Excellera Advisory Group
Excellera Advisory Group is an Italy-headquartered corporate affairs platform aggregating seven specialist brands in government affairs, financial communications, healthcare, energy, and AI-powered intelligence. It serves 850+ enterprise clients across EMEA, the US, and MENA through 400 professionals in 15 offices.
- Company typePrivate
- Founded2022
- HeadquartersRome, Italy
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Excellera Advisory Group does
Excellera Advisory Group is an Italian-headquartered corporate affairs advisory platform founded in November 2022 as a partnership between Cattaneo Zanetto Pomposo & Co. (public affairs and lobbying) and Community (reputation management), backed initially by Xenon Private Equity and, from August 2025, by London-listed alternative asset manager ICG. Operating through a multi-brand model of seven specialist subsidiaries (Cattaneo Zanetto Pomposo & Co., Community, Value Relations, Public Affairs Advisors, Barabino & Partners, Excellera Intelligence, and IP Excellera), the Group aggregates capabilities across government affairs, financial communications and M&A advisory, healthcare and life sciences communications, energy and infrastructure public affairs, and AI-powered data intelligence. The Group serves over 850 enterprise clients across finance, industry, energy, healthcare, infrastructure, media, and government sectors, with 400+ professionals in 15 offices spanning Italy, the UK, Germany, Belgium, France, Spain, the United States, the United Arab Emirates, and Saudi Arabia.
Revenue is generated through professional services engagements (bespoke, quote-based consulting) rather than standardised product pricing, and the Group disclosed approximately €67 million ($75 million) in 2024 revenue on its website. Distribution is direct and enterprise-led, with each subsidiary brand maintaining autonomous client relationships and cross-referral dynamics within the Group, delivered through senior advisors and specialist consultants. The Group reported Mergermarket #1 in Europe for M&A communications in 2024 (217 deals, $112B deal value), declining to 3rd in EMEA for full year 2025, reflecting both market leadership and intensifying competition.
The technology layer is concentrated in Excellera Intelligence, launched in January 2025 from the September 2024 INTWIG acquisition, which operates a proprietary data lake integrating press, social, survey, economic, and legislative data, combined with generative AI and proprietary algorithms for real-time reputation measurement and legislative monitoring. The Group is headquartered at the LEED Gold-certified Torre Velasca building in Milan, with additional Italian offices in Rome, Treviso, Bergamo, and Genoa, and international offices in Brussels, London, New York, Berlin, Munich, Paris, Madrid, Abu Dhabi, Dubai, and Riyadh.
Excellera Advisory Group firmographics
Firmographics- Name
- Excellera Advisory Group
- Legal name
- Excellera Advisory Group
- Website
- https://excelleragroup.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Excellera Advisory Group is an Italy-headquartered corporate affairs platform aggregating seven specialist brands in government affairs, financial communications, healthcare, energy, and AI-powered intelligence. It serves 850+ enterprise clients across EMEA, the US, and MENA through 400 professionals in 15 offices.
- Ownership category
- akta.pro rank
Excellera Advisory Group industry classification
Industry- Product category
- Corporate Affairs Advisory
- NAICS
- Other Management Consulting Services (541618), Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate Strategy Advisory (BPAHADAA)
- akta.pro secondary industry
- M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA)
Keywords
Where Excellera Advisory Group is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices15 records
Markets served
Excellera Advisory Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Corporate Affairs Advisory Services: Strategic consulting for government affairs, reputation management, and public affairs. Services provided through multiple subsidiary brands including Cattaneo Zanetto Pomposo & Co. (public affairs/lobbying), Community (reputation advisers), Public Affairs Advisors (energy/environment/infrastructure), Value Relations (healthcare/life sciences).
- Financial Communications & M&A Advisory: Financial communication services, investor relations, and M&A advisory through Barabino & Partners. Recognised as leading Italian financial communications firm, ranked 1st in Europe for M&A deals handled in 2024.
- Data Science & AI Services: AI-powered data intelligence services including reputation analysis, market surveys, legislative monitoring, and evidence-based advisory through Excellera Intelligence.
- Middle East Strategic Communications: Strategic communications, capital markets and investor relations, corporate reporting, and ESG advisory through IP Excellera in MENA region.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Excellera Advisory Group product offering
Product offeringCore offering
Excellera Advisory Group is an Italian holding company that aggregates leading consultancies to deliver corporate affairs advisory services across Europe, the Middle East, and the United States. Its subsidiaries offer public affairs and lobbying, strategic communications and reputation management, financial communications and M&A advisory, healthcare and life sciences communications, energy and infrastructure public affairs, and AI-powered data intelligence for reputation and legislative monitoring.
Differentiator
Problem solved
Functional benefit
Brands
- Community: Reputation management, strategic communications, digital communication, sustainability and ESG advisory
- Cattaneo Zanetto Pomposo & Co.
- Value Relations
- Public Affairs Advisors
- Excellera Intelligence
- IP Excellera
Products and services
- Cattaneo Zanetto Pomposo & Co. (CZP&Co) Public affairs, lobbying, and political intelligence consultancy for enterprises operating in regulated industries and infrastructure projects, applying the proprietary 4Is methodology to integrate lobbying objectives with business goals.
- Community Reputation management and strategic communications consultancy offering corporate and financial communications strategy, digital communication, media training and public speaking, research, and sustainability advisory. Operates as a Società Benefit since 2022.
- Value Relations Specialised consultancy for the healthcare, pharmaceutical, and life sciences sectors providing communications, advocacy, public affairs, and stakeholder engagement for institutions, scientific societies, hospitals, and medical companies.
- Public Affairs Advisors (PAA) Public affairs and lobbying consultancy for the energy, environment, and infrastructure sectors providing strategic consulting, legislative monitoring, stakeholder mapping, and political intelligence services.
- Barabino & Partners Italy's largest corporate and financial communications firm offering M&A advisory, financial communications, investor relations, and strategic corporate messaging. Ranked 1st in Europe for M&A deals handled in 2024.
- IP Excellera Strategic communications and advisory firm operating in the Middle East and North Africa offering strategic communications, capital markets and investor relations, corporate reporting, and ESG & sustainability advisory from Riyadh, Abu Dhabi, and Dubai.
- Excellera Intelligence Data science and AI-powered advisory service providing reputation analysis, government affairs management, legislative monitoring, and market research using generative AI and proprietary algorithms anchored on a centralised data lake repository.
Quantifiable outcome
- Ranked 1st in Europe and 5th worldwide in Mergermarket M&A rankings with 217 deals and $112B total deal value in 2024
- +3 more outcomes
Companies that use Excellera Advisory Group
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Excellera Advisory Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Excellera Advisory Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Instinctif Partners MENA (now IP Excellera)coreAcquired Instinctif Partners MENA operations in Middle East and Arabic-speaking North Africa. Company operates under new name IP Excellera with 60 consultants across Riyadh, Abu Dhabi, and Dubai. Brings over 12 years of MENA market presence, 100+ clients with combined market value exceeding $3 trillion, and 20%+ annual growth rate.
- INTWIGcoreAcquired 100% of INTWIG, a data intelligence company founded by Aldo Cristadoro with 11 employees based in Bergamo. INTWIG specialises in data science, scenario analysis, and data visualisation using AI technologies. Founder reinvested in Excellera and became Group shareholder; CEO of Excellera Intelligence.
- Transparency International ItaliaminorCollaboration with Transparency International Italia to create an online whistleblowing platform for confidential reporting, supporting Excellera's governance and transparency initiatives.
- Barabino & PartnerscoreItaly's largest corporate communications firm acquired, joining Excellera Advisory Group. Founded 1985 by Luca Barabino. Acquisition nearly doubled revenue to over €60 million. Adds offices in London, New York, Berlin, Munich, and Paris. Led by CEO Federico Steiner (formerly Director General). Luca Barabino stepped down from executive role at closing.
- Value RelationscoreValue Relations joined Excellera in November 2023. Specialised in healthcare, pharma, and life sciences communications. Founded by Massimo Cherubini and Marco Giorgetti.
- Public Affairs AdvisorscorePublic Affairs Advisors joined Excellera in March 2023. Specialised in institutional relations, lobbying, and advocacy in energy, environment, and infrastructure sectors. Founded by Giovanni Galgano in 2012 with offices in Rome and Milan.
- Cattaneo Zanetto Pomposo & Co.coreFounding partner of Excellera Advisory Group. Italy's leading government affairs firm founded by Alberto Cattaneo, Paolo Zanetto, and Claudia Pomposo in 2005. Focuses on public affairs, lobbying, and political intelligence using the '4Is Approach' methodology.
- CommunitycoreFounding partner of Excellera Advisory Group. Italy's leading reputation management and strategic communications firm founded by Auro Palomba. Specialises in corporate communications, digital communication, media training, and sustainability. Became Società Benefit in 2022.
Scale indicators20 records
Recent moves9 records
Expansion highlights6 records
Excellera Advisory Group competitors and assessment
Company assessmentDirect peers
- Brunswick Group: Global strategic communications and M&A advisory firm with deep European presence; directly comparable to Excellera/Barabino on financial communications, public affairs and M&A deal support across EMEA.
- FTI Consulting: Global advisory firm with a leading Strategic Communications segment covering M&A communications, public affairs and crisis management — directly competes with Barabino & Partners and Community.
- Kekst CNC: International strategic communications consultancy with strong M&A, investor relations and public affairs practices; comparable to Excellera in cross-border corporate-affairs advisory.
- Instinctif Partners: European strategic communications and financial advisory firm — Excellera acquired its MENA arm in 2025; the parent remains a direct peer across UK and European corporate affairs work.
- Kreab: European-headquartered public affairs and financial communications consultancy with strong Nordic and continental presence; comparable to CZP&Co and Barabino in government affairs and capital markets comms.
Broad incumbents
- APCO Worldwide: Large global public affairs and strategic communications consultancy; overlaps with Excellera's public affairs practice but offers a much broader portfolio of services globally.
- FleishmanHillard: Global communications network with healthcare, public affairs and corporate communications practices; competes with Value Relations, Community and CZP&Co at enterprise scale.
- Edelman: World's largest independent PR firm with deep public affairs and corporate advisory capabilities; competes broadly across Excellera's reputation management and public affairs services.
- BCW (Burson Cohn & Wolfe): Global communications agency formed from the merger of Burson-Marsteller and Cohn & Wolfe; provides public affairs, healthcare and corporate communications overlapping with Excellera's full-stack offering.
- Havas: Global communications group with corporate communications, public affairs and health communications practices; competes with multiple Excellera subsidiaries across EMEA and beyond.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Excellera Advisory Group social profiles
Digital presenceExcellera Advisory Group compliance and trust
Trust signalCompliance5 records
Excellera Advisory Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Excellera Advisory Group leadership team
Management profileNumber of profiles
Profiles15 records
Excellera Advisory Group subsidiaries and ownership
Company hierarchySubsidiaries9 records
Excellera Advisory Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Excellera Advisory Group M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Excellera Advisory Group
What does Excellera Advisory Group do?
Excellera Advisory Group is an Italian holding company that aggregates leading consultancies to deliver corporate affairs advisory services across Europe, the Middle East, and the United States. Its subsidiaries offer public affairs and lobbying, strategic communications and reputation management, financial communications and M&A advisory, healthcare and life sciences communications, energy and infrastructure public affairs, and AI-powered data intelligence for reputation and legislative monitoring.
Is Excellera Advisory Group a public or private company?
Excellera Advisory Group is a private company. It is classified as private equity controlled and is currently operating.
When was Excellera Advisory Group founded?
Excellera Advisory Group was founded in 2022. It employs 251 to 500 people.
Where is Excellera Advisory Group based?
Excellera Advisory Group is headquartered in Rome, Italy, in the Europe region.
How does Excellera Advisory Group make money?
Four revenue lines are on record. Corporate Affairs Advisory Services are the primary driver. The others are financial Communications & M&A Advisory, data Science & AI Services and middle East Strategic Communications.
Who are Excellera Advisory Group's main competitors?
Direct peers on record are Brunswick Group, FTI Consulting, Kekst CNC, Instinctif Partners and Kreab. Broad incumbents are APCO Worldwide, FleishmanHillard, Edelman, BCW (Burson Cohn & Wolfe) and Havas.
Does Excellera Advisory Group have an API?
No public API is recorded for Excellera Advisory Group.
What industry is Excellera Advisory Group in?
Excellera Advisory Group's product category is Corporate Affairs Advisory. Its primary akta.pro industry code is BPAHADAA, Corporate Strategy Advisory, with a secondary code of BPAHAOAA, M&A Advisory (Buy-Side & Sell-Side). Its NAICS code is 541618 and its SIC code is 8742.