GAS Imports

What GAS Imports does

GAS Imports Pty Ltd is a privately held Australian wholesale distributor founded in 1998 and headquartered in Keilor Park, Victoria. The company holds exclusive Australian distribution rights for approximately 16 premium international motorcycle component and apparel brands — including Michelin (tires), Akrapovic (exhausts), Brembo and EBC Brakes (braking systems), Thor (motocross apparel), Neken (handlebars), Yuasa (batteries), Rizoma (accessories), Pazzo Racing (levers), Rock Oil (lubricants), Engine Ice (cooling), Moto Tassinari, Stompgrip, Xena (security), SPY, and since December 2023, Patrol Mountain Bikes (e-bikes and mountain bikes). It sells these brands wholesale to a national network of motorcycle dealerships across both road and off-road segments through a B2B portal at shop.gasimports.com.au with dealer-specific pricing.

The company operates a pure wholesale distribution model: it purchases inventory from international principals and resells it to Australian motorcycle dealerships. Revenue is generated through hardware sales with no public pricing disclosed; pricing is handled via login-protected dealer accounts. Go-to-market relies on channel partnerships (the dealer network), supported by content marketing (company blog, racing news, email newsletter) and racing team sponsorships (ShopYamaha Off Road Racing, CDR Yamaha Monster Energy, Empire Kawasaki, CMC BETA Australia, BCP Factory Honda Junior Development) that drive pull-through demand to the dealer base. There is no direct-to-consumer e-commerce; consumers are routed to dealers via a store-locator tool.

GAS Imports is led by Director Sean Gallagher following the October 2025 death of co-founder and Director Doug Sharp. The company has no disclosed external investors, no subsidiaries, and no public ticker. Its primary customer segment is Australian motorcycle dealerships (B2B), with end consumers being road and off-road motorcycle riders and, increasingly, mountain bike and e-bike buyers via the Patrol line. Core technology is non-proprietary — the company's competitive position rests on its exclusive brand portfolio, 27-year dealer relationships, and consolidated distribution backbone rather than any internal technology platform.

Name

GAS Imports

Legal name

GAS Imports Pty Ltd

Website

https://gasimports.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

GAS Imports is a privately held Australian wholesale distributor, founded in 1998 and based in Keilor Park, Victoria. It holds exclusive Australian distribution rights for ~16 premium international motorcycle brands and supplies them wholesale to motorcycle dealerships nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Keilor

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Distribution: GAS Imports generates revenue through wholesale distribution of premium motorcycle brands and products to motorcycle dealerships across Australia. The company sells parts, accessories, and gear to its dealer network.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

GAS Imports is an Australian wholesale distributor that supplies premium motorcycle brands and products to motorcycle dealerships across Australia. The company holds exclusive Australian distribution rights for brands including Akrapovic exhausts, Michelin motorcycle tyres, Brembo brakes, EBC Brakes, THOR riding apparel, Neken handlebars, Yuasa batteries, Patrol Mountain Bikes, and others, covering road and off-road segments. Dealers access the product catalogue and exclusive pricing through a login-protected wholesale portal at shop.gasimports.com.au.

Product overview

GAS Imports is a leading Australian independent distributor for the motorcycle industry, supplying premium road and off-road motorcycle brands and products to dealerships across Australia. The company distributes 16 major motorcycle component and apparel brands, including Akrapovic exhausts, Michelin tyres, THOR apparel, Brembo/EBC brakes, Neken handlebars, Yuasa batteries, Pazzo Racing levers, Rizoma accessories, and Patrol Mountain E-MTBs. With over 27 years of industry experience, GAS Imports serves as the exclusive Australian distributor for these premium brands, connecting international manufacturers with the Australian dealer network. The product portfolio spans exhaust systems, brakes, tyres, batteries, handlebars, riding apparel/gear, accessories, lubricants, and mountain bikes.

Differentiator

Problem solved

Functional benefit

Brands

• GAS Imports wholesale portal: Wholesale e-commerce platform for dealer network access at shop.gasimports.com.au

Products and services

• Akrapovic Exhaust Systems Premium motorcycle exhaust systems distributed in Australia by GAS Imports, including Slip-On Line (Carbon) for CFMOTO 800NK, Slip-On Line (Titanium) for BMW R 1300 GS, and Evolution Line Titanium for Kawasaki KX450 & KX450X, developed with racing-proven technology.
• Michelin Motorcycle Tyres Complete range of Michelin motorcycle tyres distributed in Australia by GAS Imports, including Power 6 (sport), Power GP2 (track), Anakee Road (trail), Competition Moto 6, and Anakee Wild/Adventure variants.
• THOR Apparel & Riding Gear Premium motocross and off-road riding apparel distributed in Australia by GAS Imports, including the MX-26 Collection (2025), MX-25 Welcome to the Next Gen collection, and Thor Activate Goggles.
• Brembo Brake Systems High-performance motorcycle brake systems and components distributed in Australia by GAS Imports for road and off-road applications.
• EBC Brakes Motorcycle brake pads, rotors, and braking components distributed in Australia by GAS Imports for various riding conditions.
• Neken Handlebars Premium handlebars and steering components for motorcycles distributed in Australia by GAS Imports, featured in extreme enduro racing applications including Beta Australia.
• Patrol Mountain Bikes E-MTBs and mountain bikes distributed in Australia by GAS Imports under exclusive rights, including models featuring Hidden Link Suspension System with anti-squat and anti-rise technologies, distributed via the existing motorcycle dealership network.
• Yuasa Batteries Motorcycle and powersport batteries distributed in Australia by GAS Imports from Yuasa, a leading battery manufacturer.
• Rizoma Premium Accessories Premium motorcycle accessories and components distributed in Australia by GAS Imports from the Rizoma brand.
• Pazzo Racing Levers Racing motorcycle levers and controls distributed in Australia by GAS Imports from Pazzo Racing.
• Rock Oil Lubricants Motorcycle lubricants and oils distributed in Australia by GAS Imports from Rock Oil.
• Xena Security & Accessories Motorcycle security and accessory products distributed in Australia by GAS Imports from Xena.
• Engine Ice Cooling Products Engine cooling products for motorcycles distributed in Australia by GAS Imports from Engine Ice.
• Moto Tassinari Vortex Components Vortex products and motorcycle components distributed in Australia by GAS Imports from Moto Tassinari.
• SPY Motorcycle Accessories Motorcycle accessories brand distributed in Australia by GAS Imports.
• Stompgrip Traction Pads Tank traction pads and grip solutions for motorcycles distributed in Australia by GAS Imports from Stompgrip.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Patrol Mountain BikescoreChannel Partner/ Reseller/ DistributorGAS Imports holds exclusive distribution rights for Patrol Mountain Bikes in Australia. Patrol is a family-owned business started in 1964 (United Bicycle Co) based in Jakarta with roots deep in Australia. GAS Imports will distribute Patrol E-Bikes and Mountain Bikes via their existing Motorcycle Dealership Network.
• MichelincoreChannel Partner/ Reseller/ DistributorExclusive Australian distributor for Michelin motorcycle tires. GAS Imports distributes Michelen's full range of motorcycle tires including Power 6, Power GP2, and Anakee Road product lines to the Australian market.
• AkrapoviccoreChannel Partner/ Reseller/ DistributorAustralian distributor for Akrapovic exhaust systems. Akrapovic is a leading manufacturer of premium motorcycle exhausts, developed with racing-proven technology and materials.
• ThorcoreChannel Partner/ Reseller/ DistributorAustralian distributor for Thor MX (Motocross) riding gear and apparel. THOR produces premium motocross apparel including the MX-26 Collection.
• BrembocoreChannel Partner/ Reseller/ DistributorAustralian distributor for Brembo braking systems - a leading manufacturer of high-performance brake components for motorcycles.
• EBC BrakescoreChannel Partner/ Reseller/ DistributorAustralian distributor for EBC Brakes - a manufacturer of brake pads, rotors, and braking components for motorcycles.
• NekencoreChannel Partner/ Reseller/ DistributorAustralian distributor for Neken handlebars and steering components - a brand known for supporting racing teams including Beta Australia.
• YuasacoreChannel Partner/ Reseller/ DistributorAustralian distributor for Yuasa batteries - a leading manufacturer of motorcycle and powersport batteries.
• ShopYamaha Off Road Racing TeamminorGTM or Marketing PartnerGAS Imports sponsors the ShopYamaha Off Road Racing Team, supporting riders including Kyron Bacon and Josh Green. The company provides product support for their racing efforts.
• BCP Factory Honda Junior Development TeamminorGTM or Marketing PartnerGAS Imports supports the BCP Factory Honda Junior Development Team, including riders Seth Shackleton, Leah Rimbas, and others competing in ProMX and national junior championships.
• Caloundra Motorcycle Centre (CMC) BETA Australia TeamminorGTM or Marketing PartnerGAS Imports supports the CMC BETA Australia racing team competing in ProMX Championship with riders including Levi Rogers.
• Empire Kawasaki / Empire MotorsportsminorGTM or Marketing PartnerGAS Imports supports Akrapovic-backed Empire Kawasaki team for Australian Supercross and off-road championships.
• CDR Yamaha Monster Energy TeamminorGTM or Marketing PartnerGAS Imports supports CDR Yamaha Monster Energy Team with Neken handlebars, competing in Australian Supercross Championship with riders including Luke Clout.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MCF Powersports: Australian motorcycle aftermarket distributor focused on performance parts and accessories. Comparable to GAS Imports in product mix and dealer-led distribution model.
• Cassons Pty Ltd: Long-standing Australian motorcycle aftermarket distributor supplying parts, accessories, and riding gear to dealers. Operates a comparable B2B wholesale model with both OEM and aftermarket brands serving the same dealer customers as GAS Imports.
• Link International: Australian distributor of motorcycle parts, accessories, and apparel to the dealer network. Most direct comparable to GAS Imports in terms of channel, product mix, and exclusive brand distribution model in Australia.
• Ficeda Accessories: Australian wholesaler of motorcycle parts, accessories, and apparel, distributing multiple international brands to Australian motorcycle and scooter dealers. Direct channel-peer with overlapping brand portfolio and customer base.

Broad incumbents

• Tucker Rocky / Biker's Choice: Major US-based powersports distributor with broad product portfolio across parts, accessories, and apparel. Similar value-chain position to GAS Imports as a multi-brand B2B distributor to motorcycle dealers.
• Western Power Sports (WPS): US-based distributor of powersports aftermarket parts and accessories. Operates a wholesale model serving dealers that is directly comparable to GAS Imports' role in the Australian market.
• Parts Unlimited / Drag Specialties: Largest North American distributor of motorcycle aftermarket parts and accessories. Comparable business model to GAS Imports, but operates at substantially greater scale and breadth across the US and Canada dealer networks.

Others

• Akrapovic: Slovenian premium motorcycle exhaust manufacturer whose Australian distribution is handled by GAS Imports. Included as a principal-brand counterpart that defines GAS Imports' exclusive distribution moat and could be analogized into a 'supplier' relationship.
• Fox Racing: Motocross and motorcycle apparel/gear brand that competes with Thor (distributed by GAS Imports). Not a distributor, but a principal-brand adjacency in the same premium riding-gear category that GAS Imports serves.

Regional players

• Kimpex: Canadian-based powersports aftermarket distributor offering parts, accessories, and riding gear across multiple product categories. Operates a comparable B2B distribution model to GAS Imports but serves the North American market rather than Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gasimports
• LinkedInlinkedin.com/company/gas-imports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GAS Imports