Virtus Entella
Virtus Entella is an Italian professional football club founded in 1914 and based in Chiavari, Liguria, competing in Serie C with a youth academy, women's team, retail operations, and youth-academy nursery serving fans, regional sponsors, and the local Ligurian community.
- Company typePrivate
- Founded1914
- HeadquartersGenova, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Virtus Entella does
Virtus Entella is an Italian professional football club founded in 1914 and based in Chiavari, Liguria. The club operates a multi-tiered sports organization that includes a first team competing in Italy's professional football league system (currently Serie C), a youth sector running teams at Under-15, Under-17 and Primavera 2 levels, an Entella Femminile women's team, and a youth academy that offers summer camps in Colmata and Caperana alongside a nursery service branded "Nido d'infanzia I Diavoletti." The first team plays at Stadio E. Sannazzari, and the entity is incorporated as Virtus Entella S.r.l. with €222,000 of fully paid share capital and an 11–50 employee headcount.
The club monetizes through four primary revenue streams: matchday ticket sales at Stadio Sannazzari; merchandise and retail via an online store at store.entella.it and a physical Entella Point outlet in Chiavari; commercial sponsorships (Adidas as kit supplier, with Duferco and Ital Brokers as main sponsors, alongside a long tail of regional partners including Risso Cornici, Di.Esse, Portofinomare, K-Sport, Gulliver, Vivo Lab and Better Cotton Initiative); and youth academy programs including summer camps and early-childhood services. Match jerseys are priced €55–€85 with customization available at €12 per personalization, and the e-commerce platform ships nationally across Italy.
Customer-facing digital infrastructure consists of official iOS and Android mobile apps, an e-commerce platform, a website hosting news and ticketing, and email newsletters. Community engagement is maintained through the "Entella nel Cuore" charitable initiative. Recent commercial and sporting activity includes the signings of Francesco Forte and Nicolas Previtali, the renewal of Federico Del Frate through 2028, the appointment of Alessandro Andreini as Team Manager, a scheduled Coppa Italia fixture against Hellas Verona in August 2026, and the launch of a "Portofino" special edition jersey in partnership with Comune di Portofino.
Virtus Entella firmographics
Firmographics- Name
- Virtus Entella
- Legal name
- Virtus Entella Srl
- Website
- https://entella.it
- Company type
- Private
- Founded year
- 1914
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Virtus Entella is an Italian professional football club founded in 1914 and based in Chiavari, Liguria, competing in Serie C with a youth academy, women's team, retail operations, and youth-academy nursery serving fans, regional sponsors, and the local Ligurian community.
- Ownership category
- akta.pro rank
Virtus Entella industry classification
Industry- Product category
- Professional Football Club Services
- NAICS
- Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)
- akta.pro secondary industry
- Interscholastic Athletics (Varsity/JV Teams) (EDAJAJAA)
Keywords
Where Virtus Entella is headquartered
LocationHeadquarters
- HQ city
- Genova
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Virtus Entella business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Matchday Revenue: Ticket sales for home matches at Stadio E. Sannazzari, including Serie B, Coppa Italia, and other competitive matches.
- Merchandise and Retail: Sale of official merchandise including kits (home, away, third), training wear, accessories, and personalized items through physical store and e-commerce platform.
- Sponsorship: Commercial partnerships with sponsors including kit supplier Adidas, main sponsors Duferco and Ital Brokers, and various other commercial partners displayed on kit and website.
- Youth Academy Programs: Revenue from youth academy operations, summer camps, and nursery school programs (Nido d'infanzia I Diavoletti).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Match jerseys (Home/Away/Third) |
| Unit Pricing | Pay-as-you-go | Personalized Jerseys |
| Unit Pricing | Pay-as-you-go | Training and Leisurewear |
| Unit Pricing | Pay-as-you-go | Match Tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Virtus Entella product offering
Product offeringCore offering
Virtus Entella is a professional Italian football club that fields a men's first team (Serie B/C), women's team, and a multi-tiered youth academy. The club also operates official merchandise sales through an online store and physical Entella Point retail location, ticketing for home matches, summer football camps, a nursery school (I Diavoletti), and social/charitable initiatives under the Entella nel Cuore program.
Product overview
Virtus Entella is an Italian football club based in Chiavari that operates primarily as a sports organization with digital offerings including an official mobile application and e-commerce store. The product portfolio consists of the Virtus Entella Official App (iOS/Android) for match updates and team content, and the Virtus Entella Online Store selling official merchandise including match kits (Home, Away, Third, Goalkeeper, and special editions like 'Portofino'), training wear, casual clothing, accessories, and collectibles. The store offers personalization services for jerseys with player names and numbers, and operates a physical retail location (Entella Point) in Chiavari alongside online sales.
Differentiator
Problem solved
Functional benefit
Brands
- Entella Point: Physical retail store located at Corso Colombo, 37, Chiavari (GE) selling official merchandise, kits, and club accessories.
Products and services
- Virtus Entella Official Mobile App Official mobile application available on Apple App Store and Google Play Store, providing Virtus Entella supporters with match updates, news, team information, and exclusive club content.
- Virtus Entella Online Store Official e-commerce platform (store.entella.it) selling Virtus Entella branded merchandise including match kits, training wear, accessories, collectibles, and personalized jerseys, shipping throughout Italy.
- Matchday Ticketing (Biglietteria) Ticket purchasing service for home matches of the men's first team at Stadio E. Sannazzari, available online in advance (until 19:00 the day before) and at the stadium box office on match days across Serie B/C, Coppa Italia, and other competitions.
- Virtus Entella Youth Academy Football development program covering Under 15, Under 16, Under 17, and Primavera 2 age categories, providing professional coaching, formative activities, and a competitive pathway that has produced multiple national youth championships.
- Summer Football Camps (Colmata and Caperana) Seasonal football training camps held during summer at Colmata and Caperana for young players seeking intensive football instruction and skill development.
- Nido d'infanzia 'I Diavoletti' Nursery School Club-affiliated nursery school 'I Diavoletti' operated by Virtus Entella, providing early-childhood education and care services in the Chiavari area.
- Match Kit Jerseys (Home, Away, Third 2025/26) Official Adidas match kit jerseys for the 2025/26 season, available in Home, Away, and Third variants with Aeroready moisture-management technology, offered with optional name-and-number personalization.
- Special Edition 'Portofino' Jersey 2025/26 Limited special edition jersey co-created with the Comune di Portofino municipality, featuring unique design inspired by local heritage and international style, sold framed by artisanal partner Risso Cornici.
- Alter Ego Oscar Collectible Sculpture Limited edition (100 pieces) resin sculpture of the Virtus Entella mascot designed by Genovese artist Alessandro Piano, sold as a collectible with a portion of proceeds supporting the Entella nel Cuore charitable initiative.
- Entella Point Physical Retail Store Physical flagship retail store at Corso Colombo 37, Chiavari, offering the full range of official Virtus Entella merchandise including kits, training wear, accessories, and personalization services, open Tuesday-Friday with possible extraordinary openings on match days.
- Entella nel Cuore Social and Charitable Program Club social responsibility and charitable initiative (Entella nel Cuore) supporting community engagement activities such as player visits to Gaslini children's hospital and charitable fundraising tied to merchandise sales.
Quantifiable outcome
- Multiple youth league championships including Scudetto titles
Companies that use Virtus Entella
Customer profileSegments4 records
Ideal customer profiles3 records
Virtus Entella technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Virtus Entella partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- AdidascoreOfficial kit supplier providing match jerseys, training wear, and accessories. Partnership includes Aeroready technology and customization services for personalized merchandise.
- DufercocoreMain sponsor displayed on official website homepage as key commercial partner of the club.
- Ital BrokerscoreCommercial sponsor partner displayed prominently on official website alongside Duferco.
- Comune di PortofinominorPartnership resulting in special edition 'Portofino' jersey celebrating the identity of the Ligurian town, featuring unique design inspired by local heritage and international style.
- Risso CorniciminorArtisanal frame maker in Chiavari producing custom wooden frames for the special edition framed jerseys sold in the store.
- Di.EsseminorYouth sector partner providing educational and formative activities for young players in the academy.
- Better Cotton InitiativeminorSustainability partnership ensuring cotton in Adidas products is sourced responsibly to improve cotton production globally.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Virtus Entella competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Virtus Entella social profiles
Digital presenceVirtus Entella financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virtus Entella leadership team
Management profileNumber of profiles
Virtus Entella funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virtus Entella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virtus Entella
What does Virtus Entella do?
Virtus Entella is a professional Italian football club that fields a men's first team (Serie B/C), women's team, and a multi-tiered youth academy. The club also operates official merchandise sales through an online store and physical Entella Point retail location, ticketing for home matches, summer football camps, a nursery school (I Diavoletti), and social/charitable initiatives under the Entella nel Cuore program.
Is Virtus Entella a public or private company?
Virtus Entella is a private company. It is classified as unknown and is currently operating.
When was Virtus Entella founded?
Virtus Entella was founded in 1914. It employs 11 to 50 people.
Where is Virtus Entella based?
Virtus Entella is headquartered in Genova, Italy, in the Europe region.
How does Virtus Entella make money?
Four revenue lines are on record. Matchday Revenue is the primary driver. The others are merchandise and Retail, sponsorship and youth Academy Programs.
Does Virtus Entella have an API?
No public API is recorded for Virtus Entella.
What industry is Virtus Entella in?
Virtus Entella's product category is Professional Football Club Services. Its primary akta.pro industry code is MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues), with a secondary code of EDAJAJAA, Interscholastic Athletics (Varsity/JV Teams). Its NAICS code is 611620 and its SIC code is 7997.