New&Old Media
New&Old Media (operating as New Agency) is a privately held Turkish full-service advertising and communication agency that delivers brand strategy, visual identity, content production, and campaign execution to enterprise and government clients across diverse sectors including telecommunications, finance, defense, and retail.
- Company typePrivate
- Founded2020
- HeadquartersBesiktas
- Headcount11–50
- GTM typeB2B
- OfferingServices
New&Old Media firmographics
Firmographics- Name
- New&Old Media
- Legal name
- New Agency
- Website
- https://new-oldmedia.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New&Old Media (operating as New Agency) is a privately held Turkish full-service advertising and communication agency that delivers brand strategy, visual identity, content production, and campaign execution to enterprise and government clients across diverse sectors including telecommunications, finance, defense, and retail.
- Ownership category
- akta.pro rank
New&Old Media industry classification
Industry- Product category
- Advertising and Media Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Relations & Press Office Services (MPAAADAI)
Keywords
Where New&Old Media is headquartered
LocationHeadquarters
- HQ city
- Besiktas
Offices2 records
Markets served
New&Old Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Advertising and Communication Services: Full-service agency revenue derived from providing strategic communication consulting, visual identity development, content production, and campaign execution services to corporate clients. Revenue is generated through project-based fees and ongoing retainer contracts.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
New&Old Media product offering
Product offeringCore offering
New&Old Media operates as a communications and media agency based in Turkey (Istanbul and Ankara) exploring the impact of traditional and digital media on social participation. The firm delivers integrated communications services under brands such as "New Agency" and "New Media," supporting organizations with messaging, brand, and audience engagement across media channels.
Differentiator
Problem solved
Functional benefit
Products and services
- New Agency Communications Services
Companies that use New&Old Media
Customer profileNamed customers41 records
Segments5 records
Ideal customer profiles1 record
New&Old Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New&Old Media partnerships and signals
Strategic signalScale indicators4 records
New&Old Media competitors and assessment
Company assessmentBroad incumbents
- Publicis Istanbul: Publicis Groupe's Turkish operation competes at the enterprise level across advertising, media, and digital — drawing from a global network with comparable vertical coverage (telecom, finance, retail, government).
- WPP (Wunderman Thompson Istanbul): WPP-owned Wunderman Thompson operates a full Istanbul office delivering advertising and integrated communications across many of the same sectors and brand archetypes, as part of a much larger global network.
Direct peers
- McCann Istanbul: McCann's Turkish office competes head-to-head for the same enterprise creative, brand strategy, and campaign execution mandates, serving comparable sectors including banking, telecom, and government across Istanbul and Ankara.
- Manajans / J. Walter Thompson Istanbul: A historic Turkish full-service creative network serving enterprise brands across sectors, with overlapping client categories (consumer goods, telecom, finance) and an integrated brand-to-campaign offering.
- Grey Istanbul: Grey's Turkish operation provides full-service brand and creative services, targeting the same mix of corporate, financial, and consumer accounts that New Agency pursues.
- Rafineri: Independent Istanbul-based creative agency with a comparable boutique full-service model targeting Turkish enterprise clients across fashion, retail, finance, and consumer brands.
- Medina Turgul DDB: One of Turkey's longest-standing independent creative agencies, headquartered in Istanbul with deep enterprise brand credentials — a direct comparable on model, scale, and Turkish market focus.
- TBWA\Istanbul: TBWA's Istanbul office is a direct competitor offering full-service creative, brand strategy, and content production to enterprise clients in Turkey — including telecom, finance, and retail verticals that materially overlap with New Agency's roster.
- Y&R Istanbul: Y&R's Turkish office provides advertising, brand, and creative services to enterprise clients — competing for similar brand-strategy and campaign mandates across the same verticals.
- Ogilvy Turkey: Ogilvy Istanbul delivers advertising, brand, and integrated communications services to enterprise clients in Turkey with a comparable full-service model, often pitching against boutiques like New Agency on large accounts.
Market position
Customer concentration
New&Old Media social profiles
Digital presenceNew&Old Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
New&Old Media leadership team
Management profileNumber of profiles
New&Old Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New&Old Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New&Old Media
What does New&Old Media do?
New&Old Media operates as a communications and media agency based in Turkey (Istanbul and Ankara) exploring the impact of traditional and digital media on social participation. The firm delivers integrated communications services under brands such as "New Agency" and "New Media," supporting organizations with messaging, brand, and audience engagement across media channels.
Is New&Old Media a public or private company?
New&Old Media is a private company. It is classified as unknown and is currently operating.
When was New&Old Media founded?
New&Old Media was founded in 2020. It employs 11 to 50 people.
Where is New&Old Media based?
New&Old Media is headquartered in Besiktas.
How does New&Old Media make money?
One revenue line is on record: advertising and Communication Services.
Who are New&Old Media's main competitors?
Broad incumbents on record are Publicis Istanbul and WPP (Wunderman Thompson Istanbul). Direct peers are McCann Istanbul, Manajans / J. Walter Thompson Istanbul, Grey Istanbul, Rafineri, Medina Turgul DDB, TBWA\Istanbul, Y&R Istanbul and Ogilvy Turkey.
Does New&Old Media have an API?
No public API is recorded for New&Old Media.
What industry is New&Old Media in?
New&Old Media's product category is Advertising and Media Services. Its primary akta.pro industry code is MPAAADAI, Media Relations & Press Office Services. Its NAICS code is 5418 and its SIC code is 7311.