We Are Women Owned

We Are Women Owned is a consumer-facing directory and shopping platform that helps users discover and support women-owned small businesses. Founded in 2018 and based in Jersey City, New Jersey, the privately held company operates with a small team of under ten employees.

Company typePrivate
Founded2018
HeadquartersJersey City, United States
Headcount1–10
GTM typeB2C
OfferingDigital Commerce or Content

We Are Women Owned firmographics

Firmographics

Name: We Are Women Owned
Website: https://wearewomenowned.com
Company type: Private
Founded year: 2018
Headcount range: 1–10 employees
Short description: We Are Women Owned is a consumer-facing directory and shopping platform that helps users discover and support women-owned small businesses. Founded in 2018 and based in Jersey City, New Jersey, the privately held company operates with a small team of under ten employees.
Ownership category
akta.pro rank

We Are Women Owned industry classification

Industry

Product category: Online Marketplace
NAICS: Web Search Portals and All Other Information Services (519290)
akta.pro primary industry: Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)

Keywords

Online business marketplace
Women-owned business directory
Small business discovery
Shop local platform
Ecommerce shop directory

Where We Are Women Owned is headquartered

Location

Headquarters

HQ city: Jersey City
HQ country: United States
HQ region: North America

Markets served

We Are Women Owned business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

We Are Women Owned product offering

Product offering

Core offering

We Are Women Owned operates an online platform that serves as a discovery, shopping, and support destination for women-owned small businesses. The company aggregates women-led storefronts, allowing consumers to find, browse, and purchase from women-owned small businesses through a single curated web marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

We Are Women Owned Marketplace Online marketplace platform that aggregates women-owned small businesses, enabling consumers to discover, browse, and shop women-led brands through the website at https://www.wearewomenowned.com.

Companies that use We Are Women Owned

Customer profile

Ideal customer profiles2 records

We Are Women Owned technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

We Are Women Owned competitors and assessment

Company assessment

Broad incumbents

Alignable: Alignable is a small business network and directory used by millions of SMB owners to connect, refer, and discover local businesses. It is comparable to WAWO as an SMB discovery/referral platform, but serves all small businesses rather than only women-owned ones.
Faire: Faire is a venture-funded wholesale marketplace connecting independent brands (many of them women-owned) with retailers. It overlaps with WAWO's supply side by aggregating women-owned brands, though its buyer is the wholesale retail buyer rather than the end consumer.
Etsy: Etsy is a large, publicly traded marketplace where a substantial share of sellers are women-owned small businesses. It competes with WAWO for the same end-customer — consumers looking to buy from women-owned, indie brands — but with vastly greater scale, brand awareness, and transaction volume.

Others

Girlboss: Girlboss is a media and community brand for ambitious women, with adjacent commerce and editorial content highlighting women-owned brands. It overlaps thematically with WAWO's audience and mission but is primarily a media brand rather than a marketplace.
WBENC: The Women's Business Enterprise National Council is the leading certifier of women-owned businesses and operates a directory used by corporations seeking diverse suppliers. It is an ecosystem participant in the women-owned discovery space and a potential partnership/competitive reference point for WAWO.

Direct peers

Hello Alice: Hello Alice is a free platform and community that helps women-owned and other underrepresented small business owners launch and grow, with resources, a business directory, and a marketplace. It is the most direct comparable to WAWO given its shared focus on women-owned SMB discovery and support.
Female Founder Collective: Female Founder Collective is a network of women-owned businesses that promotes member brands to consumers. Like WAWO, it is built around discovering and supporting women-owned companies, though its primary surface is community/membership rather than transactional.

Emerging players

Goldie (Goldie Agency / Goldie Marketplace): Goldie is an emerging marketplace that aggregates women-owned brands in one shopping destination. It is the closest direct marketplace comparator to WAWO in terms of 'shop women-owned' positioning, though its scale and feature set are still in early stages.

Market position

Customer concentration

We Are Women Owned financial estimates

Financial estimate

Revenue estimate

Valuation estimate

We Are Women Owned leadership team

Management profile

Number of profiles

We Are Women Owned funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

We Are Women Owned M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Are Women Owned

What does We Are Women Owned do?

When was We Are Women Owned founded?

We Are Women Owned was founded in 2018. It employs 1 to 10 people.

Where is We Are Women Owned based?

We Are Women Owned is headquartered in Jersey City, United States, in the North America region.

Who are We Are Women Owned's main competitors?

Broad incumbents on record are Alignable, Faire and Etsy. Others are Girlboss and WBENC. Direct peers are Hello Alice and Female Founder Collective. Goldie (Goldie Agency / Goldie Marketplace) is listed as an emerging player.

Does We Are Women Owned have an API?

No public API is recorded for We Are Women Owned.

What industry is We Are Women Owned in?

We Are Women Owned's product category is Online Marketplace. Its primary akta.pro industry code is BPAMAHAG, Professional & Business Services Marketplaces (Freelancers, SMB Services). Its NAICS code is 519290.