Shazia Basmati Rice

What Shazia Basmati Rice does

H.R. Exports Pvt. Ltd., operating as Shazia Basmati Rice, is a Delhi-based private rice producer, miller, and exporter established in 1980. The company manufactures and processes basmati and non-basmati rice varieties under three consumer-facing brands (Shazia, Zaara, and Shireen), offering a portfolio that spans Traditional, Brown, 1121 (Raw, Steam, Golden Sella, Creamy Sella), and Pusa basmati lines, alongside non-basmati varieties such as IR-64, PR-106, PR-11, Swarna, Sona Masoori, and broken rice. Production infrastructure consists of two rice processing facilities located in Alipur (near G.T. Karnal Road, Delhi) and Karnal, Haryana, equipped with Buhler Technology milling lines delivering an installed annual capacity of 50,000 metric tonnes, supported by an in-house quality testing lab utilizing (PC)2 pre-cooked and post-cook testing protocols and nitrogen-flushed plastic pouch packaging for extended shelf life.

The company operates an ISO 22000:2005-certified food safety management system and exports to over 23 countries spanning the Middle East, Europe, Africa, Asia-Pacific, and North America. Its revenue model is built on three streams: rice product sales under own brands, private label manufacturing for retailers and brand owners, and wholesale/bulk distribution. Distribution runs through a hybrid go-to-market approach combining direct enterprise sales to institutional buyers and food service operators, wholesale distributor networks domestically and abroad, OEM/private label partnerships, and a direct-to-consumer channel via an e-commerce-enabled website offering packaging sizes from 1kg retail pouches to 50kg wholesale bags in jute, PP, non-woven, and VOPP formats. Pricing is not publicly disclosed and follows unit pricing for retail with contact-based pricing for bulk and private label orders.

Name

Shazia Basmati Rice

Legal name

H.R. Exports Pvt. Ltd.

Website

https://shaziarice.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Shazia Basmati Rice (H.R. Exports Pvt. Ltd.) is a Delhi-based rice producer and exporter founded in 1980, manufacturing basmati and non-basmati varieties across three brands plus private label services for B2B clients in over 23 countries.

Ownership category

akta.pro rank

Product category

Packaged Rice

NAICS

Rice Milling (311212), Grain and Oilseed Milling (3112), Grain and Field Bean Merchant Wholesalers (424510), Packaging and Labeling Services (56191)

SIC

Grain Mill Products (2040), Food And Kindred Products (2000)

akta.pro primary industry

Rice & Grain Processing (milling, polishing, parboiling, blending) (AFAKABAE)

akta.pro secondary industries

Import/Export & Cross-Border Food Commodity Trading (AFAIAKAL), Packaging, Filling & Repacking Services (bottling, bagging, relabeling) (AFABAIAG)

Keywords

• Basmati rice processing
• Rice export services
• Private label rice
• Rice milling manufacturing
• Non-basmati rice wholesale

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Rice Product Sales: Direct sales of basmati and non-basmati rice products under company brands (Shazia, Zaara, Shireen) and private label brands. Revenue generated from domestic Indian market and export markets across Middle East, Europe, Africa, and Asia-Pacific.
2. Private Label Manufacturing: Custom manufacturing and packaging of rice products under client brands. The company provides basmati and non-basmati rice in private labels of clients with quality assurance and coordinated timely deliveries.
3. Wholesale and Bulk Distribution: Distribution of rice products in bulk quantities including jute bags, PP bags, and other packaging formats for wholesale and retail distribution networks.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Shazia Basmati Rice, operating as H.R. Exports Pvt. Ltd., produces, mills, and exports basmati and non-basmati rice varieties under three proprietary brands (Shazia, Zaara, Shireen). The company serves wholesale distributors, food service operators, private label clients, and retail consumers in India and more than 23 export markets across the Middle East, Europe, Africa, and Asia-Pacific, with annual processing capacity of 50,000 MTS using Buhler milling technology and offering flexible packaging from 1kg consumer pouches to 50kg wholesale bags.

Product overview

Shazia Basmati Rice, a product of H.R Exports Pvt. Ltd., is a rice producer, miller, and exporter based in New Delhi and Karnal, India. The company offers a comprehensive portfolio spanning three brands (Shazia, Zaara, Shireen) and multiple rice categories including Basmati varieties (Traditional, Brown, 1121, Pusa) and Non-Basmati varieties (IR-64, PR-106, PR-11, Swarna, Sona Masoori). Products are available in various processing forms (Raw, Parboiled, Steam, Golden Sella, Creamy Sella) with different grain lengths and specifications. The company provides packaging services (Jute, PP, Non-Woven, Plastic Pouches, VOPP Bags) and private labeling options for clients. Processing infrastructure uses Buhler Technology with 50,000 MTS annual capacity.

Differentiator

Problem solved

Functional benefit

Brands

• Shazia: Main brand offering premium Indian Basmati Rice, including varieties like Premium Indian Basmati Rice, Shazia Omni Basmati Rice, Shazia Biryani Rice, and various Sella rice products.
• Zaara
• Shireen

Products and services

• Basmati Rice Range Basmati rice varieties including Traditional Raw Basmati (7.5mm length, popular in Middle East, Europe, Australia, New Zealand), Brown Basmati (whole grain with bran layer), 1121 Raw Basmati (22-24mm post-cooking, suited to home cooking), 1121 Steam Basmati (22-24mm post-cooking, pre-steamed for extra-long grains), 1121 Golden Sella (18-20mm post-cooking, golden parboiled, for large kitchens), 1121 Creamy Sella (18-20mm post-cooking, high export demand), Pusa Raw Basmati (16-18mm post-cooking), and Pusa Golden Sella (16-18mm post-cooking). Sold to wholesalers, retailers, food service operators, and private label clients.
• Non-Basmati Rice Range Non-basmati rice varieties including IR-64 Raw and Parboiled (5.90-6.00mm, African and Saudi markets), PR-106 Raw, Parboiled, and Steam (6.40mm, African countries, UAE, Kuwait, Bahrain, labor camp catering), PR-11 Parboiled, Steam, and Golden Sella (6.90mm, Punjab/Haryana origin, Middle East distribution), Swarna Rice (5.10-5.20mm, African subcontinent for rice powder production), Sona Masoori (medium grain, aromatic, exported to USA, Canada, Europe, Australia, Singapore, Malaysia, Middle East), and 100 Broken Rice (food industry applications). Sold to wholesalers, food service operators, and labor camp catering providers.
• Private Labeling Services Custom manufacturing and packaging of basmati and non-basmati rice under client brand names. Available in all sizes and bag types for retailers, distributors, and brand owners worldwide. Includes quality assurance, coordinated timely deliveries, and optional co-branding arrangements. Targeted at B2B clients seeking to launch or expand their own rice product lines.
• Packaging Services Packaging of rice products in multiple formats including Jute Bags, PP Bags, Non-Woven Bags, Plastic Pouches, and VOPP Bags across various sizes. Plastic pouches are nitrogen flushed to give prolonged shelf life to rice products. Available for both retail (1kg, 2kg, 5kg, 10kg) and wholesale (up to 50kg) distribution needs.
• Branded Rice Products (Shazia, Zaara, Shireen Brands) Rice products sold under the company's three proprietary brands: Shazia (Premium Indian Basmati Rice, Shazia Omni Basmati Rice, Shazia Biryani Rice, and various Sella rice products), Zaara (Zaara Classic Biryani Rice), and Shireen (Classic Extra Long Basmati Rice and Super Basmati Rice). Available via the company website and through domestic and export distribution networks.

Quantifiable outcome

• Grain elongation to 22-24mm after cooking for 1121 Steam Basmati Rice
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Amira Nature Foods: Listed Indian-origin basmati and specialty rice exporter serving retail and foodservice in Middle East, Europe, and Africa. Highly comparable on rice milling, branded basmati, and multi-region distribution model.
• Sunstar Overseas: India-based basmati rice miller and exporter with comparable product portfolio and similar export distribution to Middle East and African markets where Shazia is active.
• Kohinoor Foods: Indian basmati rice and ready-to-eat foods player selling under Kohinoor brand across India and export markets. Competes with Shazia in the premium basmati retail and HORECA segments.
• KRBL Limited (India Gate): India's largest basmati rice exporter and miller with flagship India Gate brand. Directly competes with Shazia in basmati processing, private label manufacturing, and global export markets spanning Middle East, Europe, and North America.
• LT Foods (Daawat): Major Indian basmati rice company with Daawat brand and broad global distribution. Operates rice milling, branded retail, and HORECA channels that overlap directly with Shazia's basmati/non-basmati export and private label business.
• Best Foods (Best Group): Indian rice miller and exporter with established private label and HORECA presence in Middle East, Africa, and Asia; directly comparable on basmati/non-basmati milling capacity and B2B/exports.

Regional players

• Tilda Rice: UK-based premium basmati and specialty rice brand/miller serving UK/Europe retail and HORECA with sourcing tied to India. Comparable on product category but operates from a different geography with a brand-led retail focus.

Broad incumbents

• Adani Wilmar (Fortune rice): Large Indian FMCG/agri conglomerate with branded rice including basmati; competes with Shazia across retail and HORECA but rice is one part of a much broader oils, pulses, and staples portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/shaziarice
• Xx.com/shaziarice
• LinkedInlinkedin.com/company/h.r.-exports-private-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shazia Basmati Rice