine vinegars, apple vinegar, Swiss Balsamico, and specialty oils including high-oleic cold-pressed sunflower oil from Biohof Trottengarten and other Swiss producers. Targeted at consumers seeking small-batch, cold-pressed oils and naturally fermented vinegars.
- Wine and Spirits Natural wines including reds, whites, and orange wines from Tierra Savia (Andalusia) and other Sicilian producers, plus sour beer such as «Brett Saison» with Artemisia from Birra Arbant. Made with minimal-intervention methods. Targeted at consumers seeking low-intervention natural wines and craft beer.
- Coffee and Chocolate Fair trade coffee (Espresso Leopardo, 1kg and 250g, from APAS cooperative in Minas Gerais, Brazil and Fair Trade Alliance Kerala, India) and Kerala 78% chocolate from the Garçoa cooperative. Targeted at consumers seeking single-origin, fair-trade coffee and chocolate.
- Honey and Spices Specialty honeys (Sulla clover honey and orange blossom honey from Valdibella, Sicily) and spices including Ceylon cinnamon, turmeric, Malabar pepper, and Sicilian saffron. Targeted at consumers seeking single-origin, additive-free sweeteners and spices.
- Meat Products Sustainable cured and prepared meat products including Lardo, Jamon Jurassienne, bone broth, and beef fat from Hof Silberdistel in Holderbank, Solothurn, raised using Low-Stress Stockmanship and Demeter certification. Targeted at consumers seeking ethically produced, heritage-breed meat products.
- Apéro Products Apéro items including olives, crackers (Bio-Crocks), and dips from various producers, curated for social dining occasions. Targeted at consumers seeking additive-free appetizer assortments.
- Juices and Drinks Fresh juices, cordials, and beverages including Hochstamm cherry juice, apple juice, and other seasonal fruit juices from Swiss high-stem orchards and partner farms. Targeted at consumers seeking unfiltered, cold-pressed Swiss fruit juices.
- Gift Vouchers Gift vouchers available in CHF 50 and CHF 100 denominations that recipients can redeem for any product in the marketplace catalog. Targeted at consumers seeking gifts aligned with regenerative and biological food values.
Quantifiable outcome
- 100% transparent pricing with itemized cost breakdowns for every product
- +1 more outcomes
Companies that use Crowd Container
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Crowd Container technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Crowd Container partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Cooperativa ValdibellacoreAgricultural cooperative based in Camporeale, Sicily, founded in 1998 by Massimiliano Solano. Valdibella produces Timilia durum wheat pasta, legumes, almonds, olive oil, and processed products. The cooperative is certified biological and regeneratively farmed, and holds the Addiopizzo anti-mafia certification. They operate a school for agroecology and employ people facing labor market barriers.
- Tierra y LibertadcoreAndalusian cooperative founded in 2018, connecting small-scale producers in the Huelva region. Tierra y Libertad focuses on biodiversity projects, olive production, and traditional fermentation methods. They work with small family farms to process and market their products with full transparency.
- Antica EnotriaminorFamily-run biological farm in Cerignola, Apulia, led by Luigi Di Tuccio and his wife Valentina. Second-generation operation since the late 1980s, pioneering organic viticulture in the region. Produces wine, vegetables, conserves, and olive oil with around 2,000 olive trees on 8 hectares.
- Hof SilberdistelminorDemeter-certified farm in Holderbank, Solothurn, run by Cäsar Bürgi and Lena. Practices Low-Stress Stockmanship with Angus cattle and 'Distelschwein' (thistle pig) heritage breed. Produces sustainable meat products including Lardo, Jamon Jurassienne, bone broth, and beef fat.
- Fair Trade Alliance Kerala (FTAK)minorIndian fair trade cooperative in Kerala producing coconut products, cashews, rice, and spices. Partners with Swiss chocolate maker Garçoa to produce Kerala Chocolate 78% and roasted cocoa nibs. Also supplies Gandhakasala and Mullankaima rice varieties.
- SlowGrowminorSwiss regenerative farm near Greifensee managed by Matthias Hollenstein and Samuel Bähler. Cultivates approximately 20 hectares in over 700 small, site-adapted strips using mosaic farming methods. Produces vegetables, specialty grains, pasta, and earth almonds (Erdmandeln).
- Biohof TrottengartenminorSwiss organic farm in Oberstammheim, ZH, producing mustard varieties (mild and sharp), sunflower oil (High Oleic, cold-pressed), and Swiss Balsamico vinegar.
- Gut RheinauminorSwiss organic farm in Rheinau, ZH, producing vegetables, grape juices, fruit juices, meat, and jams.
- Cooperativa La RinascitaminorAgricultural cooperative in Valledolmo, Sicily, producing Sicagno tomato passata and sugo products.
- Piero ConsentinominorIndividual producer in Enna, Sicily, producing Timilia durum wheat pasta from ancient Sicilian grain varieties.
- Oleificio GallominorOlive oil producer in Partinico, Sicily, producing Extra Vergine olive oil in 5-liter canisters.
- GrüthofminorSwiss organic farm in Wildensbuch, ZH, producing colored polenta from ancient corn varieties, Bramata polenta, and black beans.
- Biohof MausackerminorSwiss organic farm in Steinebrunn, TG, run by Hans Oppikofer, producing unfiltered fruit juices and fruit vinegar.
- Galo Naila und Marta CorreasminorFruit producers in Zaragoza, Aragonien, Spain, producing nectarines (Paraguayo flat peaches, Big Top, Goreal white nectarines), apricots, quinces, and almonds.
- Cooperativa L'ArcolaiominorAgricultural cooperative in Siracusa, Sicily, producing Tuono almonds, gomasio (sesame salt), and wild fennel seeds.
- Tierra SaviaminorWinery in Cazalla de la Sierra, Andalusia, producing natural wines including Mirlo (white), PIU Ánfora Blanco (orange wine), PIU Ánfora Tinto (red), and Zaranda (red).
- Fischereivereinigung AsprocasurminorFishermen's association in Isla Cristina, Andalusia, producing sardines in olive oil and mackerel fillets in olive oil.
- Kaffeemacher:innen/APAS/FTAKminorMulti-partner coffee collaboration producing Espresso Leopardo (1kg and 250g), involving Kaffeemacher:innen, APAS cooperative in Minas Gerais, Brazil, and Fair Trade Alliance Kerala.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Crowd Container competitors and assessment
Company assessmentDirect peers
- Farmy: Swiss online marketplace and home-delivery service for organic, locally sourced, and direct-from-producer food, with a comparable curated assortment and home-delivery model. Most direct overlap on product, customer, and geography.
- Mamie: Swiss DTC specialty food retailer (including pantry staples and oils) with curated producers and home delivery, serving the same sustainability-conscious Swiss consumer as Crowd Container.
- Mr. & Mrs. Auer: Swiss online specialty store focused on artisanal, often Italian-sourced, organic pantry staples — overlaps with Crowd Container's Sicily/Andalusia cooperative assortment and gift-box category.
Broad incumbents
- Alnatura: Large German/Swiss organic retailer operating stores and online; overlaps on organic assortment and Swiss delivery but at mass scale rather than cooperative direct-producer curation.
- Coop (Coop@home / Fine Food): Swiss retailer with growing organic, direct-producer, and regenerative ranges plus home delivery; competes with Crowd Container for the same Swiss conscious-consumer wallet.
- Migros (Miacar / Migros Online): Largest Swiss grocer with expanding organic and regional-producer assortment and home-delivery infrastructure; the most consequential broad incumbent competing for the same customer segment.
- Bio Company: German organic supermarket and online retailer with curated assortment from small biological producers; useful comparable for European organic specialty retail economics, even though not operating in Switzerland.
Emerging players
- Crowd Cow: US-based crowdsourced marketplace for craft meat and specialty foods using a similar 'order then source' batching model; comparable in operational concept but different geography and category.
- Imperfect Foods (Misfits Market): US mission-driven online grocer that sources directly from producers to deliver curated specialty food boxes; shares the transparency/producer-direct narrative, though serving a different geography.
Regional players
- Marktschwärmer: French/German-origin food cooperative marketplace model where consumers pre-order from local producers for batched pickup; conceptually the closest European analogue to Crowd Container's collective-ordering mechanics.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Crowd Container social profiles
Digital presenceCrowd Container financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crowd Container leadership team
Management profileNumber of profiles
Profiles2 records
Crowd Container funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crowd Container M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crowd Container
What does Crowd Container do?
Crowd Container operates a Swiss online marketplace that enables consumers to place collective orders of biological and regeneratively farmed food products sourced directly from small-scale producers. Customers order during defined order-collection periods, after which aggregated orders are forwarded to partner cooperatives and farms in Switzerland, Sicily, Andalusia, and Kerala, and the resulting goods are shipped directly to Swiss households. The company emphasizes full price transparency by itemizing production, transport/logistics, and procurement/distribution costs for every product.
Is Crowd Container a public or private company?
Crowd Container is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crowd Container founded?
Crowd Container was founded in 2018. It employs 1 to 10 people.
Where is Crowd Container based?
Crowd Container is headquartered in Zürich, Switzerland, in the Europe region.
How does Crowd Container make money?
One revenue line is on record: product Sales.
Who are Crowd Container's main competitors?
Direct peers on record are Farmy, Mamie and Mr. & Mrs. Auer. Broad incumbents are Alnatura, Coop (Coop@home / Fine Food), Migros (Miacar / Migros Online) and Bio Company. Emerging players are Crowd Cow and Imperfect Foods (Misfits Market). Marktschwärmer is listed as a regional player.
Does Crowd Container have an API?
No public API is recorded for Crowd Container.
What industry is Crowd Container in?
Crowd Container's product category is Online Organic Food Marketplace. Its primary akta.pro industry code is CRAFAFAE, Online Grocery Retailers (Inventory-led), with a secondary code of CRAHAMAM, Bulk Food Buying Clubs & Cooperative Bulk Programs. Its NAICS code is 445298 and its SIC code is 5140.