MBOG

What MBOG does

MBOG is a Dutch professional association (beroepsvereniging) founded in 1988 and headquartered in Breda, Netherlands, representing more than 600 HBO+ and WO-educated healthcare professionals practicing complementary medicine. Its scope spans orthomolecular medicine, clinical psycho-neuro-immunology (PNI), nutritional medicine, lifestyle medicine, and integrative medicine, with member disciplines including physicians, specialists, physiotherapists, dietitists, nurses, pharmacists, naturopaths, and therapists. MBOG does not develop proprietary software; its technology stack is built on Zoho-based tools: Zoho Forms for online membership enrollment, Zoho Creator for the secure member portal, and a Zoho Community platform for peer exchange. The public-facing mbog.nl website operates as the primary discovery channel, hosting a practitioner finder with 10,000+ monthly visitors and a training calendar with 4,500+ accredited offerings.

MBOG generates revenue primarily through tiered annual membership subscriptions: license members pay €399/year plus €92/year for collective professional liability insurance and €65/year for the RBCZ contribution, student membership is free in 2026, and 'Friend of MBOG' associate memberships start from €12.50/month. A one-time enrollment fee of €120 is being waived as a 2026 jubilee promotion. Additional revenue is derived from training accreditation fees paid by partner educational institutions, congress and intervision event fees, and auxiliary member services. The association's go-to-market is community-led and event-driven, with member acquisition occurring through word-of-mouth in the healthcare professional community, referrals from health insurers, partnerships with accredited training institutions, and recruitment at industry events.

MBOG's core products include the MBOG Keurmerk (quality certification mark) — the only quality seal of its kind recognized by Dutch health insurers (Zorgverzekeraars Nederland) and Vektis — and a comprehensive member ecosystem comprising the practitioner finder, training accreditation system, member portal, community platform, monthly intervision sessions via Zoom, and a Wkkgz-compliant complaints and disputes procedure delivered in partnership with SCAG and TCZ. The organization's strategic moat rests on its regulatory recognition by Dutch health insurers, which enables member reimbursement under supplemental insurance policies, and on its position as the recognized professional body for HBO+ complementary healthcare professionals in the Netherlands.

Name

MBOG

Legal name

MBOG

Website

https://mbog.nl

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MBOG is a Dutch professional association representing 600+ HBO+ and WO-educated healthcare professionals practicing orthomolecular, PNI, lifestyle, and integrative medicine in the Netherlands. It operates a tiered membership model, quality mark, training accreditation system, and practitioner finder recognized by Dutch health insurers for reimbursement.

Ownership category

akta.pro rank

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional membership fees: MBOG generates revenue primarily through annual membership fees charged to licensed healthcare professionals. The license membership costs €399/year plus €92/year for professional liability insurance and €65/year for RBCZ contribution. Student members pay €0 in 2026. 'Friend of MBOG' memberships start from €12.50/month. The 2026 jubilee action waives the one-time enrollment fee of €120.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MBOG is a Dutch professional association (beroepsvereniging) that provides membership, quality certification via the MBOG Keurmerk, accreditation of training programs, and a practitioner directory for HBO+ and WO-educated healthcare professionals practicing complementary medicine (orthomolecular, clinical PNI, nutritional, lifestyle, and integrative medicine). It sells three membership tiers (License, Student, and Friend) and operates a member portal, community platform, training calendar, intervision groups, and a Wkkgz-compliant complaints procedure.

Product overview

MBOG is a professional association (beroepsvereniging) for Dutch healthcare professionals specializing in complementary medicine. The organization offers a tiered membership structure including Licentie (full license) membership, Student membership, and Vriend (friend) membership tiers. Core offerings include the MBOG Keurmerk (quality certification mark), an accreditation system for training programs, and a practitioner search directory with over 600 members. Additional services include a member portal (Zoho-based), online community platform, monthly intervisie (peer consultation) sessions via ZOOM, and a training course calendar. The organization also provides a Wkkgz-compliant complaints and disputes procedure. MBOG does not offer a standalone software product but operates as a membership organization facilitating professional standards, continuing education, and practitioner networking in the complementary healthcare sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Licentie Lidmaatschap (License Membership) Annual license membership for licensed healthcare professionals practicing complementary medicine; confers the MBOG Keurmerk, insurance reimbursement eligibility, group-rate liability insurance, and access to the full MBOG service bundle.
• Student Lidmaatschap (Student Membership) Free membership tier for students enrolled at MBOG-accredited training programs, offering access to the community platform, training calendar, and career resources.
• Vriend van MBOG (Friend of MBOG) Monthly supporter membership for non-practitioner individuals who want to follow MBOG activities and news, priced at €12.50/month.
• MBOG Accreditatie Systeem (Accreditation System) Review and accreditation service for complementary-medicine training providers, evaluating programs against MBOG educational standards and publishing approved programs on the training calendar.

Quantifiable outcome

• Over 600 affiliated healthcare professionals contributing to client health through nutrition, lifestyle, and natural interventions
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• RBCZ (Register Buiten de Wet BIG voor Complementaire Zorg)coreStrategic or Co-development PartnerRBCZ is a key partner for MBOG. MBOG members are registered with RBCZ, pay an annual RBCZ contribution (€65/year), and benefit from RBCZ's complaints function and disciplinary collective. RBCZ and MBOG jointly developed the COCOZ project for collaboration between conventional and complementary healthcare. RBCZ also developed a choice aid (keuzehulp) for conventional healthcare referrers.
• Van Praag InstituutminorStrategic or Co-development PartnerThe Van Praag Instituut collaborated with RBCZ and the Louis Bolk Instituut on the COCOZ project, which aims to improve collaboration between conventional and complementary healthcare providers for six specific health indications.
• Louis Bolk InstituutminorStrategic or Co-development PartnerThe Louis Bolk Instituut conducted the extensive literature review underlying the COCOZ project's evidence-based recommendations for complementary care. The institute evaluated studies using the Pyramid of Evidence and SORT methodology.
• Zorgverzekeraars Nederland (Association of Dutch Health Insurers)coreStrategic or Co-development PartnerZorgverzekeraars Nederland officially recognizes MBOG members, enabling insured patients to receive partial reimbursement for MBOG practitioner consultations under supplemental insurance policies. This recognition is a cornerstone of MBOG's value proposition to both practitioners and patients.
• VektiscoreStrategic or Co-development PartnerVektis is the Dutch healthcare information center that maintains performance codes (VEKTIS-prestatiecodes) used for health insurance reimbursements. MBOG members are registered in Vektis, which enables insurance reimbursements for their services.
• SCAG (Stichting Consument en Alternatieve Geneeskunde)minorOthersSCAG is the independent complaints and disputes committee for complementary healthcare referenced by MBOG. MBOG members are covered by SCAG's complaints and disputes procedure.
• TCZ (Tuchtrecht Complementaire Zorg)minorOthersTCZ is the disciplinary body for complementary healthcare referenced by MBOG. MBOG is affiliated with TCZ's disciplinary collective.
• SNRO (Stichting Nationaal Register Opleidingen)coreOthersSNRO is the Dutch accreditation body for orthomolecular and complementary medicine education. MBOG recognizes SNRO-accredited programs as meeting its training standards. Several MBOG-recognized training programs (e.g., Ortho Linea, PNI Nederland) carry SNRO accreditation.
• CpioncoreOthersCpion is an alternative Dutch accreditation body for Medical Basic Knowledge (Medische Basiskennis) programs. MBOG accepts Cpion-recognized MbK diplomas as meeting its minimum medical entry requirements.
• Ortho LineaminorOthersOrtho Linea offers a 4-year orthomolecular therapist training program (180 ECTS, HBO level) recognized by MBOG. The program combines theory with practical experience through internships under supervision.
• PNI NederlandminorOthersPNI Nederland offers a 2, 3, or 4-year Clinical Psycho-Neuro-Immunology program (180–240 ECTS, HBO/Master level) recognized by MBOG. Graduates earn the title 'klinisch Psychoneuroimmunoloog' and may obtain a master's title from the Pontifical University of Salamanca.
• SOE (Stichting Orthomoleculaire Educatie)minorOthersSOE offers the 'Orthomoleculaire Voedingsleer & Therapie' program (120 ECTS, Post-HBO) for medical, paramedical, and complementary healthcare professionals, recognized by MBOG.
• Natura FoundationminorOthersNatura Foundation offers the 'Integraal Orthomoleculair Therapeut' program (54 ECTS) recognized by MBOG for licensing, providing hybrid (online and in-person) training in orthomolecular therapy.
• ZorgwijzerminorOthersExternal information platform referenced by MBOG for health insurance reimbursement information. MBOG links to Zorgwijzer as a resource for members and patients to check reimbursement details.
• IndependerminorOthersDutch health insurance comparison platform referenced by MBOG for reimbursement information. MBOG links to Independer as an external resource for insurance details.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• American Association of Naturopathic Physicians (AANP): US professional association representing licensed naturopathic physicians, offering similar membership, advocacy, and continuing education functions but focused exclusively on the US market for naturopathic medicine.

Direct peers

• RBCZ (Register Buiten de Wet BIG voor Complementaire Zorg): Dutch register for healthcare professionals outside the BIG Act providing complementary care. RBCZ is a close partner of MBOG and operates an overlapping registration, quality framework, and complaints infrastructure for complementary healthcare professionals in the Netherlands.
• NWP (Natuurwetenschappelijke Werkende Professionals): Dutch professional association for natural healthcare professionals offering comparable membership tiers, quality certification, and continuing education services to MBOG. NWP represents a directly competing beroepsvereniging within the Dutch complementary medicine ecosystem.

Broad incumbents

• ZorgkaartNederland: Netherlands' largest public healthcare provider directory operated by Patiëntenfederatie Nederland. ZorgkaartNederland serves a comparable directory function to MBOG's practitioner finder but covers all healthcare disciplines nationwide with a much broader scope and user base.
• Institute for Functional Medicine (IFM): US-based nonprofit organization that sets standards and provides education for functional medicine practitioners globally. IFM is a larger, international counterpart in the functional/integrative medicine space with broader scope, deeper curriculum, and global reach than MBOG.

Others

• Alliance for Natural Health International (ANH): International advocacy and education organization promoting natural and integrative healthcare. ANH operates in a similar thematic space as MBOG, advocating for natural health modalities, practitioner interests, and consumer choice in healthcare decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MBOGNL
• LinkedInlinkedin.com/company/mbog
• Instagraminstagram.com/mbog.nl
• Xx.com/OrthoMBOG

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MBOG