What Rothenburg Co. does

Rothenburg Co., Ltd. (operating as Rothenburg Group) is a Bangkok-based, privately held industrial group founded in 1989 that delivers building materials, water-based coatings, and custom manufacturing machinery to construction and industrial customers in Thailand and the broader Asian market. The group is organized as a platform of eight interconnected subsidiaries: Rothenburg Co. (turnkey plant engineering and installation under European/German technology for fiber-cement, concrete roof tiles, autoclaved aerated concrete, and mortar lines); Rothenburg TEX (machine engineering and fabrication for roof tile, coating, cement tile, and spray systems); Rothenburg FAR (industrial water-based paint production, established as a 2004 joint venture with Belgium's ETEX Group); Eco Coat (retail water-based paint, including the first water-based fiber cement paint in the Thai retail market, distributed through more than 300 stores and online channels); Ceramic Roofing Product/CRP (contract manufacturing of high-end ceramic roof tiles); Facade Corporation (coated and printed facade and interior panels under FASSCO and Interiore brands); Thai Building Material/TBM (R&D and custom special coatings); and Build System (turnkey engineering, installation, distribution, and sales/marketing services for CMR ceramic metal roofs, SENSE stone veneer, and facade panels).

The company's underlying technology is German-engineered process know-how for fiber-cement, ceramic roof tile, AAC, mortar production, and water-based coating chemistry, combined with Thai local manufacturing expertise. Core product lines span capital equipment and turnkey plants (high-value, lumpy, one-time/contract revenue), industrial paints and coatings, ceramic roofing products, facade panels, and natural stone veneer, distributed via direct enterprise sales, a 300+ store retail network, online marketplace, and turnkey project delivery. The revenue model mixes one-time capital equipment and turnkey project sales, hardware sales of paints/coatings and building materials, and professional services for installation and engineering. Customer segments span building material manufacturers (B2B plant buyers), roofing and facade contractors, industrial paint users, and retail/SMB paint consumers; named enterprise clients include SCG for facade installation. The group's stated vision is to become the leader in design, production, and installation of machinery in Asia.

Name

Rothenburg Co.

Legal name

Rothenburg Co., Ltd.

Website

https://rothenburggroup.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Rothenburg Group is a Bangkok-based industrial group operating eight subsidiaries that supply German-engineered building material manufacturing plants, water-based paints, ceramic roofing, facade panels, and installation services to construction and industrial customers across Asia, with retail paint distributed through 300+ Thai stores.

Ownership category

akta.pro rank

Product category

Building Materials Manufacturing

NAICS

Paint and Coating Manufacturing (325510), Industrial Machinery Manufacturing (33324)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

Keywords

• Building materials supply
• Water-based paints
• Turnkey plant engineering
• Industrial coating solutions
• Ceramic roofing tiles

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Plant and Equipment Sales: Rothenburg Co., Ltd. delivers and installs complete plants and production lines for fiber cement, concrete roof tiles, autoclaved aerated concrete, and mortar. ROTHENBURG TEX designs, produces and installs manufacturing machinery including roof tile machines, coating machines, and production equipment. Revenue is generated through capital equipment sales and turnkey project contracts.
2. Paint and Coating Products: ROTHENBURG FAR produces water-based industrial paints for roof tile industries. ECO COAT retails water-based paints through more than 300 stores nationwide and online marketplace. Revenue from primer, top coat, wax coating, and UV curable coating materials.
3. Building Material Products: Ceramic Roofing Product (CRP) manufactures high-end ceramic roofing tiles and accessories. Build System distributes CMR ceramic roof tiles and SENSE natural stone veneer. Facade Corporation provides coated and printed facade panels.
4. Installation and Engineering Services: Build System provides installation solutions for building material installation with facade panel supervision and quality assurance. Rothenburg provides engineering, fabrication and installation services for turnkey projects.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Rothenburg Co., Ltd. is a turnkey project engineering, fabrication, and installation company that delivers complete plants and production lines for fiber-cement, concrete roof tiles, autoclaved aerated concrete, and mortar under European technology. The group also manufactures water-based industrial paints, custom machinery for roof tile and coating production, ceramic roof tiles, coated facade panels, and distributes finished products such as CMR ceramic metal roofs, RTB paints, and SENSE stone veneer. Its subsidiary Eco Coat operates a retail water-based paint brand through more than 300 stores nationwide in Thailand.

Product overview

Rothenburg Group is an innovative building material company that operates as a platform of interconnected subsidiaries offering technology-driven manufacturing solutions. The portfolio includes: Rothenburg Co. (turnkey plant engineering and installation with European technology), Rothenburg TEX (machine fabrication and coating equipment), Rothenburg FAR (industrial paint production), Eco Coat (retail water-based paints), Ceramic Roofing Product (ceramic roof tiles), Facade Corporation (coated/printed facade panels), Thai Building Material (special coatings R&D), and Build System (installation and distribution services). Key products distributed include CMR ceramic metal roofs, RTB paints, and SENSE natural stone veneer. The subsidiaries collaborate internally, with Rothenburg FAR supplying coatings to Rothenburg TEX's machinery operations, while Build System distributes CMR and SENSE products.

Differentiator

Problem solved

Functional benefit

Brands

• CMR: Ceramic Metal Roof product brand
• RTB Paint
• SENSE
• FASSCO
• Interiore

Products and services

• Turnkey Plant Engineering, Fabrication, and Installation (Rothenburg Co., Ltd.) Delivery of complete plants and production lines for fiber-cement, concrete roof tiles, autoclaved aerated concrete, and mortar under European technology, including engineering, fabrication, and installation services for industrial building-material manufacturers.
• Rothenburg TEX — Custom Manufacturing Machinery Design, production, and installation of custom machines including roof tile machines, coating machines, cement tile production machines, painting spray systems, smart board production machines, and control units for building-material manufacturers.
• Rothenburg FAR — Industrial Water-Based Paint Production Industrial-scale water-based paint and coating production for roof tile, fiber-cement, concrete, wood, and metal substrates, including anti-bacterial coating, freeze/thaw resistant coating, quick-drying non-solvent paint, and 2-in-1 primer and topcoat formulations.
• Eco Coat Retail Water-Based Paint Brand Retail water-based paint brand first to introduce water-based fiber cement paint in the Thai retail market, distributed through more than 300 stores nationwide and via online marketplace, serving DIY consumers, homeowners, and small contractors.
• Ceramic Roofing Product (CRP) — Contract Manufacturing Contract manufacturing of high-end ceramic roofing tiles, accessories, and ceramic-based building materials for roofing industry customers.
• Facade Corporation — Coated and Printed Facade Panels (FASSCO and Interiore) Coated and printed facade and wall decorative panel solutions for fiber cement, metal, glass, and other substrates, with FASSCO for exterior applications and Interiore for interior applications.
• Thai Building Material (TBM) — Special Coatings R&D and Manufacturing Research, development, and manufacture of special coatings per customer requirements, with a focus on roofing truss and special coating solutions developed to specification.
• Build System — Installation, Distribution, and Turnkey Engineering Installation, distribution, and turnkey engineering services for building materials, including facade panel installation, quality assurance, and distribution of CMR ceramic roof tiles and SENSE natural stone veneer to construction customers.
• CMR (Ceramic Metal Roof) Coated Roof Tiles Innovative coated ceramic metal roof tile product distributed by Rothenburg Group via Build System to construction and roofing customers.
• RTB Paint Water-Based Decorative and Special Coatings Water-based decorative and special coating paints for roof tiles and building materials, sold through retail channels including the Eco Coat store network.
• SENSE 100% Natural Stone Veneer 100% natural stone veneer product backed with fiberglass for interior and exterior decorative applications, distributed by Rothenburg Group via Build System.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• ETEX GROUP (Belgium)coreStrategic or Co-development PartnerETEX GROUP from Belgium partnered with ROTHENBURG TEX CO., LTD. to establish ROTHENBURG F A R CO., LTD. which produces water-based paints to supply roof tile industries and related industries.
• German Manufacturers and SupplierscoreTechnology or IntegrationRothenburg Co., Ltd. maintains strong partnerships with leading manufacturers in Europe for technology transfer and equipment supply for fiber cement, concrete roof tiles, autoclaved aerated concrete, and mortar production. The company provides access to European technology for building material manufacturing.
• German Partners (Paint Technology)coreTechnology or IntegrationROTHENBURG FAR collaborates with German partners to invent coating solutions that match customer requirements. The partnership focuses on water-based coating and paint technology development for various substrates including Fiber Cement, Concrete, Wood and Metal.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Boral Limited: Australia-headquartered building materials and construction products group with roofing, masonry, and facade operations; comparable vertically integrated building materials footprint overlapping Rothenburg's roofing, facade, and turnkey plant offerings.
• Asian Paints: Largest paint company in Asia with expanding international footprint; comparable coatings product portfolio and retail distribution playbook relevant to Eco Coat's water-based retail strategy.
• Akzo Nobel: Global paints and coatings major (Dulux, International, Sikkens); competes in decorative and industrial coatings categories that overlap Eco Coat retail paint and Rothenburg FAR industrial coatings.
• Sika AG: Global specialty chemicals company focused on construction chemicals, sealants, coatings, and concrete admixtures; competes with Rothenburg FAR for industrial coatings used on cement, concrete, and fiber-cement substrates.
• Siam Cement Group (SCG): Thailand's largest industrial conglomerate spanning cement, building materials, chemicals, and packaging; serves as both a customer (named facade installation client) and a broad competitive incumbent across Rothenburg's building materials, paint, and ceramic roofing lines.
• Jotun: Norwegian global paints and coatings group with deep Asia-Pacific presence across decorative and protective coatings; comparable in industrial water-based and protective coatings to Rothenburg FAR.

Direct peers

• TOA Paint (Thailand): Leading Thai paint and coatings manufacturer serving decorative and industrial segments; most direct domestic overlap with Rothenburg FAR's industrial paints and Eco Coat's retail water-based paint.
• Vanachai Group: Thai group producing fiber cement panels, wood-based panels and related building materials; comparable product mix to Rothenburg's fiber-cement roofing, panels, and facade offerings in Thailand.
• Mahaphant Fiber Cement (SHERA): Thailand's largest fiber-cement building materials producer (brand SHERA); directly overlaps Rothenburg's fiber-cement roofing, board, and facade panel products and competes for the same Thai construction customers.
• Dynasty Ceramic: Major Thai ceramic tile and sanitaryware producer supplying similar building materials channels; overlaps with Rothenburg's Ceramic Roofing Product (CRP) and facade/decorative panel distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rothenburg-co-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rothenburg Co.