What Whiplash Beer does

Whiplash Beer (legal name: Whiplash; also trading as Whiplash Brewing) is an Irish craft brewery founded in 2016 and based in Dublin, operating as a private, founder/owner-led company with 11–50 employees and co-founders Alan Wolfe and Alex Lawes. The company brews a portfolio of canned craft beers spanning IPAs, DIPAs, pale ales, pilsners/lagers, porters/stouts and sours, alongside a growing non-alcoholic range that includes "No Dose Pils" and "Never Drinking Again NA IPA." Production is centred in Dublin and supported by an on-premises taproom operated in partnership with Fidelity Bar.

The commercial model is predominantly direct-to-consumer. Sales run through a Shopify e-commerce storefront (whiplashbeer.com) with home delivery across the Republic of Ireland, Northern Ireland and the UK, multiple pack-size SKUs (single can to 24-pack), pre-built bundles at a 15% discount, a "Create Your Own Mixtape" pick 'n' mix box builder, and gift cards and merchandise. Recurring revenue is generated through the Mixtape / Big Box of Cans Club monthly subscription, offered in 6-, 12- and 24-pack tiers (€41.40–€103.60/month) with pale-only or mixed selections, plus 3-, 6- and 12-month gift subscriptions. Pricing is unit-based at the can level, ranging from €2.32 (No Dose Pils) to €6.15 (DIPAs), and the checkout stack includes Klarna buy-now-pay-later alongside major card and wallet rails.

The company has no disclosed external funding, no parent or subsidiary entities, no patents or trademarks on record, no industry awards listed, and no M&A or leadership-change activity. Operating geographies are limited to Ireland and the UK, with geographic restrictions tied to alcohol shipping regulations. The "Collab" product collection suggests episodic collaboration brews, indicating selective partnership activity beyond the Fidelity Bar channel relationship.

Name

Whiplash Beer

Legal name

Whiplash

Website

https://whiplashbeer.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Whiplash Beer is an Irish craft brewery founded in 2016 in Dublin, producing canned IPAs, DIPAs, pale ales, lagers, porters, sours and non-alcoholic beers. It sells direct-to-consumer via Shopify with home delivery across Ireland and the UK, complemented by a monthly Mixtape subscription and an on-premises taproom at Fidelity Bar.

Ownership category

akta.pro rank

Product category

Craft Beer Brewery

NAICS

Breweries (31212), Breweries (312120), Beer, Wine, and Liquor Retailers (44532)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Microbreweries & Craft Breweries (THAFALAC), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft beer brewery
• IPA and lager brewing
• Beer subscription service
• Non-alcoholic beer
• Direct-to-consumer beer

Headquarters

HQ city

Ballyfermot

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Beer Sales: One-time purchases of individual cans and multi-packs of craft beer including IPAs, DIPAs, pale ales, lagers, pilsners, porters, and sour beers. Products available in single cans, 6-packs, 12-packs, and 24-packs.
2. Monthly Beer Subscription: Recurring monthly subscription service called 'Big Box of Cans Club' offering curated Mixtape selections delivered monthly. Customers can choose pale or mixed beer options in 6, 12, or 24 pack sizes. Subscriptions are billed monthly with free shipping on 12 and 24 pack options.
3. Gift Subscriptions: Gift subscriptions available for 3, 6, or 12 month periods, allowing recipients to receive monthly beer deliveries.
4. Bundles and Pre-built Boxes: Pre-configured beer bundles offered at 15% discount, including combinations of core beers like Rollover and Body Riddle.
5. Merchandise and Gift Cards: Sale of branded merchandise and gift cards for the brewery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Whiplash Beer is an Irish craft brewery that brews and sells a range of canned craft beers — IPAs, DIPAs, pale ales, pilsners/lagers, porters, stouts, sour Berliner Weisse, and non-alcoholic options — directly to consumers through its Shopify online store with home delivery across Ireland and Northern Ireland, supplemented by a curated monthly beer subscription service called Mixtape and an on-site taproom at Fidelity Bar in Dublin.

Product overview

Whiplash Beer is an Irish craft beer brewery based in Dublin that offers a diverse portfolio of canned beers across multiple styles. The core product lineup includes IPAs (Jungle Window, Reckoner, Let It Happen, Setting Sun, Rollover), non-alcoholic options (No Dose Pils, Never Drinking Again NA IPA), Pale Ales (Body Riddle), Lagers (Blue Ghosts Pilsner), Dark beers (THE SUP Porter), and Sours (Fruit Salad Days Berliner Weisse). The company supplements its beer sales with subscription services (Mixtape Subscriptions, Big Box of Cans Club, Gift Subscriptions), a custom box builder (Create Your Own Mixtape), pre-configured bundles at discount pricing, and gift cards/merchandise. The entire offering is powered by a Shopify e-commerce platform with multiple payment integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Mixtape: Monthly beer subscription service featuring curated selections of craft beers

Products and services

• No Dose Pils (Non-Alcoholic Unfiltered Pilsner) Non-alcoholic unfiltered pilsner craft beer sold to consumers in cans from €2.32 per single can.
• Jungle Window IPA India Pale Ale canned craft beer sold to consumers at €5.65 per can, available as single cans or 6-packs.
• Let It Happen Citra DIPA Citra-hopped Double IPA canned craft beer sold to consumers at €6.15 per can, available as single cans or 6-packs.
• Reckoner IPA India Pale Ale canned craft beer at €5.65 per can, available in single, 6-pack, 12-pack, and 24-pack configurations.
• Setting Sun DIPA Double IPA canned craft beer at €6.15 per can, available in multiple pack sizes.
• Never Drinking Again Non-Alcoholic IPA Non-alcoholic India Pale Ale canned craft beer at €2.90 per single can.
• Rollover Session IPA Session India Pale Ale canned craft beer at €3.15 per can, available in multiple pack sizes.
• Body Riddle Pale Ale Pale Ale canned craft beer at €3.15 per single can, available in multiple pack configurations.
• Blue Ghosts Pilsner Pilsner canned craft beer at €3.15 per single can, available in 6, 12, and 24-pack formats.
• The Sup Porter Porter dark canned craft beer at €3.15 per single can, available in multiple pack sizes.
• Fruit Salad Days Apricot Berliner Weisse Apricot Berliner Weisse sour canned craft beer at €5.65 per single can, available as single cans or 6-packs.
• Mixtape 6-Pack Subscription Monthly beer subscription delivering 6 cans of pale or mixed curated Whiplash brews for €41.40 per month.
• Mixtape 12-Pack Subscription Monthly beer subscription delivering 12 cans of pale or mixed Whiplash brews with free shipping for €61.80 per month.
• Mixtape 24-Pack Subscription Monthly beer subscription delivering 24 cans of pale or mixed Whiplash brews with free shipping for €103.60 per month.
• Gift Beer Subscription (3, 6 or 12 months) Gift beer subscription sold in 3, 6, or 12-month durations with monthly deliveries of Whiplash brews to the recipient.
• Create Your Own Mixtape (Build a Box) Custom Pick 'N' Mix box builder where customers select their preferred beer styles to build a personalized 6, 12, or 24-pack case starting around €30.
• Whiplash Gift Cards & Merchandise Gift cards and branded merchandise sold through the Whiplash e-commerce store for brewery fans and gift purchasers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

One partnership is on record.

• Fidelity BarcoreChannel Partner/ Reseller/ DistributorFidelity Bar serves as the physical taproom and retail location for Whiplash Beer. The brewery bar is a key customer touchpoint for on-premises consumption, merchandise sales, and brand experience. Whiplash explicitly encourages customers to 'VISIT OUR BAR' with direct link to Fidelity Bar's website.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BrewDog: Large international craft brewery with broad IPA, lager, stout, and NA portfolio plus DTC e-commerce and own bars — Whiplash competes for the same craft-conscious consumer but at much greater scale and brand reach.
• Diageo (Guinness Open Gate Brewery): Multinational beverage incumbent whose Guinness Open Gate Brewery in Dublin produces craft-style IPAs, stouts, and lagers — competes with Whiplash for Dublin craft consumers and on-premise listings at much greater scale.

Direct peers

• Stone Barrel Brewing Co. Dublin-based craft brewery with comparable portfolio of IPAs, pale ales, lagers, and stouts and a similar direct-to-trade distribution approach — a near-substitute for Whiplash's product range.
• Trouble Brewing: Kildare-based independent Irish craft brewery selling IPAs, lagers, and seasonal brews through Irish off-trade and on-premise — comparable scale and product positioning to Whiplash.
• Hope Beer: Dublin-based Irish craft brewery with a comparable DTC and on-premise model, offering IPAs, lagers, and pale ales directly to Irish craft beer drinkers — the closest head-to-head competitor in style and geography.
• Rascals Brewing Co. Independent Dublin craft brewery producing IPAs, DIPAs, pale ales and lagers with strong direct-to-consumer e-commerce and taproom presence — directly comparable product mix and go-to-market.
• Kinnegar Brewing: Donegal-based Irish craft brewery with a similarly broad IPA/lager/pale ale portfolio and domestic distribution — comparable independent craft model in the same country.
• Porterhouse Brewing Co. One of Ireland's original craft brewers with a Dublin brewing facility and taproom, producing a wide range including IPAs, stouts, porters, and lagers — directly overlapping with Whiplash's core styles and on-premise model.
• Five Lamps Brewing: Dublin craft brewery producing a portfolio of IPAs, lagers, and seasonal styles with both off-trade and on-premise channels, competing head-to-head with Whiplash for the same Irish craft beer consumer.

Regional players

• Hilden Brewery: Northern Ireland's oldest independent brewery producing ales, lagers, and stouts — geographically adjacent and overlapping in target consumer (Northern Ireland customers also served by Whiplash).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/whiplashbeer
• LinkedInlinkedin.com/company/whiplash-beer

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whiplash Beer