Priebe Hold

What Priebe Hold does

Priebe Hold ApS is a family-owned Danish niche supplier of stage technical equipment founded in 1960 and headquartered in Fredericia, with 1-10 employees. The company sells, distributes, and installs track systems (FLEXTRACK Light and Heavy, TRUMPF 95, G-TRACK), motorized stage hoists (the proprietary SHOWHOIST series and Unirig's DIVO chain hoists), and a broad portfolio of certified stage textiles (Scenemolton, Satinmolton, Wool Serge, velours, blackout, acoustic, and chromakey fabrics), together with custom-sewn finished curtains (fortæpper, sideben, soffits) and projector screens. The in-house systue (sewing room), the proprietary SHOWHOIST line, and compliance with DS/EN 17206:2020 plus a dense set of European, US, and Australian fire-safety certifications form the technical backbone.

The business model combines direct project sales for large venue installations with an e-commerce storefront (shop.priebehold.dk) that serves both private (B2C) and business (B2B) customers, with distribution via GLS parcel shops and Danish freight carriers. Priebe Hold operates as the Danish gateway for international stage-equipment brands including Gerriets, ShowTex, Unirig, GIS, JC Joel, and Twentinox, which it distributes alongside its own branded products. Revenue streams include hardware sales (from small components to integrated equipment systems exceeding 43,000 DKK), custom sewing services, recurring safety inspections, and project management for installations at named reference customers such as Copenhagen Opera House, DR Byen, and Musikkens Hus i Aalborg.

Marketing is primarily direct — company website, webshop, contact forms, and downloadable profile brochures targeting theatres, concert halls, TV studios, churches, and exhibition organizers — with no documented social media presence. The company is led by owner-managers Charlotte Priebe Hold and Bo Hold, is a member of Dansk Industri, and was recognized with the Dagbladet Børsen Gazelle 2024 award. The company has pursued environmental initiatives (solar panels, heat pumps) but has not disclosed revenue, external funding, or M&A activity.

Name

Priebe Hold

Legal name

Priebe Hold ApS

Website

https://priebehold.dk

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Priebe Hold ApS is a family-owned Danish supplier, founded in 1960, specializing in stage technical equipment — track systems, motorized hoists, certified textiles, and custom-sewn curtains — serving theatres, concert halls, TV studios, churches, and event venues.

Ownership category

akta.pro rank

Product category

Stage Technical Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

akta.pro primary industry

Scenic Fabrication & Set/Stage Carpentry (MPAGAKAG)

Keywords

• Stage technical equipment
• Theatre curtain track systems
• Stage hoists and rigging
• Fire-retardant stage fabrics
• Custom stage curtains

Headquarters

HQ city

Fredericia

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of stage technical equipment, rail systems, curtain tracks, stage hoists, fabrics, and accessories through e-commerce and direct sales. Products range from small components (2.50 DKK) to major equipment systems (43,250 DKK+).
2. Custom Sewing (Systue): In-house sewing room (systue) that produces custom-made curtains, stage curtains, and other textile products to customer specifications. Products include ready-made fortæpper (front curtains), sideben (side panels), soffits, and projector screens.
3. Safety Inspections (Sikkerhedseftersyn): Regular safety inspections that comply with current rules and legislation, providing customers with guarantees for well-constructed, safe installations.
4. Project Management (Projektstyring): Project management services for stage technical installations, consulting on stage technology and component selection for both large and small projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Priebe Hold ApS rents, sells, and installs stage technical equipment and theatrical textiles for entertainment, cultural, and event venues. Its offerings span aluminium curtain track systems (FLEXTRACK, TRUMPF 95, G-TRACK), motorised SHOWHOIST stage hoists and DIVO chain hoists, custom-sewn and ready-made stage curtains, and a broad catalogue of fire-retardant stage fabrics, complemented by safety-inspection and project-management services delivered by an in-house sewing room (Systue).

Product overview

Priebe Hold ApS is a family-owned stage technical equipment company operating since 1960, offering a comprehensive portfolio of products and services for the entertainment industry. The core offering centers on track systems (FLEXTRACK Light, FLEXTRACK Heavy, TRUMPF 95, G-TRACK), stage hoists (SHOWHOIST series, DIVO chain hoists), and custom-made curtains (FORTÆPPE, SIDEBEN, SOFFIT). Supporting these are extensive stage fabrics including Scenemolton (cotton and Trevira CS variants), Satinmolton, Supernessel, wool velvets (CLIVIA, ASCONA), Wool Serge, and specialized materials like Television CS for film/TV production, Laser Scrim CS for projection, Kalmuck for acoustic applications, and Shine blackout fabrics. The company provides full customization through its in-house sewing service (Systue), professional installation, and safety inspections. Accessories include track components, curtain hardware, motors (G-TRACK G-DRIVE, TRAC-DRIVE TD20), control systems, and FLAMOL B fire-retardant treatment. Products are sold through a webshop with both consumer and business customer options.

Differentiator

Problem solved

Functional benefit

Products and services

• FLEXTRACK Light aluminium curtain track system Allround aluminium track system (49.5mm x 60mm profile, 1.95kg/m) for hanging stage curtains, drapes, and front curtains on stages and architectural installations. Available in 300cm straight or curved profiles with various RAL colours.
• FLEXTRACK Heavy aluminium curtain track system Robust aluminium track system (60mm x 108.5mm profile, 5.85kg/m) for heavy stage curtains and drapes with suspension points up to 5 metres, designed for large installations.
• TRUMPF 95 universal curtain track system Universal theatre-grade aluminium curtain track for medium-heavy applications, multifunctional, lightweight, quiet, with groove channel for mounting solutions on stages, TV studios, and architectural installations.
• G-TRACK I-shaped curtain profile I-shaped extruded aluminium (EN AW-6060 T66) curtain profile at 500 g/m for demanding architecture, office, and interior applications, with integrated channel for mounting accessories and centering channels for precise joints.
• SHOWHOIST 100/280/600/750 stage decoration hoists Series of approved stage hoists for lifting scenic equipment, decorations, lighting rigs, chandeliers, film screens, and more. Capacities range from 100kg to 750kg SWL with variable speeds, internal double brake systems, and compliance with Danish/EU standard DS/EN 17206:2020.
• DIVO ONE/THREE/FOUR electric chain hoists Electric chain hoists with direct drive, aluminium body, and chain guide system designed to reduce pinch-point risks; capacities from 250kg to 1000kg, compliant with IGVW SQP22 guidelines.
• Scenemolton stage fabric (300g/m² and 200g/m²) Professional-grade 100% cotton stage curtain fabric at 300g/m² or 200g/m², available in 200cm or 300cm widths, fire-retardant treated per DIN 4102 B1, ideal for blackout and sound-dampening.
• Scenemolton CS (100% Trevira) permanent-fire-retardant stage fabric Stage molton made of 100% Trevira polyester with permanent fire-retardant properties at 320g/m² and brushed surface, ideal for stages, concert halls, and auditoriums requiring maintenance-free use.
• Satinmolton high-quality stage curtain fabric High-quality stage curtain fabric at 320g/m² with smooth front and brushed back, firm weave for easy handling and exclusive finish for first-class appearance in theatres, stages and trade shows.
• Supernessel and Supernessel CS canvas Anti-crease treated canvas available in cotton (200g/m²) or 100% Trevira (165g/m²) with permanent fire-retardant properties; available in multiple widths to eliminate visible seams, ideal for theatre, concerts, and video projection.
• CLIVIA Velour premium stage velvet Premium stage velvet fabric in 450g/m² or 600g/m² weights, fire-retardant treated, available in multiple colours with 150cm width and easy dirt removal by hand or soft brush.
• ASCONA Velour premium stage fabric Premium velour fabric in 380g/m², 400g/m², or 570g/m² weights for stage and theatrical applications, fire-retardant treated.
• Wool Serge heavy stage fabric Heavy black wool fabric at 540g/m² for premium stage applications, made of 90% wool and 10% residual fibres, fire-retardant per AS 1530.2, AS 1530.3, and BS 5867 PART 2B.
• Television CS chromakey fabric 100% Trevira fabric with permanent fire-retardant treatment, specially developed for digital effects in TV and film production, with extra-wide 500cm width to avoid seams and ideal for chromakey backgrounds.
• Laser Scrim CS projection fabric Semi-transparent silver-grey voile ideal for front projection with semi-transparent scenic expression, made of 50% Trevira CS / 50% polyester at 330cm width.
• Kalmuck acoustic fabric Heavy cotton fabric (500g/m²) with effective sound-dampening properties at 300cm width, fire-retardant per BW FR EN 13501-1, B1 Din 4102 B1, and M1, ideal for theatres, conference rooms, and practice rooms.
• Shine Blackout Fabric Permanent fire-retardant blackout fabric available in many colours, blocks up to 99% of light, washable and dry-cleanable, suitable for auditoriums, offices, and private homes.
• FOCUS 100% Wool upholstery fabric Woven felt cushion fabric made from 100% premium combed wool with ultra-soft silky surface, 660g/lm weight, 100,000 Martindale abrasion resistance, compliant with EN 1021 1&2 and BS 5852 0&1.
• G-TRACK G-DRIVE curtain motor drive Friction-driven motor for pushing and pulling curtains and other loads at 20 cm/s with 150N traction force; features Touch&Go automatic start, integrated microcontroller, and wireless buttons.
• TRAC-DRIVE Motor TD20 curtain drive Compact curtain motor providing 480N traction at 25cm/sec speed, equipped with potential-free contacts, suitable for FLEXTRACK Light, FLEXTRACK Heavy, and TRUMPF 95 systems; 230V power supply.
• FORTÆPPE custom-made stage curtains Custom-made stage curtains available in scenemolton, satinmolton, velvet, wool serge, and blackout materials, finished with curtain tape, grommets, and lead weights, available in multiple sizes and pleat styles.
• SIDEBEN custom-made stage side panels Custom-made side panels in various fabrics, finished with curtain tape and grommets, used for stage masking and acoustic purposes.
• SOFFIT custom-made overhead masking curtain Custom-made soffits in wool serge fabric, finished with curtain tape and lead weights, designed for overhead stage masking.
• Projektor-lærred projection screen Front and rear projection screen made of 100% PVC at 0.92kg/lm, with welded grommets, available in 900cm width x 325cm height.
• EXPOSTYLE Exhibition Floor Lightweight recyclable polypropylene (600g/lm) exhibition carpet, easy to cut and quick to install with double-sided tape, supplied in rolls for trade shows and events.
• Highline Control Cabinet for SHOWHOIST Control cabinet for SHOWHOIST with selection for hoist and remote control with 15m cable, available for 5 and 10 hoists, with custom-built options for more on request.
• FLAMOL B fire-retardant impregnation solution Colourless fire-retardant solution for impregnation of textiles, fabric and paper, applied by brush or spray, supplied in 5-litre containers.
• Safety Inspections (Sikkerhedseftersyn) Regular safety inspections for stage equipment that comply with current rules and legislation, providing assurance of well-constructed installations with top-level safety for entertainment venues.
• Custom Sewing (Systue) In-house custom sewing service for stage curtains, drapes and theatrical textiles of all sizes, a core capability of Priebe Hold since 1960.
• Project Management (Projektstyring) Project management and consulting services for stage technical installations in large and small venues, including consulting on stage technology and component selection.

Quantifiable outcome

• One of the leading Danish suppliers within stage technology

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GerrietscoreTechnology or IntegrationGerriets is a major international supplier of stage textiles and curtain systems. Priebe Hold serves as a reseller/distributor for Gerriets products in Denmark, offering their track systems (TRUMPF 95), curtain runners, and accessories.
• ShowTexcoreTechnology or IntegrationShowTex is a specialist in stage and event textiles. Priebe Hold offers ShowTex products including glitter curtains and exhibition materials.
• UnirigcoreTechnology or IntegrationItalian manufacturer of stage hoisting equipment including the DIVO chain hoists (250kg, 630kg, 1000kg).
• GIScoreTechnology or IntegrationGIS is a manufacturer of stage technology products. Priebe Hold distributes GIS products in Denmark.
• JC JoelcoreTechnology or IntegrationUK-based manufacturer of stage curtains and theatrical textiles. Partner brand for Priebe Hold's product offerings.
• TwentinoxcoreTechnology or IntegrationManufacturer of stainless steel and architectural products. Partner brand for specialized installations.
• Dansk Industri (Danish Industry)minorOthersDanish Industry (Dansk Industri) is Denmark's largest business and employer organization. Priebe Hold is a member, indicating alignment with Danish business standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TAIT: Global entertainment technology company (including former Stage Technologies) providing automation, rigging and staging solutions for live events and venues. Far larger scale; overlaps with Priebe Hold on stage hoists and control systems for permanent installations.
• Waagner-Biro Stage Systems: Austrian broad-line stage systems provider delivering scenery machinery, curtain tracks and audience seating to opera houses and theatres across Europe. Competes in adjacent segments of the same venue-equipment procurement budgets.

Direct peers

• SBS Bühnentechnik GmbH: German stage technology supplier offering hoists, curtain tracks, winches and theatre installations. Direct competitor in the DACH/Nordic stage equipment market with overlapping product families.
• JC Joel Ltd: UK manufacturer of stage curtains and theatrical textiles. A current Priebe Hold partner brand with overlapping products (ready-made curtains, velvets, FR-treated fabrics) serving the same performing-arts venues.
• Unirig S.R.L. Italian manufacturer of stage hoisting equipment, maker of the DIVO chain hoist range that Priebe Hold distributes. Direct peer in the rigging/hoist category serving theaters and event venues across Europe.
• Triple E: UK designer and manufacturer of track systems, motors and rigging for theatre, broadcast and architectural installations. Overlaps directly with Priebe Hold's FLEXTRACK, TRUMPF 95 and motor-drive product categories.
• ASM Steuerungstechnik GmbH: German manufacturer of stage machinery control systems, hoists and chain hoists. Comparable to Priebe Hold's SHOWHOIST line and control cabinet offering for theatre/entertainment rigging.
• Gerriets GmbH: Internationally leading manufacturer of stage textiles, curtain track systems and acoustic fabrics (including the TRUMPF 95 rail line carried by Priebe Hold). Directly comparable as the upstream OEM whose Danish distribution Priebe Hold handles, competing in adjacent segments across Europe.
• ShowTex: Belgium-based specialist in stage and event textiles (glitter curtains, projection scrims, exhibition materials). Priebe Hold resells ShowTex products in Denmark; comparable portfolio and customer base in theatrical textiles.

Others

• MA Lighting International: German manufacturer of lighting consoles and control systems (grandMA) widely used in theatres and live entertainment. Adjacent ecosystem participant serving the same venues Priebe Hold equips, though not a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Holdscene
• LinkedInlinkedin.com/company/priebe

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Priebe Hold