Alustil
Alustil is a Singapore-based manufacturer of premium bespoke aluminium kitchen and storage cabinets, serving residential homeowners in Singapore and Malaysia via a direct showroom, in-house design and installation model anchored by its patented Huracan Carcase System 2.0.
- Company typePrivate
- Founded1995
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Alustil does
Alustil (legal entity: ALUSTIL (S) PTE. LTD.) is a Singapore-headquartered manufacturer of premium aluminium kitchen cabinets, vanity cabinets and shoe cabinets serving residential homeowners in Singapore and Malaysia. The company traces its kitchen-making activity to 1995 and formally inaugurated the Alustil brand in 2012 (a portmanteau of 'Alu' for aluminium and '-stil' for the German word 'style'). It sells through a direct showroom channel at 201 Henderson Road, Singapore, supported by phone, WhatsApp, email and an online enquiry form, with in-house manufacturing, assembly, design and installation.
The company's core technology is the patented Huracan Carcase System 2.0, a cabinet structure made of solid extruded aluminium with a seamless profile design, marketed as rust-, termite-, water-, mildew- and heat-resistant. Cabinets are offered across three tiered series — A-Class (melamine laminate), B-Class (coloured glass) and C-Class (compact panel) — and through two designer collaborations: Timeless by Chris Bosse (A'Design Golden Award 2021) and Beginn by Ron Shen Chih-Chung (沈志忠). Hardware is sourced from BLUM, HETTICH, HAFELE, PEKA and VINTEC, with the first two carrying lifetime accessory warranties.
Alustil's commercial model is direct-to-consumer bespoke sales with quote-based, non-public pricing, billed as one-time purchases. Revenue derives from custom kitchen projects, custom storage (vanity, shoe cabinets), project management services bundled into the customer experience, and a small ready-made line marketed under the Hauzstil® sub-brand. Warranties include 3-year service, 10-year coating and lifetime accessory coverage (BLUM/HETTICH). No external funding, public listing, M&A activity, named enterprise customers or management disclosures were identified in the available data.
Alustil firmographics
Firmographics- Name
- Alustil
- Legal name
- ALUSTIL (S) PTE. LTD.
- Website
- https://alustil.com.sg
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alustil is a Singapore-based manufacturer of premium bespoke aluminium kitchen and storage cabinets, serving residential homeowners in Singapore and Malaysia via a direct showroom, in-house design and installation model anchored by its patented Huracan Carcase System 2.0.
- Ownership category
- akta.pro rank
Alustil industry classification
Industry- Product category
- Kitchen Cabinets
- NAICS
- Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)
- akta.pro secondary industries
- Custom Cabinet Design & Build (HSAPAIAA), Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD)
Keywords
Where Alustil is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Alustil business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Aluminium Kitchen Cabinet Sales: One-time purchase of bespoke aluminium kitchen cabinets across A-Class, B-Class, and C-Class series, with Huracan carcase system. Products are fully manufactured, assembled and installed by Alustil. Prices are quote-based and not publicly disclosed.
- Custom Storage Solutions: Sale of aluminium vanity cabinets and shoe cabinets with Huracan carcase system, personalised to customer specifications.
- Project Management Services: Project management service included in the customer experience to supervise schedule and control rollout work of installation.
- Designer Kitchen Collections: Premium designer kitchen collections including Timeless by Chris Bosse and Beginn by Ron, representing high-end bespoke collaborations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | A-Class Series - Affordable luxury with melamine laminate surface |
| Other | Pay-as-you-go | B-Class Series - Modern-day classic with coloured glass surface |
| Other | Pay-as-you-go | C-Class Series - Lavish elegance with compact panel surface |
| Other | Pay-as-you-go | Timeless by Chris Bosse - Designer kitchen collection |
| Other | Pay-as-you-go | Beginn by Ron - Designer kitchen collection |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Alustil product offering
Product offeringCore offering
Alustil designs, manufactures and installs bespoke premium aluminium kitchen cabinets and storage solutions under its proprietary Huracan Carcase System 2.0. The company sells three kitchen series (A-Class with melamine laminate, B-Class with coloured glass, C-Class with compact panel), two designer collaborations (Timeless by Chris Bosse and Beginn by Ron), and storage solutions (vanity and shoe cabinets) through its Singapore showroom to homeowners in Singapore and Malaysia.
Product overview
Alustil is a Singapore-based premium aluminium kitchen cabinet and wardrobe manufacturer offering two distinct product lines: the Personalized Collection (custom-made) and the Ready Made Collection (pre-fabricated). The Personalized Collection comprises three kitchen series (A-Class with melamine laminate, B-Class with glass panels, C-Class with compact panels), two designer collaborations (Timeless by Chris Bosse and Beginn by Ron), and two storage solutions (Vanity Cabinet and Shoe Cabinet). All products feature the proprietary patented Huracan Carcase System 2.0 in extruded aluminium, complemented by various surface panels, handles, worktops, and accessories from partner brands including BLUM, HETTICH, HAFELE, and PEKA.
Differentiator
Problem solved
Functional benefit
Brands
- A-Class Series: Premium aluminium kitchen series with Huracan carcase system and melamine laminate surface, positioned as affordable luxury.
- B-Class Series
- C-Class Series
- Timeless by Chris Bosse
- Beginn by Ron
- Huracan Carcase System 2.0
Products and services
- A-Class Series Kitchen Entry-level aluminium kitchen series featuring Huracan carcase system with melamine laminate surface panels, Hettich (Germany) soft-close hinges, and InnoTech Atira drawer systems. Affordable luxury line with M100 and M200 handle options.
- B-Class Series Kitchen Mid-range aluminium kitchen series with Huracan carcase system and coloured glass surface panels. Modern-day classic aesthetic with low maintenance and sustainable design. Compatible with A 01M and A 01F handles.
- C-Class Series Kitchen Premium aluminium kitchen series with Huracan carcase system and compact panel surface. Lavish elegance with anti-fingerprint properties and A 02 handle design. Compact panels also function as worktops.
- Timeless by Chris Bosse Designer Kitchen Designer kitchen collection created with architect Chris Bosse (noted for Beijing National Aquatics Centre Watercube). Features vertical line design inspired by water, Lava Green accents, mirrored splashbacks, concealed doors, and 'The Cloud' accent light.
- Beginn by Ron Designer Kitchen Designer kitchen collaboration with international award-winning designer Ron Shen Chih-Chung (沈志忠). Emphasizes open-space island design as the heart of family gathering, with Volakas Marble worktop and solid rubberwood dining table.
- Vanity Cabinet Aluminium bathroom vanity cabinets with rust and mildew resistant construction. Available with melamine laminate or compact panel surfaces and Hettich hinges. Includes mirror cabinet options with multiple compartments.
- Shoe Cabinet Aluminium shoe storage solution with Huracan carcase system. Moisture and mildew resistant construction extends footwear longevity. Available with glass, aluminium, melamine laminate, or compact panel surface options, with Blum hinges.
- Huracan Carcase System 2.0 Patented extruded aluminium cabinet carcase system exclusive to Alustil. Features aluminium structure with durable, rust-resistant, recyclable, termite-resistant, water-resistant, and mildew-resistant properties. Includes solid frame joints, edgeless inner corners, Santoprene lining, adjustable shelf heights, and flexible sizing. Version 2.0 features seamless profile design.
- Hauzstil Vanity Series Ready-made vanity cabinet collection offered under external brand Hauzstil as an alternative to custom Alustil products, providing pre-fabricated options.
Quantifiable outcome
- 3-year service warranty on products, 10-year limited coating warranty, lifetime limited accessories warranty from BLUM and HETTICH
- +1 more outcomes
Companies that use Alustil
Customer profileSegments4 records
Ideal customer profiles2 records
Alustil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
Alustil partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- BLUM (Austria)coreBLUM supplies kitchen accessories including lift systems (Aventos HF, Aventos HK), soft-close hinges (CLIP top BLUMOTION in Onyx Black), and drawer systems (TANDEMBOX antaro). These are featured across B-Class and C-Class kitchen series. BLUM provides lifetime limited accessories warranty for their products.
- HETTICH (Germany)coreHETTICH supplies soft-close hinges (Sensys 110° 8645i with Silent System) and standard drawers (InnoTech Atira series). Featured in A-Class kitchen series. HETTICH provides lifetime limited accessories warranty for their products.
- Ron, Shen Chih-ChungflagshipDesigner collaboration for 'Beginn' designer kitchen series. Ron specialises in integration of natural elements into design. The kitchen emphasises open space island design as the heart of family gatherings. Named 'beginn' (beginning in German) to mark new beginning in Alustil's journey.
- Chris BosseflagshipDesigner collaboration for 'Timeless' designer kitchen series. Chris Bosse is an architect notable for his award-winning work on the Beijing National Aquatics Centre (Watercube). The kitchen features distinctive vertical lines inspired by water streaming down a window, with compact surface engraving technique developed by Alustil. Timeless won the A'Design Golden Award 2021.
- Hauzstil®minorRelated brand under Alustil offering 'Hauzstil® Vanity Series' as a ready-made collection, separate from the personalised custom collection.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Alustil competitors and assessment
Company assessmentOthers
- BLUM: Austrian premium hinge and drawer-system supplier providing lifetime accessories warranty backing for Alustil's kitchens — an enabling partner rather than a competitor, but its showroom concepts and brand presence shape buyer expectations in the same premium category.
- Häfele: German fittings and hardware supplier already integrated into Alustil's products, also operating its own kitchen and furniture showroom concepts in Asia — adjacent ecosystem participant rather than direct competitor.
Direct peers
- Modulnova: Italian designer kitchen brand emphasising material experimentation and bespoke configurations — comparable to Alustil's positioning at the intersection of premium design and material innovation.
- Valcucine: Italian premium kitchen manufacturer known for material innovation (aluminium frames, glass, sustainable materials) — a closer conceptual peer to Alustil's aluminium carcase approach than most traditional wood-cabinet incumbents.
- Kitchen Culture: Singapore-based premium kitchen retailer and distributor representing multiple European brands, offering custom kitchen design and installation to the same high-end residential segment as Alustil in the Singapore market.
Broad incumbents
- Bulthaup: Premium German kitchen brand with a strong presence in Singapore via specialist dealers, focused on minimalist, architect-driven kitchen design — directly comparable to Alustil's designer collaboration strategy.
- Scavolini: Large Italian kitchen brand with global distribution and a strong custom-design offering, serving the same premium residential kitchen renovation buyer in markets that overlap with Alustil.
- SieMatic: German premium kitchen manufacturer with showrooms across Asia, competing for the same affluent Singapore homeowner segment with customisable high-end cabinetry.
- Poggenpohl: Long-established German luxury kitchen brand sold through specialist dealers in Singapore, competing at the upper end of the custom kitchen market with comparable pricing and bespoke service models.
- Hacker Kuchen: Large German premium kitchen manufacturer with established Singapore and Asian distribution, offering bespoke kitchen systems comparable to Alustil's A/B/C-Class ranges in price and customisation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Alustil social profiles
Digital presenceAlustil compliance and trust
Trust signalCompliance4 records
Alustil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alustil leadership team
Management profileNumber of profiles
Alustil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alustil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alustil
What does Alustil do?
Alustil designs, manufactures and installs bespoke premium aluminium kitchen cabinets and storage solutions under its proprietary Huracan Carcase System 2.0. The company sells three kitchen series (A-Class with melamine laminate, B-Class with coloured glass, C-Class with compact panel), two designer collaborations (Timeless by Chris Bosse and Beginn by Ron), and storage solutions (vanity and shoe cabinets) through its Singapore showroom to homeowners in Singapore and Malaysia.
Is Alustil a public or private company?
Alustil is a private company. It is classified as unknown and is currently operating.
When was Alustil founded?
Alustil was founded in 1995. It employs 11 to 50 people.
Where is Alustil based?
Alustil is headquartered in Singapore, Singapore, in the Asia region.
How does Alustil make money?
Four revenue lines are on record. Custom Aluminium Kitchen Cabinet Sales are the primary driver. The others are custom Storage Solutions, project Management Services and designer Kitchen Collections.
Who are Alustil's main competitors?
Others on record are BLUM and Häfele. Direct peers are Modulnova, Valcucine and Kitchen Culture. Broad incumbents are Bulthaup, Scavolini, SieMatic, Poggenpohl and Hacker Kuchen.
Does Alustil have an API?
No public API is recorded for Alustil.
What industry is Alustil in?
Alustil's product category is Kitchen Cabinets. Its primary akta.pro industry code is CRAIAFAA, Kitchen Cabinets & Custom Millwork Showrooms, with a secondary code of HSAPAIAA, Custom Cabinet Design & Build. Its NAICS code is 3371 and its SIC code is 2590.