What Redwood West does

Redwood West is a full-service commercial real estate firm headquartered in Newport Beach, California, founded in 2015 and operating across Southern California with a broader North American footprint. The firm provides an integrated platform spanning brokerage and tenant representation, project leasing, investment advisory, investment sales, lease monetization, asset management, property management, construction management, and a specialized marina leasing management practice. Clients include corporate occupiers and tenants, landlords and property owners, developers, and institutional investors served across office, industrial, retail, mixed-use, and lifestyle-driven asset classes.

Revenue is generated through four primary streams: commission-based brokerage fees on tenant representation, project leasing, and investment sales transactions; recurring management fees from asset and property management mandates; professional services fees for construction management and investment advisory work; and principal returns from co-invested equity positions in acquired properties. GTM is sales-led and relationship-driven, with direct advisory engagement of enterprise occupiers, institutional investors, and property owners, supplemented by listing distribution through LoopNet and earned media around marquee transactions. Pricing is project-specific and quote-based rather than tiered or standardized.

Operationally, Redwood West employs 11–50 professionals and reports a track record of $3.1B in advisory transaction value across 155.2M sq ft of transacted space, supported by 150+ years of combined leadership experience from executives with prior tenures at J.P. Morgan, Rialto Capital, and JLL. In 2026, the firm materially expanded its principal investing posture through joint venture acquisitions of Victoria Gardens ($530M, March 2026) and The Pike ($50M, July 2026), alongside capital partners Panattoni, Prime Finance, and Prism Places, with debt financing from Ares. No proprietary technology platform, AI/ML capabilities, or public funding rounds are disclosed; the firm operates as a traditional, human-capital-driven CRE platform with growing principal capital deployment.

Name

Redwood West

Legal name

Redwood West

Website

https://redwoodwest.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Redwood West is a full-service commercial real estate firm in Newport Beach, California, providing brokerage, investment advisory, asset and property management, construction management, and marina leasing services to tenants, landlords, investors, and developers across Southern California.

Ownership category

akta.pro rank

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Brokerage & Tenant Representation: Commission-based brokerage services for tenant representation, project leasing, and investment sales. Revenue earned on completed transactions and deal closings.
2. Asset & Property Management: Ongoing management fees for overseeing commercial properties including financial oversight, CapEx planning, reporting, and tenant relations.
3. Construction Management: Fees for managing new builds, tenant improvements, and renovations including pre-construction planning, vendor management, and project oversight.
4. Investment Advisory: Strategic advisory fees for acquisitions, dispositions, and lease monetization services for investors and owners.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Redwood West is a full-service commercial real estate firm that provides brokerage and tenant representation, investment advisory, investment sales, and lease monetization for occupiers, investors, and owners. It complements these transaction and advisory services with asset management, property management, construction management, and specialized marina leasing for office, industrial, retail, mixed-use, and lifestyle-driven assets, primarily in Southern California.

Product overview

Redwood West is a full-service commercial real estate firm offering an integrated platform of services rather than a single unified product. The core offerings include Brokerage & Tenant Representation, Investment Advisory, Investment Sales, and Lease Monetization for tenants, landlords, developers, and investors. Supporting these are Asset Management, Property Management, and Construction Management services for property oversight. Additional specialized offerings include Project Leasing, Marina & Leasing Management, Commercial Leasing, and Marina Slips. Together, these services span the full real estate lifecycle from tenant representation through investment strategy to operational management.

Differentiator

Problem solved

Functional benefit

Products and services

• Tenant Representation Represents tenants across retail, industrial, office, and mixed-use properties to deliver outcomes that align today's decisions with tomorrow's advantage. Targets companies and organizations seeking commercial space for their operations.
• Project Leasing Agency leasing services across Southern California for office, industrial, retail, and mixed-use properties on behalf of landlords and owners.
• Marina & Leasing Management Specialized marina slip management and leasing services for Southern California's waterfront locations including Peninsula Village, Lido Marina Village, and The Shore at Lido Marina Village.
• Investment Advisory Strategic advisory for acquisitions, dispositions, and lease monetization, leveraging principal experience to uncover opportunities for investors and owners.
• Investment Sales Facilitates investment sales transactions for clients seeking to divest commercial real estate assets across office, industrial, retail, and mixed-use properties.
• Lease Monetization Strategies to extract value from existing lease positions through various monetization techniques for property owners and investors.
• Asset Management Ongoing asset management with financial insight and long-term planning to optimize asset performance, including CapEx planning, financial oversight, and reporting for property owners.
• Property Management Day-to-day property management with focus on tenant relations, operational excellence, and long-term value creation across the firm's commercial real estate portfolio.
• Construction Management Manages new builds, tenant improvements, and renovations with pre-construction planning, vendor management, and project oversight, delivered on time and on budget.
• Commercial Leasing Agency leasing services for commercial properties across Southern California including office, industrial, retail, and mixed-use spaces, with listings distributed via LoopNet.

Quantifiable outcome

• $3.1B Advisory Transaction Value
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• PanattonicoreStrategic or Co-development Partner · 1 July 2026Development company partnered with Redwood West on The Pike waterfront lifestyle center acquisition in Long Beach, CA. The $50 million deal involved joint acquisition and planned development of the 394,616 sq. ft. waterfront property. Panattoni is also a JV partner on the Victoria Gardens acquisition.
• Prism PlacescoreStrategic or Co-development Partner · 12 March 2026Joint venture partner in the $530 million Victoria Gardens acquisition. Part of the ownership group planning over $50 million in renovations and enhancements to the 1.2 million sq. ft. retail center.
• Eastdil SecuredminorOthers · 12 March 2026Investment sales brokerage firm that brokered the Victoria Gardens transaction between the sellers (Brookfield Properties and Queensland Investment Corporation) and the buyer JV (Redwood West, Panattoni, Prime Finance, and Prism Places).

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• JLL (Jones Lang LaSalle): Global commercial real estate services firm offering brokerage, investment advisory, property management, and construction services. Redwood West has hired multiple brokers directly from JLL (Curtis Ellmore, Dillon Knight), and the firms compete for the same enterprise tenant representation and investment sales mandates.
• Marcus & Millichap: Investment sales brokerage firm specializing in commercial real estate transactions. Directly comparable to Redwood West's investment sales and advisory capabilities, with a similarly transaction-driven revenue model across office, retail, industrial, and multifamily assets.
• Avison Young: Mid-market global commercial real estate services firm offering brokerage, investment advisory, and property management. Closely comparable to Redwood West in scale and full-service model, with similar positioning as a relationship-driven regional-to-national platform.
• Colliers International: Global commercial real estate services firm with strong investment sales, brokerage, and property management offerings. Operates a similar full-service platform model with regional offices, directly comparable to Redwood West's integrated service approach.
• Newmark Group: Commercial real estate services firm providing leasing, investment sales, property and facilities management. Competes with Redwood West for office and retail tenant representation and investment advisory mandates across major U.S. markets including the West Coast.
• Eastdil Secured: Premier investment sales brokerage for institutional commercial real estate. Eastdil Secured actually brokered the $530M Victoria Gardens transaction for Redwood West's JV, making it both a transactional counterparty and a directly comparable capital markets advisor in the same asset classes.

Others

• Rialto Capital Management: Real estate investment and asset management firm focused on distressed and value-add opportunities. Redwood West's associate Langston Sholl came from Rialto, and the firm operates as both a talent feeder and a potential capital partner for similar transaction profiles.

Broad incumbents

• Cushman & Wakefield: Global commercial real estate services firm providing brokerage, investment advisory, asset and property management, and consulting services. Competes with Redwood West across office, retail, and industrial asset classes and serves many of the same enterprise occupier and investor clients.
• CBRE Group: The world's largest commercial real estate services firm, offering the same core service stack as Redwood West — brokerage, investment sales, property management, valuation — but at vastly greater scale and global reach, making CBRE the dominant incumbent in the same service categories.

Regional players

• Irvine Company: Privately-held Southern California real estate investment, development, and management company. Operates as a major owner and operator of office, retail, and apartment properties across SoCal, making it both a potential client and a regional competitor in the same Newport Beach/Orange County submarket where Redwood West is based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redwood West