DIRECT Infrastructure
DIRECT Infrastructure is an Australian private offshore wind developer (founded 2022, headquartered in Sydney) developing a 6–9 GW portfolio of floating and fixed-bottom offshore wind projects targeting industrial energy users, energy retailers, data centres, and green hydrogen developers in Australia.
- Company typePrivate
- Founded2022
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What DIRECT Infrastructure does
DIRECT Infrastructure Pty Ltd is an Australian specialist offshore wind developer founded in 2022 and headquartered in Sydney. The company develops large-scale floating and fixed-bottom offshore wind generation and energy storage projects intended to deliver multi-gigawatt renewable capacity to industrial energy users, energy retailers and gentailers, data centre operators, and green hydrogen developers. DIRECT's stated portfolio targets 6–9 GW of combined capacity across three planned projects off Victoria, New South Wales, and Western Australia, with the anchor Gippsland Skies project sized at 2.5 GW (fixed-bottom) in a consortium with Mainstream Renewable Power (35%), Reventus Power / CPP Investments (35%), and AGL Energy (20%), with DIRECT retaining a 10% stake.
The core technology and competitive positioning centre on floating offshore wind for deeper Australian waters — selected for ease of installation, higher generation yields, and smaller environmental footprints versus fixed-bottom alternatives — combined with a project-development model that emphasises consortium formation, government licence pursuit, and large-scale renewable offtake structuring rather than turbine manufacturing. There is no proprietary hardware, software platform, or AI/ML product disclosed. Revenue mechanics under the development model include equity uplift at financial investment decision, potential long-term power purchase agreements with industrial customers, and possible project divestiture or partial equity retention through commercial operation; the company is pre-commercial, with the first operational phase of Gippsland Skies expected in 2032.
Go-to-market is enterprise-led, relying on the leadership team's track record across Woodside Energy, Shell, Rio Tinto, BHP, and global investment banking to secure consortium memberships and competitive licence awards. Customer engagement is concentrated in the B2B/industrial channel, with primary segments being energy retailers (notably AGL, which requires 12 GW of replacement capacity by its 2035 coal exit) and large industrial energy users seeking firmed multi-GW renewable supply. Marketing is conducted through the corporate website, ESG communications aligned to UN SDGs/PRI, and earned media in Australian Financial Review, Renew Economy, and The Australian. Pricing and revenue are not publicly disclosed.
DIRECT Infrastructure firmographics
Firmographics- Name
- DIRECT Infrastructure
- Legal name
- DIRECT Infrastructure Pty Ltd
- Website
- https://direct-infrastructure.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DIRECT Infrastructure is an Australian private offshore wind developer (founded 2022, headquartered in Sydney) developing a 6–9 GW portfolio of floating and fixed-bottom offshore wind projects targeting industrial energy users, energy retailers, data centres, and green hydrogen developers in Australia.
- Ownership category
- akta.pro rank
DIRECT Infrastructure industry classification
Industry- Product category
- Offshore Wind Energy Development
- NAICS
- Wind Electric Power Generation (221115), Electric Power Generation (22111)
- SIC
- Water, Sewer, Pipeline, Comm & Power Line Construction (1623), Engines & Turbines (3510)
- akta.pro primary industry
- Wind Farm Development & Permitting (Greenfield/Brownfield) (EUACAFAE)
- akta.pro secondary industries
- Offshore Wind Power Generation (Floating) (EUACAFAC), Offshore Wind Power Generation (Fixed-Bottom) (EUACAFAB), Wind Farm Ownership & Operations (IPP/Utility-Owned Asset Operations) (EUACAFAF), Project Finance & Capital Structuring (Debt/Tax Equity/Project Bonds) (EUAMAAAD), Wind Power Plant EPC (Onshore/Offshore) (EUAEAAAF), Real Assets — Energy & Power Infrastructure (Renewables, Conventional, Storage) (FSAHAIAD)
Keywords
Where DIRECT Infrastructure is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
DIRECT Infrastructure business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Others
Revenue model
- Renewable Energy Project Development: DIRECT Infrastructure generates value through the development of large-scale offshore wind and renewable energy storage projects. As a developer, the company participates in feasibility assessment, planning, consortium formation, and project development, with the intent to bring projects to commercial operation and potentially retain equity stakes or realise value through project sales or long-term power agreements with industrial customers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
DIRECT Infrastructure product offering
Product offeringCore offering
DIRECT Infrastructure is an Australian specialist offshore wind and renewable energy developer that develops floating and fixed-bottom offshore wind generation and energy storage projects at multi-gigawatt scale. The company partners with ESG-focused infrastructure investors, industrial energy users, energy retailers, data centres and green hydrogen developers to deliver large-scale projects off the coasts of Victoria, NSW and Western Australia, with first commercial generation targeted around 2030.
Product overview
DIRECT Infrastructure is an Australian offshore wind and renewable energy developer focused on delivering large-scale offshore wind generation and storage projects. The company is developing multiple gigawatt-scale projects including the Gippsland Skies project (2.5 GW) off Victoria's coast as part of a consortium. Their portfolio encompasses projects across Victoria, NSW, and Western Australia totaling 6-9 GW of combined capacity.
Differentiator
Problem solved
Functional benefit
Brands
- Gippsland Skies: Joint venture offshore wind project brand for the 2.5 GW offshore wind development off the Gippsland coast of Victoria, Australia, operated through a consortium with Mainstream Renewable Power, Reventus Power, and AGL Energy.
Products and services
- Gippsland Skies Offshore Wind Project
- DIRECT Offshore Wind Development Portfolio (6-9 GW)
Quantifiable outcome
- Gippsland Skies project could power up to 1.4 million Victorian homes, equivalent to approximately 17% of Victoria's 2023 electricity demand.
- +2 more outcomes
Companies that use DIRECT Infrastructure
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
DIRECT Infrastructure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
DIRECT Infrastructure partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Mainstream Renewable PowercoreMainstream Renewable Power is a leading global pure-play renewable energy company (part of Aker Horizons group, with Mitsui as a strategic investor) and a 35% equity partner in the Gippsland Skies consortium. Mainstream brings 20+ years of offshore wind development experience, including the world's largest offshore wind farm (Hornsea zone). DIRECT collaborates with Mainstream on development of the 2.5 GW Gippsland Skies project.
- AGL EnergycoreAGL Energy, Australia's largest coal generator and oldest energy retailer (185+ years), holds 20% equity in the Gippsland Skies consortium. AGL is pursuing a strategy to exit coal by 2035 and requires 12 GW of additional renewable and firming capacity. AGL's participation provides offtake demand certainty and industrial customer insight.
- Captain Ashley McDonaldminorCaptain Ashley McDonald serves as a Director at DIRECT Infrastructure with responsibility for Ports, Maritime & Supply Chain. His expertise in maritime operations and port logistics supports the company's offshore wind project delivery, particularly for the Gippsland Skies project requiring port infrastructure for turbine installation and supply chain logistics.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
DIRECT Infrastructure competitors and assessment
Company assessmentBroad incumbents
- Ørsted: Global leader in offshore wind development and the most established pure-play in the space. While not yet active in Australia at scale, Ørsted represents the end-state business model DIRECT aspires to and is the benchmark for offshore wind value capture, scale, and returns.
- Equinor: Global energy major with significant offshore wind operations (e.g., Hywind Tampen floating wind) and active interest in Australian offshore wind zones. Comparable as a major-project delivery incumbent with deep offshore engineering and project finance capabilities relevant to DIRECT's floating wind strategy.
Direct peers
- BlueFloat Energy: Specialist offshore wind developer with active projects in Australia, including the Bass Coast offshore wind project. Comparable in scale and focus to DIRECT, with overlapping target customers (industrial energy users, gentailers) and a similar consortium-driven development model.
- AGL Energy: Australia's largest gentailer and 20% partner in DIRECT's Gippsland Skies consortium. AGL is transitioning out of coal and requires 12 GW of new renewable and firming capacity, making it both a customer/partner and a comparable large-scale renewable developer/operator.
- Parkwind: European offshore wind developer with active projects in Australia (e.g., Sunday 4 Sunshine joint venture). Directly comparable as a specialist offshore wind developer pursuing multi-GW projects in international markets with a similar consortium-led model.
- Mainstream Renewable Power: Global pure-play offshore wind developer and 35% lead partner in DIRECT's Gippsland Skies consortium. Part of the Aker Horizons group with Mitsui as a strategic investor, Mainstream has delivered some of the world's largest offshore wind farms (Hornsea zone) and is the most directly comparable peer — same asset class, same customers, same regulatory environment.
- CWP Renewables: Australian-focused renewable energy developer with utility-scale wind, solar, and storage projects. While not exclusively offshore wind, CWP is comparable as a domestic, project-development-stage peer pursuing industrial decarbonisation with multi-state Australian exposure.
- Star of the South (Melbourne Energy Institute / CO2CRC consortium): Australian offshore wind project in the Gippsland zone (separate from Gippsland Skies), targeting up to 2.2 GW off Victoria's south coast. Most directly comparable as a competing Australian offshore wind developer in the same federal feasibility-licence process.
Others
- Vestas Offshore Wind: World's largest wind turbine manufacturer and a key technology supplier for offshore wind projects. While not a developer, Vestas is a critical enabler/ecosystem participant whose technology choices, cost trajectory, and floating wind capabilities directly determine the bankability of DIRECT's projects.
Emerging players
- Octopus Energy / Octopus Australia: International renewable energy developer and retailer with growing Australian presence. Comparable as an emerging participant in the Australian energy transition seeking large-scale renewable supply, though with a different operating model (vertically integrated retail + generation).
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
DIRECT Infrastructure financial estimates
Financial estimateRevenue estimate
Valuation estimate
DIRECT Infrastructure leadership team
Management profileNumber of profiles
Profiles5 records
DIRECT Infrastructure subsidiaries and ownership
Company hierarchySubsidiaries1 record
DIRECT Infrastructure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DIRECT Infrastructure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DIRECT Infrastructure
What does DIRECT Infrastructure do?
DIRECT Infrastructure is an Australian specialist offshore wind and renewable energy developer that develops floating and fixed-bottom offshore wind generation and energy storage projects at multi-gigawatt scale. The company partners with ESG-focused infrastructure investors, industrial energy users, energy retailers, data centres and green hydrogen developers to deliver large-scale projects off the coasts of Victoria, NSW and Western Australia, with first commercial generation targeted around 2030.
Is DIRECT Infrastructure a public or private company?
DIRECT Infrastructure is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DIRECT Infrastructure founded?
DIRECT Infrastructure was founded in 2022. It employs 1 to 10 people.
Where is DIRECT Infrastructure based?
DIRECT Infrastructure is headquartered in Sydney, Australia, in the Oceania region.
How does DIRECT Infrastructure make money?
One revenue line is on record: renewable Energy Project Development.
Who are DIRECT Infrastructure's main competitors?
Broad incumbents on record are Ørsted and Equinor. Direct peers are BlueFloat Energy, AGL Energy, Parkwind, Mainstream Renewable Power, CWP Renewables and Star of the South (Melbourne Energy Institute / CO2CRC consortium). Vestas Offshore Wind is listed as an others. Octopus Energy / Octopus Australia is listed as an emerging player.
Does DIRECT Infrastructure have an API?
No public API is recorded for DIRECT Infrastructure.
What industry is DIRECT Infrastructure in?
DIRECT Infrastructure's product category is Offshore Wind Energy Development. Its primary akta.pro industry code is EUACAFAE, Wind Farm Development & Permitting (Greenfield/Brownfield), with a secondary code of EUACAFAC, Offshore Wind Power Generation (Floating). Its NAICS code is 221115 and its SIC code is 1623.