UQ Racing
UQ Racing is the University of Queensland's Formula SAE student racing team, founded in 2001, designing and building electric and autonomous race cars for competition. It serves UQ engineering students seeking hands-on motorsport experience and is funded by university support and tiered industry sponsorships.
- Company typePrivate
- Founded2001
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What UQ Racing does
UQ Racing is the Formula SAE student racing team of The University of Queensland, based at the St Lucia campus in Brisbane, Australia. Founded in 2001, the team designs, manufactures, and competes with purpose-built race cars, operating on a staggered development cycle that releases new electric vehicle (EV) and autonomous vehicle (AV) platforms annually. Since its first car (UQR01, a modified Honda CBR600 F3 with steel spaceframe), the team has built 30+ vehicles, transitioning from internal combustion to electric drivetrains starting with Unicorn (EV15) in 2015, and adding autonomous capability from 2019 onward. The current lineup includes Goose (EV25), the team's first four-wheel-drive electric vehicle with independent hub motors and a custom torque vectoring controller, and Spider (AV25), the first UQ Racing autonomous vehicle to complete all events at FSAE-A.
The team's technology stack spans vehicle dynamics, mechanical structures (Chrome Molybdenum spaceframes, carbon fibre composite floors), high-voltage electrical systems (596V/6.2 kWh cylindrical-cell accumulators), custom PCBs, motor controllers, embedded systems, telemetry, and autonomous driving algorithms running on Jetson Orin NX hardware with LiDAR and INS sensor fusion. Core engineering work is organized across Vehicle Dynamics, Mechanical, Electrical, Software, and Business departments, with dedicated technical directors for the EV and AV divisions.
UQ Racing is a non-commercial extracurricular organization rather than a revenue-generating business. It is funded through The University of Queensland's institutional support and a tiered sponsorship program (Title, Gold, Silver, Bronze, Supporters) with contribution ranges from $100 to $40,000+. The team works with 20+ named industry partners including SBG Systems, Solidworks, AMK, Altium, SKF, and Lakeside Raceway, which provide cash, in-kind components, software licenses, manufacturing services, and access to testing facilities in exchange for brand visibility and access to engineering talent. The primary customer segment is UQ engineering students seeking hands-on motorsport engineering experience.
UQ Racing firmographics
Firmographics- Name
- UQ Racing
- Legal name
- UQ Racing
- Website
- https://uqracing.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UQ Racing is the University of Queensland's Formula SAE student racing team, founded in 2001, designing and building electric and autonomous race cars for competition. It serves UQ engineering students seeking hands-on motorsport experience and is funded by university support and tiered industry sponsorships.
- Ownership category
- akta.pro rank
UQ Racing industry classification
Industry- Product category
- Motorsport Engineering / Formula SAE Racing
- NAICS
- Sports Teams and Clubs (711211), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)
- akta.pro secondary industries
- Motorsports Support & Feeder Series (Developmental Championships) (MPAKAGAH), Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ)
Keywords
Where UQ Racing is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
UQ Racing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Sponsorship and Partnership Revenue: UQ Racing generates revenue through corporate sponsorships at various tiers (Title Sponsors, Gold, Silver, Bronze, Supporters). Partners provide financial support, products, services, and access to facilities in exchange for brand visibility, technical collaboration, and access to student talent.
- University of Queensland Support: The University of Queensland provides funding, advanced prototyping and production capabilities, and academic expertise to support the team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Estimated contribution range: $100 - $499 |
| Other | Multi-year contract | Estimated contribution range: $500 - $999 |
| Other | Multi-year contract | Estimated contribution range: $1,000 - $4,999 |
| Other | Multi-year contract | Estimated contribution range: $5,000 - $9,999 |
| Other | Multi-year contract | Estimated contribution range: $10,000 - $19,999 |
| Other | Multi-year contract | Estimated contribution range: $20,000 - $39,999 |
| Other | Multi-year contract | Estimated contribution range: $40,000+ |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
UQ Racing product offering
Product offeringCore offering
UQ Racing is a University of Queensland student racing team that designs, builds, and races Formula SAE competition vehicles. The team produces one electric vehicle (EV) and one autonomous vehicle (AV) each year on a staggered development cycle, with the current being the Goose (EV25) four-wheel-drive electric car and the Spider (AV25) autonomous car. The team competes in Formula SAE Australasia and Formula Student UK, and offers tiered corporate sponsorship packages to fund vehicle development.
Product overview
UQ Racing is a university racing team that designs and builds Formula SAE competition vehicles. Their product portfolio consists of electric vehicles (EV series with animal names like Goose, Duck, Bee, etc.) and autonomous vehicles (AV series), along with legacy internal combustion (IC) vehicles. The team operates a staggered development cycle, releasing new EV and AV platforms annually, with IC vehicles discontinued after 2019. The vehicles range from first prototype (UQR01, 2001) to their latest 4WD electric Goose and autonomous Spider (2025). The company offers no public API, no SaaS products, and no traditional software-as-a-service offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Goose (EV25) UQ Racing's 2025 electric Formula SAE competition vehicle. It is the team's first 4WD EV with independent hub motors, a custom torque vectoring controller, a 6.2 kWh 596V accumulator, and a Chrome Molybdenum spaceframe with carbon fibre sandwich panel floor. Built for the Formula SAE competition circuit.
- Spider (AV25) UQ Racing's 2025 autonomous Formula SAE competition vehicle. It is the team's first AV to complete all events in the FSAE-A competition. Built on the 2024 AV platform with improvements in processing and localization, featuring Jetson Orin NX computer, MoTeC M150 ECU, Leishen CH128X1 LiDAR, and a Chrome Molybdenum spaceframe with carbon fibre sandwich panel floor.
- Corporate Sponsorship Program The team's primary revenue and partnership program, offering tiered corporate sponsorship packages (Title Sponsors, Gold, Silver, Bronze, Supporters) with multi-year contracts. Sponsors receive brand visibility on the race car and team assets, technical collaboration with student engineers, and access to emerging engineering talent. Estimated contribution ranges span from under $500 to over $40,000.
Quantifiable outcome
- First place in Autonomous Vehicle class at Formula SAE Australasia 2025
- +2 more outcomes
Companies that use UQ Racing
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
UQ Racing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
UQ Racing partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core, supporting and minor.
- The University of QueenslandflagshipPrimary institutional partner supporting the team with funding, advanced prototyping and production capabilities, and vast academic expertise.
- Lakeside RacewaycoreGold tier partner providing access to a track for testing purposes.
- Acute LasercoreGold tier partner providing laser cutting services for manufacturing components.
- UQ Advanced Prototyping WorkshopcoreGold tier partner allowing the team to manufacture advanced parts quickly on campus using their facilities.
- SBG SystemscoreGold tier partner providing inertial and position data systems used for autonomous positioning and driver analysis. Supplies Ellipse-D dual-antenna INS.
- SolidworkssupportingSilver tier partner providing CAD software licenses for design work.
- AMKsupportingSilver tier partner providing electric motors for vehicles.
- Rapid HarnesssupportingSilver tier partner providing software licenses.
- SAMIN Sheet MetalsupportingSilver tier partner providing laser cutting, folding and sheet metal services.
- Apache CoatingssupportingSilver tier partner providing powder coating services.
- PARTECsupportingSilver tier partner providing training on advanced composites.
- SepurasupportingSilver tier partner providing radio communications equipment.
- GRAPHTEQsupportingSilver tier partner providing and installing vinyl wrap for vehicles.
- AltiumsupportingSilver tier partner providing advanced PCB design software for electrical systems.
- SKFsupportingSilver tier partner providing bearing and related components.
- FrannaminorBronze tier partner with whom they conducted a partnership and media shoot.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
UQ Racing competitors and assessment
Company assessmentDirect peers
- Monash Motorsport: Monash University's Formula SAE/Formula Student team based in Melbourne, Australia. A direct Australian peer competing in the same FSAE-A competitions with comparable EV/AV program structure and similar university sponsorship model.
- University of Bath Racing: University of Bath's Formula Student team based in the UK. Direct international peer competing in Formula Student events with comparable EV-focused program structure.
- Stanford Motorsports: Stanford University's Formula SAE team. International peer with strong autonomous vehicle focus and similar university-backed, sponsor-funded operating model; competing in the same FSAE/Formula Student circuit.
- MIT Motorsports: Massachusetts Institute of Technology Formula SAE team. International peer competing in Formula SAE events with a comparable multi-disciplinary (mechanical/electrical/software) structure and significant industry sponsor backing.
- University of Toronto Formula SAE: UToronto's Formula SAE team. International peer with comparable engineering depth in EV and driverless categories, similar academic institution backing and corporate sponsor model.
- UNSW Racing: University of New South Wales Formula SAE team, also based in Sydney, Australia. Direct Australian peer competing in FSAE-A with similar university-backed, sponsor-funded model and comparable technical scope across EV and IC platforms.
- University of Michigan Formula SAE: University of Michigan's Formula SAE team (M Formula). One of the largest and most established FSAE programs in North America; a direct international peer competing in the same Formula SAE/Formula Student events.
- TU Delft Formula Student Team: Delft University of Technology's Formula Student team (DUT Racing). A top-tier international peer known for high-performing electric and autonomous vehicles; comparable in mission, technical depth, and competition circuit.
Others
- Prohelion: Australian electric powertrain technology company and bronze-tier sponsor/partner of UQ Racing. Comparable technology domain (EV powertrain, motor controllers) and a commercialization pathway that contrasts with UQ Racing's competition-only model.
Broad incumbents
- Motorsport Australia: National governing body for motorsport in Australia and organizer/partner of Formula SAE Australasia. Indirect incumbent in UQ Racing's competitive ecosystem — sets competition rules and hosts the events where UQ Racing competes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
UQ Racing social profiles
Digital presenceUQ Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
UQ Racing leadership team
Management profileNumber of profiles
Profiles7 records
UQ Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UQ Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UQ Racing
What does UQ Racing do?
UQ Racing is a University of Queensland student racing team that designs, builds, and races Formula SAE competition vehicles. The team produces one electric vehicle (EV) and one autonomous vehicle (AV) each year on a staggered development cycle, with the current being the Goose (EV25) four-wheel-drive electric car and the Spider (AV25) autonomous car. The team competes in Formula SAE Australasia and Formula Student UK, and offers tiered corporate sponsorship packages to fund vehicle development.
Is UQ Racing a public or private company?
UQ Racing is a private company. It is classified as unknown and is currently operating.
When was UQ Racing founded?
UQ Racing was founded in 2001. It employs 11 to 50 people.
Where is UQ Racing based?
UQ Racing is headquartered in Brisbane, Australia, in the Oceania region.
How does UQ Racing make money?
Two revenue lines are on record. Sponsorship and Partnership Revenue is the primary driver. The others are university of Queensland Support.
Who are UQ Racing's main competitors?
Direct peers on record are Monash Motorsport, University of Bath Racing, Stanford Motorsports, MIT Motorsports, University of Toronto Formula SAE, UNSW Racing, University of Michigan Formula SAE and TU Delft Formula Student Team. Prohelion is listed as an others. Motorsport Australia is listed as a broad incumbent.
Does UQ Racing have an API?
No public API is recorded for UQ Racing.
What industry is UQ Racing in?
UQ Racing's product category is Motorsport Engineering / Formula SAE Racing. Its primary akta.pro industry code is MPAKABAB, Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.), with a secondary code of MPAKAGAH, Motorsports Support & Feeder Series (Developmental Championships). Its NAICS code is 711211 and its SIC code is 7948.