RISA
RISA is a Tysons, Virginia-based company selling a 15-minute proprietary psychological and financial assessment that identifies individuals' retirement income style. It serves US individual consumers approaching retirement and licensed financial advisors, with supporting content via the Retire with Style podcast.
- Company typePrivate
- Founded2020
- HeadquartersVirginia, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What RISA does
RISA, LLC is a Tysons, Virginia-based private company founded in 2020 that sells the RISA (Retirement Income Style Awareness) assessment, a 15-minute comparative questionnaire that produces a multi-page profile report identifying an individual's retirement income style, implementation preferences, concerns, and secondary factors. The methodology combines psychology and financial planning and is positioned as a proprietary personality assessment specific to retirement income decisions; the RIO (Retirement Income Optimization) Map and Funded Ratio Methodology extend the framework into actionable planning and household balance-sheet analysis. The company serves two primary customer segments: individual consumers planning for or approaching retirement, who purchase the assessment directly at a fixed rate via a self-service online portal, and financial advisors and professionals, who access RISA through licensing/subscription programs and masterclass training. Revenue streams include per-assessment fixed fees, advisor subscriptions on monthly or annual cycles, and one-time masterclass and licensing revenue, with the offering restricted to US residents. Supporting the core product is a content and distribution ecosystem anchored by the 'Retire with Style' weekly podcast (170+ episodes), a blog with white papers and research, the 4-day Retirement Income Challenge event, and an advisory board ecosystem spanning McLean Asset Management, Retirement Researcher, Alliance for Lifetime Income, TIAA, Dimensional Fund Advisors, Endeavor Retirement, Index Standard, and the Bipartisan Policy Center. The company reports 1–10 employees, has not disclosed any venture or institutional funding rounds, and operates as an independent LLC under Virginia law.
RISA firmographics
Firmographics- Name
- RISA
- Legal name
- RISA, LLC
- Website
- https://risaprofile.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RISA is a Tysons, Virginia-based company selling a 15-minute proprietary psychological and financial assessment that identifies individuals' retirement income style. It serves US individual consumers approaching retirement and licensed financial advisors, with supporting content via the Retire with Style podcast.
- Ownership category
- akta.pro rank
RISA industry classification
Industry- Product category
- Retirement Income Assessment Software
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
- akta.pro secondary industries
- Digital/Hybrid RIAs (Robo-Enabled, Tech-Forward) (FSAAACAJ), Investment Management Advisory (RIA) (FSAEAAAB), Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC)
Keywords
Where RISA is headquartered
LocationHeadquarters
- HQ city
- Virginia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RISA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Individual Assessment Fees: Fixed rate fees paid for access to each RISA assessment. Assessments must be used before the end of a specified term. The assessment takes 15-30 minutes to complete.
- Advisor Subscriptions: Subscription-based access for advisors with monthly or annual billing cycles. Advisors can purchase credits or licenses to administer RISA assessments to their clients. Automatic renewal unless cancelled.
- Masterclass Programs: Revenue generated from professional training and masterclass programs for financial advisors, including exclusive licensing discounts offered during these events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Assessment - Fixed Rate |
| Subscription | Annual | Advisor Subscription - Monthly/Annual |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
RISA product offering
Product offeringCore offering
RISA operates the Retirement Income Style Awareness (RISA®) Assessment, a 15-minute psychological questionnaire that classifies an individual's retirement income sourcing and implementation preferences and outputs a multi-page RISA Profile Report. The assessment is sold directly to U.S. consumers on a per-assessment fixed-fee basis and is licensed/subscribed to financial advisors for use as a client discovery and personalized retirement planning tool.
Product overview
RISA (Retirement Income Style Awareness) is a single primary assessment product with supporting content ecosystem. The flagship offering is the RISA® assessment — a 15-minute psychological questionnaire that measures how individuals prefer to source their retirement income and generates a multi-page profile report. The RISA Profile Report is the direct output of the assessment, providing results across retirement income style, financial implementation matrix, and concern factors. Complementing the core product is the Retire With Style podcast — a weekly show covering retirement income topics — and a suite of professional advisory resources including white papers, research papers, case studies, and the Retirement Income Masterclass for financial advisors. The company also organizes the Retirement Income Challenge, a four-day interactive event. There is no public API, no SaaS platform architecture with modular add-ons, and no marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- RISA® (Retirement Income Style Awareness) Assessment A 15-minute psychology-backed, research-driven online questionnaire that identifies an individual's retirement income style and implementation preferences, generating a multi-page personalized profile report. Sold directly to U.S. consumers on a fixed-rate, pay-as-you-go basis.
- RISA® Advisor Subscription / Licensing Program Subscription-based monthly or annual access for financial advisors and firms to license the RISA assessment for use with their clients, with auto-renewal and the ability to purchase credits/licenses for client administrations.
- Retirement Income Masterclass A 2-day professional training program for financial advisors on leveraging the RISA framework for client relationships, with exclusive RISA licensing discounts offered during the event.
Quantifiable outcome
- Social Security claiming differences between good and bad decisions can add up to more than $100,000 in missed benefits over a lifetime
- +1 more outcomes
Companies that use RISA
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
RISA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
RISA partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- McLean Asset ManagementcoreMcLean Asset Management is a featured partner appearing in multiple podcast episodes. Advisors Brian Bass, MSFS, CFP®, RICP®, AEP®, CLU®, and Jason Rizkallah, CFP®, RICP® have appeared as guests discussing retirement income topics. The firm sponsors episodes and provides related educational resources including eBooks on Roth conversions and retirement income planning.
- Retirement ResearchercoreRetirement Researcher is a content collaboration platform associated with Wade Pfau. They sponsor podcast episodes, provide eBooks (8 Tips to Becoming A Retirement Income Investor), and offer the Retirement Planning Guidebook. The RIO Map (Retirement Income Optimization Map) is available through their platform.
- Alliance for Lifetime IncomecoreLeading consumer advocacy group for protected lifetime income. Jason Fichtner serves as Senior Fellow. They hold summits on the state of retirement income with academics and practitioners. The organization provides resources for consumers and financial professionals on retirement income strategies and has published RISA research papers.
- TIAAminorLarge financial services institution focused on retirement solutions. Tamiko Toland, Head of Lifetime Income Strategy and Market Intelligence for TIAA, was featured as a podcast guest discussing how larger institutions tackle the retirement income dilemma.
- Endeavor RetirementminorRetirement plan solutions provider. Bonnie Treichel, Chief Solutions Officer and key member of the Retirement Income Consortium, was featured discussing whether annuities can effectively help Americans retire with contractual income solutions.
- Dimensional Fund AdvisorsminorInvestment management firm. Weston Wellington, Vice President of Investment Strategy, appeared as podcast guest discussing how to think about the big picture of investing and maintaining a good investment experience.
- Index StandardminorInsurance industry research and indexing organization. Branislav Nikolic, Managing Director and Head of Insurance, appeared on podcast to discuss index annuity choices.
- Bipartisan Policy CenterminorJason Fichtner serves as Chief Economist for the Bipartisan Policy Center, contributing research efforts for retirement income improvements and dignified retirements.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
RISA competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RISA social profiles
Digital presenceRISA financial estimates
Financial estimateRevenue estimate
Valuation estimate
RISA leadership team
Management profileNumber of profiles
Profiles2 records
RISA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RISA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RISA
What does RISA do?
RISA operates the Retirement Income Style Awareness (RISA®) Assessment, a 15-minute psychological questionnaire that classifies an individual's retirement income sourcing and implementation preferences and outputs a multi-page RISA Profile Report. The assessment is sold directly to U.S. consumers on a per-assessment fixed-fee basis and is licensed/subscribed to financial advisors for use as a client discovery and personalized retirement planning tool.
Is RISA a public or private company?
RISA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RISA founded?
RISA was founded in 2020. It employs 11 to 50 people.
Where is RISA based?
RISA is headquartered in Virginia, United States, in the North America region.
How does RISA make money?
Three revenue lines are on record. Individual Assessment Fees are the primary driver. The others are advisor Subscriptions and masterclass Programs.
Does RISA have an API?
No public API is recorded for RISA.
What industry is RISA in?
RISA's product category is Retirement Income Assessment Software. Its primary akta.pro industry code is FSAEABAA, Registered Investment Advisor (RIA) Wealth Management, with a secondary code of FSAAACAJ, Digital/Hybrid RIAs (Robo-Enabled, Tech-Forward). Its NAICS code is 523940 and its SIC code is 8742.