Shared Assets
Shared Assets is a London-based Community Interest Company (CIC) and think-and-do tank that provides land justice research, consultancy, and movement-building support to community groups, landowners, and UK foundations, reinvesting all surplus in mission.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Shared Assets does
Shared Assets is a UK-based Community Interest Company (CIC), legally constituted as Shared Assets CIC and founded in 2011, that operates as a self-described "think and do tank" working on socially just land use. It conducts research, delivers bespoke consultancy to landowners and community groups, and runs movement-building infrastructure for the emerging UK land justice field. Its service portfolio spans paid consultancy (business case development, governance design, one-to-one advice and coaching), grant-funded research projects commissioned by foundations such as Oak Foundation, Nationwide Foundation, Trust for London, and Wates Family Enterprise Trust, fiscal hosting for emerging organisations including LION and the Right To Roam Campaign, and a public donation channel.
Revenue is generated through professional services fees, restricted project grants, and donations, with all surplus reinvested in mission under the CIC structure. Pricing is not publicly disclosed; engagements are quote-based and negotiated individually. Customer segments span grassroots community groups and activists, public and private landowners (including local authorities such as Buckinghamshire Council), land justice movement organisations, researchers and academics, and Community Ownership Fund applicants. Customer logos include Local Trust, Power to Change, National Trust, Ebbsfleet Garden City, and Assemble.
Technically, Shared Assets is remote-first and operates with lightweight, GDPR-compliant tooling — Google Analytics, Mailchimp, Capsule CRM, Typeform. The one named digital product is Land Explorer, a free data-visualisation tool built in collaboration with the Digital Commons Cooperative as part of the Data for Housing Justice project. The organisation has 1–10 employees (approximately 7), is headquartered at 127–129 Great Portland Street in London, and is implementing a non-hierarchical, sociocratic governance model across four organisational circles following the announced September 2025 departure of co-founder and Executive Director Mark Walton.
Shared Assets firmographics
Firmographics- Name
- Shared Assets
- Legal name
- Shared Assets CIC
- Website
- https://sharedassets.org.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shared Assets is a London-based Community Interest Company (CIC) and think-and-do tank that provides land justice research, consultancy, and movement-building support to community groups, landowners, and UK foundations, reinvesting all surplus in mission.
- Ownership category
- akta.pro rank
Shared Assets industry classification
Industry- Product category
- Land justice consultancy and research services
- NAICS
- Other Activities Related to Real Estate (531390), Social Advocacy Organizations (8133), Civic and Social Organizations (813410)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Industrial & Logistics Tenant Representation (BPAJALAC)
- akta.pro secondary industry
- Land Trusts & Protected Areas (BPAGAGAC)
Keywords
Where Shared Assets is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Shared Assets business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Consultancy Services: Paid consultancy work with organisations, landowners and groups to create new business and governance models for land that create shared benefits. Includes in-depth support packages with one-to-one advice, coaching, and business case development.
- Research and Learning Projects: Grant and tender-funded research projects conducted with partners on topics strategically important to the land justice movement. Commissioned by foundations and trusts including Oak Foundation, Nationwide Foundation, Trust for London, and Wates Family Enterprise Trust.
- Movement Building Infrastructure: As a Community Interest Company, surplus is reinvested in the mission. The organisation acts as fiscal host and infrastructure provider for emerging organisations in the land justice ecosystem.
- Donations: Public donations accepted to support the organisation's work. The website includes a donate function for supporters.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Shared Assets product offering
Product offeringCore offering
Shared Assets provides consultancy, research and learning, and movement building services focused on land justice. Its advice and support work helps organisations, landowners and groups create new business and governance models that deliver shared social, environmental and economic benefits from land. Research builds an evidence base on land for the common good, and movement building work convenes, coordinates and supports activists and organisations working for systemic change in the land system.
Product overview
Shared Assets is a think-and-do tank rather than a traditional software product company. Its core offering is consultancy, research, and movement building services focused on land justice. The one named digital product identified is Land Explorer, a free tool built in collaboration with the Digital Commons Cooperative that visualizes land and building ownership data. Beyond this, Shared Assets produces resources, guides, reports, and toolkits (such as a Data Governance Handbook for housing organisers), and facilitates collaborative projects such as the Land Match England service, Community Ownership Fund Support Programme, and Data for Housing Justice — all delivered as service offerings rather than packaged software products.
Differentiator
Problem solved
Functional benefit
Products and services
- Advice and Support Consultancy
Quantifiable outcome
- Supported development of new governance models for community-owned and managed land
- +3 more outcomes
Companies that use Shared Assets
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Shared Assets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shared Assets partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor, core and supporting.
- The Beeches (Quaker Residence)minorVenue partner for annual Land Justice Gathering. The old Quaker residence was recently taken over as a community endeavour and hosts the annual gathering.
- The Good EconomycoreCollaboration on Housing Affordability Evidence Scoping Study commissioned by Oak Foundation, Nationwide Foundation, Trust for London, and Wates Family Enterprise Trust.
- The Institute for Agriculture and Horticulture (TIAH)corePart of steering group designing and delivering Land Match England service. TIAH brings expertise in agriculture and horticulture to the land matching service aimed at supporting agroecological production.
- Landworkers' AlliancecoreSteering group member for Land Match England service. Also a key movement partner in the land justice ecosystem. Shared Assets collaborates on policy work including Rural Enterprise Dwellings guidance development.
- Community Supported Agriculture Network UKsupportingSteering group member for Land Match England service, bringing expertise in community supported agriculture models to the land matching initiative.
- Tamar Grow LocalsupportingSteering group member for Land Match England service, providing regional perspective on land matching from South-West England.
- Pathways to LandcorePartnership to develop workstream supporting marginalised (potential) farmers on their land-matching journey. Builds on groundwork done by Pathways to Land for BPOC in addressing barriers Black and People of Colour face in becoming landworkers.
- Seeding ReparationscoreCollaboration to develop the Land Justice Action Guidebook in collaboration with people working on land reparations and decolonialism. Project brings together activists to produce open-source tools for reparative justice through land.
- Future Farms PartnershipcoreShared Assets was a member of Future Farms Partnership (2023-2024) working to develop regenerative food system in Wales. Partnership included TerraPermaGeo, Landworkers' Alliance, and Powys County Council planners.
- LocalitycoreWorking alongside Locality in the Community Ownership Fund Delivery Partnership to provide support for groups applying to the £150m Community Ownership Fund. Combined knowledge and skills to help potential applicants develop project proposals.
- Sheffield Hallam UniversitycoreCo-learning partners with Julian Dobson at Sheffield Hallam University for Community Improvement Districts pilot programme. Jointly produced final report on how CIDs can support community-led high street regeneration.
- Digital Commons CooperativecoreCollaboration on Data for Housing Justice project to build practical tools and strategies for housing movements. Shared Assets and Digital Commons Cooperative work alongside housing justice groups to create participatory data approaches. The Digital Commons Cooperative also provides the Land Explorer tool that makes land and building ownership patterns more visible.
- Powys County CouncilsupportingCollaborative development of Planning Guidance for Rural Enterprise Dwellings for Small-Scale Horticulture, now adopted as official council planning guidance.
- LION (Land In Our Names)coreShared Assets acted as fiscal host and support for emerging LION organisation as part of infrastructure role for the land justice movement.
- Right To Roam CampaigncoreShared Assets acted as fiscal host and support for emerging Right To Roam Campaign as part of movement infrastructure role.
- Power to ChangesupportingLong-term partner on multiple projects including community ownership research, peer network exploration, and capabilities support. Power to Change values Shared Assets as knowledgeable and engaged partner.
- Local TrustsupportingPartnership on Big Local areas work where Shared Assets provides organisational development consultancy. Values deep community engagement approach.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Shared Assets competitors and assessment
Company assessmentDirect peers
- Locality: UK-wide federation of community-led organisations. Directly comparable as a co-delivery partner in the Community Ownership Fund, providing similar advice, training, and capacity-building to community groups on asset ownership and governance.
- Power to Change: Independent trust supporting community businesses in England. Directly comparable as a long-term Shared Assets partner and funder of community-ownership research and the Community Improvement Districts pilot programme.
- Local Trust: Charity running Big Local and other community-led programmes. Directly comparable as a co-funder of community-asset work and as a Big Local partnership organisation with overlapping community-development and organisational-development mandates.
- Plunkett Foundation: UK charity supporting community-owned businesses, especially rural shops and pubs. Closely comparable in supporting community groups to take ownership of assets, develop governance models, and access funding — overlapping with Shared Assets' land-ownership mission.
Broad incumbents
- National Trust: UK conservation charity and major landowner. Comparable as a customer (consultancy on community asset management models) and as a broader incumbent operating in land stewardship and conservation at far greater scale.
Regional players
- Co-operatives UK: UK trade association for co-operative enterprises. Comparable through shared interest in alternative governance models, community ownership structures, and providing infrastructure/support to member organisations within an ecosystem.
Emerging players
- Centre for Local Economic Strategies (CLES): Manchester-based charity focused on local economies and community wealth building. Comparable through shared interest in alternative ownership models, community wealth building, and policy advocacy on land and local economic systems.
- New Economics Foundation: Think tank working on economic and social justice. Comparable in combining research, advocacy, and movement-building around land, housing and community ownership with a think-and-do-tank posture similar to Shared Assets.
Others
- Landworkers' Alliance: UK union of land-based workers advocating for agroecology and small-scale farming. Comparable as a core steering-group partner on Land Match England and a movement partner working at the intersection of land justice and food sovereignty.
- Digital Commons Cooperative: Cooperative building digital tools for social justice, including the Land Explorer tool co-developed with Shared Assets. Comparable as a strategic technology partner in the Data for Housing Justice project and a former spinout of Shared Assets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Shared Assets social profiles
Digital presenceShared Assets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shared Assets leadership team
Management profileNumber of profiles
Profiles8 records
Shared Assets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shared Assets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shared Assets
What does Shared Assets do?
Shared Assets provides consultancy, research and learning, and movement building services focused on land justice. Its advice and support work helps organisations, landowners and groups create new business and governance models that deliver shared social, environmental and economic benefits from land. Research builds an evidence base on land for the common good, and movement building work convenes, coordinates and supports activists and organisations working for systemic change in the land system.
Is Shared Assets a public or private company?
Shared Assets is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Shared Assets founded?
Shared Assets was founded in 2011. It employs 1 to 10 people.
Where is Shared Assets based?
Shared Assets is headquartered in London, United Kingdom, in the Europe region.
How does Shared Assets make money?
Four revenue lines are on record. Consultancy Services are the primary driver. The others are research and Learning Projects, movement Building Infrastructure and donations.
Who are Shared Assets's main competitors?
Direct peers on record are Locality, Power to Change, Local Trust and Plunkett Foundation. National Trust is listed as a broad incumbent. Co-operatives UK is listed as a regional player. Emerging players are Centre for Local Economic Strategies (CLES) and New Economics Foundation. Others are Landworkers' Alliance and Digital Commons Cooperative.
Does Shared Assets have an API?
No public API is recorded for Shared Assets.
What industry is Shared Assets in?
Shared Assets's product category is Land justice consultancy and research services. Its primary akta.pro industry code is BPAJALAC, Industrial & Logistics Tenant Representation, with a secondary code of BPAGAGAC, Land Trusts & Protected Areas. Its NAICS code is 531390 and its SIC code is 8600.