Upper East Smiles

What Upper East Smiles does

Upper East Smiles is a private, multi-specialty dental practice operating two offices on Manhattan's Upper East Side (261 E. 78th Street and 1502 2nd Avenue). The practice delivers general dentistry plus six ADA-recognized specialties—pediatric dentistry, orthodontics, periodontics, endodontics, and oral surgery—supplemented by cosmetic, dental implant, laser, and sleep apnea services. The 78th Street location primarily serves adult patients (general dentistry, endodontics, periodontics) while the 2nd Avenue location focuses on pediatric and orthodontic patients in addition to general dentistry.

The practice is built on an interdisciplinary treatment model in which general dentists collaborate with on-site specialists to produce unified treatment plans per patient, reducing the need for external referrals. Clinical technology spans 3D Cone Beam CT imaging, digital X-ray sensors, soft and hard tissue diode lasers, CAD/CAM same-day crowns, digital impression scanning, intra-oral cameras, and single-tooth anesthesia delivery—capable of supporting same-visit restorative procedures and laser-assisted diagnostics. Thirteen named clinicians across specialties staff the two locations, including post-graduate (MS, MSc) trained periodontists, an orthodontist, and an endodontist.

Revenue is generated through professional service fees billed for one-time and ongoing dental procedures, with payment collected via major PPO dental insurance networks, major credit cards, and in-office financing. Go-to-market is direct-to-consumer: patients are acquired through the practice website, Zocdoc online booking, search/digital marketing, and word-of-mouth referrals. Digital infrastructure is operated by MH Sub I, LLC dba Officite, a Henry Schein One-affiliated dental services platform. The practice reports no venture capital or external institutional ownership, no disclosed revenue, and no active M&A or funding activity.

Name

Upper East Smiles

Legal name

MH Sub I, LLC dba Officite

Website

https://uppereastsmiles.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Upper East Smiles is a private multi-specialty dental practice operating two offices on Manhattan's Upper East Side, delivering general, pediatric, orthodontic, periodontal, endodontic, and oral surgery services to individual and family patients via PPO insurance and direct-pay.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210), Offices of Dentists (62121), Offices of Dentists (6212)

akta.pro industry

PRIMARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAB

Restorative General Dentistry (Fillings/Crowns/Bridges)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAFAC

Implant Prosthodontics (Implant-Supported Restorations)

Healthcare & Life Sciences/Dental Care Services/Prosthodontics & Restorative Specialty

SECONDARYHLABAFAE

Aesthetic/Cosmetic Restorative Dentistry (Smile Design)

Healthcare & Life Sciences/Dental Care Services/Prosthodontics & Restorative Specialty

SECONDARYHLABAEAA

Dentoalveolar Surgery (Tooth Extractions & Alveoloplasty)

Healthcare & Life Sciences/Dental Care Services/Oral & Maxillofacial Surgery

Keywords

• General dentistry services
• Cosmetic dental services
• Orthodontic treatment services
• Pediatric dental care
• Dental implant services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Dental Service Fees: Revenue generated from providing comprehensive dental services including cosmetic dentistry, general dentistry, orthodontics, periodontics, endodontics, oral surgery, pediatric dentistry, and implant dentistry. Services include both one-time procedures and ongoing dental care.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Upper East Smiles is a multi-specialty dental practice providing comprehensive dental care through an interdisciplinary model that brings together ADA-recognized specialists in general dentistry, pediatric dentistry, orthodontics, periodontics, endodontics, and oral surgery under one practice. The practice serves patients of all ages from pediatric to adult at two Upper East Side Manhattan office locations, offering everything from routine cleanings and preventive care to cosmetic procedures, dental implants, root canal therapy, braces, Invisalign, and oral surgery.

Product overview

Upper East Smiles is a multi-specialty dental practice on the Upper East Side of New York offering comprehensive dental care through an interdisciplinary model. The practice provides a full range of dental services organized into multiple service categories: Cosmetic Dentistry (bonding, whitening, veneers, smile makeovers), General Dentistry (cleanings, exams, fillings, extractions), Implant Dentistry (dental implants, bone grafting), Endodontics (root canal therapy), Oral Surgery (extractions, implants, jaw surgery), Orthodontics (braces, Invisalign), Pediatric Dentistry (children's dental care), Periodontics (gum disease treatment), Laser Dentistry, and Sleep Apnea Treatment. The practice also employs advanced dental technology including Cone Beam CT imaging, digital X-rays, intraoral cameras, CAD/CAM systems for same-day crowns, and laser decay diagnostics.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetic Dentistry Cosmetic dental treatments focused on the aesthetics of patients' smiles, including dental bonding and reshaping, teeth whitening, porcelain veneers, dental implants, dental fillings, inlays/onlays, and full smile makeovers for adult and adolescent patients.
• General Dentistry Comprehensive general dental care for patients of all ages, including cleanings, oral exams, cosmetic bonding, crowns and bridgework, extractions, fillings, oral cancer screenings, TMD treatment, and preventive dentistry.
• Dental Implants Tooth replacement service using titanium dental implants surgically placed into the jawbone and topped with porcelain crowns to deliver natural-looking tooth restoration for patients missing one or more teeth.
• Bone Grafting Surgical bone grafting procedure that builds up jawbone volume to support dental implant placement, using bone sourced from the patient's body, a donor, or a lab.
• Endodontics (Root Canal Therapy) Endodontic treatment including root canal therapy to relieve pain caused by bacterial infection of the tooth pulp, along with apical microsurgery on tooth root tips.
• Oral Surgery Oral surgical procedures including tooth extractions, dental implant placement, oral diagnosis and biopsies, corrective jaw surgery, snoring and sleep apnea surgery, TMD surgery, facial trauma reconstruction, and cleft lip/palate repair.
• Orthodontics

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• ZocdocminorChannel Partner/ Reseller/ DistributorUpper East Smiles partners with Zocdoc to provide online appointment booking capabilities for new and existing patients. Patients can book appointments directly through the Zocdoc platform at upper-east-smiles-49922.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Aspen Dental: Aspen Dental is a large DSO with hundreds of branded locations across the U.S. offering general dentistry, implants, dentures, and clear aligners. While not NYC-focused, it competes for the same broad dental spend categories (implants, clear aligners, general dentistry) that Upper East Smiles serves.
• Affordable Dentures & Implants: Affordable Dentures & Implants is a large multi-state dental practice network specializing in dentures, extractions, and implants at value price points. It is comparable to Upper East Smiles on the implant service line and represents the value-oriented competitive counterpoint in the broader dental market.
• Heartland Dental: Heartland Dental is one of the largest dental support organizations (DSOs) in the U.S., providing non-clinical support to a network of over 1,700 affiliated dental offices. It represents the broader incumbent DSO model against which Upper East Smiles' independent multi-specialty positioning must compete on physician autonomy and patient experience.

Direct peers

• Tend: Tend is a venture-backed multi-location dental practice in Manhattan and other major U.S. cities offering general, cosmetic, and specialty dentistry with a tech-enabled, design-forward patient experience. It directly competes with Upper East Smiles for affluent Manhattan patients and shares the multi-specialty, multi-location urban practice model.
• Manhattan Dental Group: Manhattan Dental Group is a multi-specialty NYC dental practice offering general, cosmetic, endodontic, and periodontal services with multiple Manhattan locations. It overlaps directly with Upper East Smiles on the multi-specialty, multi-location urban dental model.
• Park Avenue Dental Group: Park Avenue Dental Group is a multi-specialty dental practice serving Manhattan's Upper East Side with general, cosmetic, implant, and orthodontic services. It is a direct geographic and service-line competitor to Upper East Smiles in the same neighborhood.
• Concerned Dental Care: Concerned Dental Care is a multi-location New York City dental group offering general, cosmetic, orthodontic, and specialty services across the five boroughs. It competes head-to-head with Upper East Smiles for NYC-area patients seeking comprehensive multi-specialty care under one brand.
• Park South Dentistry: Park South Dentistry is a Manhattan-based dental practice offering general, cosmetic, and restorative dentistry with a focus on patient experience. It is a direct geographic competitor to Upper East Smiles for Manhattan's urban dental patient base.

Emerging players

• SmileDirectClub: SmileDirectClub is a direct-to-consumer clear aligner company offering orthodontic treatment without in-office visits. It competes with Upper East Smiles' Invisalign offering for patients seeking lower-cost or convenience-driven clear aligner treatment, and represents a disruptive emerging model in orthodontics.

Regional players

• NYC Endodontics: NYC Endodontics is a specialist endodontic practice serving the New York metropolitan area with advanced root canal and microsurgical care. It competes for endodontic case referrals in the same regional market as Upper East Smiles' in-house endodontists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights2 records

Customer concentration

• Xx.com/uppereastsmiles
• Facebookfacebook.com/uppereastsmiles
• LinkedInlinkedin.com/company/upper-east-smiles-pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upper East Smiles