Malara Eyecare & Eyewear Gallery

Name

Malara Eyecare & Eyewear Gallery

Legal name

Malara Eyecare & Eyewear Gallery

Website

https://drmalara.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Optometry & Eyewear Services

NAICS

Offices of Optometrists (621320), Optical Goods Retailers (45613)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)

Keywords

• Optometry services
• Eye care exams
• Eyewear retail
• Contact lens fittings
• Dry eye treatment

Headquarters

HQ city

Liverpool

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Professional Eye Care Services: Revenue from comprehensive eye exams, medical eye exams, specialty contact lens consultations, emergency eye care, and diagnostic testing services.
2. Eyewear Products: Revenue from prescription eyeglasses, designer frames, sunglasses, and specialty eyewear including smart glasses (Ray-Ban Meta, Oakley Meta), Neurolens, and Transitions lenses.
3. Contact Lenses: Revenue from contact lens sales including disposable, bifocal/multifocal, toric, colored, scleral, and hybrid lenses. Online ordering available through their store.
4. Therapeutic Treatments: Revenue from advanced dry eye treatments including Lumecca IPL and Forma-I RF treatments, as well as Latisse for eyelash enhancement.
5. Membership Plan: In-house membership plan offering no waiting period, discounts on eyewear, and no third-party insurance involvement as an alternative revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Malara Eyecare & Eyewear Gallery is a private optometry practice providing comprehensive eye examinations, contact lens fittings, dry eye diagnosis and treatment, and prescription eyewear sales. The practice operates clinical eyecare services alongside an eyewear gallery retailing frames and lenses to individual patients across two locations in Central New York.

Product overview

Malara Eyecare & Eyewear Gallery operates as an optometry practice with two locations offering a unified eye care platform. The core offering centers on comprehensive eye examinations using advanced diagnostic technology (Optomap, OCT scans, corneal mapping). The practice provides a full spectrum of contact lens services including standard disposables, specialty scleral and hybrid lenses, and myopia management options (MiSight, Ortho-K/CRT, Stellest lenses). Dry eye treatment services utilize the Envision by InMode platform featuring Lumecca IPL and Forma-I radiofrequency technologies. Eyewear products include an extensive designer frame collection plus emerging technology offerings such as Ray-Ban Meta and Oakley Meta smart glasses. Prescription eye drops like QLOSI for presbyopia and specialized lenses like Neurolens for eye strain complete the product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Examinations
• Contact Lens Fittings
• Dry Eye Treatment
• Prescription Eyewear (Eyewear Gallery)

Quantifiable outcome

• Children wearing Stellest lenses showed significantly less eye elongation and slower myopia progression compared to standard single-vision lenses
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature7 records

Partnerships

One partnership is on record.

• Every1CampminorStrategic or Co-development PartnerMalara Eyecare and Eye Spa partnered with Every1Camp, a free one-day sports camp for K-12 children with disabilities. Every1Camp brings together adapted physical education teachers, volunteers, and sponsors to create an inclusive sports experience. Founded by Reed Warner, the camp removes financial and physical barriers so children can participate, connect, and thrive. Malara's involvement reflects their values of compassion, inclusion, and community support beyond clinical care.

Scale indicators5 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Pearle Vision: National optical chain offering eye exams, frames, and contact lenses through owned and franchise locations. Same suburban mall/retail setting competitor with comparable product mix but greater marketing scale.
• Visionworks: National optical retailer offering eye exams, contact lenses, and designer frames. Overlaps with Malara in services and customer demographic but operates at much larger scale.
• America's Best Contacts & Eyeglasses: High-volume value-positioned optical retailer combining eye exams with low-priced eyewear bundles. Competes aggressively on price in the same suburban consumer segment Malara targets.
• LensCrafters: National optical retailer owned by EssilorLuxottica with in-store optometrists offering exams, contact lenses, and prescription eyewear. Competes with Malara for the same suburban consumer base but at much larger scale and broader brand selection.

Direct peers

• MyEyeDr. Multi-location optometry practice combining comprehensive eye exams, contact lens services, designer eyewear, and management of conditions like dry eye. Closely comparable to Malara in service breadth, retail model, and in-office diagnostic/therapeutic technology investments.
• Clarkson Eyecare: Multi-location optometry practice providing full-scope eye care including medical eye exams, specialty contact lenses, and treatment of ocular disease. Directly comparable service mix and physician-owned multi-clinic operating model.
• Rx Optical: Regional optometry chain in the Midwest offering comprehensive eye exams, contact lenses, designer eyewear, and dry eye treatment. Similar multi-location community-focused private practice model with comparable diagnostic technology offerings.

Emerging players

• Stanton Optical: Value-positioned optical retailer with in-store optometrists offering eye exams, glasses, and contact lenses. Comparable scope of services with a sharper value-pricing position than Malara in overlapping markets.
• Warby Parker: DTC eyewear brand that has expanded into in-person eye exams and retail stores. Represents the online/omnichannel competitive threat to traditional practices on frame and lens sales, while also serving as a potential partnership model.

Others

• Costco Optical: Warehousing-club-based optical offering eye exams and value-priced eyewear. Competes with Malara on price-conscious patients in the same suburban geography but through a fundamentally different retail channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCi9GeXDk4fkpVoLMB_uO0HQ
• Facebookfacebook.com/drmalaraliverpool

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malara Eyecare & Eyewear Gallery