Link International

What Link International does

Link International Pty Ltd is an Australian wholesale importer and distributor of motorcycle parts and accessories, headquartered at 38 Business Street, Yatala, Queensland. Founded in 1987, the company operates as a private proprietary limited company with 11–50 employees and distributes more than 40 international brands across six core categories: motorcycle parts (10,000+ items including chains, sprockets, brakes, filters, plastics, and electrical components), motorcycle accessories (luggage, tools, stands, covers), riding gear (boots, gloves, jackets, pants, protection), motorcycle tyres (951+ items including sport, touring, motocross, and adventure), lubricants, and helmets. Key brand partnerships include exclusive Australian wholesale rights for Pirelli motorcycle tyres, Polisport plastics (2,084+ products), Motul lubricants, AGV helmets, and RK Chain & Sprockets.

The business operates a B2B-only model, selling exclusively to registered motorcycle dealers across Australia through a dealer login portal, public dealer locator, and a state distribution network supplementing direct sales. Pricing is structured as Recommended Retail Price (RRP) inclusive of GST, with wholesale pricing accessible only to authenticated dealers via the login system. Marketing channels include the linkint.com.au website catalogue, dealer email communications, and motorsport sponsorships through the Australian Superbike Championship (ASBK) — primarily with Pirelli — to drive brand visibility. Payment infrastructure is provided by PayPal and Afterpay.

Revenue derives entirely from hardware wholesale sales of distributed brands across parts, tyres, riding gear, helmets, and lubricants. The customer base is fragmented across Australian motorcycle dealers in road, adventure, motocross, and touring segments. Recent activity in 2025 included voluntary product recalls for the AGV Tourmodular helmet (July 2025) and Pirelli Scorpion Trail II tyres (January 2025), managed on behalf of brand principals. No funding rounds, acquisitions, leadership changes, or geographic expansion beyond Australia are disclosed.

Name

Link International

Legal name

Link International Pty Ltd

Website

https://linkint.com.au

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Link International is an Australian B2B wholesale importer and distributor of motorcycle parts, tyres, riding gear, helmets, and lubricants, supplying over 40 international brands exclusively to registered motorcycle dealers across Australia.

Ownership category

akta.pro rank

Product category

Motorcycle Parts & Accessories Wholesale Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

akta.pro secondary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Motorcycle parts distribution
• Wholesale motorcycle accessories
• Motorcycle tyres wholesale
• Riding gear distribution
• Motorcycle lubricants supply

Headquarters

HQ city

Yatala

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Parts Distribution: B2B wholesale distribution of motorcycle parts and accessories to registered dealers across Australia. Products include brake systems, chains and sprockets, filters, electrical components, and mechanical parts from multiple international brands.
2. Tyre Sales: Distribution of motorcycle tyres including Pirelli, Vee Rubber, Wanda, Arisun, and other brands across multiple categories (sport, touring, adventure, motocross, scooter).
3. Riding Gear and Accessories: Wholesale distribution of riding gear including helmets (AGV, Nitro), boots, gloves, jackets, pants, and protective equipment from brands like Macna, Merlin, TCX, and Shot Gear.
4. Lubricants Distribution: Distribution of lubricants and maintenance products including Motul oils and iPone maintenance chemicals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Link International is a wholesale importer and distributor of motorcycle parts and accessories serving registered motorcycle dealers across Australia. The company offers six core product categories — Motorcycle Parts, Motorcycle Accessories, Riding Gear, Motorcycle Tyres, Lubricants, and Helmets — sourced from over 40 international brands including Pirelli, Motul, Polisport, AGV, and RK Chain. Products are sold exclusively wholesale to dealers through an account-based dealer login system at Recommended Retail Price (RRP) with GST, supported by state-based distributors and a dealer locator tool.

Product overview

Link International is a wholesale importer and distributor of quality motorcycle parts and accessories based in Yatala, Queensland. The company operates as a B2B platform serving motorcycle dealers, offering a comprehensive single-vendor portfolio spanning six core product categories: Motorcycle Parts (10,491+ items including chains, sprockets, brakes, filters, plastics, electrical), Motorcycle Accessories (luggage, tools, stands, covers), Riding Gear (boots, gloves, helmets, jackets, pants, protection), Motorcycle Tyres (951+ items including sport, touring, motocross, adventure), Lubricants (oils, greases, maintenance products), and Helmets (various styles). The company distributes over 40 international brands including Polisport (2,084+ products), Pirelli (543+ tyres), Preston Petty, AGV, Nitro, RK, Motul, and many others. Products are sold exclusively to registered dealers who access wholesale pricing through dealer login.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycle Parts Wholesale range of motorcycle parts including air filters, batteries, bearings, bolt kits, brakes, brake discs, brake levers, brake pads, brake shoes, bulbs, cam chains, chains and sprockets, clutches, controls, electrical accessories, exhausts, fenders, filters, footpegs, forks, grips, handlebars, headlights, kickstarters, levers, mirrors, oil filters, plastics, seats, tank pads, tubes, and wheels. Sold exclusively to registered motorcycle dealers across Australia for resale.
• Motorcycle Accessories Wholesale motorcycle accessories including battery chargers and jump starters, bike covers, cleaners and degreasers, fork seal savers, luggage (adventure, ATV/UTV, backpacks, cruiser, fender bags, MX, phone, road, saddlebags, tail/seat, tank bags), MX hardware, oil/lubricants, plastics, promotional items, ramps, service mats, stands, tie downs/straps, tools, and wheel chocks/rollers. Sold to registered motorcycle dealers across Australia.
• Riding Gear Wholesale rider protective equipment including adventure gear, boots (adventure, kids, lifestyle, off-road, racing, touring, urban, vintage, women's), e-heated gear, gloves (adventure, e-heated, kids, off-road, race, summer, waterproof, winter, women's), goggles, jackets, jerseys, kids gear, leather race suits, pants (adventure, cargo, e-heated, enduro, jeans, kids, off-road, waterproof, women's), protection, rainwear, and utility gear. Distributed wholesale to motorcycle dealers in Australia.
• Motorcycle Tyres Wholesale motorcycle tyre portfolio with 951+ items spanning adventure tyres, cruiser tyres, motocross tyres, race tyres, scooter tyres, sport tyres, touring tyres, ATV/UTV tyres, plus accessories like rim locks, tyre fitting tools, tyre repair, tyre sealant, valve stems, and tyre warmers. Brands include Pirelli, Vee Rubber, Wanda, Arisun, Roadstar, and CPR.
• Lubricants Wholesale maintenance and lubricant products including air filter maintenance, apparel care, chain maintenance, cleaners and degreasers, engine cleaners, external care, plus oils: 2 stroke oil, 4 stroke oil, brake fluid, cooling fluid, fork/shock oil, gearbox oil, grease, and related kits/packs. Distributed wholesale to motorcycle dealers in Australia.
• Motorcycle Helmets Wholesale motorcycle helmets across styles including adventure/dual sport, full face, kids, modular flip-up, motocross, and open face categories, plus visors and accessories. Brands include AGV (Italian), Nitro, and others. Sold exclusively to registered motorcycle dealers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PirellicoreChannel Partner/ Reseller/ DistributorExclusive Australian wholesale distributor for Pirelli motorcycle tyres including Diablo, Angel, and Scorpion ranges. Co-marketing through Australian Superbike Championship (ASBK) racing events.
• PolisportcoreChannel Partner/ Reseller/ DistributorAustralian wholesale distributor for Polisport motorcycle plastics, protection, and accessories including fenders, handguards, and bodywork kits.
• MotulcoreChannel Partner/ Reseller/ DistributorAustralian wholesale distributor for Motul lubricants and maintenance products including 300V Factory Line, 5100, and 7100 engine oils.
• AGVcoreChannel Partner/ Reseller/ DistributorAustralian wholesale distributor for AGV helmets including K Series, Pista, and Sport helmets. Conducted voluntary safety recall on Tourmodular helmets.
• RK ChaincoreChannel Partner/ Reseller/ DistributorAustralian wholesale distributor for RK Chain & Sprockets including premium chain and sprocket kits for motocross and road motorcycles.
• Australian Superbike Championship (ASBK)minorGTM or Marketing PartnerMotorsport sponsorship and marketing partnership providing Pirelli tyre brand visibility through racing event presence and race reports.
• Preston Petty ProductsminorChannel Partner/ Reseller/ DistributorAustralian wholesale distribution of Preston Petty motocross fenders, number plates, and headlights under Polisport manufacturing with 'Guaranteed Unbreakable' 1-year warranty.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tucker Rocky / Biker's Choice: Major US powersports aftermarket wholesale distributor covering V-twin, metric, and off-road segments. Multi-brand B2B dealer distribution model comparable to Link's, though at significantly greater scale across multiple vehicle categories.
• Oxford Products (Australia): UK-based manufacturer and global distributor of motorcycle accessories, luggage, and security products with Australian distribution. Comparable category overlap with Link's accessories and luggage lines, distributed through competing Australian dealer channels.
• LeMans Corporation: US powersports distributor and parent of Parts Unlimited, distributing motorcycle and snowmobile aftermarket products. Comparable wholesale distribution model with a wider product portfolio and broader category coverage than Link.
• Western Power Sports (WPS): Large US-based distributor of motorcycle and powersports parts, accessories, and riding gear to dealers. Operates a similar multi-brand, multi-category wholesale platform serving independent dealers across North America.
• Motorsport Aftermarket Group (MAG): Large-scale powersports aftermarket holding company owning multiple distribution brands (including Tucker Rocky-backed entities). Comparable in B2B distribution model though substantially larger and more diversified than Link.
• Parts Unlimited: Largest North American wholesale distributor of motorcycle parts, accessories, and riding gear to dealers. Operates a substantially broader catalog and brand portfolio than Link with similar B2B dealer-only distribution; a scaled analog of Link's model in a larger market.

Emerging players

• Furygan: French motorcycle riding gear manufacturer with growing international distribution including Australia. Overlaps with Link's riding gear category and competes for premium apparel shelf space at Australian motorcycle dealers.
• Caberg Helmets Australia: Italian helmet brand with Australian distribution, overlapping with Link's helmet category. Represents a competitive entry into the Australian helmet wholesale market that could pressure Link's AGV distribution positioning.

Direct peers

• Helmet House Australia: Australian wholesale distributor specializing in helmets and riding gear from premium international brands (Shoei, Arai, Nolan, etc.). Competes with Link's helmet and riding gear category with a similar B2B dealer-only distribution model.
• Ficeda Pty Ltd: Australia's other major wholesale distributor of motorcycle parts and accessories, distributing premium international brands to Australian dealers. Closest direct competitor in the Australian motorcycle aftermarket wholesale market, overlapping on many of the same brand principals (Pirelli, AGV, Motul, Alpinestars).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/link-intl-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Link International