CodingBlocks.net
CodingBlocks.net is an independent technology podcast founded in 2013 by three software developers, producing free educational audio and video content on software architecture, databases, DevOps, and programming best practices for a global developer audience, monetized via sponsorships, affiliate links, and merchandise.
- Company typePrivate
- Founded2013
- HeadquartersAcworth, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What CodingBlocks.net does
Coding Blocks, LLC, operating as CodingBlocks.net, is an independent, privately-held media company that produces a long-running technology podcast targeting professional and aspiring software developers. Founded in 2013 by Joe Zack (Central Florida), Allen Underwood, and Michael Outlaw (Atlanta, GA), the company has published 242+ episodes over an 11-year span totaling 500+ hours of audio content covering software architecture, databases (PostgreSQL, MongoDB, Redis, Elasticsearch, Kafka), DevOps, AI tools, security, and career development. The product surface extends beyond audio to include video versions on YouTube, programming articles, a curated resources section, an active Slack listener community, and the annual CBJam game jam event.
The underlying "platform" is straightforward content publishing infrastructure: episodes are recorded remotely by the three hosts, hosted and distributed via Blubrry/Libsyn CDN infrastructure (evidenced by the media URLs), and syndicated simultaneously to Apple Podcasts, Spotify, YouTube, RSS, and other directories. The website on WordPress CMS functions as the show-notes archive and SEO landing layer. There is no proprietary technology stack, no API, no SDK, no mobile app, and no enterprise product. The Slack workspace is the only interactive surface and serves primarily as listener engagement rather than a managed community platform.
The business model is media monetization, not software sales. Coding Blocks generates revenue through (1) episode sponsorships from developer-tool vendors (JetBrains, Pluralsight are the named sponsors), (2) affiliate referral commissions when listeners purchase promoted tools via tracked links, and (3) a direct-to-consumer merchandise and swag store. All content is free to consume; there is no subscription tier, no paywall, no paid course, and no enterprise offering. The company has no institutional investors, no parent company, no subsidiaries, and operates on a part-time basis run by its three co-founders with no formal employees. Critically, the October 6, 2024 release of Episode 242 explicitly announced the hosts are "signing off for now," effectively initiating a wind-down or indefinite hiatus of new content production after 11 years.
CodingBlocks.net firmographics
Firmographics- Name
- CodingBlocks.net
- Legal name
- Coding Blocks, LLC
- Website
- https://codingblocks.net
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CodingBlocks.net is an independent technology podcast founded in 2013 by three software developers, producing free educational audio and video content on software architecture, databases, DevOps, and programming best practices for a global developer audience, monetized via sponsorships, affiliate links, and merchandise.
- Ownership category
- akta.pro rank
CodingBlocks.net industry classification
Industry- Product category
- Educational Technology Podcast
- NAICS
- Other Sound Recording Industries (51229)
- akta.pro primary industry
- Podcast Networks & Studio Platforms (MPAIADAC)
- akta.pro secondary industry
- Audio Production & Podcasting (BPAFAIAE)
Keywords
Where CodingBlocks.net is headquartered
LocationHeadquarters
- HQ city
- Acworth
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CodingBlocks.net business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Affiliate Marketing: The show promotes developer tools and platforms (JetBrains, Pluralsight) through affiliate links, earning commissions on referred purchases at no extra cost to the buyer.
- Sponsorships: Podcast episodes are sponsored by software and developer tool companies. Sponsors include JetBrains and Pluralsight.
- Merchandise / Swag Store: Coding Blocks sells branded merchandise and swag through their online store, generating additional revenue from the listener community.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
CodingBlocks.net product offering
Product offeringCore offering
Coding Blocks operates a free, multi-host technology podcast publishing long-form discussions on software architecture, databases, DevOps, AI, security, and developer careers. The podcast is the company's central product, supported by an archive of show notes, video versions on YouTube, programming articles, a Slack community for listeners, curated developer resources, and a branded merchandise store.
Product overview
CodingBlocks.net is a technology podcast and educational media platform that provides free programming content through multiple channels. The core offering is the Coding Blocks Podcast, which has produced 242+ episodes since 2013, covering software development topics including architecture, databases, DevOps, and AI. The platform supplements its podcast with video content, programming articles, and an active Slack community. The company also organizes CBJam, an annual game jam event for the developer community. All content is freely accessible, with the platform monetizing through affiliate partnerships and sponsorships.
Differentiator
Problem solved
Functional benefit
Products and services
- Coding Blocks Podcast A free, on-demand technology podcast for software developers covering programming best practices, architecture patterns, databases, DevOps, AI, and career advice, distributed across all major podcast directories, YouTube, and RSS.
- Coding Blocks Videos Free video content including technical interview preparation, live coding demonstrations, and educational programming tutorials targeted at software developers.
- Coding Blocks Articles Free blog-style articles and written tutorials on programming topics such as data structures, algorithms, LINQ, technical interview preparation, and developer tools.
- Coding Blocks Slack Community A free, private Slack-based community where podcast listeners discuss episodes, share resources, request future topics, and network with other software developers.
- Coding Blocks Swag Store An online merchandise storefront selling branded Coding Blocks swag and apparel to listeners and the developer community.
- Coding Blocks Resources A curated collection of developer tools, resources, and references referenced on podcast episodes, provided free to listeners as supporting material.
- CBJam (Coding Blocks Game Jam) An annual community game-jam event in which developer listeners create games around a selected theme, organized by the Coding Blocks hosts.
Companies that use CodingBlocks.net
Customer profileSegments1 record
Ideal customer profiles1 record
CodingBlocks.net technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
CodingBlocks.net partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- JetBrainsminorJetBrains is a sponsor of Coding Blocks. The podcast promotes JetBrains developer tools (IDEs) to the developer audience through sponsorship, with affiliate links on the website. JetBrains is also listed as a sponsor in the website footer.
- PluralsightminorPluralsight is promoted as a sponsor and affiliate partner of Coding Blocks. Listeners are directed to Pluralsight through affiliate links on the website, earning the show a commission on referred sign-ups.
Scale indicators3 records
Recent moves4 records
CodingBlocks.net competitors and assessment
Company assessmentDirect peers
- Hanselminutes: Scott Hanselman's long-running technology podcast focused on .NET, C#, and software engineering topics. Closely comparable in topic (Microsoft-stack centric), longevity, and practitioner-host format.
- The Pragmatic Engineer: Gergely Orosz's newsletter and podcast covering software engineering industry and engineering management. Comparable as an independent, practitioner-led creator targeting senior software developers.
- Software Engineering Daily: High-volume technical podcast covering software engineering, distributed systems, AI, and developer tooling. Comparable in targeting practicing software developers and producing a deep, multi-topic archive.
- Full Stack Radio: Adam Wathan's podcast interviewing developers about software architecture, design patterns, and frameworks. Directly comparable in episode format and developer-audience focus.
- Talk Python to Me: Long-running Python and software engineering podcast by Michael Kennedy. Comparable in solo-host/operator format, practitioner-led technical content, and developer-tools sponsorship model.
- Syntax.fm: Long-running developer podcast hosted by Wes Bos and Scott Tolinski covering web development, JavaScript, frameworks, and developer tooling. Most directly comparable independent software-developer podcast with similar audience and monetization model.
- .NET Rocks!: Established .NET-focused podcast covering C#, software architecture, and Microsoft ecosystem topics. Overlaps directly with Coding Blocks' technical surface area and developer audience.
- The Changelog: Open-source and software development podcast with multiple shows covering developer tools, infrastructure, and industry news. Comparable in targeting professional developers and serving as an ongoing content platform.
Broad incumbents
- Pluralsight: Large-scale online developer learning platform. Overlaps as both a Coding Blocks sponsor/affiliate partner and a broader incumbent in the same audience — competing for the same developer attention and sponsorship budgets.
Others
- JetBrains: Developer tooling vendor and Coding Blocks sponsor. Adjacent ecosystem participant — not a direct content competitor but a key commercial partner and a comparable channel for reaching the same developer audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
CodingBlocks.net social profiles
Digital presenceCodingBlocks.net financial estimates
Financial estimateRevenue estimate
Valuation estimate
CodingBlocks.net leadership team
Management profileNumber of profiles
Profiles3 records
CodingBlocks.net funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CodingBlocks.net M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CodingBlocks.net
What does CodingBlocks.net do?
Coding Blocks operates a free, multi-host technology podcast publishing long-form discussions on software architecture, databases, DevOps, AI, security, and developer careers. The podcast is the company's central product, supported by an archive of show notes, video versions on YouTube, programming articles, a Slack community for listeners, curated developer resources, and a branded merchandise store.
Is CodingBlocks.net a public or private company?
CodingBlocks.net is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CodingBlocks.net founded?
CodingBlocks.net was founded in 2013. It employs 1 to 10 people.
Where is CodingBlocks.net based?
CodingBlocks.net is headquartered in Acworth, United States, in the North America region.
How does CodingBlocks.net make money?
Three revenue lines are on record. Affiliate Marketing is the primary driver. The others are sponsorships and merchandise / Swag Store.
Who are CodingBlocks.net's main competitors?
Direct peers on record are Hanselminutes, The Pragmatic Engineer, Software Engineering Daily, Full Stack Radio, Talk Python to Me, Syntax.fm, .NET Rocks! and The Changelog. Pluralsight is listed as a broad incumbent. JetBrains is listed as an others.
Does CodingBlocks.net have an API?
No public API is recorded for CodingBlocks.net.
What industry is CodingBlocks.net in?
CodingBlocks.net's product category is Educational Technology Podcast. Its primary akta.pro industry code is MPAIADAC, Podcast Networks & Studio Platforms, with a secondary code of BPAFAIAE, Audio Production & Podcasting. Its NAICS code is 51229.