Tailor Media

What Tailor Media does

Tailor Media is a Brazilian media intelligence firm founded in 2014, headquartered in Alphaville (Pinhais, Paraná) with a regional office in São Paulo (Vila Olímpia). The company operates as part of Grupo OM, one of Brazil's largest communication groups, and serves both advertising agencies and direct enterprise brands with a service mix that combines strategic media consulting, full-service campaign operationalization, and proprietary distribution channels. Its flagship product is Digital Premium Jornais, a platform that enables simultaneous premium ad publication across 17 major Brazilian digital newspapers, complementing traditional OOH, radio, mobile, TV, and influencer execution.

The company's core proposition is regionalization: optimizing national campaigns for Brazil's diverse regional markets rather than treating the country as a single media buy. It has demonstrated this across campaigns for major brands including O Boticário, Frimesa, Novo Nordisk, Subway, Óticas Carol, Tempo Med, Daju, Uninter, and Tim. Notable campaign outcomes include a Frimesa program reaching 7+ million people with 151+ million impacts in four weeks, and an Óticas Carol 2025 rollout involving 77 content creators across 18 cities and 162 stores.

Revenue is generated through professional services (consulting) and managed services (campaign operationalization and Digital Premium platform), with pricing described as quote-based and not publicly disclosed. The go-to-market is sales-led, anchored by two physical offices for direct enterprise engagement and agency partnerships (notably OpusMúltipla and TBWA). The company is private, with no public financials, no disclosed funding rounds, and no disclosed headcount.

Name

Tailor Media

Legal name

Tailor Media

Website

https://tailormedia.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Tailor Media is a Brazilian media intelligence firm that regionalizes advertising campaigns across all of Brazil, serving enterprise brands and agencies with strategic media consulting, campaign operationalization, and a proprietary digital-newspaper distribution platform (Digital Premium Jornais) covering 17 major outlets.

Ownership category

akta.pro rank

Product category

Media Intelligence and Advertising Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

Keywords

• Media intelligence
• Regional campaign planning
• Out-of-home advertising
• Integrated media management
• Digital newspaper advertising

Headquarters

HQ city

Vila Olímpia

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Media Consulting: Provides strategic consulting for media planning, helping brands develop intelligent media strategies with regional focus and data-driven decision making.
2. Campaign Operationalization: Full-service campaign management including planning, execution, and distribution across all media channels and regions in Brazil.
3. Digital Premium Platform: Digital advertising platform enabling simultaneous publication of ads across multiple digital newspapers nationwide, providing high performance and extensive reach.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Tailor Media is a Brazilian media intelligence company that provides strategic consulting, campaign operationalization, and distribution services for advertising campaigns. The firm specializes in regionalizing national campaigns across Brazil's diverse markets, offering integrated multi-channel media planning across OOH, digital, radio, TV, and influencer channels. Its proprietary Digital Premium Jornais platform enables simultaneous ad publishing across 17 major digital newspapers nationwide.

Product overview

Tailor Media is a media intelligence company with 10+ years of experience in the Brazilian advertising market. The company operates a unified service model centered on strategic media planning, campaign regionalization, and integrated multi-channel campaign execution across OOH, digital, radio, TV, and influencer channels. Its primary technology platform is Digital Premium Jornais, enabling simultaneous ad publication across 17 major digital newspapers nationwide. Services include OOH media management, integrated media coordination, and strategic consulting for agencies and brands seeking to connect with consumers across Brazil's diverse regional markets.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Premium: Exclusive platform created for publishing campaigns in digital newspapers across the country, allowing simultaneous publication of ads in various digital newspapers with high performance and wide reach.

Products and services

• Digital Premium Jornais

Quantifiable outcome

• Frimesa campaign reached 7+ million people with 151+ million impacts in four weeks
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Grupo OMcoreStrategic or Co-development PartnerTailor Media is part of Grupo OM, one of the largest communication groups in Brazil. This integration provides Tailor Media with comprehensive support including financial, administrative, human capital, and production capabilities, strengthening their position as a specialized media strategy company.
• Digital Premium JornaiscoreTechnology or IntegrationProprietary digital advertising network created by Tailor Media consisting of 17 major digital newspapers across Brazil. The platform enables simultaneous publishing of premium advertising campaigns in qualified editorial environments with high audience reach.
• TBWAminorStrategic or Co-development PartnerCreative agency for Novo Nordisk campaign. TBWA developed creative for the obesity awareness campaign while Tailor Media provided media planning and distribution through Digital Premium Jornais platform.
• OpusMúltiplaminorStrategic or Co-development PartnerCreative agency partner for multiple campaigns including O Boticário Venda Direta and Frimesa Quem Experimenta Recomenda. OpusMúltipla handles creative development while Tailor Media provides media intelligence and planning.

Scale indicators5 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Grupo ABC: Brazilian holding company of full-service advertising and communications agencies. Most directly comparable to Tailor Media given its similar national footprint, integrated agency model, and Brazilian client roster across retail, healthcare, and consumer brands.
• DPZ&T: Brazilian full-service advertising agency with deep roots in media planning and buying for major national brands. Directly comparable to Tailor Media on creative + media integration model and Brazilian enterprise client base.
• Heads Propaganda: Brazilian independent full-service agency with comparable integrated creative + media offering for national advertisers. A direct, similarly-sized domestic peer to Tailor Media on agency-side competition.
• JCDecaux Brasil: Largest OOH media operator in Brazil and a key media vendor Tailor Media plans and buys from for campaigns like the Subway Footlong and O Boticário outdoor activations. Comparable as a co-channel peer in the regional OOH ecosystem.
• Eletromidia: Brazilian out-of-home media operator with strong presence in digital billboards and urban furniture (MUBs) — the same inventory class featured in Tailor Media's OOH portfolio (e.g., Tempo Med digital billboards). Comparable as a peer in the regional OOH + DOOH planning space.

Broad incumbents

• Publicis Groupe: Global advertising and media services holding with significant Brazilian operations (Publicis, Leo Burnett, Publicis Media). Competes with Tailor Media in integrated media planning and buying for multinational and large Brazilian advertisers.
• Havas: Global advertising and media services group with Havas Media network active in Brazil. Competes with Tailor Media on integrated media planning and buying engagements for mid- and large-cap advertisers.
• Dentsu: Global advertising holding with Dentsu Creative and Merkle media operations in Brazil. Competes for regional and national planning budgets where Tailor Media also pitches, particularly with its data and CX capabilities.
• Omnicom Group: Global advertising holding whose media networks (OMD, PHD, Hearts & Science) compete for Brazilian media planning budgets. Operates with a similar multi-agency model to Tailor Media but at global scale.
• WPP (GroupM): Global communications holding whose GroupM media-buying networks compete head-to-head with Tailor Media on enterprise planning RFPs in Brazil, offering proprietary data tools and global reach as a broader incumbent alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@tailormedia5907
• LinkedInlinkedin.com/company/tailormedia/?originalSubdomain=br
• Instagraminstagram.com/tailormedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tailor Media