Haustile
Haustile is a Nashville-based, women-owned tile manufacturer founded in 2020 that produces made-to-order American-made porcelain tiles and glazed bricks using Italian glaze printing technology, selling direct-to-consumer and through a trade program serving design-conscious homeowners, architects, designers, and commercial hospitality clients across the U.S. and Canada.
- Company typePrivate
- Founded2020
- HeadquartersNashville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Haustile does
Haustile is a Nashville-based, women-owned porcelain tile manufacturer founded in 2020 by Kristin Ortiz and Lindsay Sheets. The company produces made-to-order tiles and glazed bricks at its Elkton, KY factory using state-of-the-art Italian glaze printing technology applied to American-made porcelain, with a production model that holds no finished-goods inventory and can switch between designs within a single day. Core product formats include 12"x12" and 8"x8" porcelain tiles for indoor and outdoor floor and wall use, plus glazed bricks for wall installations, offered across 83 SKUs organized by style and artist collaboration.
The product portfolio combines proprietary collections such as the Bauhaus-inspired Haus Collection with named artist collaborations including the Pauly Lingerfelt Collection, Zander Schlacter Collection, Real Fun, Wow! Collection with Daren Thomas Magee, and the Dazey LA Collection. Pricing ranges from roughly $3/SF for standard colors to over $31/SF for premium patterned tiles, with custom design services available for projects exceeding 1,000 SF and bulk pricing above 15,000 SF.
Haustile sells primarily direct-to-consumer through its Shopify storefront (haustileco.com) with fulfillment across the U.S. and Canada, supplemented by a dedicated Trade Program for architects, designers, and builders (requiring ASID, IIDA, AIA, NKBA, or IDC membership), phone-based inside sales, and a Nashville showroom for local pickup. Customer segments include design-conscious homeowners, trade professionals, and commercial/hospitality accounts, with named installations spanning Fontainebleau Las Vegas, Hotel Hilo, Urban Cowboy Bar, and other Nashville-area venues. Revenue is generated through one-time tile sales, custom design fees, sample and accessory sales, and discounted Seconds/Imperfect inventory.
Haustile firmographics
Firmographics- Name
- Haustile
- Legal name
- Haustile, LLC
- Website
- https://haustileco.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Haustile is a Nashville-based, women-owned tile manufacturer founded in 2020 that produces made-to-order American-made porcelain tiles and glazed bricks using Italian glaze printing technology, selling direct-to-consumer and through a trade program serving design-conscious homeowners, architects, designers, and commercial hospitality clients across the U.S. and Canada.
- Ownership category
- akta.pro rank
Haustile industry classification
Industry- Product category
- Decorative Porcelain Tile Manufacturing
- NAICS
- Clay Building Material and Refractories Manufacturing (327120), Other Building Material Dealers (44418)
- SIC
- Structural Clay Products (3250), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)
- akta.pro secondary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
Keywords
Where Haustile is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Haustile business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Tile product sales: Primary revenue from sale of porcelain tiles and glazed brick products. Tiles sold by the box in various sizes (8x8, 12x12, and glazed brick). Made to order with no inventory kept. Volume discounts available for orders 15,000 SF and above.
- Custom tile design services: Design fees may apply for custom orders. Custom tile services available for projects over 1,000 square feet. Involves conceptualization, sample creation, and production of bespoke designs.
- Samples and accessories: Samples sold for $10 each (limited to 1 sample per design with maximum of 8 samples total). Bullnose trim accessories sold at $15. Limited edition merchandise such as collaboration t-shirts at $35.
- Seconds/Imperfect tiles sale: Overruns and slightly flawed tiles sold at discounted prices through the Seconds Sale collection. These are ready to ship immediately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard porcelain tiles (8x8 and 12x12) |
| Unit Pricing | Pay-as-you-go | Glazed Brick tiles |
| Unit Pricing | Pay-as-you-go | Samples |
| Other | Multi-year contract | Custom tile orders |
| Unit Pricing | Multi-year contract | Bulk orders (15,000+ SF) |
| Unit Pricing | Pay-as-you-go | Seconds/Imperfect tiles |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Haustile product offering
Product offeringCore offering
Haustile manufactures and sells design-forward porcelain tiles (8"x8" and 12"x12") and glazed bricks produced on demand using state-of-the-art Italian glaze printing technology at its Elkton, KY factory. The product line comprises artist-collaboration collections (Pauly Lingerfelt, Zander Schlacter, Real Fun Wow!, Dazey LA, Haus Collection, Warped Collection, Ceri) plus custom tile design services for projects over 1,000 square feet, sold direct-to-consumer through its Shopify site and through a dedicated trade program for architects, designers, and builders.
Product overview
Haustile is a Nashville-based, women-owned tile company that manufactures high-quality American-made porcelain tiles and glazed bricks. The company operates a state-of-the-art factory in Elkton, KY using Italian glaze printing technology to produce design-forward tile products. Their core product offerings include 12"x12" and 8"x8" porcelain tiles suitable for indoor/outdoor floors and walls, plus glazed brick for wall applications. Haustile's portfolio includes their own Haus Collection (2022 anniversary line inspired by Bauhaus principles) and multiple artist collaboration sub-brands: the Pauly Lingerfelt Collection (New Orleans tattoo artist), Zander Schlacter Collection (Brooklyn textile artist), Real Fun Wow! Collection (Daren Thomas Magee illustrations), Dazey LA Collection (maximalist fashion designer), and Warped Collection (optical illusion patterns). They also offer custom tile design services for projects over 1,000 SF and a trade program for design professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Ceri Tile Collection A new porcelain tile collection introduced as a featured launch on the Haustile website, targeting interior design-forward residential and commercial projects.
- 12" x 12" Porcelain Tile Standard 12-inch square porcelain tile (actual size 11-11/16" x 11-11/16" x 5/16") suitable for indoor and outdoor floor and wall installation, glazed on demand with Italian printing technology.
- 8" x 8" Porcelain Tile Smaller 8-inch square porcelain tile (actual size 8 2/5" x 8 2/5" x 5/16") suitable for indoor and outdoor floor and wall installation, glazed on demand with Italian printing technology.
- Glazed Brick Traditional glazed brick format (2 1/4" x 7 1/2" x 5/8") for indoor and outdoor wall use only, available in colorways including Satin White, Satin Black, Arctic White, Navy, Gloss Black, and Emerald Green; sold in boxes of 50 pieces (6.45 SF per box).
- Pauly Lingerfelt Collection Collaboration collection with New Orleans tattoo artist Pauly Lingerfelt featuring culturally inspired tile designs including Endless Paradise, Wild Vines, Dancing Ghost, Lingerfelt Delft, and the Reina series (Cross, Latus, Latus Corner, Pomegranate, Tassel, Tassel Corner).
- Zander Schlacter Collection Collaboration collection with Brooklyn-based interdisciplinary artist and designer Zander Schlacter featuring maximalist tile patterns including Ripple, Tangled, Gradient Stripes, Corduroy, Gossip, Fever Dream, and Wiggles & Waves.
- Real Fun, Wow! Collection Collaboration collection with artist Daren Thomas Magee featuring whimsical and abstract tile designs including Shapes, Sun Arch, and Wild.
- Haus Collection Haustile's 2022 anniversary collection inspired by Bauhaus design principles, featuring designs such as Strice and Comet that unify mass production with artistic vision.
- Dazey LA Collection Collaboration with designer Dani Dazey featuring bold, maximal tile designs including Prismatic Hands, Sunny Chevron, and Spotlight, coordinated with the Dazey LA fashion collection.
- Warped Collection Collection featuring warped, optical-illusion tile patterns including Warped Check, Shaka, Warped Smile, and Third Eye designs.
- Seconds Sale Overruns and slightly flawed tiles sold at discounted prices, ready to ship immediately rather than made-to-order.
- Custom Tile Orders Bespoke tile design service for projects over 1,000 square feet, including color customization on existing designs, original artwork, or completely new designs from scratch; design fees may apply with 90-day price guarantees.
- Trade Program Trade discount program for architects, designers, and builders offering tiered discounts, dedicated product support, and insider access to new products; requires valid membership in ASID, IIDA, AIA, NKBA, or IDC, or a valid business license.
- Tile Samples Sample ordering service offering up to 1 sample per design with a maximum of 8 samples total at $10 each; samples include felt pads so they can be converted into trivets after design selection.
Quantifiable outcome
- 8-week lead time on most orders
- +1 more outcomes
Companies that use Haustile
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Haustile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Haustile partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Haustile competitors and assessment
Company assessmentEmerging players
- Tile Bar: Tile Bar is a digitally native tile and home-improvement retailer offering a wide assortment of designer tile via e-commerce. Comparable to Haustile in the DTC online tile channel, but with a much broader assortment and larger customer base.
Direct peers
- Tabarka Studio: Tabarka Studio is a designer tile brand offering handcrafted, artisan-style ceramic tile with a curated aesthetic. Comparable to Haustile in its focus on distinctive, design-forward tile targeted at architects and interior designers.
- Cle Tile: Cle Tile is a design-forward DTC tile brand offering artist-designed and patterned ceramic tile. It directly parallels Haustile's artist-collaboration model, premium price points, and e-commerce-led go-to-market.
- Fireclay Tile: Fireclay Tile is a direct-to-consumer and trade-focused American-made tile manufacturer with strong design credentials and custom capabilities. It mirrors Haustile's model of premium, design-forward, made-in-USA ceramic tile sold through DTC e-commerce and a dedicated trade program.
- Heath Ceramics: Heath Ceramics is a California-based ceramic manufacturer producing premium tile and tableware with a strong designer following. Comparable to Haustile in its American-made ceramic production, design-led positioning, and curated product line sold DTC and through trade.
Broad incumbents
- Ann Sacks: Ann Sacks is a long-established premium tile and stone retailer with broad assortments across ceramic, porcelain, and natural stone. Comparable as a high-end tile competitor in the trade and design-professional channel where Haustile also operates.
- Daltile: Daltile is the largest U.S. manufacturer and distributor of ceramic and porcelain tile with extensive dealer and home-center distribution. Comparable as a category incumbent that competes for the same downstream tile customers, though at mass-market price points rather than Haustile's premium niche.
- Walker Zanger: Walker Zanger is a premium tile and stone brand with deep trade distribution across showrooms and design centers. Comparable to Haustile in the premium designer-tile segment where it competes for the same trade specifier relationships.
- Bedrosians Tile & Stone: Bedrosians is a major tile and stone retailer and distributor with showrooms serving designers, contractors, and consumers. Comparable to Haustile in selling design-oriented tile through trade-friendly channels, though at significantly larger scale and broader assortment.
Others
- Clé Tile (Artist Series peers): Included as a representative designer-tile peer overlapping with Haustile's artist-collaboration model; functions as both competitor and ecosystem reference point for artist-driven ceramic tile offerings.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Haustile social profiles
Digital presenceHaustile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haustile leadership team
Management profileNumber of profiles
Profiles4 records
Haustile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haustile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haustile
What does Haustile do?
Haustile manufactures and sells design-forward porcelain tiles (8"x8" and 12"x12") and glazed bricks produced on demand using state-of-the-art Italian glaze printing technology at its Elkton, KY factory. The product line comprises artist-collaboration collections (Pauly Lingerfelt, Zander Schlacter, Real Fun Wow!, Dazey LA, Haus Collection, Warped Collection, Ceri) plus custom tile design services for projects over 1,000 square feet, sold direct-to-consumer through its Shopify site and through a dedicated trade program for architects, designers, and builders.
Is Haustile a public or private company?
Haustile is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Haustile founded?
Haustile was founded in 2020. It employs 1 to 10 people.
Where is Haustile based?
Haustile is headquartered in Nashville, United States, in the North America region.
How does Haustile make money?
Four revenue lines are on record. Tile product sales are the primary driver. The others are custom tile design services, samples and accessories and seconds/Imperfect tiles sale.
Who are Haustile's main competitors?
Tile Bar is listed as an emerging player. Direct peers are Tabarka Studio, Cle Tile, Fireclay Tile and Heath Ceramics. Broad incumbents are Ann Sacks, Daltile, Walker Zanger and Bedrosians Tile & Stone. Clé Tile (Artist Series peers) is listed as an others.
Does Haustile have an API?
No public API is recorded for Haustile.
What industry is Haustile in?
Haustile's product category is Decorative Porcelain Tile Manufacturing. Its primary akta.pro industry code is IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring, with a secondary code of CRAIAGAA, Tile & Stone Specialty Retail. Its NAICS code is 327120 and its SIC code is 3250.