Zorgkaart Nederland

What Zorgkaart Nederland does

ZorgkaartNederland is a Dutch online healthcare comparison platform operated as an initiative of Patiëntenfederatie Nederland, the umbrella federation representing over 200 patient organizations. The platform enables Dutch patients to search for, compare, and review healthcare providers across the full spectrum of Dutch care — including GPs, physiotherapists, dentists, psychologists, speech therapists, hospitals, clinics, nursing homes, district nursing, mental health institutions, and pharmacies — with 68,068 provider locations listed and a cumulative 1,107,605 patient reviews of which 837,416 are verified under the PREM-based verified-measurement system introduced in September 2025.

The product is a web-based directory built around a verified-review system in which healthcare providers must invite patients before reviews can be submitted, supported by four main tool layers: 35 keuzehulpen (choice aids) for condition-specific provider selection, a Wachttijden-assistent (wait-time assistant) fed by NZa data refreshed biweekly, a Zorgvolumekaart (care volume map) launched in April 2026 that displays annual treatment volumes per hospital and clinic, and optional integration with MedMij-enabled Personal Health Environments. The technology stack is largely third-party-supported, including ReadSpeaker for text-to-speech accessibility and AI-assisted content synthesis for some on-site answers; no proprietary AI model or patented technology is disclosed.

The business model is dual-sided but nonprofit: patient access is free, while monetization runs through (a) subscription packages sold to healthcare providers for profile management, review-invitation tooling, and analytics dashboards, with quote-based pricing and a 50% summer 2026 promotional discount for first-time buyers, and (b) cookie-based advertising measurement tied to Google Analytics. Distribution is overwhelmingly domestic and self-serve via the web platform, supplemented by partnerships with health insurers (CZ, Menzis, VGZ, Salland), industry associations (ActiZ, ZKN), and regulators (NZa, Zorginstituut Nederland, IGJ).

Name

Zorgkaart Nederland

Legal name

Patiëntenfederatie Nederland

Website

https://zorgkaartnederland.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

ZorgkaartNederland is the Netherlands' leading independent healthcare comparison platform, operated by patient federation Patiëntenfederatie Nederland, serving Dutch patients searching and reviewing 68,068+ provider locations through verified reviews, wait-time data, and treatment-volume tools, while monetizing via B2B subscription packages sold to healthcare providers.

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. B2B Healthcare Provider Packages: Healthcare providers and healthcare institutions can purchase subscription packages to manage their profiles, access review dashboards, and receive analytics on patient feedback. The platform offers summer promotions (50% discount on first-time packages).
2. Advertising and Cookies: The platform uses functional and analytical cookies and measures Google advertisement clicks to optimize advertising. Google Analytics tracks visitor statistics.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Zorgkaart Nederland operates an online directory and review platform where Dutch patients can search for and compare healthcare providers (general practitioners, hospitals, physiotherapists, dentists, psychologists, etc.) using verified patient ratings, waiting times, treatment volume maps, and 35 condition-specific decision aids. Healthcare providers can purchase B2B subscription packages to manage their profile, collect verified patient reviews via invitations, and access analytics dashboards.

Product overview

ZorgkaartNederland is an online healthcare comparison platform operated by Patiëntenfederatie Nederland. The core product consists of the main rating and review platform where patients can search and compare healthcare providers. Supporting tools include the Keuzehulpen (Choice Aids) for guided decision-making, the Wachttijden-assistent (Wait Time Assistant) for finding shortest wait times, and the Zorgvolumekaart (Care Volume Map) for viewing treatment volumes. Healthcare providers can purchase a Pakket (Package) for enhanced profile management and review collection. The platform transitioned to verified-only reviews (PREM/Geverifieerd meten) in September 2025, requiring healthcare providers to invite patients before they can submit reviews.

Differentiator

Problem solved

Functional benefit

Products and services

• ZorgkaartNederland Platform

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Patiëntenfederatie NederlandcoreStrategic or Co-development PartnerParent organization and initiator of ZorgkaartNederland. Patiëntenfederatie Nederland represents 200+ patient organizations and provides institutional backing, governance, and strategic direction for the platform. The federation's Zorgpanel has 23,000 members who participate in research surveys.
• Bergman ClinicsminorStrategic or Co-development PartnerCollaborated in the development of the Zorgvolumekaart (Healthcare Volume Map), an interactive map showing treatment volumes per hospital and clinic.
• Nederlandse Zorgautoriteit (NZa)coreStrategic or Co-development PartnerOfficial source of waiting time data. NZa collects waiting time data from healthcare institutions every 2 weeks and provides this data for the Wachttijden-assistent feature.
• Zorginstituut NederlandcoreStrategic or Co-development PartnerSource of quality and volume data for the Zorgvolumekaart. Healthcare institutions submit quality information including treatment volumes to the institute annually, which makes data publicly available on zorginzicht.nl.
• ActiZminorGTM or Marketing PartnerHealthcare industry association partner. Represented in the advisory council of ZorgkaartNederland.
• ZKN (Zelfstandige Klinieken Nederland)minorGTM or Marketing PartnerAssociation of independent clinics partner. Actively participates in ZKN Annual Congress where ZorgkaartNederland has extended its collaboration.
• Inspectie Gezondheid en Jeugd (IGJ)minorStrategic or Co-development PartnerReceives patient review data from ZorgkaartNederland for supervisory purposes regarding healthcare quality and safety.
• CZminorGTM or Marketing PartnerHealth insurer partner listed on the platform website as a partner organization.
• MenzisminorGTM or Marketing PartnerHealth insurer partner listed on the platform website as a partner organization.
• VGZminorGTM or Marketing PartnerHealth insurer partner listed on the platform website as a partner organization.
• SallandminorGTM or Marketing PartnerHealth insurer partner listed on the platform website as a partner organization.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RateMDs: Long-running patient review and doctor directory platform in North America — comparable consumer-facing review aggregation model for healthcare provider selection.
• Jameda: Germany's leading doctor directory and review platform (owned by DocPlanner), offering patient reviews, appointment booking, and provider profile management — the closest continental European functional peer to Zorgkaart.
• Healthgrades: US-based healthcare provider directory with patient reviews and ratings, enabling consumers to search and compare doctors, hospitals, and specialists — directly comparable business model to Zorgkaart Nederland in a different market.
• Zocdoc: US healthcare marketplace letting patients search providers by condition, read reviews, and book appointments, with subscription packages sold to providers — functionally analogous to Zorgkaart's patient/provider two-sided model.
• Doctolib: European healthcare booking and provider directory platform operating in France, Germany, Italy, and other markets, with provider profile management and patient reviews — a direct functional peer for online healthcare provider discovery and B2B provider subscriptions.
• Doctoralia (DocPlanner): International healthcare provider directory with patient reviews operating across multiple European and Latin American markets — comparable directory, reviews, and provider subscription model to Zorgkaart.
• Vitals (vitals.com): US doctor directory and patient reviews platform with provider profile data and consumer search — comparable directory-plus-reviews business model serving healthcare consumers.

Regional players

• Doctena: Online healthcare appointment booking and provider directory operating in Belgium, Luxembourg, the Netherlands, and Germany — overlaps with Zorgkaart's Dutch provider listing functionality but does not lead in reviews.
• IamExpat Health: Netherlands-focused healthcare directory for expatriates, often leveraging Zorgkaart-style data — a regional peer sharing the Dutch market and overlapping provider directory use case, though narrower in audience.

Broad incumbents

• NHS.uk (NHS Choices): UK government's official healthcare information portal with provider search, ratings, and patient feedback functionality — analogous public-interest healthcare comparison platform, though broader in scope and government-operated.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ZorgkaartNed
• YouTubeyoutube.com/channel/UCxLQJeAVL4iVHqkM06UJsjQ
• Facebookfacebook.com/ZorgkaartNL
• LinkedInlinkedin.com/company/zorgkaartnederland
• Instagraminstagram.com/zorgkaartnederland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zorgkaart Nederland