SportVibes
SportVibes is a Dutch sport marketing and event management agency headquartered in Delft that delivers brand activation, sponsorship campaigns, event production, and owned event properties for international brands and major sports organizations.
- Company typePrivate
- Founded2006
- HeadquartersDelft, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SportVibes does
SportVibes, legally SportVibes United B.V., is a Dutch sport marketing and event management agency headquartered in Delft, Netherlands. Founded in 2006 when Hans-Willem Dicke's Sportstrategie (est. 1999) combined forces with firms led by Frans Vleggeert and Imre van Leeuwen, the company delivers integrated services across six modules: Concept & Strategy, Digital Marketing, Content Studio, Media & PR, Events & Hospitality, and Owned Properties. The firm serves two principal customer groups: international brands seeking sports-marketing activation (Gillette/P&G, BYD/Louwman, DHL eCommerce, TCS) and sports rights-holders and federations (Formula 1 Dutch Grand Prix, IHF Women's Handball World Championship, TCS Amsterdam Marathon, KNVB, NHV, NOC*NSF, Circuit Zandvoort). It also operates owned event properties including Harbour Run Rotterdam (11th edition), Dam tot Dam Finish Festival, Olympic Moves, and Eneco NK Tegenwindfietsen.
The business operates as a professional services agency with no proprietary technology platform. Revenue is generated through project-based engagements across sport marketing, sponsorship activation, event production, and managed-services revenue from owned event properties, with custom project pricing and no public rate cards. Operating geographies span the Netherlands, Germany, France, the UK, and Belgium. The company employs approximately 35–50 staff including sister bureau Track Record.
Notable mandates include co-organizing the Formula 1 Heineken Dutch Grand Prix (F1 Promoter of the Year 2023; Bea World Festival Best Event Award 2024), the Local Organising Committee role for the 2025 IHF Women's Handball World Championship (105,000 visitors, 215M global media reach), TCS Amsterdam Marathon title partnership since 2019, and the upcoming Formula E Zandvoort debut in 2027. SportVibes acquired an equity stake in BEAT Cycling Club in January 2025 and produced the CRUIJFF documentary world premiere at Johan Cruijff ArenA in March 2026. The agency was named #1 Activation Agency in the Netherlands in the 2025 FONK150 ranking with an 8.62/10 customer satisfaction score.
SportVibes firmographics
Firmographics- Name
- SportVibes
- Legal name
- SportVibes United B.V.
- Website
- https://sportvibes.nl
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SportVibes is a Dutch sport marketing and event management agency headquartered in Delft that delivers brand activation, sponsorship campaigns, event production, and owned event properties for international brands and major sports organizations.
- Ownership category
- akta.pro rank
SportVibes industry classification
Industry- Product category
- Sport Marketing and Event Management Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219)
- SIC
- Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports Event Promotion & Tournament Operations (MPAKAKAC)
Keywords
Where SportVibes is headquartered
LocationHeadquarters
- HQ city
- Delft
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
SportVibes business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Sport Marketing Services: Full-service sport marketing agency providing strategy, creative campaigns, sponsorship activation and management for brands and sports organizations
- Event Production: End-to-end event production for major sports events including Formula 1, handball championships, marathons, and cycling events
- Owned Event Properties: Development and management of owned brand assets and event properties such as Harbour Run Rotterdam, generating revenue through partnerships and participation fees
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SportVibes product offering
Product offeringCore offering
SportVibes is a Dutch sport marketing and event management agency that helps brands, federations, and event rights holders activate through sport. It combines strategy, creative, content, media/PR, and live event execution with a portfolio of owned sports properties (such as Harbour Run Rotterdam and Olympic Moves) that it operates on a recurring basis.
Product overview
SportVibes is a sport marketing and entertainment agency that operates as a unified service offering rather than a software platform. The company provides six interconnected service modules: Concept & Strategy, Digital Marketing, Content Studio, Media & PR, Events & Hospitality, and Owned Properties. SportVibes manages multiple owned event properties (Harbour Run Rotterdam, Olympic Moves) and delivers comprehensive event production and sponsorship activation services for major sporting events including Formula 1 Heineken Dutch Grand Prix, TCS Amsterdam Marathon, IHF Women's Handball World Championship, and Formula E Zandvoort. The company also executes brand campaigns for partners such as Gillette, BYD, and DHL.
Differentiator
Problem solved
Functional benefit
Brands
- Harbour Run Rotterdam: An owned obstacle run event through the Rotterdam harbor, designed for hard workers. 11th edition event with 28+ obstacles across 6-10 kilometer courses.
Products and services
- Sport Marketing Services End-to-end sport marketing services for international brands, sports federations, and event rights holders, covering campaign strategy, creative, content, media, and event activation.
- Event Production and Hospitality Services Live event production and hospitality services for major sport events, including partner activations, finish festivals, and event-day operations for federations and rights holders.
- Harbour Run Rotterdam Owned running and lifestyle event in Rotterdam that serves as a recurring platform for consumer participation and corporate sponsor activation.
- Olympic Moves Owned sport property developed around the Olympic brand, providing recurring engagement opportunities for brands and federations.
- Dam tot Dam Finish Festival Owned finish festival property associated with the Dam tot Dam weekend, providing recurring event and sponsor activation opportunities.
Quantifiable outcome
- PR value of €3.6 million achieved at CRUIJFF documentary premiere with 35,000+ attendees
- +4 more outcomes
Companies that use SportVibes
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
SportVibes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SportVibes partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered major, core and minor.
- LususmajorCo-production partnership for CRUIJFF documentary premiere at Johan Cruijff ArenA. Lusus served as producer with SportVibes handling event production, PR, marketing, branding and entertainment.
- Double TapmajorPartnership for PR and media strategy, marketing and communications for CRUIJFF documentary premiere event at Johan Cruijff ArenA.
- DHL eCommerce NederlandmajorSportVibes serves as sportmarketing agency for #SameDream partnership supporting women's sports. Partnership involves creative campaigns and activations for football, hockey, handball, padel and beach volleyball national teams.
- KNHV (Royal Dutch Hockey Association)corePart of #SameDream program where DHL supports women's sports including hockey teams under this national federation partnership.
- KNLTB (Royal Dutch Lawn Tennis Association)corePart of #SameDream program where DHL supports women's sports including padel teams under this national federation partnership.
- KNVB (Royal Dutch Football Association)corePart of #SameDream program where DHL supports women's football teams under this national federation partnership.
- Nevobo (Dutch Volleyball Federation)corePart of #SameDream program where DHL supports women's volleyball and beach volleyball teams.
- NHV (Dutch Handball Association)corePart of #SameDream program where DHL supports women's handball teams.
- DHL (National Campaign Partner - Handball)majorNational Campaign Partner for IHF Women's Handball World Championship with physical and digital activation including floor stickers, LED boarding, branded content and podcast collaboration.
- Staatsloterij (National Campaign Partner - Handball)majorNational Campaign Partner extending brand story through IHF Women's Handball World Championship with integrated campaign reaching fans in arena and online.
- RET (Rotterdam Public Transport)minorMobility partner for Handball World Championship enabling accredited media and staff free public transport throughout tournament in Rotterdam.
- Sportnieuws (Media Partner)minorMedia partner developing podcast series with World Championship ambassador Tess Lieder about handball and hosting major tournament.
- Zeeuw & Zeeuw (Automotive)minorAutomotive National Supplier providing exclusive transport during Handball World Championship for comfort, logistical reliability and partner visibility.
- TIG Sports & EventscoreLong-standing partnership for organization of Formula 1 Heineken Dutch Grand Prix. Together with Circuit Zandvoort, the three entities form the Dutch GP organization responsible for entertainment, operations and race management.
- Circuit Zandvoort (MASCOT)corePartnership with Circuit Zandvoort for Formula 1 Dutch Grand Prix and Formula E (2027). Circuit provides venue and operational infrastructure while SportVibes contributes entertainment programming and event management.
- Formula E / FIAmajorPartnership bringing Formula E World Championship to Zandvoort in June 2027. SportVibes, TIG Sports and Circuit Zandvoort collaborating for first Dutch Formula E event featuring GEN4 cars.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
SportVibes competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SportVibes social profiles
Digital presenceSportVibes financial estimates
Financial estimateRevenue estimate
Valuation estimate
SportVibes leadership team
Management profileNumber of profiles
Profiles7 records
SportVibes subsidiaries and ownership
Company hierarchySubsidiaries1 record
SportVibes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SportVibes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SportVibes
What does SportVibes do?
SportVibes is a Dutch sport marketing and event management agency that helps brands, federations, and event rights holders activate through sport. It combines strategy, creative, content, media/PR, and live event execution with a portfolio of owned sports properties (such as Harbour Run Rotterdam and Olympic Moves) that it operates on a recurring basis.
Is SportVibes a public or private company?
SportVibes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SportVibes founded?
SportVibes was founded in 2006. It employs 11 to 50 people.
Where is SportVibes based?
SportVibes is headquartered in Delft, Netherlands, in the Europe region.
How does SportVibes make money?
Three revenue lines are on record. Sport Marketing Services are the primary driver. The others are event Production and owned Event Properties.
Does SportVibes have an API?
No public API is recorded for SportVibes.
What industry is SportVibes in?
SportVibes's product category is Sport Marketing and Event Management Services. Its primary akta.pro industry code is MPAKAKAC, Sports Event Promotion & Tournament Operations. Its NAICS code is 7113 and its SIC code is 7311.