Trouble Brewing
Trouble Brewing is an independent Irish craft brewery (founded 2010, Kill, Co. Kildare) producing hop-forward beers including the first New England IPAs and Pumpkin Ales in Ireland, selling direct-to-consumer via its online shop and on draft to Irish pubs.
- Company typePrivate
- Founded2010
- HeadquartersKill, Ireland
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Trouble Brewing does
Trouble Brewing is an independent, 100% Irish-owned craft brewery founded in 2010 and headquartered in Kill, Co. Kildare, Ireland, operating from a single brewery site approximately ten times the size of the original Allenwood premises it moved into around 2014. The company produces a portfolio of hop-forward craft beers spanning core SKUs (Ambush Juicy Pale Ale, Vietnow IPA, Park Life Lager, Dark Arts Porter, Love Below Micro IPA, Sabotage IPA, Graffiti Session Pale Ale, Hidden Agenda Citra Pale Ale), seasonal releases (Fresh Prince of Kildare DIPA, Pumpkin Brew), and limited-edition experiments (Speakerbox Double IPA, Gogo New England Pale Ale, the Lucky series). It pioneered the New England IPA style in Ireland and brewed the country's first Pumpkin Ale, using water from its own well and Irish malt as base inputs. Its technology stack is craft-conventional rather than software-driven — brewing with second-hand equipment acquired from Sioux Falls, South Dakota — with style innovation and recipe IP as the principal technical differentiators.
The business operates a direct-to-consumer go-to-market through its owned e-commerce shop (troublebrewing.ie/shop) selling both beer merchandise/glassware and an on-trade model supplying draft directly to Irish pubs and restaurants, including exclusive venue partnerships on signature SKUs (Vietnow at Blackbird, P.Mac's, Cassidy's; Token Lager at Token; Park Life at The Taphouse in Ranelagh). Revenue is generated through one-time sales of beer and branded merchandise, with pricing in euros at small-ticket units (e.g., pint glasses €4.20–€10, t-shirts €16, art prints €10) plus €7 flat-rate shipping within Ireland. Customer segments split between craft beer enthusiasts (persona) and on-trade hospitality buyers (business unit), with no enterprise SaaS-style contracts and no disclosed revenue figures. The team of 6–7 is led by co-owners Stephen Clinch and Brian Treacy (the latter joined full-time in 2020 from Lagunitas Ireland and Heineken), supported by brewer Eugene O'Brien and sales lead Damian Breslin.
Trouble Brewing firmographics
Firmographics- Name
- Trouble Brewing
- Legal name
- Trinity Brewing Limited
- Website
- https://troublebrewing.ie
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trouble Brewing is an independent Irish craft brewery (founded 2010, Kill, Co. Kildare) producing hop-forward beers including the first New England IPAs and Pumpkin Ales in Ireland, selling direct-to-consumer via its online shop and on draft to Irish pubs.
- Ownership category
- akta.pro rank
Trouble Brewing industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Breweries (312120)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Beer Brewing & Craft Brewing (AFAFAAAA)
- akta.pro secondary industries
- Beer Brewing & Brands (CRADAIAA), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
Keywords
Where Trouble Brewing is headquartered
LocationHeadquarters
- HQ city
- Kill
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Trouble Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Beer Sales: Direct sales of craft beer products including core range, limited releases, and seasonal offerings through their online shop and direct draft sales to on-trade establishments.
- Merchandise Sales: Sales of branded merchandise including t-shirts, pint glasses, tote bags, and art prints through their e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pint Glass |
| Unit Pricing | Pay-as-you-go | 2 Pint Glasses Bundle |
| Unit Pricing | Pay-as-you-go | Men's T-shirts |
| Unit Pricing | Pay-as-you-go | Art Prints |
| Unit Pricing | Pay-as-you-go | Shipping |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Trouble Brewing product offering
Product offeringCore offering
Trouble Brewing is an independent Irish craft brewery that produces and sells a portfolio of hop-forward craft beers spanning IPAs, pale ales, lagers, porters, and seasonal/special releases. It also sells branded merchandise (pint glasses, t-shirts, tote bags, art prints) through its e-commerce shop, with additional direct draft sales to pubs and restaurants across Ireland.
Product overview
Trouble Brewing is a 100% Irish-owned craft brewery located in Kill, Co. Kildare. The brewery produces a portfolio of hop-forward beers spanning core offerings (Ambush Juicy Pale Ale, Vietnow IPA, Park Life Lager, Dark Arts Porter, Love Below Micro IPA, Sabotage IPA, Graffiti Session Pale Ale, Hidden Agenda Citra Pale Ale, Token Lager), seasonal releases (Fresh Prince of Kildare DIPA, Mandarin Crush, Pumpkin Brew, Last Crash, Dash Away, Voodoo Logic Maple Syrup Stout), and limited edition experimental beers (Speakerbox Double IPA, Gogo New England Pale Ale, Lucky Pale Ale, and related Lucky series variants). The brewery also sells branded merchandise including pint glasses, t-shirts, tote bags, and art prints.
Differentiator
Problem solved
Functional benefit
Products and services
- Ambush Juicy Pale Ale
Quantifiable outcome
- Pioneered New England IPA style in Ireland
- +1 more outcomes
Companies that use Trouble Brewing
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Trouble Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Trouble Brewing partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Vicky ClarkeminorArtist who created the 2024 Fresh Prince of Kildare release artwork, featured on limited edition t-shirts and A3 prints (limited to 50 prints).
- BlackbirdcoreExclusive draft partnership for Vietnow IPA - Blackbird serves as exclusive on-trade venue for this beer style.
- P.Mac'scoreExclusive draft partnership for Vietnow IPA - P.Mac's serves as exclusive on-trade venue for this beer style.
- Cassidy'scoreExclusive draft partnership for Vietnow IPA - Cassidy's serves as exclusive on-trade venue for this beer style.
- The Taphouse (Ranelagh)coreOriginal collaboration partner for Park Life Lager - a Helles style lager brewed exclusively for The Taphouse.
- Wicklow Hops CompanyminorSupplier of Sanders yeast (both dry and liquid versions) used in Lucky Pale Ale series variants including Lucky Sanders and Lucky Saturn.
- Token (Dublin City)coreExclusive draft partnership for Token Lager - a crisp, malty, hoppy lager brewed exclusively for Token's venue featuring arcade games and pinball.
Scale indicators2 records
Recent moves8 records
Expansion highlights4 records
Trouble Brewing competitors and assessment
Company assessmentDirect peers
- Kinnegar Brewing: Independent Donegal craft brewery producing a diverse range of beers including IPAs, lagers and farmhouse styles. Comparable as an Irish regional indie brewer with on-trade distribution and direct-to-consumer sales.
- DOT Brew: Dublin-based small-batch craft brewery focused on experimental and hop-forward styles. Comparable as an indie Irish brewer with limited-release strategy and on-trade focus in the same competitive set as Trouble Brewing.
- Whiplash Beer: Dublin-based craft brewery focused on hop-forward, hazy and IPA-led styles. Closest Irish peer to Trouble Brewing in terms of style philosophy (NEIPA/IPA-led portfolio), single-site indie model, and on-trade craft positioning.
- 8 Degrees Brewing: Independent Irish craft brewery based in Mitchelstown, County Cork. Comparable as a similarly sized indie brewer with a varied portfolio of core and seasonal beers sold through Irish on-trade and off-trade.
- Five Lamps Dublin: Dublin-based independent craft brewery producing core and seasonal beers for the Irish on and off-trade. Comparable Irish indie craft peer at similar scale and distribution profile.
- Galway Hooker (Galway Hooker Brewery): Independent Galway-based Irish craft brewery with core lagers, IPAs and seasonal releases. Comparable independent Irish craft peer with on-trade distribution and similar scale of operations.
- Wicklow Wolf Brewing Company: Wicklow-based Irish craft brewery producing a range of core, seasonal and limited-edition beers with strong branding and on-trade presence. Comparable in scale, independent Irish ownership, and hop-forward product mix.
Broad incumbents
- Lagunitas Brewing Company (Ireland): US-founded craft brand with established Irish operations (notably built by Trouble Brewing co-owner Brian Treacy). Comparable as a hop-forward craft brand operating in Ireland, but at materially larger scale and as part of a global portfolio.
- Rye River Brewing Company: Large Kildare-based Irish brewery producing both its own craft brands and contract-brewed beers for multiple labels. Operates in the same region as Trouble Brewing and represents a much larger, contract-driven incumbent.
- Carlow Brewing Company (O'Hara's): One of Ireland's largest independent craft breweries, producing the well-known O'Hara's range of stouts, ales and lagers. A larger incumbent in the same Irish craft category with broader portfolio and wider distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Trouble Brewing social profiles
Digital presenceTrouble Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trouble Brewing leadership team
Management profileNumber of profiles
Profiles6 records
Trouble Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trouble Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trouble Brewing
What does Trouble Brewing do?
Trouble Brewing is an independent Irish craft brewery that produces and sells a portfolio of hop-forward craft beers spanning IPAs, pale ales, lagers, porters, and seasonal/special releases. It also sells branded merchandise (pint glasses, t-shirts, tote bags, art prints) through its e-commerce shop, with additional direct draft sales to pubs and restaurants across Ireland.
Is Trouble Brewing a public or private company?
Trouble Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trouble Brewing founded?
Trouble Brewing was founded in 2010. It employs 1 to 10 people.
Where is Trouble Brewing based?
Trouble Brewing is headquartered in Kill, Ireland, in the Europe region.
How does Trouble Brewing make money?
Two revenue lines are on record. Beer Sales are the primary driver. The others are merchandise Sales.
Who are Trouble Brewing's main competitors?
Direct peers on record are Kinnegar Brewing, DOT Brew, Whiplash Beer, 8 Degrees Brewing, Five Lamps Dublin, Galway Hooker (Galway Hooker Brewery) and Wicklow Wolf Brewing Company. Broad incumbents are Lagunitas Brewing Company (Ireland), Rye River Brewing Company and Carlow Brewing Company (O'Hara's).
Does Trouble Brewing have an API?
No public API is recorded for Trouble Brewing.
What industry is Trouble Brewing in?
Trouble Brewing's product category is Craft Beer. Its primary akta.pro industry code is AFAFAAAA, Beer Brewing & Craft Brewing, with a secondary code of CRADAIAA, Beer Brewing & Brands. Its NAICS code is 31212 and its SIC code is 2082.