Eletromidia
Eletromidia is Brazil's largest out-of-home (OOH) media company, operating 67,312 advertising contact points (43,729 digital) across streets, buildings, airports, transport, and malls in 87 cities. It serves enterprise advertisers and SMBs via Eletromidia Ads and Aqui Ads platforms, and is controlled by Grupo Globo.
- Company typePublic
- Founded2021
- HeadquartersSão Paulo, Brazil
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Eletromidia does
Eletromidia S.A. (B3: ELMD3) is Brazil's largest out-of-home (OOH) media company, operating a network of 67,312 advertising contact points across all five OOH verticals — streets, buildings, shopping centers, airports, and transport (rail, metro, bus shelters) — in 87 cities and 22 Brazilian states. The network includes 43,729 digital faces, reaching more than 53 million people monthly. Eletromidia was founded in 1993, is headquartered in São Paulo, and has been controlled by Grupo Globo (Brazil's largest media conglomerate) since late 2024, when Globo increased its stake to approximately 74%. The company is publicly listed on B3 with 501–1,000 employees and maintains 13 regional offices across Brazil.
Eletromidia's core technology stack centers on three proprietary platforms: Eletromidia Ads, an enterprise campaign planning/buying/execution/analytics platform launched in November 2024 that uses first- and third-party audience data and AI-driven recommendation to optimize asset selection; Aqui Ads, a self-service e-commerce platform launched in 2024 enabling SMBs to book OOH campaigns from R$99; and the Painel Publicador, an AI-automated building communication management system. Supporting capabilities include the EletroLAB innovation hub (co-creation of custom formats), Context Creative Tech (immersive AR/holographic/sensory experiences, acquired Dec 2025), NOALVO (geolocated mobile data, acquired 2021), 4yousee (SaaS digital signage, acquired 2024), and sensor-triggered dynamic content delivery. Programmatic guaranteed buying was enabled via Broadsign/Place Exchange integration with Google Display & Video 360 in December 2025.
Eletromidia's revenue model is primarily advertising-based: selling OOH space to enterprise advertisers and agencies via direct field sales and dedicated account managers, complemented by a self-service SMB channel through Aqui Ads. Recurring revenue is generated through long-term exclusive government concessions for urban furniture (e.g., R$888M Rio de Janeiro concession in October 2024; Urbana Mídia Belo Horizonte bus-shelter concession through 2041), airport media partnerships (Vinci Airports Salvador, Galeão through 2041), and building-screen services across 11,000+ buildings. Adjacent revenue streams include data/measurement services via NOALVO and Eletromidia Ads Analytics, and bespoke creative/innovation projects via EletroLAB and Context Creative Tech. 2023 gross revenue reached R$1.048 billion (+19.8% YoY); H1 2024 gross revenue was R$564 million (+38% YoY). Key customers span banking (Itaú, Bradesco), telco (TIM, Claro, Vivo), CPG/beverages (Heineken, Skol, Sprite, Gatorade), retail (McDonald's, Sephora, C&A), streaming (Amazon Prime Video, Globoplay, Disney Plus), and energy (Petrobras).
Eletromidia firmographics
Firmographics- Name
- Eletromidia
- Legal name
- ELETROMIDIA S.A.
- Website
- https://eletromidia.com.br
- Company type
- Public
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Eletromidia is Brazil's largest out-of-home (OOH) media company, operating 67,312 advertising contact points (43,729 digital) across streets, buildings, airports, transport, and malls in 87 cities. It serves enterprise advertisers and SMBs via Eletromidia Ads and Aqui Ads platforms, and is controlled by Grupo Globo.
- Ownership category
- akta.pro rank
Eletromidia industry classification
Industry- Product category
- Out-of-Home Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185), Media Representatives (54184)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)
- akta.pro secondary industries
- OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK), Airport & Aviation OOH Media (Terminals, Jet Bridges, Lounges) (BPAFALAF), OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI)
Keywords
Where Eletromidia is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices13 records
Markets served
Eletromidia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Out-of-Home Advertising Sales: Core revenue from selling advertising space across a network of approximately 67,312 contact points including 43,729 digital faces. Revenue generated through fixed and static formats (billboards, bus shelters, building screens) and premium digital out-of-home (DOOH) inventory. Mixed of short-term campaign contracts and longer-term concession arrangements with advertisers and agencies.
- Concession and Public-Private Partnership Fees: Revenue from operating government concessions for urban furniture (bus shelters, digital clocks, street furniture), transit media (metro, train, bus stations), airport media, and building screen networks. These long-term exclusive rights create recurring revenue opportunities from both advertisers and public sector partners.
- Data and Measurement Services: Revenue from audience measurement, campaign analytics (via Eletromidia Ads Analytics), and data-driven targeting services leveraging NOALVO geolocation data and first-party + third-party audience data integrations. Supports hyper-segmentation and offline-online effectiveness measurement.
- Custom Project and Innovation Services: Revenue from bespoke creative projects, special activations, and custom formats developed through Context Creative Tech and EletroLAB, including immersive experiences, AR activations, sensory marketing, and branded environments for major brand partners.
- Building Screen Services: Revenue from installing, managing, and monetizing screens in residential and commercial buildings, including the Painel publicador for building communication management, and advertising slots purchased by local businesses and residents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Large Advertisers and Agencies - Custom negotiated pricing |
| Unit Pricing | Pay-as-you-go | SMB Self-Service via Aqui Ads - Starting from R$99 |
| Subscription | Monthly | Building Screen Subscribers - Custom condo service pricing |
Go-to-market motion5 records
Distribution channels7 records
Marketing channels14 records
Eletromidia product offering
Product offeringCore offering
Eletromidia is Brazil's leading out-of-home (OOH) media company, operating a network of 67,312 advertising contact points across five verticals (streets, buildings, airports, transport, and shopping malls) in 87 cities and 22 Brazilian states. The company sells media space and end-to-end OOH campaign services supported by proprietary technology platforms (Eletromidia Ads for enterprise planning/buying/analytics, Aqui Ads for SMB self-service) and an in-house innovation lab (EletroLAB) for AI, creative tech, and programmatic capabilities.
Product overview
Eletromidia is Brazil's leading out-of-home (OOH) media company offering a multi-vertical platform for advertising across streets, buildings, shopping centers, airports, and transport. The core offering includes the Eletromidia OOH Media Network with approximately 65,000 contact points and 47,000 digital screens, supported by two main technology platforms: Eletromidia Ads (enterprise campaign planning and management) and Aqui Ads (self-service platform for SMBs). The portfolio includes specialized units such as the Ad Network and EletroLAB innovation hub. Acquired companies including Context Creative Tech (immersive experiences), NOALVO (geolocation data), 4yousee (SaaS), and Urbana Mídia expand capabilities in creative tech, data analytics, and urban furniture.
Differentiator
Problem solved
Functional benefit
Brands
- Aqui Ads: Self-service digital advertising platform for small and medium enterprises to advertise on OOH screens across Brazil
- Eletromidia Ads
Products and services
- Eletromidia OOH Media Network Brazil's largest out-of-home advertising network spanning five verticals: street furniture, building digital screens, airports, transport (subway/bus/rail), and shopping malls. Provides brands with full-funnel, multi-environment reach via long-term exclusive concessions in premium urban inventory.
- Eletromidia Ads Proprietary B2B planning, buying, and analytics platform for enterprise advertisers and media agencies. Consolidates the entire OOH media network (43,729 digital faces) into a single system with AI-powered planning, automated proposal generation, integrated metrics, and audience targeting. Replaces the legacy Instore platform.
- Aqui Ads Self-service DOOH platform targeting small and medium-sized businesses, allowing them to independently plan and purchase OOH ad space across 5,000+ digital faces with no minimum media investment, transparency in audience, and full campaign monitoring.
- EletroLAB In-house innovation hub responsible for developing proprietary technology solutions, AI applications, and emerging media capabilities to enhance the OOH advertising offering for clients and partners.
- Checking Online Real-time OOH/DOOH campaign monitoring platform that provides proof-of-play reporting, image verification, and compliance tracking for advertisers and media agencies running campaigns across the network.
- Eletromidia Ad Network Ad network division consolidating Eletromidia's owned inventory together with partner/third-party digital signage screens (including the 4yousee acquisition), commercialized programmatically and via direct sales.
Quantifiable outcome
- 89% of the Brazilian population was impacted by OOH in the last 30 days (Kantar IBOPE)
- +6 more outcomes
Companies that use Eletromidia
Customer profileNamed customers39 records
Segments8 records
Ideal customer profiles3 records
Eletromidia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
Eletromidia partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Context Creative Tech (Giovanni Rivetti)coreGiovanni Rivetti, founder of Context Creative Tech, appointed as Chief Marketing and Innovation Officer of Eletromidia. He previously led startups acquired by Accenture Song and founded Context Creative Tech. He oversees marketing, data, digital products, and innovation teams reporting directly to CEO Alexandre Guerrero, aiming to develop new advertising formats based on hyper-segmentation and user data.
- Context Creative TechcoreAcquired startup specialized in immersive and interactive experiences for outdoor media. Context became one of four business units within Eletromidia, focused on digital innovation and immersive experiences connected to OOH media and data platforms. CEO Giovanni Rivetti appointed as Chief Marketing and Innovation Officer.
- Urbana MídiacoreAcquired 100% of Urbana Mídia, Belo Horizonte's leading bus-shelter media operator, through subsidiary Publibanca Brasil S.A. Gained control of 1,300 bus shelters under a concession valid until 2041. Deal increases Eletromidia's reach in Belo Horizonte by approximately 45%, connecting with an estimated 1.5 million people daily. Legal advisory from Demarest and Rolim Goulart Cardoso Advogados.
- TikTokcoreStrategic partnership for OutOf-Phone campaigns. Includes Ivete Sangalo 30th anniversary celebration 'Ivete 3.0', Outback 'Contragolpe' anti-fraud campaign (first OutOf-Phone TikTok in Brazil), and Petrobras 'out of phone' for Réveillon Rio 2025. Eletromidia represents TikTok's physical OOH extension of digital campaigns. Eletromidia also partnered with TikTok and Tiago Leifert for football news content on OOH screens.
- NOALVOcoreAcquired Brazilian startup specialized in geolocated mobile data for OOH advertising. NOALVO technology enables integrated offline-online media effectiveness metrics and audience measurement. Part of Eletromidia's digital transformation strategy.
- ÓtimacoreAcquired 74.65% stake in Ótima, a bus stop operator in São Paulo, for US$81 million. Deal aimed to expand Eletromidia's presence in the urban billboard segment. Expected to generate R$107.2 million in EBITDA synergies in 2022.
- ClarocoreStrategic partnership enabling more targeted and interactive out-of-home advertising. Claro branding on major OOH assets including naming rights for Morumbi station (Morumbi by Claro) in partnership with ViaMobilidade and Eletromidia, part of a sustainability initiative. Partnership supports hyper-segmentation and data-driven advertising initiatives.
- Clear Channel Outdoor BrazilminorAcquired Clear Channel Outdoor's Brazilian assets for approximately R$80 million (US$14 million), marking Clear Channel's exit from Latin America. Together with Urbana Mídia acquisition, positions Eletromidia with unmatched national footprint.
- TembiciminorPartnership for bicycle sharing station media. Eletromidia provides content for screens at Tembici bicycle stations in cities including Brasília, Recife, Rio de Janeiro, Belo Horizonte, Curitiba, Florianópolis, and Porto Alegre. Expansion to 4 new cities announced.
- Broadsign / Place ExchangecoreIntegration of Eletromidia's DOOH inventory into Broadsign/Place Exchange programmatic platform, enabling guaranteed programmatic buying through Google Display & Video 360. Announced December 2025, GA for Programmatic Guaranteed. Broadsign acquired Place Exchange in November 2025, expanding programmatically transactable inventory to 1.8 million screens worldwide.
- Kantar IBOPEcorePartnership for audience measurement data. Kantar IBOPE research confirms that 89% of Brazilian population was impacted by OOH in the last 30 days, and OOH is the second most consumed advertising channel in Brazil. Data used for market sizing and campaign planning.
- AlmapBBDOcoreStrategic creative partnership responsible for the award-winning 'Abrigo Amigo' (Guarded Bus Stop) women's safety campaign. Won Cannes Lions Gold (2023), multiple Effie Awards, and international recognition. The campaign is cited as a benchmark for socially impactful OOH advertising.
- Iguatemi S.A.minorPartnership renewal and expansion with Iguatemi S.A., maintaining 10 existing contracts in São Paulo and Brasília, and signing 5 new agreements across the shopping mall vertical.
- Globo (Globoplay, G1, Gshow, GE)coreIntegration of Eletromidia OOH inventory into Globo's digital ecosystem for cross-media campaigns. Advertising available on Globoplay streaming and Globo news portals (G1, Gshow, GE). Cross-promotional integration with Globo entertainment including novela placements ('Família É Tudo' set integration) and entertainment events.
- VivocorePartnership for Lollapalooza Brazil 2024 including first immersive lambe-lambe experience in Brazil, created by Eletromidia's EletroLAB. Vivo is a media partner for Lollapalooza Brazil with Eletromidia as the OOH media partner providing experiential activations at the festival venue and connected transit stations.
- Vinci AirportscoreAgreement with Vinci Airports to operate OOH media assets at Salvador airport – the first transaction after Grupo Globo took control of Eletromidia. Partnership aims to transform airport spaces into modern communication platforms with LED panels and creative formats.
- COB (Brazilian Olympic Committee)minor'Heróis do Esporte' project for Paris 2024 Olympics with content supporting Brazilian athletes. Eletromidia is also a media partner for the Olympic Park Time Brasil Festival developed by DC Set Group, with media coverage across São Paulo OOH network.
- UrbmídiaminorPartnership with Urbmídia (Fortaleza's largest LED network) for commercial representation of Urbmídia assets by Eletromidia in the Ceará market. Provides Eletromidia with access to Fortaleza's largest DOOH LED network.
- ViaMobilidadecorePartnership for Morumbi station naming rights: 'Estação Morumbi by Claro' as part of sustainability initiative. Eletromidia operates the OOH media within the themed station environment alongside Claro and ViaMobilidade.
- Gerando FalcõesminorPartnership for circular fashion campaign 'Tire sua empatia do armário' with Gerando Falcões NGO, encouraging donation of unused clothing through Eletromidia's OOH network.
- Government of São Paulo / SPTranscore'Abrigo Amigo' (Guarded Bus Stop) social safety initiative: interactive panels at bus stops connecting women to virtual companions for safety during evening hours. Government partnership enabling Eletromidia's social impact and brand differentiation.
- EletroLAB (Joint Innovation Hub)coreCo-creation innovation hub combining Eletromidia and Context Creative Tech professionals. Responsible for conceiving and producing custom formats and experiential projects for agencies and key clients. Created first immersive lambe-lambe for Vivo/Lollapalooza and multiple AR and immersive experiences.
Scale indicators21 records
Recent moves2 records
Expansion highlights7 records
Eletromidia competitors and assessment
Company assessmentRegional players
- IGPDecaux: Italian OOH company and JCDecaux affiliate operating airport, transit, and street furniture advertising across Italy. Comparable in airport media and street furniture concessions, though operating primarily in Italy with different concession dynamics.
- Global Vía Pública: Latin American outdoor advertising company operating across multiple Spanish-speaking countries. Comparable as a regional OOH peer with street furniture and billboard operations, though focused on different Latin American markets than Eletromidia's Brazil-centric footprint.
- Ströer: German OOH and digital out-of-home operator with strong street furniture and transit media presence across Germany and Europe. Comparable in DOOH digital transformation and multi-vertical structure, though primarily European in geographic focus.
- Publiguias: Chilean OOH advertising operator with street furniture, transit, and digital display networks. Regional Latin American OOH peer with similar business model, though operating at smaller scale and in Chile rather than Brazil.
- Focus Media: China's largest elevator and building screen advertising operator, with 700,000+ screens in office buildings. Direct comparable to Eletromidia's residential/commercial building screen segment (11,000+ buildings, 30,000+ elevators) though operating in China rather than Brazil.
Broad incumbents
- JCDecaux: Global leader in out-of-home advertising operating across street furniture, transport, and billboards worldwide. JCDecaux is the closest international analogue to Eletromidia's multi-vertical OOH model with long-term municipal concessions, though it is much larger and more diversified geographically.
- OUTFRONT Media: Leading US OOH advertising company with operations across billboards, transit, and digital displays. Comparable in business model and digital transformation strategy, though US-centric and exposed to different advertising cycles.
- Lamar Advertising: One of the largest outdoor advertising companies in North America, operating billboards, transit, and digital OOH networks. Lamar is comparable in scale and multi-vertical OOH operations, though primarily US-focused with a different regulatory environment.
Direct peers
- Clear Channel Outdoor: Global OOH advertising operator that previously competed in Brazil before exiting Latin America (with Eletromidia acquiring its Brazilian assets for ~R$80 million). Direct peer in airport, street furniture, and billboard OOH segments across the Americas.
Others
- Moving Up / Brazilian OOH operators: Smaller Brazilian OOH and digital signage operators that compete locally in specific verticals (malls, transit, buildings). These are fragmented regional competitors rather than full national peers but represent direct competition in specific OOH segments Eletromidia operates in.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Eletromidia social profiles
Digital presenceEletromidia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eletromidia leadership team
Management profileNumber of profiles
Profiles6 records
Eletromidia subsidiaries and ownership
Company hierarchySubsidiaries7 records
Eletromidia funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eletromidia M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eletromidia
What does Eletromidia do?
Eletromidia is Brazil's leading out-of-home (OOH) media company, operating a network of 67,312 advertising contact points across five verticals (streets, buildings, airports, transport, and shopping malls) in 87 cities and 22 Brazilian states. The company sells media space and end-to-end OOH campaign services supported by proprietary technology platforms (Eletromidia Ads for enterprise planning/buying/analytics, Aqui Ads for SMB self-service) and an in-house innovation lab (EletroLAB) for AI, creative tech, and programmatic capabilities.
Is Eletromidia a public or private company?
Eletromidia is a public company. It is classified as public and is currently operating.
When was Eletromidia founded?
Eletromidia was founded in 2021. It employs 501 to 1,000 people.
Where is Eletromidia based?
Eletromidia is headquartered in São Paulo, Brazil, in the Latin America region.
How does Eletromidia make money?
Five revenue lines are on record. Out-of-Home Advertising Sales are the primary driver. The others are concession and Public-Private Partnership Fees, data and Measurement Services, custom Project and Innovation Services and building Screen Services.
Who are Eletromidia's main competitors?
Regional players on record are IGPDecaux, Global Vía Pública, Ströer, Publiguias and Focus Media. Broad incumbents are JCDecaux, OUTFRONT Media and Lamar Advertising. Clear Channel Outdoor is listed as a direct peer. Moving Up / Brazilian OOH operators is listed as an others.
Does Eletromidia have an API?
No public API is recorded for Eletromidia.
What industry is Eletromidia in?
Eletromidia's product category is Out-of-Home Advertising. Its primary akta.pro industry code is BPAFAAAI, Out-of-Home (OOH), DOOH & Ambient Advertising, with a secondary code of BPAFALAJ, OOH Media Planning, Buying & Inventory Aggregation. Its NAICS code is 54185 and its SIC code is 7310.