VIVID Signs

What VIVID Signs does

VIVID Signs is a privately held, woman-owned (WBENC-certified) custom signage manufacturer headquartered in Franklin, Wisconsin, with three regional US sales offices covering the Central, West, and East. The company designs and produces in-house a portfolio of signage products — neon signs, LED signs, retro-style signs, fully custom signs, specialty bar items (bottle glorifiers, tap handles, cooler door handles, table tents), and hand truck merchandisers — for enterprise customers, primarily in the US beverage industry. Its stated competitive differentiator is end-to-end in-house manufacturing of all sign components, enabling mixed-media builds combining wood, metals, screen-printed lithography, and molded plastics, alongside commercial-grade LED and FLEX LED technology.

The business operates a sales-led and inside-sales GTM, with named regional sales representatives engaging enterprise accounts and dedicated branded order portals (Crown Vivid, Yuengling Vivid) embedding the company into customer procurement. Pricing is custom quote-based on project specifications, materials, and complexity, with no publicly disclosed pricing tiers. Revenue is generated from one-time custom projects and repeat orders from established beverage-brand clients such as Coors Light, Modelo, Yuengling, Heineken, Guinness, Bud Light, Jack Daniel's, and Lagunitas, plus a smaller set of restaurant accounts including IHOP, Hooters, and Coney Island. The company does not disclose revenue, headcount, or founding date, and shows no evidence of institutional capital, M&A activity, or AI/ML capability.

Name

VIVID Signs

Legal name

Vivid Signs

Website

https://vivid-signs.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

VIVID Signs is a woman-owned, WBENC-certified US custom signage manufacturer producing neon, LED, retro, custom, and specialty bar signage in-house, primarily serving enterprise beverage brands through regional sales reps and dedicated order portals.

Ownership category

akta.pro rank

Product category

Custom Signage Manufacturing

NAICS

Sign Manufacturing (33995), Sign Manufacturing (339950)

akta.pro primary industry

Corporate Event Decor, Branding & Signage (HSACADAJ)

akta.pro secondary industries

Digital Signage & Commercial Displays (HDACADAL), Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Custom sign manufacturing
• Neon signage
• LED signage
• Point-of-purchase displays
• Specialty bar items

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Custom Sign Manufacturing: Bespoke signage solutions including neon signs, LED signs, retro signs, and specialty bar items. Revenue generated from one-time custom projects and repeat orders from established brand clients.
2. Specialty Bar Products: Bottle glorifiers, tap handles, mini back bar signs, cooler door handles, and table tents for beverage industry. Specialty items that complement core sign business.
3. Hand Truck Merchandisers: Innovative merchandising and stocking system that serves as functional display of product. Two-sided header graphics for brand promotion.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

VIVID Signs designs and manufactures custom signage for businesses, primarily in the beverage industry. The product portfolio spans neon signs, LED signs, retro-style signs, fully custom signs, specialty bar items (bottle glorifiers, tap handles, cooler door handles, table tents), and hand truck merchandisers. All sign components are produced in-house, allowing complete quality control and mixed-media fabrication across wood, metals, screen-printed lithography, and molded plastics.

Product overview

VIVID Signs is a woman-owned custom signage company with 20 years of industry experience offering a comprehensive portfolio of sign products. Their core product line consists of six main sign types: Neon Signs (traditional neon with eco-friendly mercury reduction), LED Signs (commercial-grade LED alternatives mimicking neon with energy efficiency), Retro Signs (vintage-inspired designs with modern technology), Custom Signs (fully bespoke solutions with in-house design and manufacturing), Specialty Bar Signs (beverage industry items including bottle glorifiers and tap handles), and Hand Truck Merchandisers (in-store merchandising displays combining utility and branding). The company also operates dedicated customer order portals for major brand partners Crown and Yuengling. With a combined team experience exceeding 75 years, VIVID Controls the entire production process from design through factory delivery, enabling highly customized solutions for point-of-purchase marketing, bar and restaurant environments, and retail spaces.

Differentiator

Problem solved

Functional benefit

Brands

• Yuengling Vivid: Customer order portal for Yuengling partnership
• Crown Vivid

Products and services

• Neon Signs

Quantifiable outcome

• LED signs have lower energy usage, lower cost, and less breakage compared to traditional neon
• +1 more outcomes

Named customers51 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Allen Industries: A national sign and architectural graphics manufacturer serving enterprise customers including major QSR and retail brands. Overlaps with VIVID's neon/LED and point-of-purchase signage capabilities but operates at much larger scale with broader service offerings.
• Lamar Advertising: One of the largest out-of-home advertising companies in North America, operating billboards, digital displays, and transit advertising. Relevant to VIVID as a large-scale operator of branded signage and displays, though focused on OOH media rather than custom in-venue signage.
• Cimpress (parent of Vistaprint): A large mass-customization platform producing print, signage, and marketing materials for small and mid-sized businesses. Overlaps with VIVID's custom signage category but competes primarily via standardized online ordering rather than bespoke project work.
• YESCO (Young Electric Sign Company): One of the oldest and largest custom sign manufacturers in the US, producing neon, LED, electronic displays, and large-format signage. A direct competitor in custom neon/LED manufacturing but with a wider geographic and product footprint than VIVID.

Direct peers

• Signs.com: An online-first custom sign retailer (formerly under SignZone) producing banners, yard signs, decals, and business signage. Competes with VIVID for SMB and mid-market signage buyers via a streamlined e-commerce model rather than bespoke project sales.
• Echo Neon: A boutique custom neon and LED sign maker serving businesses, bars, and event venues. Competes with VIVID's neon and LED product lines in the same hospitality and brand-display customer segment.
• Image360: A sister franchise brand to FASTSIGNS under Alliance Franchise Brands, focused on business-to-business signage, graphics, and displays. Competes with VIVID in the same custom sign and point-of-purchase category across a similar vertical mix of small businesses and national accounts.
• SignZone: Parent of multiple sign franchises including Signs.com and formerly FASTSIGNS; manufactures and distributes signage products across franchise and direct channels. Overlaps with VIVID's custom sign manufacturing capabilities at a multi-brand national scale.
• FASTSIGNS: The largest franchise network of custom sign and visual communications centers in North America, offering neon, LED, vehicle wraps, and business signage. Directly competes with VIVID Signs for the same bar, restaurant, and retail custom signage buyers, but reaches them via a decentralized franchise model rather than a single in-house factory.
• Tube Custom Neon Co. A custom neon sign manufacturer specializing in bar, business, and commercial neon signage. A close direct peer in the neon craft and custom-bending manufacturing niche that VIVID cites as a core competency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VIVIDSignsInc
• LinkedInlinkedin.com/company/vivid-signs-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIVID Signs