Fundación Plan

What Fundación Plan does

Fundación Plan is a Colombian nonprofit civil society organization (organización de la sociedad civil, sin ánimo de lucro), founded in 1962 as the Colombian member of Plan International, a global child rights network established in 1937. Headquartered in Bogotá with regional offices in Cartagena, Jamundí, and Cúcuta, the organization operates across all 32 Colombian departments, reaching 4.7 million people directly and 13.6 million people indirectly through 120 active and completed projects (60 development, 59 humanitarian and stabilization, 1 nexus). Its mission centers on promoting children's rights and gender equality for girls, with particular focus on children in extreme vulnerability, Venezuelan migrants, and indigenous communities in conflict-affected regions.

The organization's core offerings combine direct humanitarian program delivery, advocacy and research, and diversified fundraising. Programmatic work spans education, health, sexual and reproductive rights, child protection, economic security, citizen participation, and peacebuilding, structured across 10 thematic lines. Fundraising combines recurring individual donations (COP $40,000-$200,000 per month), corporate and institutional partnerships (40+ corporations, 20+ government entities, 30+ institutions), international grants from Plan International national offices in Germany, UK, Sweden, Netherlands, Canada, USA, Hong Kong, and Japan plus bilateral donors such as the EU, Global Affairs Canada, ECHO, and the Abu Dhabi Fund, and a Tienda Solidaria e-commerce operation that sells cause-related merchandise including the Regalos de Esperanza (Hope Gifts) catalog. The Observatorio "Contando lo Invisible" publishes data on child marriage, infant pregnancy, and sexual violence to support evidence-based advocacy. The entity holds Bureau Veritas, Great Place to Work, Aequales, and PAR certifications and is externally audited by PwC.

Name

Fundación Plan

Legal name

Fundación Plan

Website

https://plan.org.co

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

101–250 employees

Short description

Fundación Plan is a Colombian nonprofit, founded in 1962 and affiliated with Plan International, that promotes children's rights and gender equality across all 32 Colombian departments through education, health, protection, and humanitarian programs, funded by individual donations, corporate partnerships, and international grants.

Ownership category

akta.pro rank

Product category

Nonprofit Humanitarian Services

NAICS

Grantmaking Foundations (813211), Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)

akta.pro primary industry

Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

akta.pro secondary industries

International Grantmaking & Development Foundations (BPAGAKAH), Community Foundations (BPAGAKAB), Development Finance, Guarantees & Blended Finance Programs (BPADABAM)

Keywords

• Child rights advocacy
• Humanitarian assistance
• Child sponsorship programs
• Gender equality programs
• Nonprofit development programs

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Individual Donations: Monthly recurring donations from individual supporters ($40,000-$200,000 COP options) and one-time contributions through the website donation portal. Donations are tax-deductible in Colombia.
2. Merchandise Sales: E-commerce store selling cause-related products including dolls ($58,000 COP), clothing items ($50,000-$135,000 COP), books ($15,000-$50,000 COP), and hope gifts (water kits, school kits, menstrual kits) ranging from $58,000 to $2,244,000 COP.
3. Corporate Partnerships: Strategic alliances with over 40 corporate entities providing funding and resources for child sponsorship programs and development projects.
4. Government and Institutional Grants: Funding from government organizations and international institutions for specific humanitarian and development programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Fundación Plan is a Colombian nonprofit civil society organization and member of Plan International that promotes children's rights and equality for girls. It delivers education, health, protection, sexual and reproductive rights, economic security, civic participation, and peacebuilding programs through 120 active projects across 409 municipalities in Colombia, funded by individual monthly donations, corporate partnerships, government and institutional grants, and proceeds from a cause-related merchandise e-commerce store.

Product overview

Fundación Plan is a Colombian nonprofit organization and member of Plan International, operating a dual digital offering: (1) an online donation platform for making monthly or one-time donations to support children in vulnerable situations, and (2) an e-commerce store (Tienda Solidaria) selling cause-related products including the Muñeca Cojín dolls, La Revolución de las Princesas book collection, clothing items, and the Regalos de Esperanza (Hope Gifts) catalog. The Hope Gifts catalog offers targeted donation items such as school kits, food kits, menstrual kits, water kits, tablets, school uniforms, community water tanks, and recreation kits, each with specific pricing and community impact descriptions. The organization also runs multiple social programs focused on youth health, gender equality, peacebuilding, and education across Colombian regions.

Differentiator

Problem solved

Functional benefit

Brands

• Tienda PLAN: Store selling products with cause including dolls, clothing, books, and donation items supporting children's rights programs
• Regalos de Esperanza
• Observatorio: Contando lo Invisible

Products and services

• Online Donation Program (Donaciones Online) Online donation platform allowing supporters to make monthly recurring or one-time contributions in preset amounts (COP $40,000, $80,000, $200,000) or custom amounts to support children in vulnerable situations across Colombia; donations are tax-deductible and can be modified or cancelled at any time.
• Tienda Solidaria (Cause-Related Merchandise Store) E-commerce store selling cause-related products including dolls, clothing, books, accessories, and donation gift items, with proceeds supporting children's rights programs in Colombia.
• Regalos de Esperanza (Hope Gifts Catalog) Donation catalog offering specific tangible items for children and communities—including menstrual management kits, school kits, food kits, water kits, tablets, school uniforms, community water tanks, and recreation kits—each priced and tied to a defined community impact.
• Muñeca Cojín 'Soy una niña, no una esposa' Paintable cushion dolls representing girls with dreams and strength, carrying a message against child marriage; each doll includes 12 washable markers and is available in five unique designs at COP $58,000.
• Colección La Revolución de las Princesas Book collection featuring modern princess stories with heroines who are strong and brave, created in collaboration with Plan International Brasil to inspire girls to be heroes of their own lives, priced at COP $50,000.
• Hoodie 'Son niñas, no esposas' Hoodies promoting the campaign against child marriage, available in white and purple at COP $135,000.
• Camiseta 'Son niñas, no esposas' T-shirts promoting girls' rights and the fight against child marriage, available in sizes L, M, S, XL at COP $50,000.
• La Revolución de Ariel Children's book featuring Ariel as a modern heroine on an adventure about courage, friendship, and female power; available as physical book or physical book plus Audible at COP $15,000.
• Kit de Agua para la Vida (Water Kit) Emergency water kit including a 24-liter tank with lid, 10 purification tablets, and mosquito repellent for adults and children at COP $138,000.
• Kit de Alimentación (Food Kit) Food kit for emergency situations containing rice, beans, lentils, spaghetti, wheat flour, oil, sugar, salt, tuna, sardines, panela, coffee, and oatmeal at COP $240,000.
• Kit de Recreación (Recreation Kit) Recreation kit for vulnerable contexts containing volleyballs, soccer balls, basketballs, jump ropes, frisbees, volleyball net and mesh for community recreational activities at COP $892,800.
• Tablet para aprender Tablet donation for children and adolescents in Cauca, Valle del Cauca, Bolívar or Sucre, including training for safe digital use, at COP $912,000.
• Kit de Gestión Menstrual (Menstrual Management Kit) Menstrual management kit including sanitary pads, wet wipes, toothpaste, bath soap, toilet paper, and liquid soap at COP $78,000.
• Uniformes Escolares (School Uniforms) School uniform donation that removes barriers to education access, with resources delivered directly to families at COP $300,000.
• Tanques de Agua Comunitarios (Community Water Tanks) Community water tanks for guaranteeing potable water supply during emergencies and climate change situations at COP $2,244,000.
• Kit Escolar (School Kit) School supply kit containing backpack, 6 notebooks, 2 pencils, 6 pens, color box, eraser, sharpener, and pencil case at COP $102,000.
• Lidero con Voz (Youth and Women Leadership Program) Development program enabling youth and women to participate in peace and life care, strengthening civil society organizations as agents for sustainable territorial development and local governance, funded by the European Union.
• Tejiendo palabra, Tejiendo memoria Peacebuilding project developing strategies for social reconstruction, historical memory, and peace cultures through psychosocial support, pedagogical strategies and artistic mediation, funded by the Colombian government.
• Programa de Salud Joven (Youth Health Program) Youth health program for people aged 10-24 in Bogotá focusing on non-communicable disease prevention, sexual and reproductive rights, and emotional wellbeing.
• Programa Regional de Juventud (Regional Youth Program) Regional youth program enabling young people as agents of change to transform power relations and advance toward societies with greater social justice and gender equality.
• EmpoderArte: Acciones por la Igualdad y la Paz Project strengthening Colombian civil society for better governance to address violence, especially gender-based violence, and rights violations of children and adolescents within a peace-building framework.
• Proyecto ELLA Project enabling adolescent girls and young women, particularly Venezuelan refugees and migrants, to exercise their rights to protection and sexual and reproductive health, funded by Global Affairs Canada.

Quantifiable outcome

• 4.7 million people directly reached and 13.6 million indirectly through programs
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and major.

• Plan International (Global Network)coreStrategic or Co-development PartnerFundación Plan is the Colombian member of Plan International, a global organization founded in 1937 by John Langdon-Davies and Eric Muggeridge. The affiliation provides access to global resources, best practices, cross-border programs, and international funding mechanisms for child rights advocacy.
• Kimberly-ClarkmajorStrategic or Co-development PartnerCorporate partner funding menstrual health and hygiene programs in Colombian schools.
• Scotiabank ColpatriamajorStrategic or Co-development PartnerFinancial institution partner supporting economic security and financial education programs for youth.
• Norwegian Refugee Council (NRC)majorStrategic or Co-development PartnerImplementing partner for Education Cannot Wait multi-year resilience education programs for conflict-affected children.
• UNICEF ColombiacoreStrategic or Co-development PartnerUN agency partner collaborating on education, protection, and humanitarian response programs.
• Corporación Infancia y DesarrollomajorStrategic or Co-development PartnerColombian civil society organization partner in education resilience programs.
• Opción LegalmajorStrategic or Co-development PartnerLegal organization partner in humanitarian response and child protection programs.
• HP (Hewlett-Packard)majorStrategic or Co-development PartnerTechnology partner providing English learning digital tools and tablets for sponsored children through the alliance.
• Consorcio Fondo Colombia en Paz 2019 (GAD 1149)majorStrategic or Co-development PartnerGovernment consortium partner in peacebuilding and education infrastructure programs (Convenio 1291 D 2024).
• Start NetworkmajorStrategic or Co-development PartnerHumanitarian network partner providing rapid response funding for disasters (Start Fund Atlántico).
• Asociación ColnodomajorImplementation/ SI/ Consulting PartnerColombian ICT organization implementing digital inclusion programs in partnership with Plan International Hong Kong.
• Secretaría de Educación del Distrito (Bogotá)majorStrategic or Co-development PartnerBogotá city government education secretariat partner for comprehensive education coverage programs.
• Fundación Foro Nacional por Colombia - Capítulo Sur OccidentemajorStrategic or Co-development PartnerCivil society partner for peacebuilding and territorial governance programs.
• Pies DescalzosmajorStrategic or Co-development PartnerShakira-founded foundation partnering on education infrastructure in Quibdó.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Children International: Global child sponsorship organization with operations in Colombia using a similar monthly-sponsor model and targeting children in extreme poverty across Latin America.
• Compassion International Colombia: Faith-based child sponsorship organization operating in Colombia with comparable child development, education, and health programs targeting individual sponsored children in vulnerable communities.
• World Vision Colombia: Colombian branch of World Vision, a global child-focused NGO with comparable child sponsorship, humanitarian, and development programs targeting vulnerable children and families across all Colombian regions.
• Save the Children Colombia: Colombian operation of Save the Children, operating similar programs in child protection, education, health, and humanitarian response — directly competing for the same institutional donors and corporate partners in Colombia.
• Aldeas Infantiles SOS Colombia: Colombian affiliate of SOS Children's Villages, focused on child welfare, protection, and family strengthening across Colombia. Most directly comparable in mission (child rights/development) and beneficiary base (vulnerable Colombian children).

Regional players

• Fundación Social: Long-established Colombian foundation addressing poverty, education, and social development across Colombia. Comparable domestic nonprofit scale and mission overlap in vulnerable populations.
• Fundación Carvajal: Major Colombian corporate-affiliated foundation focused on poverty reduction, youth development, and economic opportunity in Colombian regions — overlapping beneficiary segments but oriented toward economic empowerment.
• Pies Descalzos Foundation: Shakira-founded Colombian foundation focused on education infrastructure for vulnerable children. Existing partner of Fundación Plan; comparable Colombian child-rights and education mission at smaller scale.

Broad incumbents

• Plan International (Global): The global parent network of which Fundación Plan is the Colombian member. Comparable organizational mission, child-rights programs, and institutional donor relationships, but operating globally rather than as a country affiliate.
• UNICEF Colombia: UN agency for children's rights with a major Colombia country office. Comparable mandate (child rights, education, protection) and institutional donor base; broader global remit and not a peer-organization affiliate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fundacionplan
• Facebookfacebook.com/fundacionplan
• LinkedInlinkedin.com/company/fundacion-plan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundación Plan