Community Group

What Community Group does

Community Group, operating under the legal name Community Società Benefit, is an Italy-based strategic communications and reputation management consultancy headquartered in Milan, with additional offices in Treviso and Rome. Founded in 2001, the firm serves large enterprises, C-suite executives, boards, and family-owned businesses across corporate communications, financial communications, crisis management, branding, media relations, ESG/sustainability positioning, market research, and media training. It is positioned as Italy's leading strategic communications firm, ranked 1st in Italy by value and 4th in Europe in M&A advisory communications, and recognized as Team of the Year 2025 at the Financecommunity Awards.

The firm's service architecture combines a core advisory practice with three specialized sub-brands: C.Pulse (digital communication, personal branding, and social media management), PurPle (ESG-oriented sustainability communication projects), and CR&A (socio-economic market research and analysis). The operating methodology is captured in the formula "Reputation = (Method + Rules) x Consistency." Revenue is generated through professional services (strategic advisory, training) and transaction fees (media planning and buying), with quote-based pricing tailored to engagement scope. The go-to-market motion is sales-led, relying on direct enterprise advisory relationships, professional networks, and industry event participation.

Community is a founding member of Excellera Advisory Group, established in 2022, the largest Italian corporate affairs consultancy, which coordinates a network of 15 offices across Europe, the United States, and the MENA region. Community is subject to the direction and coordination of Excellera Advisory Group, operating as a private Società Benefit (benefit corporation) with 501-1000 employees. The firm's growth trajectory is supported by continued awards recognition, sub-brand expansion, and management team strengthening announced in September 2024.

Name

Community Group

Legal name

Community Società Benefit

Website

https://communitygroup.it

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Community Group is an Italy-based strategic communications and reputation management consultancy serving enterprises, executives, and family businesses across financial communications, crisis management, ESG, and digital PR. Founded in 2001 and headquartered in Milan, it is a founding member of Excellera Advisory Group.

Ownership category

akta.pro rank

Product category

Strategic Communications and Reputation Management Advisory

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

PR, Corporate Communications & Crisis Management (BPAFAAAL)

akta.pro secondary industry

Social Media Reputation & Community Management (MPAAAOAI)

Keywords

• Strategic communications
• Reputation management
• Financial communications
• Crisis management
• Corporate affairs

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Advisory Services: Core revenue stream from providing strategic communications advisory, reputation management, crisis management, and corporate affairs consulting to enterprises and top management.
2. Media Planning & Buying: Revenue from designing advertising campaigns and purchasing advertising space for clients.
3. Training Services: Revenue from custom training interventions, media training, and public speaking programs.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Community Group provides strategic communications and reputation management advisory services to enterprises and top management, covering corporate and financial communications, crisis management, digital communications, ESG/sustainability communication, media training, market research, and media planning and buying. The firm operates as a consultancy with proprietary platforms (C.Pulse, PurPle, CR&A) supporting execution of digital, sustainability, and research engagements.

Product overview

Community is a strategic communication and reputation management consulting firm offering an integrated portfolio of services organized around a central methodology: Reputation = (Method + Rules) x Consistency. The core service offerings include Reputation Management, Crisis Management, Digital Communication, Training, Research & Analysis (CR&A), and Media Planning & Buying. These services are supported by specialized sub-products including C.Pulse for digital communication execution, PurPle for sustainability/ESG communication projects, and CR&A for market research. The company operates as a Società Benefit and is subject to the direction and coordination of Excellera Advisory Group, which represents a co-founding partnership structure rather than a product platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• C.Pulse: Digital Communication services including Personal Branding, Digital PR, Social Media Management, Digital Adv.
• PurPle
• CR&A

Quantifiable outcome

• Ranked 1st in Italy by value and 4th in Europe in M&A communications advisory
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Excellera Advisory GroupcoreStrategic or Co-development Partner · 1 January 2022Community is a founding member of Excellera Advisory Group, the largest Italian corporate affairs consultancy established in 2022. The group provides integrated approach to corporate, financial, and public affairs communications across EMEA, operating from 15 offices in Europe, United States, and MENA region. Community operates under the direction and coordination of Excellera Advisory Group.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kekst CNC: International corporate communications and advisory firm specializing in M&A, crisis, and investor communications; directly comparable in European financial-comms work.
• Edelman: Largest independent global PR firm with strong corporate-reputation, crisis, and financial-comms practices; competes with Community on Italian and pan-European enterprise mandates.
• Sard Verbinnen & Co: Specialist financial and corporate communications advisory focused on M&A, crisis, and shareholder engagement; closely comparable service mix in the financial-comms niche.
• FTI Consulting (Strategic Communications): Global advisory with a sizable strategic communications segment covering M&A, crisis, and corporate affairs; comparable on cross-border financial communications mandates.
• Brunswick Group: Global financial and corporate communications advisory; directly comparable as a top-tier financial-comms and M&A advisory firm competing for the same European mandates as Community.

Broad incumbents

• Omnicom Public Relations Group: Global PR holding encompassing FleishmanHillard, Ketchum, and Porter Novelli; broad incumbent with overlapping corporate-affairs capabilities and global delivery.
• Havas (Havas PR / Havas Creative): Global communications group with corporate communications and PR capabilities; comparable at the broader communications holding level, though less specialized in Italian financial-comms.

Regional players

• Barabino & Partners: Leading Italian corporate communications and public affairs consultancy; directly comparable as a domestic Italian peer competing for the same Italian enterprise mandates.
• SEC Newgate: European strategic communications group with Italian presence via SEC; comparable on multi-country corporate affairs mandates and competes in Italy/EMEA.
• Image Building: Italian communications and public affairs agency with strong corporate and financial communications practice; competes with Community in the domestic Italian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/community_2
• Instagraminstagram.com/communitygroup_
• Xx.com/communitygroup_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Community Group