Valser Mineralquellen AG

What Valser Mineralquellen AG does

Valser Mineralquellen AG is a Swiss mineral water brand founded in 1961 and headquartered in Bolligen, Switzerland. The company is wholly owned by The Coca-Cola Company and operates as a brand subsidiary under Coca-Cola Switzerland. Its business is the production, bottling, and sale of still and sparkling mineral water sourced from proprietary Alpine springs (Valser Quellen), targeted at Swiss consumers for daily hydration and culinary use. The flagship product is Valser Prickelnd (sparkling), with the portfolio also including still variants and sustainability-focused SKUs such as 100% rPET bottles and a label-less bottle format that the company introduced as the first of its kind in Switzerland.

Valser distributes exclusively within Switzerland through three retail partners: Coop (core grocery channel), Brack.ch (online), and Galaxus (e-commerce). The brand does not export or serve foodservice/horeca channels and does not operate direct-to-consumer infrastructure beyond retail/online partners. Marketing is executed through Coca-Cola Switzerland's owned social channels (Facebook, Instagram, LinkedIn, YouTube) and a culinary ambassador program featuring six Swiss chefs who position Valser as a premium cooking and dining companion.

The company employs 11-50 people, consistent with a brand-management and bottling-oversight role rather than a standalone manufacturing scale operation. Revenue is generated through one-time consumer product sales via retail; specific pricing and revenue figures are not publicly disclosed. There are no independent investors, subsidiaries, or recent capital-raising activities — Valser is funded and operated entirely within The Coca-Cola Company structure. The company has no disclosed AI, software, or proprietary technology capabilities beyond packaging innovation.

Name

Valser Mineralquellen AG

Legal name

Valser Mineralquellen AG

Website

https://valser.ch

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Valser Mineralquellen AG is a Swiss mineral water brand and Coca-Cola subsidiary that bottles and distributes still and sparkling Alpine spring water to Swiss consumers via Coop, Brack.ch, and Galaxus.

Ownership category

akta.pro rank

Product category

Bottled Mineral Water

NAICS

Bottled Water Manufacturing (312112)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Sparkling/Carbonated Bottled Water Production (AFAFACAE)

akta.pro secondary industry

Mineral Water Bottling (Naturally Mineral) (AFAFACAB)

Keywords

• Bottled mineral water
• Swiss spring water
• Sparkling water
• Natural mineral water
• RPET packaging

Headquarters

HQ city

Bolligen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Mineral Water Product Sales: Valser generates revenue through the sale of bottled mineral water products (still and sparkling) to consumers via retail distribution channels in Switzerland. As a consumer packaged goods brand owned by Coca-Cola, revenue comes from product sales through grocery retailers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Valser Mineralquellen AG bottles and distributes Swiss mineral water products sourced from Alpine springs under The Coca‑Cola Company. Its portfolio includes sparkling (Valser Prickelnd) and still mineral water variants sold in 100% rPET bottles, including the first Swiss mineral water sold without a label. Products are distributed exclusively through Swiss retail and e-commerce partners such as Coop, Brack.ch, and Galaxus.

Product overview

Valser is a Swiss mineral water brand owned by Coca-Cola Switzerland, offering a portfolio of sparkling mineral water products. The primary product is Valser Prickelnd (sparkling), distributed through Swiss retail partners including Coop, Brack.ch, and Galaxus. The brand emphasizes Swiss sourcing, spring water sources, and sustainability initiatives including 100% rPET packaging and label-free bottles.

Differentiator

Problem solved

Functional benefit

Products and services

• Valser Prickelnd (Sparkling Mineral Water)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• CoopcoreChannel Partner/ Reseller/ DistributorCoop is a major Swiss grocery retail chain and primary distribution partner for Valser mineral water products. Valser products are available in Coop stores across Switzerland, representing a core retail channel for the brand.
• Brack.chminorChannel Partner/ Reseller/ DistributorBrack.ch is a Swiss online retailer and distribution partner for Valser products, offering home delivery options for consumers purchasing Valser mineral water online.
• GalaxusminorChannel Partner/ Reseller/ DistributorGalaxus is a Swiss e-commerce platform and distribution partner for Valser mineral water products, providing online sales and delivery services to Swiss consumers.
• Mitja BirlocoreStrategic or Co-development PartnerSwiss chef Mitja Birlo is featured as a culinary ambassador for Valser, sharing personal experiences and secret tips for culinary highlights using Valser mineral water in cooking.
• Michaela FrankcoreStrategic or Co-development PartnerSwiss chef Michaela Frank is featured as a culinary ambassador for Valser, contributing to the brand's positioning as a premium culinary companion.
• Carlo TönzcoreStrategic or Co-development PartnerSwiss chef Carlo Tönz partners with Valser as a culinary ambassador, sharing expertise on using Valser mineral water in gourmet cooking applications.
• Florentina BirlocoreStrategic or Co-development PartnerSwiss chef Florentina Birlo serves as a culinary ambassador for Valser, contributing content around personal culinary experiences with Valser mineral water.
• Marco PiatticoreStrategic or Co-development PartnerSwiss chef Marco Piatti is featured as a Valser culinary ambassador, sharing insights on incorporating mineral water into culinary creations.
• Yoann CalouécoreStrategic or Co-development PartnerSwiss chef Yoann Caloué partners with Valser as a culinary ambassador, contributing to the brand's culinary and premium positioning.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Vichy Célestins: Vichy Célestins is a French sparkling mineral water brand with comparable product profile to Valser (sparkling natural mineral water), but operates in a different geography as a regional European player.

Direct peers

• Evian: Evian is a premium French natural mineral water competing in the same premium bottled water category as Valser, with comparable emphasis on natural sourcing and a premium consumer positioning.
• Perrier: Perrier is a French sparkling natural mineral water brand with global premium positioning, directly comparable to Valser on product format (sparkling mineral water) and premium occasion usage.
• Gerolsteiner: Gerolsteiner is a premium German sparkling mineral water brand with similar culinary positioning, natural spring sourcing, and emphasis on mineral content as a product differentiator.
• San Pellegrino: San Pellegrino is an iconic Italian sparkling mineral water with a comparable premium culinary-dining positioning, targeting fine-dining and chef-driven occasions much like Valser's chef-ambassador strategy.
• Acqua Panna: Acqua Panna is a premium Italian still mineral water with a culinary-dining positioning that closely mirrors Valser's chef-ambassador and premium-occasion strategy.
• Volvic: Volvic is a French natural mineral water brand owned by Danone, directly comparable to Valser on natural spring sourcing, still and sparkling varieties, and European retail distribution.
• Henniez: Henniez is the other leading Swiss mineral water brand, directly competing with Valser in the same Swiss retail channels (Coop, Migros) with both still and sparkling varieties and similar local-heritage positioning.

Broad incumbents

• Dasani: Dasani is The Coca-Cola Company's bottled water brand globally, representing a sibling brand within the same parent portfolio and a broad incumbent benchmark for Coca-Cola's water strategy that Valser sits within.
• BlueTriton Brands: BlueTriton (formerly Nestlé Waters North America) is a broad incumbent in bottled water with multiple premium and regional brands, comparable to Valser as a multinational mineral-water platform with premium product lines.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLCIVZWq1FAwc5yiS91K01CpyFpex1VKzT
• Facebookfacebook.com/cocacolaswitzerland
• LinkedInlinkedin.com/company/the-coca-cola-company
• Instagraminstagram.com/cocacola_ch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valser Mineralquellen AG