VIVID Signs
VIVID Signs is a woman-owned, WBENC-certified US custom signage manufacturer producing neon, LED, retro, custom, and specialty bar signage in-house, primarily serving enterprise beverage brands through regional sales reps and dedicated order portals.
- Company typePrivate
- Founded2010
- HeadquartersFranklin, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What VIVID Signs does
VIVID Signs is a privately held, woman-owned (WBENC-certified) custom signage manufacturer headquartered in Franklin, Wisconsin, with three regional US sales offices covering the Central, West, and East. The company designs and produces in-house a portfolio of signage products — neon signs, LED signs, retro-style signs, fully custom signs, specialty bar items (bottle glorifiers, tap handles, cooler door handles, table tents), and hand truck merchandisers — for enterprise customers, primarily in the US beverage industry. Its stated competitive differentiator is end-to-end in-house manufacturing of all sign components, enabling mixed-media builds combining wood, metals, screen-printed lithography, and molded plastics, alongside commercial-grade LED and FLEX LED technology.
The business operates a sales-led and inside-sales GTM, with named regional sales representatives engaging enterprise accounts and dedicated branded order portals (Crown Vivid, Yuengling Vivid) embedding the company into customer procurement. Pricing is custom quote-based on project specifications, materials, and complexity, with no publicly disclosed pricing tiers. Revenue is generated from one-time custom projects and repeat orders from established beverage-brand clients such as Coors Light, Modelo, Yuengling, Heineken, Guinness, Bud Light, Jack Daniel's, and Lagunitas, plus a smaller set of restaurant accounts including IHOP, Hooters, and Coney Island. The company does not disclose revenue, headcount, or founding date, and shows no evidence of institutional capital, M&A activity, or AI/ML capability.
VIVID Signs firmographics
Firmographics- Name
- VIVID Signs
- Legal name
- Vivid Signs
- Website
- https://vivid-signs.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VIVID Signs is a woman-owned, WBENC-certified US custom signage manufacturer producing neon, LED, retro, custom, and specialty bar signage in-house, primarily serving enterprise beverage brands through regional sales reps and dedicated order portals.
- Ownership category
- akta.pro rank
VIVID Signs industry classification
Industry- Product category
- Custom Signage Manufacturing
- NAICS
- Sign Manufacturing (33995), Sign Manufacturing (339950)
- akta.pro primary industry
- Corporate Event Decor, Branding & Signage (HSACADAJ)
- akta.pro secondary industries
- Digital Signage & Commercial Displays (HDACADAL), Event Signage, Props & Custom Installations (HSACAOAG)
Keywords
Where VIVID Signs is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
VIVID Signs business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Custom Sign Manufacturing: Bespoke signage solutions including neon signs, LED signs, retro signs, and specialty bar items. Revenue generated from one-time custom projects and repeat orders from established brand clients.
- Specialty Bar Products: Bottle glorifiers, tap handles, mini back bar signs, cooler door handles, and table tents for beverage industry. Specialty items that complement core sign business.
- Hand Truck Merchandisers: Innovative merchandising and stocking system that serves as functional display of product. Two-sided header graphics for brand promotion.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
VIVID Signs product offering
Product offeringCore offering
VIVID Signs designs and manufactures custom signage for businesses, primarily in the beverage industry. The product portfolio spans neon signs, LED signs, retro-style signs, fully custom signs, specialty bar items (bottle glorifiers, tap handles, cooler door handles, table tents), and hand truck merchandisers. All sign components are produced in-house, allowing complete quality control and mixed-media fabrication across wood, metals, screen-printed lithography, and molded plastics.
Product overview
VIVID Signs is a woman-owned custom signage company with 20 years of industry experience offering a comprehensive portfolio of sign products. Their core product line consists of six main sign types: Neon Signs (traditional neon with eco-friendly mercury reduction), LED Signs (commercial-grade LED alternatives mimicking neon with energy efficiency), Retro Signs (vintage-inspired designs with modern technology), Custom Signs (fully bespoke solutions with in-house design and manufacturing), Specialty Bar Signs (beverage industry items including bottle glorifiers and tap handles), and Hand Truck Merchandisers (in-store merchandising displays combining utility and branding). The company also operates dedicated customer order portals for major brand partners Crown and Yuengling. With a combined team experience exceeding 75 years, VIVID Controls the entire production process from design through factory delivery, enabling highly customized solutions for point-of-purchase marketing, bar and restaurant environments, and retail spaces.
Differentiator
Problem solved
Functional benefit
Brands
- Yuengling Vivid: Customer order portal for Yuengling partnership
- Crown Vivid
Products and services
- Neon Signs
Quantifiable outcome
- LED signs have lower energy usage, lower cost, and less breakage compared to traditional neon
- +1 more outcomes
Companies that use VIVID Signs
Customer profileNamed customers51 records
Segments2 records
Ideal customer profiles2 records
VIVID Signs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
VIVID Signs partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
VIVID Signs competitors and assessment
Company assessmentBroad incumbents
- Allen Industries: A national sign and architectural graphics manufacturer serving enterprise customers including major QSR and retail brands. Overlaps with VIVID's neon/LED and point-of-purchase signage capabilities but operates at much larger scale with broader service offerings.
- Lamar Advertising: One of the largest out-of-home advertising companies in North America, operating billboards, digital displays, and transit advertising. Relevant to VIVID as a large-scale operator of branded signage and displays, though focused on OOH media rather than custom in-venue signage.
- Cimpress (parent of Vistaprint): A large mass-customization platform producing print, signage, and marketing materials for small and mid-sized businesses. Overlaps with VIVID's custom signage category but competes primarily via standardized online ordering rather than bespoke project work.
- YESCO (Young Electric Sign Company): One of the oldest and largest custom sign manufacturers in the US, producing neon, LED, electronic displays, and large-format signage. A direct competitor in custom neon/LED manufacturing but with a wider geographic and product footprint than VIVID.
Direct peers
- Signs.com: An online-first custom sign retailer (formerly under SignZone) producing banners, yard signs, decals, and business signage. Competes with VIVID for SMB and mid-market signage buyers via a streamlined e-commerce model rather than bespoke project sales.
- Echo Neon: A boutique custom neon and LED sign maker serving businesses, bars, and event venues. Competes with VIVID's neon and LED product lines in the same hospitality and brand-display customer segment.
- Image360: A sister franchise brand to FASTSIGNS under Alliance Franchise Brands, focused on business-to-business signage, graphics, and displays. Competes with VIVID in the same custom sign and point-of-purchase category across a similar vertical mix of small businesses and national accounts.
- SignZone: Parent of multiple sign franchises including Signs.com and formerly FASTSIGNS; manufactures and distributes signage products across franchise and direct channels. Overlaps with VIVID's custom sign manufacturing capabilities at a multi-brand national scale.
- FASTSIGNS: The largest franchise network of custom sign and visual communications centers in North America, offering neon, LED, vehicle wraps, and business signage. Directly competes with VIVID Signs for the same bar, restaurant, and retail custom signage buyers, but reaches them via a decentralized franchise model rather than a single in-house factory.
- Tube Custom Neon Co. A custom neon sign manufacturer specializing in bar, business, and commercial neon signage. A close direct peer in the neon craft and custom-bending manufacturing niche that VIVID cites as a core competency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
VIVID Signs social profiles
Digital presenceVIVID Signs compliance and trust
Trust signalCompliance1 record
VIVID Signs financial estimates
Financial estimateRevenue estimate
Valuation estimate
VIVID Signs leadership team
Management profileNumber of profiles
Profiles1 record
VIVID Signs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VIVID Signs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VIVID Signs
What does VIVID Signs do?
VIVID Signs designs and manufactures custom signage for businesses, primarily in the beverage industry. The product portfolio spans neon signs, LED signs, retro-style signs, fully custom signs, specialty bar items (bottle glorifiers, tap handles, cooler door handles, table tents), and hand truck merchandisers. All sign components are produced in-house, allowing complete quality control and mixed-media fabrication across wood, metals, screen-printed lithography, and molded plastics.
Is VIVID Signs a public or private company?
VIVID Signs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VIVID Signs founded?
VIVID Signs was founded in 2010. It employs 1 to 10 people.
Where is VIVID Signs based?
VIVID Signs is headquartered in Franklin, United States, in the North America region.
How does VIVID Signs make money?
Three revenue lines are on record. Custom Sign Manufacturing is the primary driver. The others are specialty Bar Products and hand Truck Merchandisers.
Who are VIVID Signs's main competitors?
Broad incumbents on record are Allen Industries, Lamar Advertising, Cimpress (parent of Vistaprint) and YESCO (Young Electric Sign Company). Direct peers are Signs.com, Echo Neon, Image360, SignZone, FASTSIGNS and Tube Custom Neon Co..
Does VIVID Signs have an API?
No public API is recorded for VIVID Signs.
What industry is VIVID Signs in?
VIVID Signs's product category is Custom Signage Manufacturing. Its primary akta.pro industry code is HSACADAJ, Corporate Event Decor, Branding & Signage, with a secondary code of HDACADAL, Digital Signage & Commercial Displays. Its NAICS code is 33995.