Aksoy Araştırma

Name

Aksoy Araştırma

Legal name

Aksoy Araştırma Eğitim ve Danışmanlık Ltd. Şti.

Website

https://aksoyarastirma.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industries

Policy, Regulatory & Public Affairs Research (BPAHALAF), Public Sector & Policy Consulting (BPAHACAN)

Keywords

• Market research services
• Public opinion polling
• Political polling
• Brand awareness research
• Customer satisfaction research

Headquarters

HQ city

Kadikoy

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Political and Public Opinion Research: Political polling services for media outlets, political parties, and government institutions. Includes weekly Turkey Monitor tracking and election polls.
2. Marketing and Consumer Research: Brand research, customer satisfaction studies, and consumer behavior research for corporate clients and marketing publications like Marketing Türkiye magazine

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Aksoy Araştırma is a professional research firm that conducts survey-based marketing research, public opinion polling, brand recognition studies, and customer satisfaction research for corporate, media, and government clients in Turkey. The company delivers insights through quantitative and qualitative methodologies including CATI, mobile panel, and online surveys, with a flagship weekly Türkiye Monitörü longitudinal tracking product covering political, economic, and social issues.

Product overview

Aksoy Araştırma operates as a professional market and public opinion research company founded in 2006, offering a portfolio of survey-based research services. The core offerings include Pazarlama Araştırmaları (Marketing Research) and Siyasi Araştırmalar (Political/Public Opinion Research), complemented by specialized studies such as Tanınmış Marka Araştırmaları (Well-Known Brand Research), Müşteri Memnuniyeti Araştırmaları (Customer Satisfaction Research), and the regular Türkiye Monitörü weekly tracking study. The company publishes research reports and articles through its website and partnerships with media outlets including Marketing Türkiye, Halk TV, and Cumhuriyet TV.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Predicted Ali Koç's Fenerbahçe presidency vote share at 76% vs actual 75% — 1% accuracy

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Marketing TürkiyecoreStrategic or Co-development Partner · 1 January 2018Ongoing publication partnership where Aksoy Araştırma conducts consumer research exclusively for Marketing Türkiye magazine. Multiple studies published including olive oil, tea consumption, esports, cosmetics, and customer satisfaction research.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• ORC Araştırma: One of the most established Turkish market and public opinion research firms, offering political polling, marketing research, and syndicated tracking studies. Directly comparable in service mix, methodology, and target clients to Aksoy Araştırma.
• SONAR Araştırma: Turkish polling firm publishing recurring political and consumer opinion surveys, frequently cited in media. Closely comparable to Aksoy's Türkiye Monitörü product in terms of cadence and audience.
• KONDA Research and Consultancy: One of Turkey's best-known independent research firms, famous for high-profile political and social research. Directly comparable methodology, sample sizes, and publication cadence to Aksoy Araştırma.
• Optimar Araştırma: Long-standing Turkish research company offering political, social, and marketing research with regular published polls. Directly competes with Aksoy for media outlet contracts and corporate market research engagements.
• MetroPoll Strategic and Social Research Center: Ankara-based Turkish research center conducting political, social, and economic surveys with regular published outputs. Competes with Aksoy for media, government, and academic clients seeking Turkish public opinion data.
• Areda Survey: Turkish polling and research firm publishing recurring public opinion surveys. Competes with Aksoy's Türkiye Monitörü and political polling work for media and government clients in Turkey.

Broad incumbents

• Ipsos: World's third-largest research firm with significant operations in Turkey across political polling, public opinion, and marketing research. Direct overlap with Aksoy's Türkiye Monitörü-style tracking and corporate research offerings.
• Nielsen IQ (NielsenIQ): Global consumer intelligence firm operating in Turkey across FMCG, retail, and brand measurement. Competes for the same enterprise brand-tracking and customer satisfaction budgets that Aksoy serves.
• GfK (now part of NIQ): Global market research company with strong consumer and brand research operations including Turkey. Closely comparable to Aksoy's brand recognition and customer satisfaction research offerings.
• Kantar: Global market research and public opinion powerhouse with a large Turkey presence. Competes with Aksoy Araştırma in marketing research, brand tracking, and consumer insights, but at multinational scale across many verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AksoyArastirma
• LinkedInlinkedin.com/company/aksoy-pazar-ve-kamuoyu-ara-t-rma-irketi
• Instagraminstagram.com/aksoyarastirma

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aksoy Araştırma